Your mobile company may be losing business due to duplicate phones

It’s nightmarish for mobile phone manufacturers if their original mobile phones are replaced with counterfeits and sold in the market. Besides, drop down in sales it also leads to poor brand image and loss of consumer trust.

In a recent incident of counterfeiting in Bhopal, a delivery boy of a courier company has been booked for allegedly swapping genuine mobile phones with counterfeits.

The courier boy used to deliver duplicate phones to consumers who had booked the mobile phones online. Police officials investigating the case said that matter came to light when a customer who received duplicate phone complained to the shopping portal.

The online company then alerted the courier company, which found one of the delivery boys was involved in swapping phones. According to the owner of the courier company the online retailer was getting complaints of fake phones being delivered to end consumers for the past five months.

Some facts on duplicate phones

Mobile phone manufacturers in India have been facing the problem of duplicate phones. In December, police seized around 2000 fake Xiaomi products worth 13 lakh from the Ghaffar market in Delhi.

Earlier a sting operation revealed that Delhi has become a thriving place for the manufacturing of fake mobile phones. Technicians assemble smuggled parts to manufacture counterfeit phones which are available at a fraction of costs.

According to a trade expert, “First-copy” smartphone market is a “low-margin, high-volume business.” A study conducted by EUIPO said that 180 million fake mobile phones are sold globally per annum.

Such a huge scale of counterfeit mobile phones clearly impacts the sales of genuine mobile phone companies. The sale of counterfeit phones hampers the profits and ruins the brand image of the manufacturers.

Anti-counterfeiting solutions from Holostik

Holostik provides a comprehensive anti-counterfeiting solution for mobile phone manufacturers against counterfeiting and tampering. With the help of our tamper-evident labels, manufacturers can take a sigh of relief against any form of counterfeiting. Any attempt to meddle with our tamper-evident labels will give a clear hint.

In addition, our advanced track and trace solutions offer the highest security for your product right from the production to end-consumer.

Our unique product line has helped manufacturers to efficiently fight to counterfeit and leverage their profits and brand image over the years.

To know more about our tamper-evident labels and track and trace solutions, call us on +91–785-785-7000 or drop us a mail at connect@holostik.com

Source: TOI, ET, Lexology.com

Tamper-evident packaging solutions from Holostik

Whether its medicine, food or cosmetics people want to be sure that the products they are using have been tampered with or not. To deal with the same, manufacturers often use tamper-evident packaging for their products.

So, what is a tamper-evident packaging? In simple words, a packaging solution which clearly shows any form of tampering with the product or its packaging is known as tamper-evident.

According to U.S Food Drug Administration, “A tamper-evident package, is one having one or more indicators or barriers to entry which, if breached or missing, can reasonably be expected to provide visible evidence to consumers that tampering has occurred.”

Benefits of tamper-evident packaging

Tamper evident packaging helps manufacturers, supply chain inspectors and consumers to determine if the product has been tampered or not. Tamper evident packaging prevents the attempt of counterfeiting. A tamper-evident packaging incorporated with a QR code can further help in implementing gamut of supply chain solutions.

In times, when the product’s genuineness if of highest concern tamper-evident packaging can give a sigh of relief.

Tamper-evident packaging from Holostik

Holostik provides tamper-evident foil in many variants. These foils can be used in holograms or labels to give them tamper-evident qualities. Some of the variants are as follows:

  • Honeycomb pattern: Leaves behind a honeycomb pattern on the substrate if tampered with.
  • Void/Text tamper pattern: Leaves ‘VOID’ or customised text on the substrate.
  • Self-destructive (breakable vinyl) tamper evidence: Tears apart or self-destructs if an attempt is made to tamper with it.

These holograms or labels can be applied on plastic, glass, PVC, wood, paper and fabric. Some of the industries where these packaging solutions can be used are FMCG, liquor, lubricants, pharma, personal care etc.

To know more about our tamper-evident packaging solutions, call us on +91–785-785-7000 or mail us at connect@holostik.com.

Counterfeit auto parts, a big threat for the automotive industry in India

According to media reports, counterfeit auto parts industry in India has reached to a value of around Rs 22,000 crore leaving behind car and bike sales in the last five years. In India, some of the most commonly counterfeited auto spare parts include brake pads, spark plugs, lamps, cables, alloy rims, grills, filters etc.

Cheap auto components don’t just damage your vehicle but are also a threat to your life.

