CERC

Consumer body seeks DCGI intervention against the online sale of fake products

One of the country’s leading consumer rights body CERC (Consumer Education and Research Centre) has asked the DGCI (Drug Controller General of India) to take action against a leading e-commerce firm for the sale of counterfeits from its platform.

CERC has written to DGCI to take strict and timely action into the matter. CERC has also submitted its report to the Ministry of Commerce and Industry and the Department of Consumer Affairs to take measures for the benefits of consumers and safeguard them against online counterfeit products.

CERC has requested the DCGI to ensure that the alleged online retailer withdraws all its products with incomplete labelling and inflated prices- much higher than the MRP mentioned on its website.

Secondly, the e-tailer must recall all such products sold to the consumers and must provide compensation for the same.

Thirdly, the alleged online retailer must create a transparent policy for selection of vendors and products and must take strict action in case of any violations.

Source: Economic Times

How shrink sleeves provide visibility and security to the product?

Shrink sleeves have emerged as one of the most popular packaging products. From detergents to dairy products, eatables to phenyl paints to cosmetics, shrink sleeves are used in most of the products we see around in our daily lives. As their name suggests, shrink sleeves shrink down according to the shape of the bottle on the application of heat. Their functional adjustability makes them an ideal choice for packaging. Holostik provides customised shrink sleeves which can incorporate a wide variety of holographic and non-holographic features.

Holostik also manufactures shrink sleeves that come with a holographic strip. It immediately gives a sign of tampering which makes it an ideal product against any kind of duplication. The tamper evident shrink sleeve not just makes the product look appealing but also ensures its safety.

Here are the four points which make shrink sleeve the perfect choice for packaging.

  1. Provides a 360-degree visibility

Unlike other packaging products shrink sleeves can be easily wrapped around a container or a bottle which provides the product a 360-degree branding. This enhances the visibility of your product from all sides.

  1. Can be applied to different shapes of bottles

Due to its property of shrinking down as per the shape of the container makes it applicable on shapes of bottles. Many times, it is not possible to paste labels on bottles which are of odd shapes and sizes. Shrink sleeves can adhere to all types of shapes and makes them stand out from the rest.

  1. Are an eco-friendly option

The use of shrink sleeves causes minimum wastage and keeps you away from the problem of harmful adhesives and other non-eco-friendly concerns.

  1. Safe from abrasion

Shrink sleeves are quite durable and are quite resistant to abrasion. They can easily withstand scratching, tears and other forms of damages.

Holostik provides a variety of shrink sleeves which includes body and neck sleeves with holography, body and neck sleeves with printing and body and neck sleeves with printing and holography.

Get in touch with us to get the best of shrink sleeves from Holostik.

Authorities take action against fake makeup suppliers in Delhi

You generally use beauty products to make your skin flawless and beautiful. But due to fake makeup and other cosmetic products, people are suffering from wrinkles, blemishes, acne and other skin allergies. There is a rampant supply of fake cosmetic products in different market locations across Delhi-NCR. This is generally due to extra profit margins on the sale of fake products.

In a joint operation against counterfeit cosmetic products in Delhi’s famous ‘Sadar Bazaar’ police recovered huge quantities of counterfeit Hindustan Unilever and Nivea products. The authorities confirmed that fake cosmetic products are supplied across Delhi NCR through counterfeit hubs like Sadar Bazaar.

Nupur Prasad DCP (North) has assured that strict action will be taken against people dealing in fake cosmetic products. She said that a case under the copyright act has been booked against the alleged offenders. A few months back the police had also seized fake products of other companies.

In a recent operation against counterfeiters, the police arrested three sellers after a complaint by a renowned company. The authorities recovered 5600 pieces of fake Nivea and Lakme products from them. On further investigation, it was revealed that there is a long chain of vendors and suppliers involved in the trade of fake cosmetic products.

Source: Navbharat Times

anti-counterfeit solutions security holograms

Affordable and effective anti-counterfeit solutions- Security Holograms

The market is flooded with all sorts of counterfeit products. The local stores, street side vendors, e-commerce portals are all infested with the menace of counterfeits. Time and again, we hear news pertaining to the huge monetary losses due to counterfeits. Counterfeiting has entered into every industry and nobody benefits from it, except forgers. When counterfeits reach in the markets consumers buy thinking of them as real products. Surprisingly, they are made to believe that the products they are buying are original. Besides, befooling the consumer of their hard-earned money they are also harmful to the health.

Perhaps, the biggest onslaught of counterfeiting is faced by legitimate manufacturers. Their branded stuff is sold at the cost of peanuts which further wreaks havoc on their sales and growth. Regardless of regular seizures of fake products, retailers usually sell them due to extra benefits.

Despite having strict and stringent litigation, laws and rights against the counterfeiters for safeguarding the Intellectual Property Rights, the counterfeiters always come out with easy options to continue their unlawful businesses successfully.

The main challenge which arises amidst this scenario is that how does one protect their products and brand image from duplication? Well, the best answer to this is the effective use of security holograms.

