Footwear and clothing most counterfeited goods: OECD

According to a joint report by OECD (Organisation for Economic Co-operation and Development) and EUIPO (European Union’s Intellectual Property Office) the trade in counterfeit and pirated goods accounted to 3.3% of the overall global trade. However, the report cites facts and figures from the year 2016 and also does not mention about the rise of fake goods in e-commerce.

As per OECD and EUIPO, fake goods violate copyrights and trademarks, creates profits for organised crime gangs and jeopardizes the health of the consumers. The report mentions that poor screening of the small parcels, policy gaps like inconsistent penalties on traffickers and weak rules governing free trade zones can lead to the rise of fake goods.

Here are some excerpts from the report:

Top traded fake goods for 2016

  • Footwear was the topmost traded fake item at 22%, followed by clothing at 16%
  • Leather goods accounted for 13%
  • Electrical equipment for 12%
  • Watches at 7%
  • Medical equipment for 5%
  • Toys at 3%, jewellery at 2% and pharmaceuticals at 2%
  • Other industries accounted for 12% of the total fake traded goods

Origins, destinations and means

  • Majority of fake goods picked up by customs originated in mainland China and Hong Kong, along with the UAE, Turkey, Singapore, Thailand and India.
  • Countries most affected by counterfeiting were the US, France, Italy, Switzerland and Germany, with targets growing in Singapore, Hong Kong, Brazil and China.
  • Small parcels were 69% of the total customs seized parcels by volume from 2014-16 (57% via post and 12% via courier), up from 63% over the 2011-2013 period.

The complete report can be accessed here.

Source: Medianama

Robust inventory management system from Holostik

Inventory management is the management of inventory and stock. As an element of supply chain management, inventory management includes aspects such as controlling and overseeing ordering inventory, storage of inventory, and controlling the amount of product for sale. For companies with complex supply chains and manufacturing processes, balancing the risks of inventory gluts and shortages is especially difficult.

Inventory management is crucial to the success of the company. With proper inventory management system in place, a company can effectively manage its cash flows, plan its production, manage its raw materials and determine the quantity of the final product to be supplied for the end-consumer.

Holostik has created a far-fetched legacy over the years in the holographic anti-counterfeiting industry. However, due to constant innovation, the company has ventured into the field of IT technology and is making strides of the success of by catering IT-enabled authentication solutions and other supply chain management processes.

Among the many IT-enabled solutions, Holostik provides customised and high-tech inventory management solutions to the client. Before providing the inventory solution experts from Holostik thoroughly studies different aspects of the company like the type of raw materials used by the company, its products, vendors etc. After many brainstorming sessions, Holostik finally provides the blueprint of the solution along with its delivery date.

The inventory management system starts right from the raw material stage to the final finished product stage. With the help of an inventory management system, a manufacturer in real time can easily know the quantity of raw material converted into the product on the production floor. Similarly, a manufacturer is also aware of the quantity of product which goes from production floor to warehouse and in the distribution channel. The span of the system goes up to the retailer. The system helps the manufacturer in ascertaining the inventory of the system at each stage of the supply chain.

Inventory management system provides better decision-making power to the company owner. He or she can effectively strategize and manage the entire production and distribution process with much ease.

Police nab forgers selling fake Titan watches in Noida’s Atta Market

Recently Noida Police arrested two people in Sector 27-Atta Market for allegedly selling fake wristwatches of the popular brand Titan. The two people have been identified as Asif Sarkar, a resident of Sector 31 Noida and Gaurav Kumar, a resident of Paharganj, Delhi. The officials told that the complaint was made by Protect IP Solution LLP which is authorised by Titan to find and report its duplicate products.

Tikeshwar Nath an investigating officer from the agency said that they found the fake watches during a survey and later contacted the police and went to the NS Body Piercing Shop where Asif was selling counterfeit watches.

He further said that they also went to Seigal Mart where they found the second con man and recovered 33 watches. When the watches were compared with the original products it was found that the finishing, logos and bar codes on the seized watches were different from the authentic ones.

The alleged were booked under Section 63 of the Copyright Act. Police officials told that counterfeit watches were being sold as low as Rs 200, while the genuine products are priced above Rs 1500. Rajeev Chauhan, SHO said the offenders had purchased counterfeit watches from a local dealer. They were produced before the magistrate and sent later to jail.

Source: Hindustan Times

The decisive role of anti-counterfeiting technologies in fighting fakes

Trade in counterfeit and pirated goods has risen steadily in the last few years – even as overall trade volumes stagnated – and now stands at 3.3% of global trade, according to a new report by the OECD and the EU’s Intellectual Property Office. Counterfeit goods have spread across multiple industries including apparel, accessories, automobile, education, government, banks, music, software, medications, liquor, cigarettes, consumer goods, toys, electronics and much more.

Counterfeiters take away the hard-earned money and reputation of legitimate companies by selling the fake and cheap replicas of their original products. With counterfeiting making its footprints deeper and marking its presence everywhere, the solutions to combat it have not only become necessary but mandatory. This is where the role of authentication technologies comes in.