Around 20% of road accidents in India are caused due to fake automotive parts- FICCI CASCADE

The FICCI report also states that fake auto parts led to a revenue loss of Rs 2,200 crore to the government in the past years.

Negative impacts on the automotive industry

No wonder, counterfeit auto parts have many negative impacts including accidents and even death. Remember, the idea of deliberately buying a fake & cheap auto part may cost your life. Fake auto parts usually break down or malfunction without a hint. For example, a fake brake pad may fail in an emergency situation and may lead to a fatal accident.

Counterfeit auto parts also lead to major revenue losses for manufacturers every year. Besides, they also overburden the manufacturers with extra costs for fighting fakes. Along with consumers and manufacturers, the government loses a large amount of taxes due to the sale of counterfeit auto parts. Quite evidently, huge evasion of taxes is a bane for the country’s economy.

Solutions to prevent counterfeiting

Holostik is an industry leader in providing anti-counterfeiting solutions for the automotive sector. Its vast range of anti-duplication products combined with IT-enabled solutions helps to secure the products and supply chains. Holostik’s approach of catering customised anti-duplication solutions had shown effective results for automotive companies.

The auto component after-market reached to a staggering value of Rs 67,491 in 2018-19 crore however, the counterfeit market is also growing at a fast pace. In such a scenario, diligent use of anti-counterfeiting solutions can prevent counterfeiting by securing products and supply chains at the same time.

To know about our anti-counterfeiting & IT-enabled supply chain solutions, call us on +91–785-785-7000 or drop us a mail at connect@holostik.com

Two people in Mumbai held with counterfeit currency worth over Rs 5 lakh

In a recent incident, two persons were nabbed by the police for allegedly possessing counterfeit currency with a value of Rs 5.44 lakh.

The police first caught Chunilal Suthar, a resident of Jhalor in Rajasthan, at a check post in Gujarat’s Surat city as confirmed by a police official from Pune police station. A school bag containing fake currency worth Rs 3.38 lakh were recovered from the accused, who was travelling in a luxury bus from Rajasthan, he said.

The official said that the accused was travelling from Rajasthan and had the fake currency worth Rs 3.38 lakh in a school bag. During the interrogation, Chunilal revealed that he was going to deliver the notes to Chandrakant Shah a resident of Adajan in Surat.

After the tip-off police arrested Shah and confiscated fake notes worth Rs 2.06 lakh from his house. Around 642 counterfeit currency notes in the denominations of Rs 2000, Rs 500, Rs 200 and Rs 100 were recovered from the duo with an overall value of Rs 5.44 lakh.

The accused have been arrested under sections 489B (using as genuine forged currency notes) and 114 (abettor present when offence committed) of the Indian Penal Code.

Source: PTI

Holostik steals limelight at Authentication Forum 2019

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India participated at the Authentication Forum 2019- 3rd leadership summit on anti-counterfeiting and brand protection.

The Authentication Forum convenes leaders across industry and government to discuss factors which are contributing to the growth of the worldwide anti-counterfeit market. The forum is an ideal platform to learn about the latest anti-counterfeit trends and challenges through a number of keynotes, case studies and panel discussions while getting a chance to also interact and network with our speakers who are key leaders and industry experts.

Considered as one of the biggest events on anti-counterfeiting and brand protection, the forum took place from 7th to 8th November 2019 at The Lalit New Delhi. The chief guest of the event was Mr. Suresh Prabhakar Prabhu, India’s Sherpa to G7 and G20 and Former Union Minister, Government of India. The two-day event witnessed the participation of experts, industry leaders and people from the media. Some of the agendas discussed at the event were Counterfeiting Landscape in India: Role of Government and Industry in Curbing Counterfeit Menace, Counterfeiting Analysis: What global brands are doing to combat counterfeiting, Consumer Empowerment in The Fight Against Fakes, Worldwide Regulatory Requirements for Traceability and Implementing an End-to-End Anti-Counterfeiting System- Perspectives from different Industries.

Mr. Inder Sharma, General Manager, Sales & Marketing Holostik presented an intriguing presentation on Holostik, its offerings, case studies etc. The event witnessed the participation of a large number of people from different business verticals, authentication industry and representatives of the government bodies. Holostik also showcased its wide range of anti-counterfeiting solutions at its stall at the event. A large number of delegates visited the stall to witness the features and implementation of the anti-counterfeiting solutions.   

