Holostik steals limelight at Authentication Forum 2019

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India participated at the Authentication Forum 2019- 3rd leadership summit on anti-counterfeiting and brand protection.

The Authentication Forum convenes leaders across industry and government to discuss factors which are contributing to the growth of the worldwide anti-counterfeit market. The forum is an ideal platform to learn about the latest anti-counterfeit trends and challenges through a number of keynotes, case studies and panel discussions while getting a chance to also interact and network with our speakers who are key leaders and industry experts.

Considered as one of the biggest events on anti-counterfeiting and brand protection, the forum took place from 7th to 8th November 2019 at The Lalit New Delhi. The chief guest of the event was Mr. Suresh Prabhakar Prabhu, India’s Sherpa to G7 and G20 and Former Union Minister, Government of India. The two-day event witnessed the participation of experts, industry leaders and people from the media. Some of the agendas discussed at the event were Counterfeiting Landscape in India: Role of Government and Industry in Curbing Counterfeit Menace, Counterfeiting Analysis: What global brands are doing to combat counterfeiting, Consumer Empowerment in The Fight Against Fakes, Worldwide Regulatory Requirements for Traceability and Implementing an End-to-End Anti-Counterfeiting System- Perspectives from different Industries.

Mr. Inder Sharma, General Manager, Sales & Marketing Holostik presented an intriguing presentation on Holostik, its offerings, case studies etc. The event witnessed the participation of a large number of people from different business verticals, authentication industry and representatives of the government bodies. Holostik also showcased its wide range of anti-counterfeiting solutions at its stall at the event. A large number of delegates visited the stall to witness the features and implementation of the anti-counterfeiting solutions.   

How to stay safe from counterfeits this festive season

The start of the festive season marks the beginning of huge discounts, alluring deals, cashback offers and a lot of other perky things. These enticing offers instantly catch your attention and motivate you to avail them at the earliest. Seeing a huge slash in prices you are tempted to buy your favourite items. However, many times these offers are too good to be true and you may receive a counterfeit or spurious product in the garb of a festive offer.

So before making the purchase you must consider certain points, let’s discuss the same.

Look closely at the labels and packaging

Look at the labels, packaging, printing and the text closely. If you notice any flaw in the spellings, grammar, print quality or any other discrepancies then it could be a sign of counterfeit. Also, be cautious of products that include a ‘Made in China’ unless and until the product is merchandise manufactured in China, perform a web search for it.

Buy from an authorised dealer

Always go for an authorised dealer while purchasing or replacing products. This is highly important in a scenario where you are purchasing or replacing spare parts for automobiles, aeroplanes and other items.

Are there no taxes?

Always be cautious of deals which allow you to purchase without value-added tax, sales tax etc. This is usually in case of counterfeits which evade huge amount of taxes every year.

Purchase from a secure e-commerce website

Try to avoid purchasing from websites that do not have https in their domain. The ‘s’ in https stands for secure which is generally used by authorised and credible websites. Legitimate retailers will always ensure that their customers buy through a secure setting and are not duped with counterfeits.

Is the deal too good to be true?

One of the biggest giveaways for consumers is that ‘a deal is too good to be true’. Seasonal discounts or factory prices are fine but if the prices are too low compared to the regular price of the product then there are high chances that the product is a counterfeit. Take a cue from this and thoroughly check the labels and tags of the product.

Look for holographic and digital authentication

Last but not least is to visually identify security holograms or digitally authenticate QR codes and bar codes printed on the product. Due to the rise of counterfeiting companies are using security holograms and QR codes on their products. Security holograms are 3D holographic devices with optical properties and show different images or features corresponding to the angle of viewing. Try to view the holograms from different angles and you will be able to notice the different colours and images in it. There are also other covert features which can only be viewed with special instruments. For QR code authentication you will require a QR code scanning mobile application which will determine the genuineness of the product.

To know more about our products and solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

What are the negative impacts of counterfeiting in the tobacco industry?

