Indiapack pacprocess

Holostik exhibits its anti-duplication products at indiapack pacprocess 2018

Holostik which is one of the pioneers and undisputed leader of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of anti-duplication solutions at the indiapack pacprocess 2018.

Considered as one of the most awaited events of the processing & packaging industry, the indiapack pacprocess took place between 24th to 26th October 2018 at BCEC, Goregaon East, Mumbai. The three-day event witnessed a large number of participants along with a record number of visitors.

Holostik’s stall attracted visitors from different industries who were keen to know about different kinds of authentication and packaging solutions. Indiapack pacprocess caters to the following industries packaging and allied sectors, food safety, beverages, pharmaceutical and chemicals, confectionary and bakery, personal care – cosmetic and toiletries, retail, label, converters and printers, automotive, dairy and meat, plastics, sport goods, textiles, co-operative societies, spice board, coir board, tea board, APEDA, training institutions, exporters, retail chain managers and others.

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. The anti-duplication products displayed by Holostik at the event included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more.

Holostik to showcase its world class anti-counterfeiting solutions at Eurasia Packaging 2018

Holostik which is one of the pioneers and undisputed leader of hologram manufacturing and anti-counterfeiting solutions in India will display its wide range of anti-duplication solutions at the Eurasia Packaging 2018. Holostik is currently serving its cutting-edge authentication and packaging solutions in more than 75 countries. Eurasia packaging will take place from 31st October to 3rd November 2018 at Tuyap Fair, Convention and Congress Center Istanbul Turkey.

The 24th Eurasia Packaging Fair will continue to be the biggest annual exhibition of Eurasia for the solutions and investments of food and non-food industries and expects to attract over 60,000 professional visitors to meet with leading exhibitors.

The fair will provide an opportunity for visitors with the following needs:  packaging products, machinery and equipment, auxiliary packaging products, packaging printing technologies, corrugated-paper-cardboard packaging manufacturing technologies, packaging design services, drink and liquid food technologies and food processing machinery and equipment (including chocolate, confectionery, biscuits, dried fruits-nuts and pastry technologies, milk and dairy products technologies, meat and meat products technologies, cooling and logistics technologies, food safety and hygiene technologies).

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of different kinds of anti-duplication solutions.

The anti-duplication products displayed by Holostik at the event will include security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films, digital authentication solutions and much more.

Google product boxes

Now anti-counterfeiting labels on Google’s product boxes

There is a piece of good news for people buying Google product boxes. New product boxes of the company would come with a reflective anti-counterfeiting sticker. This will ensure the genuineness of an original Google product. There has been a rise in the counterfeiting of electronics and communication devices. Due to the same consumers suffer a lot and lose their money and trust in different brands.

Different support pages related to reporting fake on the internet were added back in July which created an awareness about the issue. In 2018 it would be much easier to identify a counterfeit item. A genuine Google product will have a reflective ‘G’ sticker somewhere on the box. It will look as silver when you will see it straight upfront whereas it will change colour when seen from a different angle. The sticker cannot be peeled off easily and it would hint towards something illicit if you see marks on the corner.

Google has said that all the products launched in 2018 will have a label. So, if you are concerned about the genuineness of Google product then you have a breath of sigh as you can check the reflecting label affixed to the product’s box.

The growing market of counterfeit watches in the world

There is a popular adage that the best things come in small packages. For example, a luxury wrist watch comes in the tiny enticing box- with a high price tag. However, there are many watches that do not carry any of the brand’s tag, stickers or logos with a usually high price. These watches are exact copies of the many luxury watches available in the market.

The online trade of counterfeit watches is much higher than we can imagine. It is estimated that 25-30 % of the people search for different kinds of fake watches online. There are many websites which have many kinds of fake watches listed on them.

You can do a simple google search which will show hundreds of results showing many popular international watch brands. Even counterfeiters have resorted to selling online fake products. There are many websites which will usually show fake watches. A few months back a leading international e-commerce player took action against some websites which were selling fake watches of a popular international brand.

This was followed by raids in which a large number of fake watches were seized by the police. However, the trade of counterfeit watches go beyond the illicit websites and span a large number of marketplaces also.

There are also many groups on the social media platforms which regularly trade in counterfeit watches. You can easily find here replicas of famous international brands which offer watches of all shapes and sizes.

Due to the combination of different selling platforms involved in the trade of counterfeit watch industry, the estimated number of global seizures in 2016 reached 1 million units.

Some of the highest copied watches were the costliest and it indirectly accentuated the prices of its fake. In 2015 the US authorities seized around 11,000 fake watches.