Product authentication’s role is to ensure that a given product is genuine or counterfeit. It can take place at a single piece or at pallet formation or at higher aggregated levels also. As every product has different security requirements, therefore different solutions are needed to secure different products. Holostik is the ultimate leader in providing anti-counterfeiting products and solutions.

Holostik’s authentication technologies are applied in the three main areas of Anti-tampering, Anti-counterfeiting and Track and Trace technologies. These technologies can be categorized into Overt, Covert, Forensic or Digital.

  1. Overt Technologies – These can be viewed through naked eyes and are meant for fast, easy and on the spot visual authentication. These have features built into labels, documents, packaging along with dynamic visual effects.
  2. Covert Technologies – To verify their presence and validity, a special reader or a detector is required. These include ultraviolet and infrared inks, micro text unique synthetic tagging etc.
  3. Forensic Technologies – They are not readily recognizable and require special tools for detection and validation. These are taken to a laboratory with specialized equipment for validation.
  4. Digital Technologies – These require an electronic means for detection and validation. These are mostly associated with RFID tags or with serialized numbers that can be compared to a remote database.

The company uses special features and techniques like security inks, serial numbers, raster films, covert laser readable features, taggants, talking pen, scratches, E-beam and dot matrix origination and dot matrix technology.

These technologies are extremely difficult to copy or imitate and are prepared using expensive and updated machines and soft wares and are operated by experts of this domain. Holostik provides inimitable security solutions and aims to integrate innovation and technology to protect the value of their partners’ brands and in the process, create a more secure world.

Pharmaceutical anti-counterfeiting technologies market analysis (2018-26)

Pharmaceutical products are one of the most vulnerable goods for counterfeiting practices worldwide. Counterfeiting practices involve substitution of original medicine with a substandard drug containing toxic substance or no active ingredient at all. Anti-counterfeiting technologies are applied to nullify adverse impact on the health of patients, which may lead to the death of the patient in extreme cases. Unlike other products in which counterfeiting practices could be identified with the visual appearance of the product by the end user, pharmaceutical products could not be identified for their spurious content by the end user or other stakeholders.

Anti-counterfeiting technologies consist of different types such as track and trace technologies, cohort technologies, overt technologies, and forensic technologies. Although there is a rapid change in the technology landscape due to the availability of smartphones.

According to the International Trade Administration Top Market Reports on Pharmaceuticals published in 2016, the global market for counterfeit drugs valued at number of US$ 75 – 200 billion, which is a serious threat to the health of people worldwide. According to the estimate by the International Criminal Police Organization, (Interpol) counterfeit drugs causes more than 1 million death every year. Increasing intervention by government and other health authorities such as WHO, OECD, and Interpol to tackle the problem of counterfeit drugs is also expected to drive the growth of pharmaceutical anti-counterfeiting technologies market size over the forecast period (2018-26).

Access the full report:

Source: business herald

Why track and trace technology is important for securing supply chains?

Counterfeiting, tampering or adulteration can take place at any part of the supply chain. Counterfeiters can sneak in at any stage and can make counterfeit copies of the genuine product or can tamper with its packaging and contents.  A supply chain is the network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product, from the delivery of source materials – from the supplier to the manufacturer, and the final product delivery to the end user.

Organisations and company owners can take the necessary measures to secure their supply chains. Different technology tools can be used as effective solutions to secure supply chains. Since the supply chain encompasses different stages, therefore, it is difficult to individually monitor each of them. Moreover, it is manually not feasible to examine loopholes or any errors in the supply chain.

Of late, different kinds of technologies are being used to secure and monitor supply chains. The amalgamation of IT-enabled authentication technology and holographic authentication technology is being used by companies worldwide. A good example is the use of barcode or QR code technology which not just digitally authenticates the products but also links it with different IT-enabled solutions like track and trace.

Track and trace system is one-of-its-kind technology which helps in tracking and tracing the product throughout the supply chain. The technique provides a unique identifying code (bar code/ QR code) onto each product after it has been packaged. This enables individual products to be tracked from production to the end consumer and helps manufacturers significantly reduce counterfeiting by ensuring products can be easily identified.

Digital authentication through a QR code and barcode take place on the individual product, pack, case and pallet level. Variable and unique QR codes are difficult to copy and thus provide security on each level of the supply chain. Holostik is a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing products and supply chains. Its security holograms enabled with digital authentication solutions help in providing a multi-layered security approach to the product and the company’s supply chain.

Secret society fuels the growth of fake products, cautions OECD

The overall value of counterfeit goods from dodgy handbags to knock-off watches is worth around $700 billion annually which is further bolstered by consumers on the lookout of secret societies that enjoy the thrill of quality counterfeits.

As per a new report by OECD on fake goods the business of fakes has increased over the past three years and now represents 3.3 per cent of the world trade. Its previous study put the trade at 2.5 per cent. Some of the most counterfeited products are perfumes, handbags, leather goods, clothing, footwear, watches, toys and jewellery.

