Different kinds of anti-counterfeiting technologies

With counterfeiting making its footprints deeper and marking its presence everywhere, the solutions to combat it have not only become necessary but mandatory. This is where the role of anti-duplication or anti-counterfeiting technologies comes in.

Product authentication’s role is to ensure that a given product is genuine or counterfeit. The product authentication process during the entire supply chain should be exemplary as manually it is very difficult to identify a counterfeit. The initial point of automated non-destructive product authentication is to insert a special security feature into products like the barcode, QR code, serial numbers etc.

Product authentication can take place at a single piece or at pallet formation or at higher aggregated levels also. As every product has different security requirements, therefore different solutions are needed to secure different products.

All the anti-duplication technologies can be categorized into Overt, Covert, Forensic or Digital.

Overt Technologies: These technologies do not require any additional tools; they are visible and apparent with naked eyes. This is the best way for on the spot visual authentication. They can be used in labels, documents and packaging.

Covert Technologies: These technologies are not instantly recognisable. They require special tools or equipment to identify authenticity; not visible through naked eyes e.g. ultraviolet and infrared inks, micro text, unique synthetic tagging etc.

Forensic Technologies: These technologies being covert require detection by specialised technologies and are usually taken to laboratories for validation.

Digital Technologies: These technologies may be either covert or overt and require electronic means of authentication. These are mostly used in RFID tags or in reading a serialized number and comparing to a database.

All these technologies are applied in the three main areas of:

1.Anti-tampering technologies: These technologies are majorly used in the food and pharmaceutical industry where the product needs to be protected from adulteration or replacement. The anti-tampering feature gives assurance to the customers that the contents are genuine and not tampered or adulterated.

2.Anti-counterfeiting technologies: The common feature of anti-counterfeiting technologies is that they are extremely difficult to be counterfeited. These technologies help in differentiating a counterfeit product from an original product. Based on the authentication requirements, such technologies may consist of overt, covert and forensic features, or a mix thereof.

3.Track and Trace technologies: These technologies make use of mass serialisation and unique codes to provide a unique identity to each item/product. IT technology enables the manufacturer to keep track of the movement of the product through the entire supply chain. Besides, the location and other relevant information of people in the chain can also be traced.

Spurious products of Eureka Forbes seized in Thane

Acting tough on counterfeiters, Eureka Forbes Limited, India’s leading health and hygiene brand with a multi-product, multi-channel organization, in association with the rural police conducted raids on an industrial unit in Asangaon of the district and seized various duplicate products.

Acting on the complaint lodged by Eureka Forbes, a police team conducted a raid at Pournima Industries, owned by Rajendra Bhoir and Kailash Bhoir, in Asangaon, sources said. The industrial unit was engaged in rolling out sub-standard water purifier cartridges of Eureka Forbes’ popular brand Aquaguard.

The products manufactured at the facility were sent to retailers and service providers in Mumbai, Thane, Vashi, Navi Mumbai and Pune. This was the second raid conducted by Eureka Forbes in the past few days, the other was in Bangalore. The company also sent legal notices to unauthorized traders using e-commerce channels to sell its products.

A first information report will be filed at the Asangaon police station against the owners of the factory for alleged cheating, forgery and violation of copyright, sources added. Meanwhile, Shashank Sinha, chief transformation officer, Eureka Forbes Limited, warned the consumers saying, “Unauthorized service networks pose a huge threat to consumers. Lured by lower prices, consumers often end up buying fake or assembled products.

“A recent case in point being an FIR against Pournima Industries for misleading our customers by letting them believe that they were getting into a contract with Eureka Forbes. This factory and many others like them were engaged in manufacturing spurious spares and consumables that would risk consumers. We strongly condemn such acts and hence have taken a precautionary step to protect our consumers by introducing ‘Health Protect’ which is a safeguard that has been built into our Aquaguard purifiers” he added.

Source: United News of India

How holographic wide web films secure and leverage your brand?

Marketers across the globe consider packaging as the first communicator of the company. Effective packaging shows the brand i.e. logos, names, taglines and other product related information like contents, nutrition values, weight, MRP etc. The packaging industry has created many innovations in the past years and wide web films are one of the best among them. Holostik which is one of the pioneers and leaders in packaging and anti-duplication solutions manufactures holographic wide web films which provide an aesthetic appeal to the product and also secures it against any kind of duplication or tampering.

Holostik provides holographic films in different specifications and can be customised as per the requirements of the clients. Holographic wide web films are basically designed and manufactured using the best quality raw materials are widely used in flexible packaging.

Holographic wide web films are available in PET (polyethylene terephthalate -minimum thickness of 12 microns) and BOPP (biaxially oriented polypropylene -minimum thickness 20 microns). Apart from providing security, holographic wide web films increase the brand value by making the end product look completely holographic.

