The impact of counterfeiting in the FMCG industry

The trade of counterfeit goods is a growing concern for the FMCG industry. There are a large number of cheap copies of different products which are being sold at different stores and small shops. From fake hair oil to edible oil, bathing soaps to detergents, toothpaste to creams and much more one can hardly imagine the multiple negative effects of counterfeit items. The counterfeit market in the FMCG sector has grown at 44.4 per cent per annum and is hampering the growth of manufacturers.

The consumer goods which are highly susceptible to counterfeiting are consumer packaged goods, tobacco, personal care products, mobile and mobile components, automobile components, computer hardware and software. According to a study by FMCG, the value of such duplicate products has reached Rs 1,054 billion in the year 2014.

An industry expert says that fake goods in the FMCG sector have had an impact on both consumers and producers. While the manufacturers suffer from a tarnished brand image and low sales the consumer is at the risk of losing money and a bad impact on his or her health. He also says that unscrupulous manufacturers are also detrimental to the national economy. The prime reason behind this is that they evade taxes and lead to a rise in a host of other criminal activities. Counterfeit goods also put an unnecessary strain on the health system.

Counterfeiters also use refill or repackage fake goods with the packaging of original goods. It has been seen that old plastic water bottles are being repackaged and sold in the market the same is the case with many other goods. Such deceptive duplication leads to a loss of consumers and the brand owners as well. In India, a large chunk of population settled in rural parts of the country suffer from rampant counterfeiting of FMCG goods. With a little check of authorities and poor regulation and manufacturing guidelines counterfeiting is easily slipping in the pockets of the common man.

Advancements in technology and easy procurement of the same has made it possible for counterfeiters establish little backyard factories and hubs for the manufacturing of duplicate items. It has also been observed that counterfeiters are making fake labels and packaging to dupe consumers. In the year 2014-2015 sale of FMCG, tobacco and alcoholic beverages constituted 65 per cent of the total sales.

However, in the past few years with new and advanced packaging solutions counterfeiters are struggling to copy FMCG products with efficacy. Many companies have resorted to the use of security holograms, security labels, barcodes and many other technologies to protect their brands from the threat of counterfeiting.

Holostik to exhibit its packaging and anti-duplication products at Eastern Print Pack- Kolkata

Holostik which is one of the trailblazers of hologram manufacturing and anti-counterfeiting solutions in India will display its wide range of packaging and anti-duplication solutions at the 5th Eastern Print Pack 2018. Considered as a one-stop solution for the printing industry in Eastern India, it will be held from 30th November to 3rd December 2018 at Science City in Kolkata. With a fifteen-year history and substantial growth, eastern print pack sits in the heart of its market and is a viable event for the eastern region.

The grand event will be visited by printers, print buyers, publishers including owners of commercial newspapers, converters, corrugated box manufacturers, production managers, design houses, designers, art directors and production managers of advertisement houses, heads of packaging development departments, transactional business, the pay-per-print business & media production houses, government agencies and associates.

Holostik will display its latest packaging and anti-duplication solutions at the event which will include security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more. The company will also be displaying its highly innovative UV embossed film which is available in metallized and transparent forms. The specialized film affixed to mono cartons can incorporate different effects like 20 generic effects, texture, images and pillar of light.

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event will witness and understand the uses and benefits of different kinds of packaging and anti-duplication solutions.

Holostik presents an intriguing paper at IHMA Holography Conference in Minsk

The leading international body of holographic industry IHMA (International Holograms Manufacturers Association) and Reconnaissance International recently organized the Holography Conference from 15th to 16th November 2018 at Minsk, Belarus.

The conference is a global platform to showcase cutting-edge applications and innovative technologies in the field of holography and was attended by leading hologram manufacturers, suppliers, consumers along with government institutions, private firms and researchers.

The event also witnessed paper presentations on 16th November from top-notch manufacturers and innovators on different scenarios of holographic technology and markets.

Mr. Ankit Gupta, Director Holostik India Limited was one of the key attendees who presented a thought-provoking paper on the topic – Hologram, QR Code, RFID & Blockchain: friends or foes?

Starting with the initial introduction of Holostik as one of the global leaders of anti-counterfeiting products and solutions, he further explained the evolution of different authentication technologies along with their pros and cons. He also presented a comparative landscape of authentication technologies according to different parameters.

This was followed by an animated video which highlighted the significance of teamwork and how the same should be implemented with the harmonization and amalgamation of different authentication technologies.

He finally concluded that a perfect combination of anti-counterfeiting product and IT solution provides a holistic or complete solution for organizations in battling duplication along with a host of other advantages. In a nutshell, the paper validates that different authentication technologies are not competing but are rather complementing to each other.

The paper also shed light on two different case studies which focused on an Ayurvedic brand and an Ink Cartridge manufacturer. The cases explained how Holostik helped the companies in battling the problem of counterfeiting with a streamlined and customized approach through different stages.