How to stay safe from counterfeits this festive season

The start of the festive season marks the beginning of huge discounts, alluring deals, cashback offers and a lot of other perky things. These enticing offers instantly catch your attention and motivate you to avail them at the earliest. Seeing a huge slash in prices you are tempted to buy your favourite items. However, many times these offers are too good to be true and you may receive a counterfeit or spurious product in the garb of a festive offer.

So before making the purchase you must consider certain points, let’s discuss the same.

Look closely at the labels and packaging

Look at the labels, packaging, printing and the text closely. If you notice any flaw in the spellings, grammar, print quality or any other discrepancies then it could be a sign of counterfeit. Also, be cautious of products that include a ‘Made in China’ unless and until the product is merchandise manufactured in China, perform a web search for it.

Buy from an authorised dealer

Always go for an authorised dealer while purchasing or replacing products. This is highly important in a scenario where you are purchasing or replacing spare parts for automobiles, aeroplanes and other items.

Are there no taxes?

Always be cautious of deals which allow you to purchase without value-added tax, sales tax etc. This is usually in case of counterfeits which evade huge amount of taxes every year.

Purchase from a secure e-commerce website

Try to avoid purchasing from websites that do not have https in their domain. The ‘s’ in https stands for secure which is generally used by authorised and credible websites. Legitimate retailers will always ensure that their customers buy through a secure setting and are not duped with counterfeits.

Is the deal too good to be true?

One of the biggest giveaways for consumers is that ‘a deal is too good to be true’. Seasonal discounts or factory prices are fine but if the prices are too low compared to the regular price of the product then there are high chances that the product is a counterfeit. Take a cue from this and thoroughly check the labels and tags of the product.

Look for holographic and digital authentication

Last but not least is to visually identify security holograms or digitally authenticate QR codes and bar codes printed on the product. Due to the rise of counterfeiting companies are using security holograms and QR codes on their products. Security holograms are 3D holographic devices with optical properties and show different images or features corresponding to the angle of viewing. Try to view the holograms from different angles and you will be able to notice the different colours and images in it. There are also other covert features which can only be viewed with special instruments. For QR code authentication you will require a QR code scanning mobile application which will determine the genuineness of the product.

To know more about our products and solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

What are the negative impacts of counterfeiting in the tobacco industry?

Did you know that counterfeit cigarettes can contain arsenic, pesticides and even rat poison? Well, there have been numerous instances across the world where authorities have seized large stocks of fake cigarettes, phoney cigars and other cheap grade tobacco products.

According to a report by UK daily Independent, “Almost 45 billion fake cigarettes, which can contain arsenic, pesticides and rat poison, are smoked in the UK each year.”

However, the problem of fake tobacco is on the global scale and different countries are facing the onslaught of counterfeit tobacco products. According to a report by FICCI CASCADE, “The illicit tobacco market is expected to grow by 16% by 2020.”

Such alarming figures point towards a grim scenario where not just tobacco product manufacturers but also the consumers will have to face many negative outcomes. Some of the harmful effects of fake tobacco products are as follows:

  • Fake tobacco items bring down the sale of legitimate manufacturers and suppliers.
  • Counterfeit tobacco products lead to massive revenue losses every year for the government.
  • Fake tobacco products are highly toxic for the consumers and thus jeopardize their health.
  • Counterfeit tobacco products lead to an increase in other forms of criminal activities.

Experts believe that a rise in tax, high prices of tobacco goods lead to the popularity of counterfeits. Governments are now strictly dealing with the sale and supply of fake tobacco products. Customs officials and police authorities are keeping a close watch of criminal networks dealing in the trade of fake tobacco products. Besides government monitoring, use of different anti-counterfeiting solutions is also safeguarding tobacco-based products against duplication.

Holostik is one of the pioneers in providing high quality customised anti-counterfeiting solutions. The company provides a gamut of security products to the tobacco industry which includes tax stamps, security holograms, security pouches, wide web films etc.

To get anti-counterfeiting products and solutions from us call us on +91–785-785-7000 or mail us at connect@holostik.com.

Holostik showcases its products at Labelexpo Europe in Belgium

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at Labelexpo Europe, Brussels, Belgium. Considered as one of the biggest events for the packaging industry in Europe, the exhibition took place from 24th September to 27th September 2019, 9:30 AM onwards, at Brussels Expo in Belgium.