Holographic wide web films are known for their self-adhesiveness, clarity, quality and shine. Special care has been taken by experts at Holostik in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films:

  • The films are shiny and glossy with high brightness & high gloss holographic effects.
  • The films have a superior bonding strength and are also heat resistant and waterproof.
  • The films are available in different colours and patterns, plain, light beam and patterns. Many designs are available for selection and customer’s designs.
  • The films are used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

Alibaba helps in catching 1,953 counterfeiting suspects

In a recent development, China’s e-commerce giant Alibaba has helped the Chinese police authorities in catching 1,953 suspects involved in crimes related to counterfeiting. The numbers were presented in a report published by the company and was meant for the year 2018.

The company mentioned that it provided 1,634 tips on fake products to the law enforcement departments. The cases solved by authorities related to fake products had a value of 7.9 billion Yuan or 1.16 billion US dollars.

It should be noted that Alibaba has published its annual report on counterfeiting for the fourth time.

Li Xihan Director in charge of intellectual property right protection said that the company has been increasing its anti-counterfeiting efforts in these years. In the year Alibaba launched the original design protection platform since then over 1000 brands have joined the platform.

By the end of the year 2018, 121 brands from 16 countries and regions had joined Alibaba’s anti-counterfeiting alliance.

Source: Xinhuanet.com

The benefits of security pouches in product packaging

The world of packaging has different kinds of products which are meant for a wide variety of goods. Among the many packaging solutions, pouches hold an important place.

Pouches are the best solutions for flexible packaging which also provide effective branding and product information. Holostik is one of the leaders in the anti-counterfeiting and packaging industry which provides optimum quality holographic pouches which offer an authentication mechanism and also add visual appeal to the product. The pouches encompass high-quality printing technology along with diverse security features.

In the packaging industry, a pouch is also called as a doypack, stand up bag or a plastic pouch which is made out of multi-laminate plastic films. Undoubtedly plastic is the most commonly used type of packaging and pouches are having an increase in demand due to the flexibility, versatility and numerous environmental benefits over other methods. Holostik caters different types of pouches as per the product and industry’s requirements. Some of the types are gusset pouches, side seal pouches, centre seal pouches and standing pouches.

Among them, standing pouches have gained massive popularity especially in the food packaging and FMCG industries. This is due to its durability and convenient transportation. Moreover, microwaveable food pouches are made from laminated PET and LLDPE food grade materials and can withstand extreme temperatures and pressures.

High barrier food pouches also help in keeping the products fresh for a longer duration and keeps out moisture, dust, oxygen and UV light from entering the packaging. Using advanced printing technology Holostik makes it sure that manufacturers include all kind of product information and marketing information mentioned on their product’s packaging.

Security pouches are highly economical and instantly grab the attention of the consumer in the retail environment. With the help of security pouches, even small-scale industries can leverage their brand value in the marketplace. Security pouches allow manufacturers to print enticing high-quality custom designs and thus increase their product’s visibility.

Fake MSI products being sold in the market

Lately, counterfeit MSI products are being sold as original. However, it is not something new and there is a high growth of counterfeit products on different platforms. MSI has posted the following statement clearing its stand on the issue.

Dear Beloved MSI gamers,

We would like to thank you for your long-term support and patronage. It is each and every one of you who has made MSI a world leading gaming brand. Unfortunately, we recently found that the pirated version of MSI’s gaming products and counterfeit products with the MSI logo or mascot were sold on the market. MSI has intellectual property rights to its products, mascots or trademarks that are self-developed, produced and sold. To ensure the rights of all gamers, MSI would like to remind you that:

Your rights can only be warranted when you purchase genuine products or acquire giveaways from MSI authorized distributors, agents and e-retailers as well as events organized by MSI. Products purchased or acquired from channels other than those mentioned above are likely to be low-quality counterfeits. If you are one of the gamers who love and support MSI, we would like to urge you to exercise caution against it.

Moreover, MSI’s legal department has taken necessary legal actions to prevent such counterfeits from entering the market and damaging gamers’ rights.

Finally, we would like to thank you, our gamers, for your long-term patronage of MSI.

Source: www.guru3d.com

Wads – effective solutions against pilferage and counterfeiting

Wads are disc-shaped materials (usually of paper and foil) used for covering the openings of bottles, cans, jars, etc. Holographic wads and induction sealing wads prevent leakage, tampering, contamination and unauthorised dealing of various domestic and pharmaceutical products used in everyday life. These wads help in concealing and closing the mouth of products which in turn keep them secure from spilling or tampering.

In Holographic Induction sealing wads, the holographic foil is laminated with aluminium foil which in turn is coated with a layer of wax and LDPE, making it water-resistant. The sealing lids or wads provide extra security for bottle and container packing.

Holographic wads are widely used in almost all industries. Be it pharmaceutical, agriculture, food and beverages, Cosmetics, paints, automobile, stationary etc. wads find their usage in many products.

Pharmaceutical– Holographic wads are mostly used by pharmaceutical companies to seal the bottles of medicines securely and hygienically by using sealing machines.

Lubricants– Holographic wads prevent the lubricants from spilling from the bottle. Further, it provides a mark of identity and security to the lubricants manufacturing companies.

Chemical powders– Chemical powders need to be essentially fastened to prevent tampering or to secure leakages. Holographic wads provided by Holostik serve this purpose to a great extent.

