holostik India

Holostik India exhibits its anti-duplication products at indiapack pacprocess 2018

Holostik India Limited which is one of the pioneers and undisputed leader of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of anti-duplication solutions at the indiapack pacprocess 2018.

Considered as one of the most awaited events of the processing & packaging industry, the indiapack pacprocess took place between 24th to 26th October 2018 at BCEC, Goregaon East, Mumbai. The three-day event witnessed a large number of participants along with a record number of visitors.

Holostik’s stall attracted visitors from different industries who were keen to know about different kinds of authentication and packaging solutions. Indiapack pacprocess caters to the following industries packaging and allied sectors, food safety, beverages, pharmaceutical and chemicals, confectionary and bakery, personal care – cosmetic and toiletries, retail, label, converters and printers, automotive, dairy and meat, plastics, sport goods, textiles, co-operative societies, spice board, coir board, tea board, APEDA, training institutions, exporters, retail chain managers and others.

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. The anti-duplication products displayed by Holostik at the event included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more.

Holostik to showcase its world class anti-counterfeiting solutions at Eurasia Packaging 2018

Holostik which is one of the pioneers and undisputed leader of hologram manufacturing and anti-counterfeiting solutions in India will display its wide range of anti-duplication solutions at the Eurasia Packaging 2018. Holostik is currently serving its cutting-edge authentication and packaging solutions in more than 75 countries. Eurasia packaging will take place from 31st October to 3rd November 2018 at Tuyap Fair, Convention and Congress Center Istanbul Turkey.

The 24th Eurasia Packaging Fair will continue to be the biggest annual exhibition of Eurasia for the solutions and investments of food and non-food industries and expects to attract over 60,000 professional visitors to meet with leading exhibitors.

The fair will provide an opportunity for visitors with the following needs:  packaging products, machinery and equipment, auxiliary packaging products, packaging printing technologies, corrugated-paper-cardboard packaging manufacturing technologies, packaging design services, drink and liquid food technologies and food processing machinery and equipment (including chocolate, confectionery, biscuits, dried fruits-nuts and pastry technologies, milk and dairy products technologies, meat and meat products technologies, cooling and logistics technologies, food safety and hygiene technologies).

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of different kinds of anti-duplication solutions.

The anti-duplication products displayed by Holostik at the event will include security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films, digital authentication solutions and much more.

Google product boxes

Now anti-counterfeiting labels on Google’s product boxes

There is a piece of good news for people buying Google product boxes. New product boxes of the company would come with a reflective anti-counterfeiting sticker. This will ensure the genuineness of an original Google product. There has been a rise in the counterfeiting of electronics and communication devices. Due to the same consumers suffer a lot and lose their money and trust in different brands.

Different support pages related to reporting fake on the internet were added back in July which created an awareness about the issue. In 2018 it would be much easier to identify a counterfeit item. A genuine Google product will have a reflective ‘G’ sticker somewhere on the box. It will look as silver when you will see it straight upfront whereas it will change colour when seen from a different angle. The sticker cannot be peeled off easily and it would hint towards something illicit if you see marks on the corner.

Google has said that all the products launched in 2018 will have a label. So, if you are concerned about the genuineness of Google product then you have a breath of sigh as you can check the reflecting label affixed to the product’s box.

The growing market of counterfeit watches in the world

There is a popular adage that the best things come in small packages. For example, a luxury wrist watch comes in the tiny enticing box- with a high price tag. However, there are many watches that do not carry any of the brand’s tag, stickers or logos with a usually high price. These watches are exact copies of the many luxury watches available in the market.

The online trade of counterfeit watches is much higher than we can imagine. It is estimated that 25-30 % of the people search for different kinds of fake watches online. There are many websites which have many kinds of fake watches listed on them.

You can do a simple google search which will show hundreds of results showing many popular international watch brands. Even counterfeiters have resorted to selling online fake products. There are many websites which will usually show fake watches. A few months back a leading international e-commerce player took action against some websites which were selling fake watches of a popular international brand.

This was followed by raids in which a large number of fake watches were seized by the police. However, the trade of counterfeit watches go beyond the illicit websites and span a large number of marketplaces also.

There are also many groups on the social media platforms which regularly trade in counterfeit watches. You can easily find here replicas of famous international brands which offer watches of all shapes and sizes.

Due to the combination of different selling platforms involved in the trade of counterfeit watch industry, the estimated number of global seizures in 2016 reached 1 million units.

Some of the highest copied watches were the costliest and it indirectly accentuated the prices of its fake. In 2015 the US authorities seized around 11,000 fake watches.

According to news sources, the United States and European Union are witnessing a rise of counterfeit watches and jewellery. Such kinds of products are being identified at national borders of the affected countries.

For the manufacture of counterfeit watches China still remains the favourite hotspot. In addition, Russia, Dubai and Turkey have also become the top hotspots for the manufacture of counterfeit watches.