Did you know that counterfeit cigarettes can contain arsenic, pesticides and even rat poison? Well, there have been numerous instances across the world where authorities have seized large stocks of fake cigarettes, phoney cigars and other cheap grade tobacco products.

According to a report by UK daily Independent, “Almost 45 billion fake cigarettes, which can contain arsenic, pesticides and rat poison, are smoked in the UK each year.”

However, the problem of fake tobacco is on the global scale and different countries are facing the onslaught of counterfeit tobacco products. According to a report by FICCI CASCADE, “The illicit tobacco market is expected to grow by 16% by 2020.”

Such alarming figures point towards a grim scenario where not just tobacco product manufacturers but also the consumers will have to face many negative outcomes. Some of the harmful effects of fake tobacco products are as follows:

  • Fake tobacco items bring down the sale of legitimate manufacturers and suppliers.
  • Counterfeit tobacco products lead to massive revenue losses every year for the government.
  • Fake tobacco products are highly toxic for the consumers and thus jeopardize their health.
  • Counterfeit tobacco products lead to an increase in other forms of criminal activities.

Experts believe that a rise in tax, high prices of tobacco goods lead to the popularity of counterfeits. Governments are now strictly dealing with the sale and supply of fake tobacco products. Customs officials and police authorities are keeping a close watch of criminal networks dealing in the trade of fake tobacco products. Besides government monitoring, use of different anti-counterfeiting solutions is also safeguarding tobacco-based products against duplication.

Holostik is one of the pioneers in providing high quality customised anti-counterfeiting solutions. The company provides a gamut of security products to the tobacco industry which includes tax stamps, security holograms, security pouches, wide web films etc.

To get anti-counterfeiting products and solutions from us call us on +91–785-785-7000 or mail us at connect@holostik.com.

Holostik showcases its products at Labelexpo Europe in Belgium

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at Labelexpo Europe, Brussels, Belgium. Considered as one of the biggest events for the packaging industry in Europe, the exhibition took place from 24th September to 27th September 2019, 9:30 AM onwards, at Brussels Expo in Belgium.

Around 600 exhibitors took part in the biggest label and package printing event in the world. Over 200 of the exhibitors were new this year and displayed their latest innovations to an international buyer audience of printers, suppliers, brand owners and designers.

Labelexpo Europe 2019 also presented the largest offering of technologies and live demonstrations seen till date, with an increasing number of product launches for the fast-growing areas of hybrid printing, flexible packaging and automation. The event was visited by important decision-makers and specifiers from the top and middle management of various industries.

Holostik displayed its latest packaging and anti-duplication solutions at the event which included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more.

Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event witnessed and understood the uses and benefits of different kinds of packaging and anti-duplication solutions.

The growing menace of fake products in the e-commerce industry

The e-commerce industry in India is facing the menace of counterfeiting. According to Local Circles, a community media platform, one in five products sold on e-commerce websites in India is fake. Another survey by market research firm Velocity MR has revealed that every one out of three online shoppers has received a fake product. However, that’s just a minor revelation and the problem is much bigger. In the present times when your favourite products are just a click away the incidents of counterfeiting have increased rapidly.

Counterfeits pose a risk to the manufacturer, e-commerce players and end-consumers. According to a reputed media house, fake products are risky for the investors and government exchequer. Fake goods don’t just impact genuine brands and investors but also the customers. A fake cosmetic can ruin the skin, a counterfeit toy can be dangerous for a child or a fancy looking apparel may cause skin allergy the list seems endless.

In order to the fight the scourge of fake products in the e-commerce industry, the Indian government has issued a draft national e-commerce policy which aims at regulating cross border data flow, prevents piracy and counterfeiting and requires all online sellers to register their business locally.

E-Commerce giants like Amazon and Alibaba have also implemented different regulatory measures for curbing the sale of counterfeits on their platforms. In a blog post, Amazon has stated, “Brands provide us with their logos, trademarks, and other key data and we can scan over 5 billion product listing updates every day, looking for suspected counterfeits.”