The packaging of dairy products– Applying holographic sealing wads on the openings of the mouths of dairy product containers help the manufacturing companies to present their identity along with security.

Some of the benefits of using holographic wads are:

  1. Wads contain customised visually appealing designs & graphics
  2. Wads lend originality to the brand
  3. Wads assure customers about the product’s authenticity

At Holostik, many variants of wads are manufactured and sold at best prices:

  1. Induction sealing holographic and non-holographic wads
  2. Black bottleneck printing (chromo paper/ aluminium printing)
  3. Customised wads with lids
  4. Pressure sensitive wads
  5. Over-printing on holography / poly / board
  6. Mirror transfer
  7. Peel and release wads
  8. Wads with trace and trace

Holostik presents a premium range of holographic wads for clients from various industries at competitive prices. We create customised visually appealing designs & graphics for your products wads and lend originality to them.

UK witnesses a drastic rise of fake online products

According to research conducted by a leading UK based website Mirror Money that every one in three online consumers has purchased a counterfeit product. Forger and counterfeiters are utilising the rising popularity of e-commerce and social media to dupe consumers with fake products.

Besides affecting the consumer financially, phoney goods pose a serious health and safety concern. A good example is the negative impact of fake electronic products and medical products. The counterfeit electronics market alone has a value of £1.3bn a year according to a report by Mark Monitor – a cybersecurity and anti-duplication expert.

In UK one in four people believe they had spent as much as £250 on duplicate items last year. Among the many counterfeit products, fake clothing brands hold the top spot followed by fake electronics.

Chrissie Jamieson Vice President of Marketing at Mark Monitor had said that shoppers are getting smarter about their online choices but that alone is not enough. They are becoming victims of counterfeiters and are being duped into buying fake goods. Customers always look to the brands for protection and must ensure that only genuine products reach in the hands of their customers.

Source: Mirror.co.uk

security labels importance

Security Label: An effective packaging solution against duplication

Security labels are the first communicators of a company, its brand image, product’s usage and its function. Hence, it is important that a security label should be very effective and powerful. Security labels are one of the most difficult things for the counterfeiters to duplicate.

Security labels are important for enhancing the brand value of the product. Attractive security labels can play a substantial role in creating a visual appeal for the product. Quite evidently, labels which are attractive and soothing to the eye easily catch our attention. Different kinds of security features incorporated on the label can act as a deterrent against counterfeiting.

The security features can be holographic or digital or a combination of both. For example, the incorporation of a QR code or bar codes along with holographic security features add multiple layers of security to the product.

Holostik is one of the largest manufacturers of labels in India. The anti-counterfeiting company not just make different types of security labels but creates an identity that will effectively reflect your brand to your customers and protect it from tampering and counterfeiting. Holostik not just makes it much more secure for its clients but also makes it impossible to copy or replicate it by adding an extra layer of security.

Let’s have a look at some of the features of Holostik’s security labels:

Types of numbering

  • UV
  • Thermal/laser/ink-jet
  • 2D/QR barcodes

Different formats

  • Printing
  • Holography & printing


Holostik provides up to 9 colour printing

Different kinds of Labels

  • FMCG Labels
  • Pharmaceutical labels
  • Label on label
  • Automotive Labels
  • High-security labels
  • In-mould labels
  • Lubricant labels
  • Tyvek Label
  • Beer Labels
  • Tags
  • Apparel Tags
  • Scratch Label
  • Educational Certificates
  • Holographic Scratch


  • Paper
  • Breakable Vinyl
  • Transparent
  • Adhesive Side Printing
  • Tyvek (Non-Tearable)
  • Scratch Labels
  • Fiber Paper Labels
  • In-mould Labels

Police raids a firm in Bengaluru selling counterfeit Britannia biscuits

Recently Bengaluru police conducted raids on a firm in Bengaluru which was manufacturing counterfeit Britannia biscuits with identical logos, design and colour schemes. The action was taken after a complaint filed by a corporate intelligence firm representing Britannia.

A police official from the Yelahanka Police Station said that they conducted raids on Rinkesh Enterprises on BB Road and found that the company was making biscuits with a wrapper having a logo similar to Britannia. The colour, design and shape were the same except that biscuits were called ‘Marie Delite’.

Britannia is a leading Indian food product’s company which manufactures several biscuits like Good Day, Milk Bikis, Tiger and Marie Gold. The police also confirmed that the biscuits confiscated in the godown looked similar to Marie Gold.

The godown is located close to Apurva Hospital in Yelahanka. In its complaint, the corporate intelligence firm representing Britannia mentioned that the visual similarity in the design and shape of the logo has helped the offender sell fake biscuits in the market.

The counterfeit biscuits were being sold to shops at railway stations, bus stands and in many towns around Bengaluru. A team from Britannia spotted the fake products and reported the incident to the company officials.

The police traced the company manufacturing fake biscuits as Rinkesh enterprises, a firm based in Hyderabad. A police official said that they had the required information that the counterfeit biscuits were being sold in states like Andhra Pradesh, Telangana and Karnataka.

The police also discovered that contents of the fake packets were actual biscuits and maintained that it was a copyright issue.

Source: thenewsminute.com