Security holograms are the perfect anti-duplication products that have come a long way in fighting duplication. The low-cost security devices with unique designs are off late being used by manufacturers for securing their products. Security Holograms are used in different sectors. They have emerged as one of the best and cost-effective devices to counter duplication.

The main benefits of holograms are as follows:

  • They are affordable and easy to apply
  • The tamper evident feature of security holograms ensures that if any attempt for opening the product is made, then it is easily visible.
  • Exhibits multiple security features and functions
  • An additional layer to secure your products
  • Made using advanced technologies, hence very difficult and expensive for counterfeiters to copy.
  • Manages the supply chain effectively when paired with QR code or barcode.
  • Demotivates counterfeiters to replicate your product.

Holostik has been the leader in providing security holograms and other anti-counterfeiting products and solutions from the last 27 years. We make tailor-made holograms suiting your needs and requirements. We have holograms for all your products, needs and requirements. You name it, we have it.

motor vehicles

Now vehicles in India will come fitted with high security number plates

The Transport Ministry has notified to the Parliament that all motor vehicles will come fitted with tamper-proof HSRP (high-security registration plates) form April 1, 2019. The Ministry has stated that the HSRP including the third registration mark shall be supplied by vehicle manufacturers along with vehicle manufactured on or after April 2019.

Nitin Gadkari the Central Minister for the Ministry of Road Transport and Highways said that the proposal to change the concerned rule in Central Motor Vehicles Rules 1989 and the revision of HSRP Order 2001 was placed in the public domain for soliciting objections and was discussed later on.

The Minister said that the transport department officials of states, representatives from testing agencies like Automotive Research Association of India, Central Institute of Road Transport, Central Road Research Institute, and Society of Indian Automobile Manufacturers participated in the meet and supported the proposals.

Gadkari said that HSRP has certain security features and are protected against duplication. The plates are fastened with non-removable snap lock fitting system. He also said that manufacturers or suppliers of HSRPs if authorised by the concerned state may also supply the HSRP for old vehicles after placing the registration mark.

HSRP is a chromium-based hologram applied by hot stamping on the number plates both are at the front and back beside laser branding of permanent identification number while the third registration mark refers to a chromium-based hologram sticker affixed on the inner side of the vehicle’s windshield with the details of registration.

Source: news18.com

What are the benefits of holographic packaging for your products?

Whenever you purchase a luxury product you are left gobsmacked by the enticing and intriguing packaging. As you unwrap each layer of the packaging your excitement spikes up. Packaging plays an important role in the brand image of your product. Consider some of the biggest brands on the planet like Google, Amazon, Unilever, Prada etc. they all have one thing in common and that is an exceptional packaging.

The rise of the packaging industry

With a steady increase in e-commerce, social media and ‘internet of things’ packaging has come to the forefront when it comes to showcasing your product and your company that’s why packaging is often considered as the first communicator of the company. Brands are using different kinds of packaging formats in order to make their products more saleable and attractive.

Holographic Packaging

Perhaps, the biggest innovation in the field of packaging is the use of holography.  The technology of holography which uses interference of light beams to create three-dimensional images became highly popular in the 1980s. Over the years, there has been a growth in the use of holography in packaging. According to a trade report, “The global holographic films market is expected to be valued more than US$ 11,000 million by the end of 2024.

Holostik’s holographic products

Holostik is one of the leading manufacturers of holographic security and packaging products like security holograms, wide web films, security pouches, shrink sleeves, hot stamping foil and security labels.

What makes Holostik’s holographic packaging stand out in the market? Here are three main benefits it provides to your product:

  • Secures your product against counterfeiting and tampering: Holographic products like security holograms, holographic labels and wide web films protect your brand against duplication. Holostik’s holographic products can include different types of overt, covert and forensic features which add multiple layers of security to the packaging of the product.
  • Enhances point of sale visibility: Besides providing anti-duplication qualities holographic packaging makes the product look unique and makes it stand out on the shelf. The light reflecting properties catches the eye of a consumer in instants, compared to normal packaging.
  • Offers flexibility in packaging: Holographic packaging can be used for a wide variety of products and can also encompass digital security features like QR codes and barcodes.

Holostik offers a wide range of holographic anti-counterfeiting and packaging solutions to different industries. To know more get in touch with us now.

Counterfeit luxury products seized in Birmingham UK

The Police and National Trading Standards officers recently seized a large stock of fake luxurious products of famous brands like Chanel, Dior and GHD. The total value of confiscated products is a staggering £2.5 million.

The authorities conducted raids at a home in Hall Green and a storage unit in Digbeth. The officers took two days to vacate the warehouse in Digbeth which was stacked with duplicate products.

The duplicate products include belts, purses, handbags, watches, footwear, sunglasses and other accessories. The fake products also included brand names of SuperDry, Louis Vuitton, North Face, Stone Island etc.