In the past few years, it’s not just the conventional watch market which has been affected by counterfeiting. In fact, the digital watch market which is gaining a stronghold is also being affected by the menace of counterfeiting. With duplication of digital watches, counterfeiting has moved into a simulation of actual software.

Besides being faulty in nature counterfeit watches also pose a risk to the health of the consumer that may cause allergic reactions and are even toxic for the regular use.

As different international brands of luxury watchmakers are coming in the market the number of counterfeit watch markets are also growing up. The business of counterfeit watches is on the rise and every now and then we see a replica of a famous brand. With very little being done to curtail the market of counterfeit watches it does not seem that counterfeit watches will disappear anytime soon.

anti-duplication solutions

Holostik to exhibit its anti-duplication solutions at indiapack pacprocess 2018 in Mumbai

Holostik which is one of the pioneers and undisputed leader of hologram manufacturing and anti-counterfeiting solutions in India will display its wide range of anti-duplication solutions at the indiapack packprocess 2018. Considered as one of the most awaited events of the processing & packaging industry, it will be held from 24th to 26th October 2018 at BCEC, Goregaon East, Mumbai. Around 212 exhibitors will be present at the 3-day exhibition with more than 10,000 visitors.

Holosti­k’s presence at the event will be a boon for the processing and packaging market which is infested with counterfeiting. Indiapack/pacprocess addresses relevant target groups from the following industries: packaging and allied sectors, food safety, beverages, pharmaceutical and chemicals, confectionary and bakery, personal care – cosmetic and toiletries, retail, label, converters and printers, automotive, dairy and meat, plastics, sport goods, textiles, co-operative societies, spice board, coir board, tea board, APEDA, training institutions, exporters, retail chain managers and others.

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of different kinds of anti-duplication solutions. The anti-duplication products displayed by Holostik at the event will include security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more.

phone charger

Simple ways to check the authenticity of mobile charger and cable

Mobile phones are among the highest selling products. For all the people who own phones, tabs and notes these are some popular hacks which can be used to determine the genuineness of a cable and charger- the most important accessories. This will help in protecting your phone from all the bad effects which are caused due to a phone charger or cable.

For an original charger: Check the following points

  • This is the most important hack. Check the logo printed on your phone charger. The printing should be clear and without any spelling errors.
  • Always look at the back of the actual phone charger. It should not be printed in a bad manner. It should not be printed on a sticker.
  • The point which should be seriously considered is that the raised ink rises up when exposed to heat. It is much more expensive to produce compared to stickers.
  • There should not be any kind of material defects or visible seams. This clearly means that such product is not easy to open and has no plastic sticking out on the corners.
  • Fake chargers will never be able to charge the phone quickly and can pose a risk to your phone.

For an original USB cable: Check the following points

  • Original cables will have a standard USB end. It will also have a micro USB end.
  • Original USB cables are always designed keeping in mind the communication device. It should easily fit in the device and should not be too tight or too loose.
  • When you plug your charger into a power outlet, you will see a pop-up on your smartphone. This will indicate cable charging. Along with this, you will also see an indication of time.
  • Original cables are always recognized when plugged into a computer. If the cable is not recognized, then it’s a fake cable.
fake auto

Rise of counterfeit auto parts is badly affecting the auto industry in India

The Indian auto components aftermarket is expected to touch a whopping Rs 75,000 crores in the coming years, as per a CII forecast. However, the growth of fake auto parts has led to huge losses of organized and credible players. The sale of counterfeit items and products also leads to a tarnished image of the original brands. Finally, the large amount of revenue generated by the production of counterfeit auto parts also leads to huge loss of the taxes.

The most counterfeited items in the auto component industry include steering arm, lamps, bearings, filters, brake linings, the clutch which are supplied across the world with the branding and packaging of the original or legitimate company. The lack of a regulatory framework, poor surveillance and little checks have led to a rise in the grey market of automotive components.

While genuine brands suffer the damaged reputation and financial loss, the end consumers have to deal with fatal road accidents and severe injuries caused by the fake auto parts fitted in their vehicles. Basically, the counterfeit business in the auto component industry drives all the stakeholders of the market towards a loss in different forms.

Around 20 per cent of road accidents on the Indian roads are caused by poor quality counterfeit automobile parts, as reported by FICCI. Besides this duplicate engine parts consumer excess fuel and also lead to a sudden engine failure. Along with this counterfeit brake pose a serious risk to human lives as they fail in times of emergencies.

Beware of fake online products this festive season

Hefty discounts on products and alluring deals on shopping portals could be a deception. There are chances that such products are counterfeits. A young consumer just had a traumatic experience when she bought her favourite eyeliners of a renowned international brand from an online site at low prices. To her surprise, the eyeliner turned out to be fake.