Product tracking, digital authentication, serialization and holography can also play an important role in preventing counterfeits and any form of tampering. A recent example is the rampant use of QR enabled holographic labels or holograms by which help in authenticating the genuineness of the product instantly.

Many e-commerce companies are also using anti-tamper packaging labels and holograms to prevent tampering and duplication. Anti-counterfeiting mechanisms have become necessary today for e-commerce companies and manufacturers in order to clamp down on counterfeiting and prevent any possible loss. In case you are willing to secure your products from counterfeiting, tampering and diversion call us on +91–785-785-7000 or drop a mail at connect@holostik.com.

Fake health supplements: Doing more harm than good!

Almost two decades back people in India were not at all bothered about health, but now things have changed drastically. The popular health culture of the West, the obsession to look good and intense competition has created a general awareness regarding health and nutrition.

This has led to a spur in the demand for health and nutrition-based supplements in India.  According to market reports, “The dietary supplements market in India is expected to grow at a CAGR of 20% from 2015 to 2023. Vitamins and minerals occupy a larger share of the pie in the Indian dietary supplements market – 40% – followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market.”

Despite the enormous growth, the health & nutrition supplement industry is facing the issue of fake and spurious products. The number of fake supplements is increasing. The idea of building iron physique by consuming cheap protein and vitamin supplements has ruined the health of many consumers. There are numerous media reports on the growing industry of fake supplements. As per a joint report by ASSOCHAM & RNCOS around 60-70 % of health supplements sold in India are fake.

ASSOCHAM predicts that the market for dietary supplements will increase to $4 billion by 2020. With this massive growth in perspective, counterfeiters will speed up their illicit activities of manufacturing and selling fake supplements in the market.

The problem of fake supplements is not just limited to India but is also affecting countries in the West. Recently, the global retail giant Amazon issued warning notices to its consumers regarding the fake supplements which they had bought online.

Health supplement manufacturers can play a pivotal role in curbing the menace of fake health supplements. They can use different kinds of anti-counterfeiting products and solutions which help in product authentication and tracking & tracing the product supply chain. Effective and timely use of anti-counterfeiting solutions can prevent the likelihood of counterfeiting, tampering and diversion. The diligent move benefits both the manufacturers and consumers in the long run.

If you are into the manufacturing or import of dietary supplements, then you can get the best anti-counterfeiting products & solutions from us, which will be customised as per your needs. Call us on +91–785-785-7000 or mail us at connect@holostik.com.

Jindal Stainless Limited takes action against counterfeit products

In order to curb the counterfeit products of Jindal Stainless Limited (JSL), the company has launched a nationwide co-branding initiative along with the pipes and tubes manufacturers. Jindal Stainless is one of the leading players in the steel market and looks forward to increasing its revenue in the coming years. According to industry experts, the current market size of decorative P&T segment is around INR  5200 crores.

Speaking on the issue of counterfeiting Mr. Abhyuday Jindal, MD, JSL said, “We have launched this mutually beneficial co-branding scheme in response to the needs of our customers. It is estimated that over 25% of pipes and tubes sold annually in India bear the counterfeit branding of Jindal Stainless Limited. We aim to curtail this counterfeiting and capture the growing decorative P&T market in the next 2 years.”

JSL co-branding move will help its MoU partners to make a clear distinction from the products of other P&T manufacturers. For this, JSL has created standardized seals for the products which include logos of the MoU partner & JSL, the grade of stainless steel & MoU number. The genuineness of the product can be checked with the help of the unique MoU number on the company’s website.

The co-branding initiative will offer enhanced visibility and penetration in the market for the company’s partners who were earlier struggling from the effects of counterfeiting. It will also ensure that only the right products reach to the consumers.