According to news sources, the United States and European Union are witnessing a rise of counterfeit watches and jewellery. Such kinds of products are being identified at national borders of the affected countries.

For the manufacture of counterfeit watches China still remains the favourite hotspot. In addition, Russia, Dubai and Turkey have also become the top hotspots for the manufacture of counterfeit watches.

In the past few years, it’s not just the conventional watch market which has been affected by counterfeiting. In fact, the digital watch market which is gaining a stronghold is also being affected by the menace of counterfeiting. With duplication of digital watches, counterfeiting has moved into a simulation of actual software.

Besides being faulty in nature counterfeit watches also pose a risk to the health of the consumer that may cause allergic reactions and are even toxic for the regular use.

As different international brands of luxury watchmakers are coming in the market the number of counterfeit watch markets are also growing up. The business of counterfeit watches is on the rise and every now and then we see a replica of a famous brand. With very little being done to curtail the market of counterfeit watches it does not seem that counterfeit watches will disappear anytime soon.

anti-duplication solutions

Holostik to exhibit its anti-duplication solutions at indiapack pacprocess 2018 in Mumbai

Holostik which is one of the pioneers and undisputed leader of hologram manufacturing and anti-counterfeiting solutions in India will display its wide range of anti-duplication solutions at the indiapack packprocess 2018. Considered as one of the most awaited events of the processing & packaging industry, it will be held from 24th to 26th October 2018 at BCEC, Goregaon East, Mumbai. Around 212 exhibitors will be present at the 3-day exhibition with more than 10,000 visitors.

Holosti­k’s presence at the event will be a boon for the processing and packaging market which is infested with counterfeiting. Indiapack/pacprocess addresses relevant target groups from the following industries: packaging and allied sectors, food safety, beverages, pharmaceutical and chemicals, confectionary and bakery, personal care – cosmetic and toiletries, retail, label, converters and printers, automotive, dairy and meat, plastics, sport goods, textiles, co-operative societies, spice board, coir board, tea board, APEDA, training institutions, exporters, retail chain managers and others.

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of different kinds of anti-duplication solutions. The anti-duplication products displayed by Holostik at the event will include security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more.

phone charger

Simple ways to check the authenticity of mobile charger and cable

Mobile phones are among the highest selling products. For all the people who own phones, tabs and notes these are some popular hacks which can be used to determine the genuineness of a cable and charger- the most important accessories. This will help in protecting your phone from all the bad effects which are caused due to a phone charger or cable.

For an original charger: Check the following points

  • This is the most important hack. Check the logo printed on your phone charger. The printing should be clear and without any spelling errors.
  • Always look at the back of the actual phone charger. It should not be printed in a bad manner. It should not be printed on a sticker.
  • The point which should be seriously considered is that the raised ink rises up when exposed to heat. It is much more expensive to produce compared to stickers.
  • There should not be any kind of material defects or visible seams. This clearly means that such product is not easy to open and has no plastic sticking out on the corners.
  • Fake chargers will never be able to charge the phone quickly and can pose a risk to your phone.

For an original USB cable: Check the following points

  • Original cables will have a standard USB end. It will also have a micro USB end.
  • Original USB cables are always designed keeping in mind the communication device. It should easily fit in the device and should not be too tight or too loose.
  • When you plug your charger into a power outlet, you will see a pop-up on your smartphone. This will indicate cable charging. Along with this, you will also see an indication of time.
  • Original cables are always recognized when plugged into a computer. If the cable is not recognized, then it’s a fake cable.
fake auto

Rise of counterfeit auto parts is badly affecting the auto industry in India

The Indian auto components aftermarket is expected to touch a whopping Rs 7000 crores in the coming years. But the growth of fake auto parts has led to huge losses of organized and credible players. The sale of counterfeit items and products also leads to a tarnished image of the original brands. Finally, the large amount of revenue generated by the production of counterfeit auto parts also leads to huge loss of the taxes.

The most counterfeited items in the auto component industry include steering arm, lamps, bearings, filters, brake linings, the clutch which are supplied across the world with the branding and packaging of the original or legitimate company. The lack of a regulatory framework, poor surveillance and little checks have led to a rise in the grey market of automotive components.

While genuine brands suffer the damaged reputation and financial loss, the end consumers have to deal with fatal road accidents and severe injuries caused by the fake auto parts fitted in their vehicles. Basically, the counterfeit business in auto component industry drives all the stakeholders of the market towards a loss in different forms.

Around 20 per cent road accidents on the Indian roads are caused by poor quality counterfeit automobile parts, as reported by FICCI. Besides this duplicate engine parts consumer excess fuel and also lead to a sudden engine failure. Along with this counterfeit brake pose a serious risk to human lives as they fail in times of emergencies.