Around 600 exhibitors took part in the biggest label and package printing event in the world. Over 200 of the exhibitors were new this year and displayed their latest innovations to an international buyer audience of printers, suppliers, brand owners and designers.

Labelexpo Europe 2019 also presented the largest offering of technologies and live demonstrations seen till date, with an increasing number of product launches for the fast-growing areas of hybrid printing, flexible packaging and automation. The event was visited by important decision-makers and specifiers from the top and middle management of various industries.

Holostik displayed its latest packaging and anti-duplication solutions at the event which included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more.

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event witnessed and understood the uses and benefits of different kinds of packaging and anti-duplication solutions.

The growing menace of fake products in the e-commerce industry

The e-commerce industry in India is facing the menace of counterfeiting. According to Local Circles, a community media platform, one in five products sold on e-commerce websites in India is fake. Another survey by market research firm Velocity MR has revealed that every one out of three online shoppers has received a fake product. However, that’s just a minor revelation and the problem is much bigger. In the present times when your favourite products are just a click away the incidents of counterfeiting have increased rapidly.

Counterfeits pose a risk to the manufacturer, e-commerce players and end-consumers. According to a reputed media house, fake products are risky for the investors and government exchequer. Fake goods don’t just impact genuine brands and investors but also the customers. A fake cosmetic can ruin the skin, a counterfeit toy can be dangerous for a child or a fancy looking apparel may cause skin allergy the list seems endless.

In order to the fight the scourge of fake products in the e-commerce industry, the Indian government has issued a draft national e-commerce policy which aims at regulating cross border data flow, prevents piracy and counterfeiting and requires all online sellers to register their business locally.

E-Commerce giants like Amazon and Alibaba have also implemented different regulatory measures for curbing the sale of counterfeits on their platforms. In a blog post, Amazon has stated, “Brands provide us with their logos, trademarks, and other key data and we can scan over 5 billion product listing updates every day, looking for suspected counterfeits.”

Product tracking, digital authentication, serialization and holography can also play an important role in preventing counterfeits and any form of tampering. A recent example is the rampant use of QR enabled holographic labels or holograms by which help in authenticating the genuineness of the product instantly.

Many e-commerce companies are also using anti-tamper packaging labels and holograms to prevent tampering and duplication. Anti-counterfeiting mechanisms have become necessary today for e-commerce companies and manufacturers in order to clamp down on counterfeiting and prevent any possible loss. In case you are willing to secure your products from counterfeiting, tampering and diversion call us on +91–785-785-7000 or drop a mail at connect@holostik.com.

Fake health supplements: Doing more harm than good!

Almost two decades back people in India were not at all bothered about health, but now things have changed drastically. The popular health culture of the West, the obsession to look good and intense competition has created a general awareness regarding health and nutrition.

This has led to a spur in the demand for health and nutrition-based supplements in India.  According to market reports, “The dietary supplements market in India is expected to grow at a CAGR of 20% from 2015 to 2023. Vitamins and minerals occupy a larger share of the pie in the Indian dietary supplements market – 40% – followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market.”

Despite the enormous growth, the health & nutrition supplement industry is facing the issue of fake and spurious products. The number of fake supplements is increasing. The idea of building iron physique by consuming cheap protein and vitamin supplements has ruined the health of many consumers. There are numerous media reports on the growing industry of fake supplements. As per a joint report by ASSOCHAM & RNCOS around 60-70 % of health supplements sold in India are fake.

ASSOCHAM predicts that the market for dietary supplements will increase to $4 billion by 2020. With this massive growth in perspective, counterfeiters will speed up their illicit activities of manufacturing and selling fake supplements in the market.

The problem of fake supplements is not just limited to India but is also affecting countries in the West. Recently, the global retail giant Amazon issued warning notices to its consumers regarding the fake supplements which they had bought online.

Health supplement manufacturers can play a pivotal role in curbing the menace of fake health supplements. They can use different kinds of anti-counterfeiting products and solutions which help in product authentication and tracking & tracing the product supply chain. Effective and timely use of anti-counterfeiting solutions can prevent the likelihood of counterfeiting, tampering and diversion. The diligent move benefits both the manufacturers and consumers in the long run.

If you are into the manufacturing or import of dietary supplements, then you can get the best anti-counterfeiting products & solutions from us, which will be customised as per your needs. Call us on +91–785-785-7000 or mail us at connect@holostik.com.