fake xiaomi

Fake Xiaomi stores in India are scamming people

Xiaomi a leading mobile phone and electronic equipment manufacturer has fallen under a new scam. Manu Jain Managing Director of Xiaomi tweeted about a scam where few Indian retailers have been duped into buying counterfeit franchises of the company’s Mi Stores. The company is taking strict measures to ensure that its brand value is not tarnished and retailers in India remain safe from any kind of fraud or forgery.

Forged documents with Jain’s fake signature have been circulating among some retailers in the country. People are being sold fake franchises for opening Xiaomi stores with the help of forged documents.

Manu Jain tweeted “FRAUD ALERT! I have come across a scam where few retailers have been cheated into buying fake franchises of Xiaomi India Mi Stores! Shocking to see forged documents, with my fake signatures,”.

He further said that his company is taking the incident very seriously and filed a case with the cyber crime department and police is investigating the matter.

Making the retailers aware of the scam Jain requested the retailers to first confirm the authenticity of the documents and then apply for the Mi Store franchise through the official channels.

Source: Indiatoday.in

Robust warranty management services from Holostik

Every year, many organisations lose millions of money due to warranty claims processing issues. There is a dire need for effective warranty management that can reduce warranty spend, improve the quality of products, increase supplier recovery and enhance end-customer satisfaction. Holostik provides an effective management process through which one can track all warranties throughout the lifecycle of the product. The process not only ensures improved customer satisfaction but increased product quality and reduced service costs.

Over the years the definition of warranty management has evolved and today it is a cost-effective and consumer satisfying measure. As per managementstudyguide.com, “Warranty Management had been traditionally viewed by companies as a cost of doing business. The costs of warranty management were found to be costing between 4 to 5 per cent of the total sales revenue of the company per annum and were considered to be the cost of providing customer satisfaction and as an opportunity to building a customer relationship.”

Through Holostik’s automated warranty claim systems and installed base asset tracking, the service organisations will be able to create, administer, and track warranties, claims and assets through their full lifecycles. This would serve as a three-in-one process.  It will allow the third parties to submit valid claims and receive credits. Secondly, the customer service can verify coverage and initiate recovery, and thirdly the field technicians can track asset history and replace in-warranty parts.

The process of warranty management

  • On purchasing the product secured with a holographic label with a QR code, the consumer authenticates their product by scanning it.
  • On authentication, the information of the user and the product (manufacturing date, expiry date, warranty period etc) feeds in the database of the manufacturer.
  • Whenever the consumer wishes to get their product replaced or exchanged, they just have to go to the retailer from where they bought the product and they will get all the details.
  • This will save the pain of keeping the warranty cards in possession for long periods.
counterfeiting products

Fake products must be curbed on e-commerce-demand consumers

In a recent development, consumers have demanded strict action against the sale of counterfeit products on e-commerce platforms. Consumers have asked for stringent laws and action against sellers who are dealing in fake products.

A community engagement platform Local Circles in its recommendation to the DIPP (Department of Industrial Policy & Promotion) has stated that in order to check the sale of duplicate products online the details of seller or third party sellers must be made available for all products and in case of the mentioning of prohibited item must be immediately blacklisted.

The recommendation has been written based on the response received from over 40,000 consumers and 10,000 small and medium enterprises. The consumers have also demanded that the trademark owners should be given the option to register themselves with the e-commerce platforms.

The letter written to the DIPP states, “Via this feature, the trademark owners may come any time and may mark a listing as inappropriate. The platform will then provide the details of all such sellers to the trademark owner. If the trademark owner notifies the marketplace for removal of a particular listing being counterfeit, the marketplace must be required to remove it within 12 hours.”

“In case a formal consumer complaint is received about a product being fake, the same shall be conveyed within 12 hours to the trademark owners registered with the platform,” it adds.

Local Circles had also mentioned that last year one out of every five products sold on e-commerce platforms are counterfeit. The categories highly impacted by it are cosmetics and fragrances.