According to the duped consumer, the reach of fake products is so much that it is displayed on the top of the product listing. She said, “I thought as the product is available on a popular and genuine website, so it is safe to buy from it. But, the product I received was entirely different from the one mentioned on the website, the details did not match at all, the entire experience was so dismaying.”

The victim of the fake product also contacted the website to address the problem, but they just insisted on the refund rather than taking into account the root cause of the problem of counterfeiting. Returning money is indeed important but what about the situation in which the consumer has already used a toxic substance that has affected his or her health.

The victim made several attempts to reach the company authorities, but it was of no avail. Then she wrote to the actual manufacturer of the product and was stunned to know that they had never sold any of their products through the website.

In response to the queries of media the e-commerce website’s spokesperson clarified that their portal is a market place for third-party sellers through which they can sell their products and the company takes strict measures against a person involved in any kind of counterfeiting.

fake electronic products

Counterfeiting in Indian electronics industry and the way forward

It’s no surprise that you can easily purchase fake electronic products in India from prominent markets like Nehru Place and Ghaffar Market in New Delhi, Manish Market and Linking Road in Mumbai, Hong Kong Bazaar in Hyderabad, and Kasimedu Street in Chennai. In fact, there are many similar hotspots in different cities for buying counterfeit electronics goods. In addition, there are numerous tiny little shops, which sell fake versions of earphones, USB cables, chargers etc.

According to reports the electronic counterfeit products and their market is growing twice as fast as general goods. This alarming trend was published in the year 2014 in different newspapers and news websites and must have changed during years, but it still shows the seriousness of the situation.

The menace of counterfeit electronics has also forayed into the e-commerce space. A recent article by Quartz India cited a report according to which everyone in three Indians have received fake products in the e-commerce space, of which the largest share (45%) is of mobiles and computers and (16 %) is of TV, appliances and other electronic products.

A joint report by ASSOCHAM and E&Y has revealed that the Indian electronics and hardware industry is predicted to grow at a compound annual growth rate (CAGR) of 13-16 per cent to reach $112-130 billion in the current year. The growth between the years 2013-18 is due to rising demand, growing disposable incomes, wider broadband connectivity and e-governance programmes.

Fake electronic products or components can have a negative impact on the health of the consumer, brand image of the manufacturer and economy of the country. A duplicate USB stick can lead to loss of important data whereas, a fake IC in a medical device can be potentially fatal for the patient. Moreover, fake electronics can also pose a risk to national security and defence establishments. For example, military technology requires high-grade electronic products to function at their best. In case of a fake microchip, the results can be disastrous, the same applies in the case of nuclear reactors which cannot afford a fake electronic device or a component in any case.

There are two different types of counterfeit electronics products available in the Indian market.

  • The first type includes the completely fake product (not manufactured by the original component manufacturer but have laser markings)
  • The second type is known as partial fake products (manufactured by the original component manufacturer but are remarked to show different functions). In this type, the counterfeiters use fake packaging instead of remarking the product.

To tackle the onslaught of counterfeit products in the electronic sector the Department of Electronic and Information Technology had notified ‘Electronic and IT goods (Requirements for Compulsory Registration) order in the year 2012 under compulsory registration scheme of Bureau of Indian Standards.

The order maintains that no person shall manufacture or store for sale, import, sell or distribute goods which do not conform to the Indian Standard specified in the order. Although the order has proved to be a big milestone in curbing counterfeiting, still there are measures which need to be followed strictly to completely eradicate fake electronic products from the market.

Here are they:

  1. Creating stern policies for procuring and selection of suppliers which will bring down the number of counterfeit products in the supply chain.
  2. Proper disposal of electronic waste so that it cannot be used in manufacturing fake products.
  3. Propagating consumer awareness about fake electronic items.

Besides the above-mentioned points, a single window mechanism should be made by government in order to check the quality and compliance of an electronic item before it enters the market. With no counterfeit products in the electronic industry it can dynamically prosper to new heights with no losses.

fake food products

Fake products seized in Punjab in different raids

The food safety wing of Punjab government had busted a racket in Mansa which was involved in counterfeiting of various food items. The officials found fake ghee which was prepared from vegetable fats and other harmful materials. The fake ghee was sold under the name of popular brands like Amul, Verka and Milkfood.

KS Pannu, the Food Safety and Drug Commissioner told that the racket was busted after some raids on a residential area. Pannu said that besides ghee the counterfeiter was involved in preparing duplicates of popular brands like Tide detergent, Tata salt and Good day biscuits. The officials also recovered around 700 packets of fake Tata Tea Gold filled with cheap quality tea.

A large number of labels and packaging material was also recovered which indicates that the accused had a big network of production and marketing. The seized stock included wrappers, packets etc.

In a similar incident, a counterfeiter was caught in Sangrur who was packing and labelling rice bran oil as pure mustard oil.

Source: Tribune