how duplication affects your business and brand

How duplication affects your business and brand?

Mr Anil Verma had started a business of manufacturing men’s shoes some years back. The investment was quite heavy- apart from taking loan he had invested all his savings in the venture. For a few months, things seemed fine and to his surprise, there was a record number of sales in the following years. But one ill-fated day he got to know that his shoes were counterfeited across different locations of the country. He himself witnessed that visually identical copies of his products were sold at street shops, flea markets and local shops.

Soon, Mr Verma’s dreams turned into live nightmares. Besides losing profits, there was a considerable decline in consumer trust. The brand name which he had created in the market lost all its credibility. More to it with few human resources he was not able to completely check counterfeiting. Forgers were selling fake copies of his product for few hundred bucks. Mr Verma was depressed and finally, his company was shut down. Things would have been different if Mr Verma would have contacted us. We at Holostik have been fighting duplication since 1991. Our customised anti-duplication products and solutions help in bringing down the menace of duplication to a large extent.

We also know the negative impacts of counterfeiting on manufacturers and businesses and we want you to know about them as well.

Let’s go.

The decline in sales: While many people buy counterfeits unknowingly there is a major proportion of buyers who want to flaunt a fancy bag for a little money. This desire has created an enormous demand for fake products in the market which negatively affects the sale of original products.

Extra costs on fighting fake: Yes, Mr Verma had spent a lot of money on fighting fakes but to no avail. Duplication kills you secretly and silently. With the double whammy of added costs and poor sales, your company suffers a major monetary setback.

You lose your loyal customer: There are high chances that your customer will find an alternate if he gets duped with a counterfeit of your product. Imagine such fakes being sold at different locations and the number of customers you lose due to it. Disappointed and unsatisfied customers will always turn towards a new option.

A tarnished brand image: Last but not least counterfeiting negatively impacts the image of your brand. If there is a high volume of fake products of your brand then it will create a negative impression in the minds of retailers, distributors and consumers. They will perceive that the company does not care about its reputation.

So, if you are from these industries & want to stay safe against duplication or counterfeiting get in touch with us now.

Kolkata Police nabs forgers counterfeiting Rs 500 notes

Recently four persons were arrested from Narkeldanga area in concern with the counterfeiting of Rs 500 notes. Kolkata Police recovered counterfeit notes of both Rs 2000 and Rs 500 after the arrests from Maharani Swarnamoyee Street.

The four alleged persons have been identified as Prashanta Majumdar who hails from Nadia, Md Akram Ali a resident of Tiljala, Anaraul Haque from Malda, Guddu Khureshi from Topsia. The cops have been bewildered as the three people are from Kolkata.

The overall value of the counterfeit currency is around Rs 4.25 lakh. The confiscated notes include 163 Rs 2000 notes and 198 Rs 500 notes. As RBI is taking stringent regulations for the proper flow of Rs 2000, counterfeiters are making more emphasis on faking Rs 500 notes.

Police has revealed that the four men earlier used to bring notes through Malda but recently shifted their routes through Nadia and Assam. Counterfeiters were successfully able to copy 17 security features of the notes which include design, colour, pattern, number pattern, see-through watermark, the picture of Mahatma Gandhi, Swachh Bharat logo and slogan and motif of Mangalyaan.

Source: TOI

holographic wide web films

Wide web films- encompassing beauty and security!

Effective packaging can play a substantial role in highlighting and securing the products. Marketers often consider packaging as the first communicator of the company. Among the many packaging solutions, holographic wide web films give the product a perfect shine and highlight its brand looks.

These films also curb counterfeiting as they offer holographic protection and prevents tampering. Holographic wide web films are available in various sizes and can be customised as per the specifications of the clients. Holographic wide web films are basically designed and manufactured using the best quality raw materials and are extensively used for flexible packaging.

The films are available both in PET (polyethene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). Besides providing brand protection, holographic wide web films leverage the brand value by making the end product completely holographic.

Holostik is one of the leaders in anti-duplication and packaging solutions in India and provides a wide array of wide web holographic films that are available in various specifications as per the client’s requirements. The films are known for their self-adhesiveness, clarity, quality and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films:

  1. Attractive looks with optimum clarity.
  2. Shiny and glossy with high brightness & high gloss holographic effects.
  3. Superior bonding strength, heat resistant and waterproof.
  4. Available in different colours and patterns, plain, light beam and patterns. Many designs available for selection and customer’s designs.
  5. Used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.
fake compostable plastic

Strict action against fake compostable plastic manufacturers

The MPCB (Maharashtra Pollution Control Board) after the order of (Central Pollution Control Board) will take action against the manufacturers who are selling duplicate compostable products. Most manufacturers are running the business without the certificate required for selling compostable carry bags or have counterfeit documents.

