Anti-counterfeiting solutions for pharma

Adulteration and fraudulent manufacture of medicines have been prevalent for quite some time now; the situation has only aggravated owing to technological developments and sophisticated methods of duplication.

To add to the problem, current regulations in developing countries do not account for illicit manufacture, trade, and consumption of counterfeit medicine.

Global trade has made this an international problem. Here are some facts which highlight the problem.

  • Fake drugs kill more than 250,000 children a year. (Source: The American Journal of Tropical Medicine and Hygiene)
  • In developed nations such as the US and Canada, about 1 percent of drugs sold are counterfeit. (Source: WHO IMPACT!)
  • Around 20% of all drugs sold in the Indian market are counterfeit. (Source: US Trade Representative Office Annual Report)
  • Fake drugs cost local economies between US$10bn and US$200bn a year. (Source: The Guardian)
  • Many fakes originate in China and India and have been found to contain everything from lead paint, printer cartridge ink, talc, brick dust, ground up drywall, and arsenic. (Source: Pfizer Spot the Fake Media Sheet)
  • Lifestyle drugs, such as Viagra, dominate the market for counterfeit medicines.

Illegitimate drugs are detrimental to the health of consumers often leading to liver & kidney failure and, ultimately, death. Additionally, counterfeit drugs can wreak havoc on a company’s profits causing them to suffer from irreparable damage to their brand reputation.

Anti-counterfeiting solutions can play an important role in the prevention of counterfeiting of drugs, preventing losses to a company’s revenue and reputation. Most importantly anti-counterfeiting solutions help in saving the lives of innocent consumers who unwittingly fall into the trap of buying fake drugs.

Holostik provides the best anti-counterfeiting solutions as per the requirements of the pharma industry.

Our solutions for the pharma sector include:

To find the ideal anti-counterfeiting solution for your pharma business, click here. To learn more about our products & solutions, call us on 785 785 7000 or drop us an email at connect@holostik.com.

Amazon to end sale of counterfeits on its platform in India

In a recent development global online retail giant Amazon stated that it will prevent the sale of counterfeits on its platform in India with the help of Project Zero.

Dharmesh M Mehta, Vice President, Worldwide Customer Trust and Partner Support said that they are excited to see many small and big brands coming out to partner with them to prevent fake products on the Amazon platform and provide a great shopping experience. He also said that Project Zero is built on long-standing work and investments to ensure that customers always receive authentic goods.

The sale of fake goods might seem to be impacting major conglomerates. However, the products go under tight scrutiny through stringent health guidelines so that it may not help consumers. Some e-commerce brands add a badge to trustworthy sellers like Flipkart Assured but it does not prevent the sale of counterfeits.

Different Indian brands were a part of the pilot project in India to make this functional. Project zero has a mechanism through which it carefully understands brands and their products along with their intellectual property. With the help of this information, the project carefully identifies whether a product is genuine or not.

Amazon will take help of automated protections, self-service counterfeit removal as well as product serialization. Basically, every product will have a unique serial number that will authenticate whether it is genuine or not.

Mehta also says that if their automated protections miss a fake listing then a brand can find them pull them down. Through this initiative, Amazon has for first-time empowered brands against fighting fakes.

Source: Indiatimes.com

Importance of anti-counterfeiting solutions for the manufacturers

Counterfeiting is growing on a monstrous scale. According to a report by Research and Markets, the global value of counterfeiting has reached a value of 1.2 trillion dollars. The report further states that as per the current growth rate counterfeiting will become a $2.81 trillion industry by 2022.

For the past many years, manufacturers have tried their best to curb the menace of fake products, however little progress has been achieved related to the same. The extra costs in fighting fakes have further deteriorated the problem. Manufacturers also suffer from a tarnished brand image due to the counterfeiting of their products.

Most importantly, in a highly competitive market, one bad experience for a customer can change his loyalty for a product or brand.