Beware of fake online products this festive season

Hefty discounts on products and alluring deals on shopping portals could be a deception. There are chances that such products are counterfeits. A young consumer just had a traumatic experience when she bought her favourite eyeliners of a renowned international brand from an online site at low prices. To her surprise, the eyeliner turned out to be fake.

According to the duped consumer, the reach of fake products is so much that it is displayed on the top of the product listing. She said, “I thought as the product is available on a popular and genuine website, so it is safe to buy from it. But, the product I received was entirely different from the one mentioned on the website, the details did not match at all, the entire experience was so dismaying.”

The victim of the fake product also contacted the website to address the problem, but they just insisted on the refund rather than taking into account the root cause of the problem of counterfeiting. Returning money is indeed important but what about the situation in which the consumer has already used a toxic substance that has affected his or her health.

The victim made several attempts to reach the company authorities, but it was of no avail. Then she wrote to the actual manufacturer of the product and was stunned to know that they had never sold any of their products through the website.

In response to the queries of media the e-commerce website’s spokesperson clarified that their portal is a market place for third-party sellers through which they can sell their products and the company takes strict measures against a person involved in any kind of counterfeiting.

counterfeit sunglasses

CID officials bust fake sunglasses racket in Surat

CID (Criminal Investigation Department) officials recently raided a shop of sunglasses in Bhaga Talav area of Surat. The officials seized around 13,000 spectacles of a popular brand with a total value of Rs. 1.31 crores that were stocked in warehouses and shops.

Fake sunglasses have become rampant and one can easily find cheap copies of costly brands. This has affected the market of legitimate and popular sunglasses brands across the country.

The police raided an optical shop located at Pratikar Market in Bhaga Talav area of the city where police found a large stock of sunglasses. The police booked the accused under the copyright act and other offences. The CID crime team arrested the owners of the shop and handed over the accused involved in the business to the police.

A few months back police seized around 1000 sunglasses in Vadodara which were sold as Lacoste sunglasses. When technical experts checked the sunglasses, they found them as counterfeit. Each piece of the sunglass was valued at Rs 1000.

In the last few years, there has been a huge rise in counterfeit sunglasses and they can be found at different locations. Besides, duping the consumer fake sunglasses are harmful to the health. The impact can vary from dark circles to eye problem, as the material with which fake sunglasses are made is of low and cheap quality.

Source: TOI

Indian markets of counterfeit goods-destroying businesses and brands

One of the biggest reasons for the sale of counterfeit goods are their low prices compared to the original items. Whether it’s a designer bag or a diamond-studded watch one can easily buy their cheap replicas. Experts have revealed that the replicas of luxury goods are sold at 1/4th of the original price. Such counterfeit goods are sold at different markets situated in different cities of India and are quite a rage among shopping lovers. However, these markets are quite detrimental to the original brands and their outlets. Let’s know about the market locations popular for the sale of counterfeit goods.

Ghaffar market in Delhi

Delhi accounts for the sale of 75 % of counterfeit goods in India. We also did a blog earlier on the counterfeit good markets of Delhi. Although there are many big and small hubs for duplicate products in the capital, Ghaffar Market catches the attention of every counterfeit lover. You can find here cheap copies of brands like Gucci, Tiffany, Burberry quite easily. Apart from clothes the place also caters fake electronics, cosmetics and other items.

Brigade Road in Bangalore

The IT city of Bangalore has a range of counterfeit items at the Brigade Road market in Bangalore. You can specifically ask here for cheap copies of original products from the suppliers which are usually kept hidden due to the fear of government raids.

Linking Road and Heera Panna market in Mumbai

The tinsel town equally suffers from the menace of counterfeiting. Mumbai has different markets with all kinds of counterfeit products. Linking road is one of the most prominent locations popular for cheap replicas of renowned luxury brands like Michael Kors, Louis Vuitton etc. Another prominent location for counterfeit items is the Heera Panna market in Haji Ali, Mumbai. The place is a hub of first copy luxury watches. Besides watches, you can also find electronics, perfumes and shoes at this place.

Vardaan market and new market in Kolkata

The business hub of the east and once the seat of British monarchy Kolkata has sprawling markets which offer all kinds of items for young and old. Due to the craze for shopping, the middle-class Kolkatans have resorted to buying counterfeit items. This has given way to the establishment of a growing counterfeit industry which runs from different hubs in the city. Vardaan market is one such place where you can get the best copy of anything. Another popular destination for fake products is the new market where you can find replicas of luxurious products. It is better to accompany a person who has prior knowledge of such places so that you may not find it tough to bargain or assess the quality of products.