Source: moneycontrol.com

Marketing campaign services provided by Holostik

Marketing campaigns are useful to promote a product through different media, including print, radio, television and online platforms. Campaigns do not have to exclusively rely on advertising and can also encompass word of mouth, viral and other new age techniques for promotion. Due to cut-throat marketing competition companies regularly engage in launching new marketing campaigns to generate brand awareness and sales.

Effective marketing strategy separates big growing companies from the slow-growing companies. In order to grow one’s business one must become an effective marketer, advertiser and promoter.

An integrated and effective marketing campaign is one that delivers the right message to the right audience at the right place. A unified marketing strategy can get you numerous benefits. Apart from boosting sales and profits, it also helps in increasing brand loyalty, saves money and increases the company’s competitive edge.

Holostik has set an international benchmark in not just catering the best anti-duplication solutions but also in advanced IT-enabled solutions which serve a different purpose in a supply chain. Holostik creates a customised system or database wherein the information of product user feeds in. The database will be updated with every user added to the list. Whenever one’s company comes out with a new product or any new offer or any discounts, they can use the database and send messages to them so that they keep informed about the latest happenings and developments at the company.

Let’s discuss the process of customised marketing system provided by Holostik.

  • Customised software is developed according to the needs and requirements of the client
  • On purchasing the product, the QR code is scanned by the customer.
  • The contact details of the customers get stored in the database of the manufacturer.
  • Promotional messages or emails are sent to the customers to increase the sales volume.

ASPA organizes workshop on integration of authentication solutions

ASPA (Authentication Solution Provider’s Association) along with IPAMA (Indian Printing Packaging and Allied Machinery Manufacturers Association) recently organized a technical seminar on Integration of Authentication Solutions: An overview on 4th February during recent Print Pack 2019 at India Expo Centre, Delhi NCR.

The purpose of the seminar was to create awareness about regulatory compliance, trends and innovations of the global anti-counterfeiting industry. The seminar was jointly inaugurated by Mr U.K. Gupta, President, ASPA & Mr Dayakar Reddy, President, IPAMA.

The seminar featured speakers representing ASPA who spoke on physical anti-counterfeiting technologies, serialization, traceability and security inks and papers.

Chander S Jeena, Secretary ASPA spoke about ASPA’s initiatives in the field of physical authentication technologies. He spoke about ASPA’s new initiative ‘Counterfeit News Repository’ – a record of incidents related to counterfeiting, theft and illegal diversion from across the world.

He also shared various examples of innovation in anti-counterfeiting industry and steps in developing anti-counterfeiting strategy. His key message was focused on the integration of physical anti-counterfeiting technologies with traceability technologies to make customized authentication solutions.

Mr Nakul Pasricha, Governing Body Member and CEO, PharmaSecure shared his views on recent regulations, benefits, application, challenges and implementation guidelines for serialization and traceability.

Mr Gaurav Sathaye, Governing Body Member and CEO United Speciality Inks shared an expert view on the latest developments in security inks. He shared his views on brand psychology, functional overview of security technologies and the need for collective work in securing value chain. The workshop was well attended by industry including representation from ASPA, ALPS and IPAMA members & others. This is the ongoing series of ASPA workshops planned for brand owners, Govt. authorities and industry professional involved in brand protection, revenue protection, supply chain management, quality and product packaging. It ended with a networking break and lunch. The next workshop will be held in April 2019.

online shopping

The rise of the menace of counterfeiting on e-commerce platforms

In today’s market scenario, online shopping trends are taking over the minds of the consumers. With the deep penetration of internet and wide availability of smartphones, people have become addicted to e-commerce apps. Perhaps, the biggest advantages of online shopping include convenience, a vast amount of choices, offers and discounts.