Amidst this grim scenario, anti-counterfeiting technologies can play a decisive role in preventing counterfeiting, tampering, and diversion. Holostik is a leading player in offering customized anti-counterfeiting solutions to different industries. With a legacy of 28 years, the company has provided anti-counterfeiting solutions to more than 10,000 clients in 75+ countries.

Holostik believes that with the proper use of anti-counterfeiting solutions manufacturers can prevent the following challenges posed by counterfeiting:

  • Loss of sales revenue and profit margin: Sales and profit margins are the veins and nerves of any organization. A company’s success is determined by the number of sales it has earned in a specific time frame. A good number of sales is a visible indicator of a company’s wellbeing and vice-versa. The sale of duplicate items leads to a drop-down in the sale of a company’s products. If it goes unchecked, then it can lead to a complete downfall of the company. Due to multiple sale locations of the product, it is quite hard for a company to trace the manufacturing location of counterfeits.
  • Poor brand and product image: No wonder, the sale of counterfeits lead to a tarnished image of the brand and its products. The sale cheap fakes lead to a false perception among consumers regarding the quality of the product and the brand. Unaware consumers often think that they are buying original products but instead, they receive fakes.
  • The added cost of fighting fakes: Companies incorporate different strategies for fighting counterfeiting of their products. This comes in the form of added costs for the organization already facing the problem of duplication.

To know more about our products and solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

Popular pharma products of GSK and Macleods face counterfeiting

Lately, India’s leading drug authority flagged almost 35 batches of medicines, including popular skin medication cream brands Betnovate and Panderm as they failed quality tests conducted last month. At the same time, companies that market these products in India said that the samples tested by the regulator were fake versions of their famous brands

Earlier this month, the Central Drugs Standard Organisation had marked specific batches of Betnovate C, Betnovate N & Panderm ++ failing in quality standards. According to the authority, the samples failed in tests conducted to determine their ingredients. The regulator also found that a batch of acidity drug Lupizole also failed in the tests.

While conducting the tests, CDSCO had identified batch number NG980 of Betnovate C cream for failing in identification tests along with tests of ‘assay’ of clioquinol- which means that the cream had fewer quantities of this ingredient. The batch number of EZ277 of Betnovate-N also failed in the identification test, whereas samples of Panderm ++ batch number PCF901A and Lupizole batch number T9004141 were declared substandard by the authority.

While commenting on the issue a spokesperson from GlaxoSmithKline which markets the product in India said that the two batches of Betnovate-N and Betnovate-C seized by Delhi Drug Control are counterfeits. He further added that the two batches were marked counterfeit by the company and the authority, after testing them at government labs and retesting at GSK sites. Meanwhile, GSK is coordinating with the regulator and providing its full support in the matter.

Macleods, which markets Panderm ++, has already filed a complaint with the drug regulator and Delhi Police over counterfeits of its skin treatment cream. A representative from the company said that the batch number listed by CDSCO is not correct and does not abide by the coding practices of Macleods Sikkim facility. Moreover, the details mentioned on the label are inaccurate which identifies the product as a counterfeit. Macleods had filed a complaint with the FDA and the Delhi Police in the month of August and September while an FIR has already been registered for the impugned counterfeit Panderm ++. Emailed queries to Lupin Ltd, which markets Lupizole in India, remained unanswered by press time Saturday.

Some quick facts:

  • In October 2019, Betnovate-C was the largest brand in the over Rs 210 crore betamethasone + clioquinol combination market, while Betnovate-N was the largest in the nearly Rs 195 crore betamethasone + neomycin combination market.
  • In October 2019, Betnovate-C was the largest brand in the over Rs 210 crore betamethasone + clioquinol combination market.
  • In October 2019, Betnovate-N was the largest in the nearly Rs 195 crore betamethasone + neomycin combination market.
  • According to AIOCD and PharmaTrac, Betnovate-C and Betnovate-C captured 100 percent and 98.78 percent of these markets.
  • Panderm ++ is also the top brand in its segment, capturing over 40 percent of the Rs 122.70 crore clobetasol + neomycin + miconazole combination market in October.

Source: Indianexpress.com

 

Wad- an impeccable product against spillage and counterfeiting.