Dr SK Nigam Additional Director of CPCB has mentioned the names of such dubious manufacturers in a letter to MPCB. Besides Maharashtra, the manufacturers are from the cities of Chennai, Bengaluru, Ahmadabad, Uttar Pradesh and Delhi.

The state government has implemented the plastic ban in June 2018. The ban was imposed on several plastic products including all plastic and non-woven bags, plastic products, pouches with a capacity of less than 200 ml. However, compostable plastic bags for nurseries, horticulture, agriculture and for solid wastes were exempted from the ban. There are manufacturers who had the mandatory certificate from CPCB to manufacture such bags. But there were many manufacturers who were selling counterfeit compostable plastic bags with the fake tag.


Stay away from fake cosmetic whitening creams

“Mirror mirror on the wall who is the fairest of them all.” Most of you would be aware of this famous line from the classic fable ‘Snow White and the Seven Dwarfs.’ Surprisingly, this line is turning out to be true and there is a growing rage among women and men to have fairer skin.

We are constantly swarmed by social media images of angelic white men and women flaunting beauty like never seen before, in the real world. We crave for the glaring skin tones of our favourite celebrities. For us, dark skin has become a sign of disgrace and ugliness.

To get fairer skin people have been using cosmetics, skin surgeries and medicines. Among these, the most famous is the use of cosmetic products. There is a growing demand for skin whitening creams and different cosmetic brands have launched the same.

However, the rise in demand of such creams has also led to the growth of counterfeits. Flea markets, e-commerce websites, street shops and even e-commerce space is filled with fake skin whitening creams.

Besides duping the consumer of their money fake skin whitening creams cause damage to the skin. Lately, the use of fake skin whitening creams have caused skin allergies, skin infections, blisters, acne, pimples and other anomalies of the skin. Fake skin whitening creams usually contain toxic chemicals which are quite harmful to the skin in the long run.

While it’s difficult to identify between original and fakes cosmetics manufacturers can use security holograms, security labels, holographic packaging, QR codes and other security measures to deter the copying of original products. Holostik provides cutting edge anti-duplication and packaging solutions to different industries for safeguarding their products against duplication. So, if you are a cosmetic manufacturer and want to save your profits and brand image against duplication get in touch with us now.

Durham Trading Standards clamps down on fake goods

As the post-Christmas bargain is on a high a new scheme has been put into action to battle growing business of fake goods on social media. Durham Trading Standards has launched a new scheme to protect the local customers and small business from illegal items being sold on e-commerce and social media platforms.

The real deal online programme ensures that social media groups do not promote the sale of fake good and other illicit products.

Officers are in touch with the administrators of the group to make them aware of their legal responsibilities and motivate them to follow the real deal rules.

Administrators are asked to allow trading standards officers to join the group and agree to a set of rules including the prohibition of the sale of fake and illegal goods which are:

  • To abide by the information from IP rights owners and their representatives who highlight the sale of fake goods.
  • To notify trading standards if they believe that fake goods are being sold within the group and to exclude the sellers of these goods.
  • To highlight notices and warnings posted by trading standards.
  • To make it sure that all members of the group are aware of its fake free policy.


The perfect combination of holographic and digital security against duplication

Counterfeiters have devised unique ways of making duplicate products. Besides making fakes look visually similar to the original products they also copy its packaging and branding. This makes it tough for retailers and consumers to identify them in one go.

The problem usually stems from the easy availability of manufacturing technology, poor regulations and the involvement of organised crime syndicates which makes it highly possible for the duplication of products.

However, with the evolution of anti-duplication technology, it has become challenging for forgers to copy your product and sneak into your profits. Different kinds of anti-counterfeiting technologies (overt, covert, forensic and digital) are being used nowadays to counter duplication. But, the most prominent ones are holographic and digital technologies which are used across different industries.

Holostik is one of the pioneers in the field of anti-duplication in India. Since 1991, the company has been providing a range of anti-duplication and packaging solutions. It also provides IT-enabled solutions which not just secure your product but also manage the entire supply chain.

Holostik is also one of the largest manufacturers of security holograms in the world. 3D security holograms provide an easy and affordable solution for product authentication. The light diffraction property of the holograms and the potential to incorporate different overt, covert and forensic features makes security holograms one of the most popular choices of companies to secure their products and brands.