Mr Ankit Gupta shared the podium with attendees representing companies from UK, Germany and China. The session witnessed the massive presence of audience from different backgrounds. A day earlier, on 15th November, Holostik was commended for its best-applied packaging product – Afxigra and best-applied security product- Gopal at IHMA Excellence in Holography Awards 2018. The awards were received by Mr U.K. Gupta – Chairman, Holostik India Limited and Mr Ankit Gupta – Director, Holostik India Limited.

counterfeit clothes

Ludhiana-facing the wrath of counterfeit clothes

Ludhiana- country’s readymade garments manufacturing hub is facing the onslaught of counterfeiting. The city is brimming with copies of prominent brands. It seems so, that little has been done to ward off the rampant duplication taking place in different parts of the city.

Suckhchain Singh Gill Ludhiana Police Commissioner said that the police has not received any complaint against any manufacturer or seller due to which no action has been taken. The police has no direct role to play in it until and unless it receives any complaint after which it will take necessary action under the purview of law.”

Some sources, however, said that the police had registered many cases against counterfeit manufacturers of phoney branded clothes of CK, CK, LV, Chanel, Tommy, Superdry, Adidas, Puma, Nike, US Polo among others. Moreover, cases were registered against a hosiery owner under the Copy Right Act, Trademark Act under Section 420 of the IPC and these cases were registered on the basis of complaints registered by brand owners of the affected companies.  Sources also revealed that the fake brand business is running blatantly and is evading taxes of the government. Surprisingly, most of the times, a customer does not receive the bill of the fake products purchased.

Requesting anonymity, a seller of fake branded jeans said that the brand conscious youth wants to wear such clothes that’s why they are becoming popular. Fake branded clothes use the trademark and logo of the original product while remaining substandard in quality. Duplicate clothes have uneven stitching, rough ends, faulty colours and many other issues which are rarely noticed by people. He said a branded tracksuit which will cost around Rs 10,000 from an exclusive showroom can be bought for Rs 2,000 to Rs 3,000 from Ludhiana markets.

A retailer said that they sell duplicate brands to genuine customers by making them believe that it is an original item. Several markets in the city have a stock of duplicate products worth several crores lying with them.


labels packaging

Holostik successfully showcases its products at Labelexpo India 2018

Holostik which is one of the pioneers and undisputed leaders of anti-counterfeiting and packaging solutions in India displayed its wide range of products at Labelexpo India 2018. Considered as one of the biggest expositions in the label and package printing industry the event witnessed the presence of bigwigs of label, printing, packaging, anti-counterfeiting and other ancillary industries.

The grand event took place between 22nd November and 25th November 2018 at India Expo Centre & Mart in Greater Noida. The four-day event witnessed a large number of participants along with a record number of visitors.

Holostik’s stall attracted visitors from many industries who were keen to know about different kinds of labels, packaging and anti-counterfeiting solutions. Holostik also showcased its star product at the event which is a specialized UV-embossed film available in metallized and transparent forms. The film can incorporate a large number of designs and security features which not just makes it aesthetically unique but also highly secure.

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. The packaging and anti-duplication products displayed by Holostik at the event included security labels, packaging films, security holograms and other anti-duplication solutions.

Delhi court orders sealing of counterfeit footwear goods

A large number of counterfeit Puma products, worth 20 lakh were seized after the intervention of Delhi court.  The products were identified and sealed in parts of Sahibabad and Ghaziabad. The matter came to light when counsel for Puma, Shashi P Ojha approached the court seeking an ex-parte injunction and ex-parte appointment of a local commissioner on account of “infringement of trademark”.

In October Ojha had approached the court and said that if the relief is not given to the company then it will suffer an irreparable loss and injury as the offender was selling company’s goods using its trademarks.

After hearing the submission, Additional District Judge Anil Antil said that the plaintiff has been successful in making out a good prima facie case in its favour for grant of ex-parte injunction and appointment of the local commissioner. The judge also said that the defendant is prohibited to manufacture, supply and sell counterfeit goods which includes shoes, slippers and other accessories under the Puma logo.

The court also appointed advocate Rajnish Jha as the local commissioner in the case. Rajnish Jha also inspected the premises of the defendant near Tulsi Niketan, Bhopura Police Chowki, Ghaziabad UP. In his report, Jha said that there were fake 5754 packing material labels and 876 shoes with Puma stickers along with other goods.

Jha also said that goods with Puma logo were seized by him. The complete seizure and sealing was done by him and was handed to the defendant mentioning that the confiscated items should not be tampered without the permission of the court. The calculated value of the products seized was around 20 lakhs.

Source: Indian Express

Holostik to showcase its anti-counterfeiting and packaging solutions at Labelexpo India 2018

Holostik will display its cutting-edge anti-counterfeiting and packaging solutions at Labelexpo India 2018. The event is scheduled between 22nd and 25th of November 2018 at India Expo Centre and Mart in Greater Noida.