Wads are circular in shape and are made of paper and foil, these unique packaging products are used for covering the openings of bottles, cans, jars, etc. Wads are also known as induction liners or cap seals in the field of packaging. Holographic wads are induction sealing wads that prevent leakage, tampering, contamination and illegal dealing of different products – with the added feature of holography. Wads help in closing the mouth of products that keep it safe from spilling and tampering.

For making holographic induction sealing wads a holographic foil is laminated with aluminum foil which is further coated with a layer of wax and LDPE (low-density polyethylene) thus making it water-resistant. These sealing lids or wads offer extra security for bottle and container packing.

Holostik offers different kinds of wads with different features including digital authentication. There are many benefits of holographic wads that protect the product from pilferage and tampering and providing a unique identity to the product. Holographic security wads are used in different industries like pharmaceuticals, agriculture, food, beverages, cosmetics, paints, automobiles, stationary, etc.

Let’s discuss the usage of holographic security wads in some industries.

  • Medicines: Holographic wads are mostly used by medicine companies to seal bottles securely and hygienically by using sealing machines.
  • Automotive lubricants: Holographic wads prevent lubricants from spilling from the bottle. Moreover, they provide identification and security to lubricant manufacturing companies.
  • FMCG:  A lot of products like hair oils, eatables like sauces, ghee and other such products are secured with holographic wads.

In case you want customized wads for your products then you can call us on +91–785-785-7000 or mail us at connect@holostik.com

Holostik to showcase its product line-up at CPhI P-MEC India 2019 in Greater Noida

Holostik, one of the leaders in anti-counterfeiting solutions in India, will display its wide range of packaging, labeling and anti-duplication solutions at CPhI P-MEC India 2019. The three-day exhibition will take place from 26th November to 28th November 2019 (10:00 AM onwards) at the India Expo Centre & Mart in Greater Noida.

CPhI & P-MEC India will focus on high quality, low-cost pharma solutions, trends and innovations in India. Visiting partners will get the opportunity to network with industry peers and explore the global pharmaceutical landscape.

“As the pharma industry looks increasingly towards India for high quality, low-cost pharma solutions, CPhI & P-MEC India is the ideal event for companies wanting to pick up on the latest trends and innovations the market has to offer. At CPhI & P-MEC India, you will meet the movers and shakers from India’s pharma machinery, technology, and ingredients industries, giving you a competitive advantage that will help grow your business.”

The event will be visited by important decision-makers and specifiers from the top and middle management from the pharmaceutical and allied industries. Holostik will exhibit the best of its product and IP security line up for the pharmaceutical industry at the event which will include security holograms, pharma labels, GS1-enabled track & trace, mono cartons, induction-sealing wads and much more.

Holostik aims to network, learn, educate and offer the latest in physical and digital product security. You may find company representatives in Greater Noida on November 26 and onwards at Booth B40, Hall 14.

Visit CPhI P-MEC to interact with Holostik and source the latest technologies and innovative products & solutions in anti-counterfeiting, packaging, labeling and product security.

 

Event Details

CPhI P-MEC India 2019

Booth number: 14.B40

Hall number: 14

Venue: India Expo Centre, Greater Noida

Dates: November 26-28, 2019, 10:00 AM Onwards

The growing challenge of counterfeiting in the FMCG industry

Of late, the FMCG sector has been suffering from the problem of counterfeiting. As per a report by FICCI CASCADE around 35% of FMCG items are fake. The study also reveals that around 80% of consumers believe that they are buying genuine goods.

The growth of fake goods in the FMCG sector has had an impact on both consumers and producers. While the manufacturers suffer from a tarnished brand image and low sales the consumer is at the risk of losing money and a bad impact on his or her health. He also says that unscrupulous manufacturers are also detrimental to the national economy.

Counterfeiters also repackage fake goods to make them visually similar to the genuine ones. It has been seen that old plastic water bottles are being repackaged and sold in the market, the same is the case with many other goods. Such deceptive duplication leads to a loss of consumers and brand owners as well.