Over the past three years, OECD found that more goods are being faked including artificial fur, salt, lime, cement, guitars and construction materials. “This constantly expanding industry scope of counterfeiting proves that counterfeiters apply very aggressive strategies, dynamically looking for all kinds of profit opportunities,” the OECD found.

“Moreover, this growth was reported during a period of a relative slowdown in overall world trade. Consequently, the intensity of counterfeiting and piracy is on the rise, with significant potential risk for intellectual property in the knowledge-based, open and globalised economy.”

China and Hong Kong are the main sources for fakes, but the report found there has been an increase in knock-offs of products made in both centres. “Recent psychological research illustrates a number of other motivations, such as the “thrill of the hunt” for what is fake, being part of a “secret society” and genuine interest. Buyers of counterfeit products also “try to legitimise and justify their behaviour,” it found.


Security Pouches: Effective packaging products

The packaging industry has different kinds of products which are meant for a wide variety of items. The packaging of a product varies according to the contents, company and brand image.  Among the many packaging solutions, pouches are being widely used by different industries for packaging their products. Pouches have evolved from just a simple packaging solution to high-security pouches which deter adulteration, tampering and counterfeiting.

Pouches are one of the best solutions for flexible packaging and provide effective branding and product information. Holostik is one of the leaders in the anti-counterfeiting and packaging industry which provides optimum quality holographic pouches which offer an authentication mechanism and also add visual appeal to the product. Pouches encompass high-quality printing technology along with diverse security features.

High barrier food pouches also help in keeping the products fresh for a longer duration and keeps out moisture, dust, oxygen and UV light from entering the packaging. Using advanced printing technology, Holostik makes it sure that manufacturers include all kind of product information and marketing information mentioned on their product’s packaging.

Security pouches are highly economical and instantly grab the attention of the consumer in the retail environment. With the help of security pouches, even small-scale industries can leverage their brand value in the marketplace. Security pouches allow manufacturers to print enticing high-quality custom designs and thus increase their product’s visibility.

Holostik caters different types of pouches as per the product and industry’s requirements. Some of the types are gusset pouches, side seal pouches, centre seal pouches and standing pouches. Pouches from Holostik can have full holography, partial holography, full visibility, semi visibility depending upon the requirements and specifications of the client.

‘Fake drugs cause death of 2,50,000 children every year’ warn US doctors

Doctors have asked for an urgent international effort to combat the harmful effect of bad drugs that are thought to kill hundreds of thousands of people around the world everywhere.

The doctors cautioned that an increase in counterfeit and cheap grade medicines means that 2,50,000 children are thought to die because of them.

A large number of children are thought to die due to cheap grade vaccines and antibiotics which are meant to treat acute infections and diseases such as hepatitis, yellow fever and meningitis.

“The penalties are a slap on the hand, but we are talking about murder by fake medicine here,” said Joel Breman, a senior scientist emeritus at the US National Institutes of Health in Maryland.

Writing in the American Journal of Tropical Medicine and Hygiene, doctors from the US government, universities, hospitals and the pharmaceutical firm Pfizer warn that the rise in “falsified and substandard medicines” has become a “public health emergency”. On top of the direct harm they cause, bad drugs are a major driver of antimicrobial resistance, which fuels the rise of superbugs. “This is an urgent public health issue and we need to take action,” Breman said.


The ever-growing problem of food adulteration & counterfeiting

Food adulteration and tampering is a big challenge for both manufacturers and consumers. Food adulteration leads to a poor brand image of the manufacturers, decrease their profits and jeopardizes the health and life of the consumers. A few months ago, there was a massive outcry among the consumers and especially on media when video footage showed a Zomato delivery boy eating from a food delivery packaging.

Zomato which is a popular online Indian restaurant search and discovery service had to suffer from a tarnished brand image and incorporated anti-tampering seal in its delivery boxes. But, why it took so much time for a leading food delivery platform to adopt an anti-tampering solution for its products? However, Zomato is not the only name but many prominent brands have done very little to combat the problem of adulteration and duplication. On the contrary, there has been a massive increase in the menace of food adulteration and counterfeiting.

Take for example milk and milk products which are bearing the brunt of adulteration for the last many years. As per an FSSAI official, “The state of adulteration in milk and milk products in the country is such that 68.7 per cent of milk and milk products sold is not as per the standards laid down by the FSSAI.”

Amidst this grim scenario, food adulteration and counterfeiting need to be checked on different fronts which are as follows:

Stringent regulatory measures: Food authorities must ensure strict monitoring of warehouses, production facilities and supply chains to find and plug any loopholes that may lead to adulteration.

Creating consumer awareness: Consumers must be regularly alerted and made aware of food adulteration practices and ways to identify adulterated food products through different campaigns.

Use of anti-tampering and anti-counterfeiting technologies: Last, but not least use of different anti-tampering technologies can effectively secure food products from adulteration.

Holostik is a pioneer in anti-counterfeiting solutions has been providing different kinds of products to the food manufacturing and processing industry. The company provides anti-tampering security labels, holograms, security pouches, shrink sleeves, wide web films along with other digital authentication solutions to secure the products and the supply chain.