According to the Indian Brand Equity Foundation, “India is the fastest growing market for the E-Commerce sector. Revenue from the sector is expected to increase from US$ 39billion in 2017 to US$120 billion in 2020, growing at an annual rate of 51 per cent, the highest in the world. E-Commerce industry in India witnessed 21 private equity firm and venture capital deals worth US$ 2.1 billion in 2017 and 40 deals worth US$ 1,2

Lately, online shopping is facing the menace of counterfeiting. Counterfeiters and forgers are selling a huge amount of fakes on popular e-commerce platforms like Amazon, Flipkart, Snapdeal among others. A recent survey by Local Circles a citizen engagement platform everyone in three online shoppers has received a fake item.

According to an article published in ET Now, “Most consumers are able to identify counterfeit products by either recognizing that the product is different from what they had ordered or through the packaging or colour, the Velocity MR survey showed. Industry members said that often consumers may not even identify counterfeit products, which would otherwise take the number of such cases much higher.”

Due to the sale of fake products, e-commerce players are facing a tarnished brand image, loss of consumer trust and most importantly sales and profits.

In order to secure their products against counterfeiting e-commerce players can take the following steps:

  1. E-commerce should make the use of anti-counterfeiting packaging mandatory and must ensure that all third-party sellers abide by this.
  2. The combination of digital and physical anti-counterfeiting technologies can ward off duplication to a large extent in e-commerce.
  3. E-commerce players must ensure proper and timely monitoring of third-party sellers for the presence of any fake products.
counterfeit agarbatti

Fake ‘agarbatti’ manufacturing unit busted in Bhubaneshwar

A special police group recently busted a counterfeit agarbatti manufacturing unit at Brit colony in Badagada Bhubaneshwar. As per sources a person names Umakant Samal was allegedly involved in production and sale of fake counterfeit agarbatti in the area.

Samal had started a company by the name of ‘Suprabha Agarbatti’ registered by his wife’s name. Later when the business did not reap profits, he started to manufacture duplicate incense sticks with the labels of other popular brands.

According to the police reports the raid was conducted after the complaint lodged by a detective agency of agarbatti company.

Rajesh Bharti the complainant said that they had received information about the factory engaged in manufacturing fake products. We found the information to be true and lodged a police complaint. Meanwhile, police have sealed the agarbatti manufacturing unit while Umakant has been detained for further interrogation.

Satyajit Mohanty City Police commissioner said that preliminary investigation revealed that despite having the license, the accused was misusing it by packing duplicate materials inside fabricated cartons and packets of other brands.

Source: odishatv.in

Holostik catering loyalty management services to boost company’s growth

As companies constantly push to attain maximum sales, they implement new marketing strategies which are aimed at directly capturing the nerve of the consumers. Over the years marketing experts have been innovating and implementing new strategies to get new customers and retain the current ones.

Among the many alluring marketing concepts, loyalty management or reward management has shown effective results across different industries. In his book ‘The Loyalty Effect’ Frederick Reichheld says, “The greater the loyalty a company engenders among its customers, employees, suppliers, and shareholders, the greater the profits it reaps.”

What is loyalty management?

In simple words, loyalty management involves a set of activities for better serving its customers. It helps companies to acquire, engage and retain their customers. Moreover, the process also helps in better understanding of the relationship between the customers and the company’s business.

Loyalty management aims to fairly reward people by making and implementing strategies and policies that can act rightfully and consistently in accordance with their value to the company.

What’s behind an ideal loyalty management strategy?

A loyalty strategy should be formulated in such a way that it clearly defines the reward elements and the customer knows what they should expect to receive and why. Loyalty management is not just a way to reward loyal customers but, also helps in increasing sales drastically and generate profits.

Holostik’s loyalty management system

Holostik provides a unique code printed on a smart holographic label/ smart hologram to its clients by which they can effectively monitor their reward management systems. It will not just keep track of all the loyal customers and rewards to be given but will lead to increased customer satisfaction and fair distribution of rewards.