Moving a step ahead in product authentication, Holostik has amalgamated the power of security holograms and QR code in a single security instrument. While security holograms are meant for physical authentication, the QR code is used for digital authentication along with a host of other IT solutions which include track& trace, inventory management, reward management etc. The biggest advantage of this impeccable combination is that even if a counterfeiter is able to copy one technology then he will not be able to copy the other. It’s just like providing multiple layers of security to the product and thus reducing the chances of possible duplication

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of physical or holographic security and digital security which serves as the best anti-counterfeiting solution against the menace of duplication.

Court sends notice to e-retailer for the sale of duplicate items

Due to the sale of counterfeit products the Ahmadabad Consumer Disputes Redressal Commission has issued a notice to the e-commerce giant Amazon.

A complaint related to fake products was filed by Consumer Education Research Center and its Chief General Manager Pritee Shah.

Shah had bought a pack of two Kajal pencils of a certain brand from an e-commerce portal via online payment of Rs 247. But things turned out to be completely different when she received the product as it had entirely different labelling and manufacturing and it later turned out to be a fake.

However, when Shah asked the e-retailer to notify all the customers about fake products then Amazon replied that they would offer a replacement and did not admit that the product was fake.

CERC said that the e-commerce portal has indulged in illicit trade and thus filed a complaint with the consumer disputes redressal forum. The consumer body has sought the court order which mentioned that e-commerce buyer must recall the fake products and also intimate the buyer.

Source: TOI

Why are counterfeit cigarettes toxic in nature?

It’s a well-known fact that cigarettes are harmful to you and can cause life-threatening disease like Cancer in the long run. But, have you ever imagined what counterfeit cigarettes can do to you? When it comes to cigarette addiction fake ones should be avoided at all costs. Fake cigarettes are usually imported from foreign countries like China and they are able to make their way into different countries due to weak customs laws and poor regulation of the market.

There is an enormous market of counterfeit cigarettes in India. This is due to the ever-growing taxes on tobacco and tobacco-based products. There is an ongoing trend of the rise in consumption of counterfeit cigarettes among the masses which is harmful to their health. According to a research group, a fake cigarette contains adulterants which are quite toxic for the lungs.

The research group set out to study these cigarettes with one goal in mind—provide more accurate data for assessing their impact on one’s health. “Counterfeit cigarettes constitute a significant crime and public health problem,” Yi He, associate professor of chemistry at John Jay College told R&D Magazine after her session presentation at Pittcon in Atlanta last month titled Elemental Profile of Tobacco Used in Counterfeit Cigarettes.

The researchers at John Jay College of Criminal Justice and CUNY, including Agricultural Research Service (USDA), studied the elemental profile in counterfeit cigarettes that was provided by the Bureau of Alcohol, Tobacco, Firearms and Explosives after being seized by the law enforcement agency. The 13 elements they researched in the cigarettes included: As, Ca, Cd, Co, Cu, Fe, K, Mg, Mn, Ni, P, Pb and Zn.

According to academic research presented at a session, a tobacco plant is particularly efficient in accumulating cadmium from the soil and translocating most of the metal to the leaves. Cadmium is the prime focus for this particular investigation of potential toxic effects. The group analysed 46 counterfeit samples, including 22 Newport, six Marlboro Red and 18 Marlboro Light brands, as well as six genuine cigarettes. The research team’s study concluded that there were much higher concentrations of toxic heavy metals consistently found in counterfeit cigarettes that were seized in the U.S. compared to genuine brands.


Amazon takes measures to stop fake sellers

Over the past few years, there has been a rise of counterfeit products on the e-commerce platform which is worth $18 billion. Amidst this scenario, the e-commerce giant Amazon is taking necessary measures to clamp down on fake sellers and weed out potential duplicate products form its marketplace.

Amazon which considers India as one of the most important markets is witnessing a big number of verified sellers who are listing duplicate products across online marketplaces in the country. However, a top company executive said that Amazon was ready to take on the so-called bad actors.

Dharmesh Mehta Vice President for consumer and brand protection said that the rate which bad actors are attempting to fraud and abuse customers and sellers is definitely increasing much faster than the rate at which the business is growing.

One out of every five products sold on e-commerce platforms is counterfeit, as per a recent survey by LocalCircles.

The top e-commerce players including Flipkart, Amazon India, Snapdeal and ShopClues have lately received notices form Drug Controller General of India to remove the sellers on their platforms which were dealing with counterfeit cosmetic products.

For seller onboarding, Amazon has put in place machine learning models to detect potential risks of the seller’s account and check products and prices along with many other variables that fit the model. This helps Amazon eliminate unverified players at an early stage.

Source: Live Mint