In India, a large number of the population settled in rural parts of the country suffer from rampant counterfeiting of FMCG goods. With a little check of authorities and poor regulation and manufacturing guidelines counterfeiting is easily slipping in the pockets of the common man.

Advancements in technology and easy procurement of the same have made it possible for counterfeiters to establish little backyard factories and hubs for the manufacturing of duplicate items. It has also been observed that counterfeiters are making fake labels and packaging to dupe consumers. In the year 2014-2015 sale of FMCG, tobacco and alcoholic beverages constituted 65 percent of the total sales.

Holistik provides customized anti-counterfeiting, packaging and labeling solutions to deal with the problem of counterfeiting in the FMCG sector. To know more about our unique anti-counterfeiting solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

Liquor, food and beverage counterfeiting most rampant in Uttar Pradesh

Liquor and food and beverages have the second- and third-highest number of cases of counterfeiting in India. While the states of Uttar Pradesh and Jharkhand account for 65 percent of the total number of counterfeit liquor cases in the country, over 50 percent of the food adulteration cases take place in Uttar Pradesh, Rajasthan, and Punjab.

These were among the findings by the Authentication Solutions Providers’ Association (ASPA), the world’s first and only self-regulated non-profit organization that represents the entire as physical and digital authentication solutions industry globally.

They were released in the association’s report on counterfeiting in the country, which revealed that the incident of counterfeit cases in India has increased by nearly 15 percent between January and October 2019.

ASPA and Messe Frankfurt India organized the third essay of The Authentication Forum, a two-day leadership summit that kicked off in New Delhi on Thursday. It was inaugurated by Suresh Prabhakar Prabhu, India’s representative to G7 and G20 and former Union minister, who presided over the summit as its chief guest.

The association has taken on the task of nurturing the anti-counterfeiting ecosystem by sensitizing consumers, brands, and policymakers towards the menace of counterfeiting and creating awareness around the solutions. To take this mission forward, it organizes the Authentication Forum annually.

In his address, Prabhu said, “I am very happy to attend this forum and see the commitment of the industry towards fighting counterfeiting. This Authentic Authentication forum is an assurance to the customer that his interest is protected and quality which is promised will be delivered.”

“Customer is king, and if he does not get the service or product of the promised quality, we have a problem, and we must find the best possible solution for this problem. We need to protect the customer’s interest and assure him of delivering the quality that he is paying,” he added.

“Technology is one solution to this problem. It can address this problem in a better way than before. We need to create a strong informed choice for customers and the government needs to play a crucial role in creating standards, guidelines to implementation, enforcement, and awareness,” Prabhu said.

The minister said, “It is important to engage with customers, to engage with government and other stakeholders and this platform brings everyone on the same platform.”

Manmohan Sarin, former Lokayukta, NCT of Delhi, chief justice, High Court of Jammu and Kashmir, and judge, High Court of Delhi, delivered the keynote address on a critical aspect, the role of the judiciary in combating counterfeiting.

He said, “It is recognized that counterfeiting, smuggling, and illicit trade has reached humongous levels in 2016 trade in counterfeit and pirated products amounted to as much as $509 billion as per an OECD study.”

“Counterfeiting results in loss of jobs curtail the growth of industries, the potential of creating havoc in healthcare systems by spurious drugs which can result in loss of human lives,” Sarin said. “Socio-economic crimes, such as counterfeiting, infringement of trademark, copyright i.e., IP cases deserve to be dealt on priority and with the expedition. There is a need for judicial sensitivity and a proactive approach to preventing recurrence and the decisions to act as deterrents,” he added.

“Partly, this has been achieved by imposing punitive damages and costs which would pinch the offender. There is also a need for imparting training to all the stakeholders, prosecutors, enforcement agencies and members of the judiciary in this field, which requires specialized knowledge,” Sarin said.

“Judiciary is taking center-stage in various issues of public interest and should play a pro-active role in this regard too. In many cases, we need to bring in judge-made law to fill in the vacuum to supply guidelines and/or adopt a judicial innovation approach to deal with the case,” he added.