The process

  • The products are secured with a smart holographic label/smart hologram printed with a unique QR code.
  • On purchasing the product, the consumer authenticates the product by scanning the QR code.
  • On authentication, the user gets alerts for various rewards and other important notifications.
  • The database is updated regularly, and the customer gets regular updates pertaining to rewards.
international ip index

India jumps to a higher spot on the US Chamber’s global IP index

India has maintained its upward growth on the International Intellectual Property (IP) Index ranking. In the current edition of the International IP Index, India’s rank moved up to 36th position from 44 in the last year.

India’s complete score in the seventh edition of the US Chamber of Commerce’s Global Innovation Policy Centre’s (GIPC’s) annual international IP index has increased substantially to 16.2 against 12.03 in the sixth edition. The report, ‘Inspiring Tomorrow’ analyses the IP climate in 50 world economies, based on 45 indicators critical to an innovation-led economy.

As per the statement issued by the GIPC India’s performance determines the reforms implemented by Indian policymakers towards building and sustaining an innovative ecosystem for domestic and foreign investors.

Patrick Kilbride, Senior Vice-President GIPC said, “ India’s performance on the Index finely captures the Government of India’s incremental, consistent initiatives over time to improve the country’s IP ecosystem, guided by the vision of the 2016 National IP Rights Policy.”

Kilbride said that the improvement in India’s performance is a result of specific reforms, including its accession to the WIPO Internet Treaties, the agreement to initiate a patent prosecution highway with international patent offices, a dedicated set of IP incentives for small businesses, and administrative reforms to address the patent backlog.

Commenting on the enforcement environment, the report noted that rights holders continue to face challenges in enforcing their IP rights in India. “India has high rates of substandard and counterfeit medicines, online and physical piracy, and counterfeiting. One area of growing concern has been the long pendency times in the Indian court system,” the report added.

Source: business-standard.com

Highly efficient digital authentication solutions from Holostik

Product authentication is important to determine the genuineness of a product. Authentication is a process through which a human or system verifies the originality or duplicity of any product. Authentication is essential to effective security as it equips the user to check the originality of the product. Holostik has been a pioneer in providing its clients unique and secure holograms which are impossible to copy or duplicate.

The holograms work as a unique identity of genuineness. The scanning of the hologram will immediately tell the customer if the product purchased by them is genuine or fake. The holograms reflect a unique identity of genuineness. A hologram can incorporate overt, covert, forensic or digital features for authentication.

However, among the many authentication features the most used authentication feature is digital which includes barcodes, QR codes, RFIDs etc. According to a trade report, “The barcode sector of the technology segment constituted the highest share in the anti-counterfeit packaging market; and is projected to grow at a second-highest rate during the forecast period as it is highly preferred for brand protection in almost all industries but especially in personal care & cosmetics products. This is due to the information and code embossed over the barcode does not allow the covert data to be displayed on the label, making it difficult for counterfeiters to copy. A barcode helps companies to integrate product lines and reduce the total cost of ownership.”

The customer can also ensure the security and validate originality by scanning the QR code using a scanner, sending the display number via SMS, or through the website. The customer can ensure security and authenticate the product by scanning the QR code using a scanner, sending the display number via SMS, or through the website.

In order to understand the overall process of product authentication let’s understand the complete process in detail:

  1. First, the customer purchases the product enabled with the smart hologram or smart label that has a QR code or barcode.
  2. At the time of purchase, the barcode or QR code is scanned to check the authenticity of the product.
  3. Post-scanning, the customer receives the message about the genuineness of the product.
  4. Simultaneously, the manufacturer also receives the message about the scanning of their product.

Holostik not just provides real-time authentication but also moves a step ahead by equipping manufacturers with the track and trace technology through which one can keep a tab of his or her products in the supply chain. The technique provides a unique identifying QR code or barcode onto each product after it has been packaged. This enables individual products to be tracked from production to the end consumer and helps manufacturers significantly reduce counterfeiting by ensuring products can be easily identified. Holostik’s track and trace systems have been designed to ensure the best print quality and the highest level of efficiency.