However, it was a massive 50,000 bottles of fake Armani, Paco Rabanne, Chanel which was the biggest concern. The officials said that the confiscated fragrances failed to comply with the Cosmetic Products Enforcement Regulations 2013.

The police also raided four vans which had large amounts of fake products along with the evidence of manufacturing labels and equipment.

The raid was connected to Operation Beorma a combined National Trading Standards (NTS) and National Markets Group (NMG) action to check the import and supply of branded counterfeit and unsafe products. The seized goods were meant to be sold to dubious customers on social media and car boot sales.

Source: birminghammail.co.uk

how duplication affects your business and brand

How duplication affects your business and brand?

Mr Anil Verma had started a business of manufacturing men’s shoes some years back. The investment was quite heavy- apart from taking loan he had invested all his savings in the venture. For a few months, things seemed fine and to his surprise, there was a record number of sales in the following years. But one ill-fated day he got to know that his shoes were counterfeited across different locations of the country. He himself witnessed that visually identical copies of his products were sold at street shops, flea markets and local shops.

Soon, Mr Verma’s dreams turned into live nightmares. Besides losing profits, there was a considerable decline in consumer trust. The brand name which he had created in the market lost all its credibility. More to it with few human resources he was not able to completely check counterfeiting. Forgers were selling fake copies of his product for few hundred bucks. Mr Verma was depressed and finally, his company was shut down. Things would have been different if Mr Verma would have contacted us. We at Holostik have been fighting duplication since 1991. Our customised anti-duplication products and solutions help in bringing down the menace of duplication to a large extent.

We also know the negative impacts of counterfeiting on manufacturers and businesses and we want you to know about them as well.

Let’s go.

The decline in sales: While many people buy counterfeits unknowingly there is a major proportion of buyers who want to flaunt a fancy bag for a little money. This desire has created an enormous demand for fake products in the market which negatively affects the sale of original products.

Extra costs on fighting fake: Yes, Mr Verma had spent a lot of money on fighting fakes but to no avail. Duplication kills you secretly and silently. With the double whammy of added costs and poor sales, your company suffers a major monetary setback.

You lose your loyal customer: There are high chances that your customer will find an alternate if he gets duped with a counterfeit of your product. Imagine such fakes being sold at different locations and the number of customers you lose due to it. Disappointed and unsatisfied customers will always turn towards a new option.

A tarnished brand image: Last but not least counterfeiting negatively impacts the image of your brand. If there is a high volume of fake products of your brand then it will create a negative impression in the minds of retailers, distributors and consumers. They will perceive that the company does not care about its reputation.

So, if you are from these industries & want to stay safe against duplication or counterfeiting get in touch with us now.

rs 500 notes

Kolkata Police nabs forgers counterfeiting Rs 500 notes

Recently four persons were arrested from Narkeldanga area in concern with the counterfeiting of Rs 500 notes. Kolkata Police recovered counterfeit notes of both Rs 2000 and Rs 500 after the arrests from Maharani Swarnamoyee Street.

The four alleged persons have been identified as Prashanta Majumdar who hails from Nadia, Md Akram Ali a resident of Tiljala, Anaraul Haque from Malda, Guddu Khureshi from Topsia. The cops have been bewildered as the three people are from Kolkata.

The overall value of the counterfeit currency is around Rs 4.25 lakh. The confiscated notes include 163 Rs 2000 notes and 198 Rs 500 notes. As RBI is taking stringent regulations for the proper flow of Rs 2000, counterfeiters are making more emphasis on faking Rs 500 notes.

Police has revealed that the four men earlier used to bring notes through Malda but recently shifted their routes through Nadia and Assam. Counterfeiters were successfully able to copy 17 security features of the notes which include design, colour, pattern, number pattern, see-through watermark, the picture of Mahatma Gandhi, Swachh Bharat logo and slogan and motif of Mangalyaan.

Source: TOI

holographic wide web films

Wide web films- encompassing beauty and security!

Effective packaging can play a substantial role in highlighting and securing the products. Marketers often consider packaging as the first communicator of the company. Among the many packaging solutions, holographic wide web films give the product a perfect shine and highlight its brand looks.

These films also curb counterfeiting as they offer holographic protection and prevents tampering. Holographic wide web films are available in various sizes and can be customised as per the specifications of the clients. Holographic wide web films are basically designed and manufactured using the best quality raw materials and are extensively used for flexible packaging.

The films are available both in PET (polyethene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). Besides providing brand protection, holographic wide web films leverage the brand value by making the end product completely holographic.

Holostik is one of the leaders in anti-duplication and packaging solutions in India and provides a wide array of wide web holographic films that are available in various specifications as per the client’s requirements. The films are known for their self-adhesiveness, clarity, quality and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films:

  1. Attractive looks with optimum clarity.
  2. Shiny and glossy with high brightness & high gloss holographic effects.
  3. Superior bonding strength, heat resistant and waterproof.
  4. Available in different colours and patterns, plain, light beam and patterns. Many designs available for selection and customer’s designs.
  5. Used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.