“Apart from other initiatives, there is a need to create widespread awareness in consumers and industries and develop a mindset in which consumers also realize the harm which the use of counterfeit products can cause and begin to shun the same. This is, of course, the ultimate utopian goal,” Sarin stated.

“The Authentication Forum and its members can play a significant role in providing low-cost, easy-to-use technology as solutions for detecting counterfeit products from genuine ones,” he added.

Speaking at the forum, Nakul Pasricha, president, ASPA, said, “ASPA, as an industry association of anti-counterfeiting solutions providers, is trying its best to create awareness and support the government, industry, and consumers in fighting counterfeiting and building up authentication eco-systems in the country.”

“We believe the leadership summit will empower industry, Indians, and India in the fight against counterfeiting, the crime of the 21st century. We are enthusiastic to see the positive response and support from the government and industry in the fight against fakes and are confident that this powerful stage for anti-counterfeiting will enable key decision-makers at all levels to enhance their knowledge of anti-counterfeiting technologies and solutions to fight counterfeits,” he added.

Pasricha said, “Representing 3.3 percent of world trade, counterfeiting is a critical risk for all companies, no matter where they are, and what product they make. The issue of counterfeiting and sub-standard products has been the cause of many major tragedies claiming many human lives, both worldwide and in India.”

“Counterfeiting is a problem, and we would like to work with industry captains and delegates to combat counterfeiting and lead India in achieving and becoming the $5-trillion knowledge-based economy,” he added.

Source: FNBnews.com

Importance of wide web films in product packaging and security

Packaging plays an important role in protecting and branding the product. Industry experts consider packaging as the first communicator of the company. In the past few years, flexible packaging has gained high popularity due to durability ad ease of transportation. Among the many flexible packaging solutions, holographic wide web films hold an important place.

Wide web films incorporated with holography play an important role in offering protection of the product against counterfeiting and tampering. The wide web films are available in different sizes and can include different holographic features. Holostik is a leading name providing the finest wide web films to different industries.

Holographic wide web films are available in PET (polyethylene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). The films are known for their self-adhesiveness, clarity, quality, and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films are as follows:

  • Attractive looks with optimum clarity.
  • Shiny and glossy with high brightness & high gloss holographic effects.
  • Superior bonding strength heat resistant and waterproof.
  • Available in different colors and patterns, Plain, light beam and patterns. Many designs are available for selection and customer designs.

Wide web films are used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products, and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

 

Holostik showcases its products at International Crop-Science Conference & Exhibition 2019

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at ICSCE 2019. Considered as a one of the biggest events on Agri-industry, the conference cum exhibition took place from 14th to 15th of November 2019 at the Hyatt Regency in Gurgaon.

The event is considered as India’s biggest Agri inputs trade summit and provides an opportunity to meet Distributors, Suppliers, R&D Executives, Technical Executives, Manufacturers, Consultants, Exporters, Importers, Agronomists, Research Institutions, Scientists, Traders, Journalists, Supply chain management & co-operatives, Ventures capitalists & Financial Representatives, Service providers, Farmers & dealers, Allied Chemicals & Packaging material suppliers, Seed companies, spraying and irrigation equipment manufacturers, plantation and horticultural producers, Manufacturers & Distributors of Bio-pesticides, Bio-fertilizers, Micronutrients, Key Government officials, Policy Makers & Researchers, Industry Associations, Chamber of Commerce etc. all those involved directly & indirectly with Agri inputs.

The event served as a forum where compatible Organizations, Government officials, Policy Makers and Media Groups not only from across India but also from abroad came together to have a dialogue with the farmers & other stakeholders and discuss the ways to promote Agri industry.

Holostik showcased its advanced anti-counterfeiting solutions for the Agri-industry at booth no: 39, exhibition hall 2, Hyatt Regency in Gurgaon. Participants at the event witnessed and understood the uses and benefits of different kinds of packaging and anti-duplication solutions.

Holostik aims to secure different industries from the menace of counterfeiting and help companies achieve their targeted growth.