Considered as one of the biggest expositions in the label and package printing industry the event will witness the presence of bigwigs of label, printing, packaging, anti-counterfeiting and other ancillary industries. The grand 4-day event will also witness launches of many products and live demonstrations.

Holostik will be one of the key exhibitors at the event and will showcase its wide range of products and solutions for visitors, delegates, prospects, company representatives and people from the press.

Just like the previous years, Holostik expects to attract a record number of visitors at its stall. The visitors will also see demonstrations of its products. They will understand the latest anti-counterfeiting technologies and will hear Holostik’s success stories in different industries. Besides, this the visitor will also be thoroughly briefed on all types of queries.

Continuing its legacy of previous years, Holostik will also display its star product at the event. This time the start product will be UV Embossed film- available in metallized and transparent forms. The film is affixed to mono cartons and is an innovative packaging solution which not only provides security but also enhances the point of sale visibility.

holostik group

Holostik commended for best applied packaging and best applied security products at IHMA awards

The International Holograms Manufacturers Association (IHMA) Excellence in Holography Awards 2018 took place on 15th November 2018 at Minsk, Belarus. The event witnessed leading holography companies who gathered to recognise excellence and cutting-edge technology in holography.

The world-class leader of Holograms, Holostik was commended for the best-applied decorative/packaging product – Afxigra and best-applied security product- Gopal. The awards were received by Mr U.K. Gupta Chairman Holostik Group and Mr Ankit Gupta Director Holostik Group. Both of them expressed their happiness on receiving the awards and said that Holostik will continue with new innovations in holographic technology and mission to curb counterfeiting at the global level.

The awards include Afxigra- a pharma carton which includes features like metallic effect non-printing, platinum relief image, dome lens effect, brush effect and heart outline in CRI effect. Gopal is a tobacco packaging product- a tagger foil with highly advanced nano-optical features. The high-security product incorporates features like full visible with dynamic effect, smart glint effect “GOPAL & G Z”, dead colour effect, relief effect, white sparkling effect, motion effect etc.

The awards recognize excellence in holographic technology and innovation. It is meant for market players who introduce innovative or commercially viable hologram products or techniques over the past year. This year’s excellence in holography awards attracted a record number of entries. Holostik has previously won several awards from IHMA.

fake Gillette product

Crime branch arrests people for selling fake Gillette products

The Mumbai crime branch recently arrested nine persons in a series of raids at 11 shops. The alleged persons were dealing with fake Gillette brand name. The crime branch came to know that the accused persons were selling low-grade Chinese products under the brand name Gillette. Authorities have seized large quantities of counterfeit products at Crawford markets and Andheri.

Procter and Gamble had earlier lodged a complaint with the D.N Nagar police station in Andheri after they found counterfeit products flooding the market and resulting in heavy losses. They have also mentioned that the inferior quality of the products was damaging the brand’s reputation.

The case was handed to the crime branch which busted the racket that was dealing with fake products at 11 shops located in Andheri and Mumbai. The property cell of the crime branch carried out raids at the locations and confiscated a large number of fake products.

The accused have been identified as Pankaj Nisar, 37; Pankaj Jain, 38; Mangilal Chaudry, 37; Badar Shaikh, 23; Nasir Shaikh, 25; Iftekar Aalam, 22; Tabrez Shaikh, 21; Mohammad Shaikh, 44; and Pravin Phulwala, 62.

A crime branch officer said that the accused shopkeepers stored the fake products imported from China and later sold the products in the market. The arrested have been booked under sections of the Indian Penal code Copyrights Act and the Trademark Act.

Source: Asian Age

Counterfeit coconut oil

Counterfeit coconut oil contains essence and edible oil

Due to the rising demand for coconut oil, there has been a rise in counterfeiting of coconut oil. Edible oils are mixed with the essence of coconut oil which has become a common practice. Forgers often misuse the blending license to sell edible blended oil with coconut oil. Lately, the food regulatory authority has initiated campaigns to check the authenticity of such oils.

Some edible oil companies have the license to sell edible oils mixed with coconut oil in a certain ratio. However, the food safety wing has charged certain edible oil companies who are selling their product in a misleading way.

They have discovered that the essences of coconut are being used to make fake coconut oil. The high level of the aroma of blended oils with less coconut oil has raised the suspicion. But no complaints have been registered as of yet in this regard.

Some companies have printed details of blending ration in this regard on the packaging, but the overall picture is quite misleading. Based on the complaints received in this regard food safety department has charged 10 cases.

According to food regulation if coconut oil is blended with edible oil then the product should be labelled as edible oil on the packet. Most consumers are not able to find this fact as it often printed in fine print on the packet. Many coconut brands have been banned after their products were found to be adulterated. Anil Kumar Joint Commissioner Food Safety Department has said that more inspection needs to carried out in this regard so that consumers cannot mislead the consumers.

Source: Mathrubhumi