The stainless-steel grades used in the decorative P&T segment are 304, JT, J4 and JSLUSD. They offer higher strength, lower lifecycle cost, unmatched aesthetic appeal, low maintenance requirement, along with the advantage of being nearly 100% recyclable. These grades are also corrosion-resistant and ensure durability.

Source: Steelguru.com

Holostik showcases its products and solutions at Cosmo Tech Expo 2019 New Delhi

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at the Cosmo Tech Expo 2019. Considered as a one-stop solution for the cosmetic & personal care industry in India, the exhibition took place from 22nd July to 23rd July 2019 at Pragati Maidan in NewDelhi.

Holostik- the leading industry player in anti-counterfeiting products& solutions showcased its gamut of anti-duplication and packaging solutions at the Cosmo Tech Expo 2019 in New Delhi. Cosmo Tech Expo is India’s biggest manufacturing solutions trade show for the Cosmetic, Personal care, Cosmeceutical, Perfumery, Soap, Detergent & Toiletries market.

Cosmo Tech Expo, now in its 5th Edition, is conceptualized on bringing the complete innovative solutions to the beauty manufactures right from the concept to formulation to technology to product launch for making the advancements in the cosmetics manufacturing world.

Holostik displayed its latest packaging and anti-duplication solutions at the event which included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more. The company also displayed its cutting-edge IT-enabled supply chain management solution which not just secure the products and supply chain but also help in the monitoring and management of supply chains.

Some of the IT-enabled solutions offered by the company include inventory management, loyalty management, warranty management, track and trace etc. The grand event was visited by manufacturers, retailers, consumers, research professionals and people from the press. Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event witnessed and understood the uses and benefits of different kinds of packaging and anti-duplication solutions.

Amazon launches transparency service against counterfeit products

In a recent move, the online retail giant Amazon has extended its transparency service in India to clamp down on counterfeit products on its platform. This positive initiative will bring much-needed relief for online consumers who are at the risk of receiving fake products.

Transparency service is a product serialization service that provides a unique barcode for brands to apply to every unit they manufacture. This helps the manufacturers to prevent counterfeits throughout the supply chain. This helps to protect both brands and customers from counterfeiting.

As per the official press release of Amazon, Transparency service is being extended to countries like France, Germany, Italy, Spain, UK, India and Canada. The geographic expansion builds on over 4000 brands that have registered with the Transparency in the US and have generated more than 300 million unique codes.

To execute the process Amazon scans and verifies the unique serialization code to ensure that only genuine units reach the customers. Moreover, it also enables the consumers to use the mobile app to scan the code and verify the genuineness of the purchased items.

The announcement of Transparency service comes after an order of a federal court of Philadelphia which stated that Amazon can be held responsible for defective products sold by its marketplace vendors.

While speaking on Amazon’s new service Dharmesh Mehta, Vice President of Amazon Customer Trust said, “We created Transparency to provide brands with a simple, scalable solution that empowers brands and Amazon to authenticate products within the supply chain, stopping counterfeit before it reaches a customer.”

Source: Zeebusiness.com

Why securing supply chains is important for manufacturers?

Supply chains are like the nervous system of organizations. A healthy supply chain ensures that a company is progressing on the growth path.  Supply chains should always be on high priority of companies as loopholes in the supply chain can lead to an escalation of costs, poor delivery management and a threat to intellectual property. Moreover, the supply of tampered and counterfeit products can lead to unwanted legal issues and a blot on the brand image.

Today, supply chains are prone to threats like theft, sabotage, terrorism, malware attacks, piracy etc. While threats cannot be completely erased, certain security measures can help to secure supply chains.

Holostik which is a pioneer in providing anti-duplication products and solutions also provides comprehensive and customised supply chain management solutions to companies. Moving a step ahead in anti-duplication technology the company helps to secure

Nowadays, companies are facing the regular threat of duplication. Counterfeiting or duplication can take place at any stage of the supply chain. However, monitoring the entire supply chain is a herculean task and manually it is challenging to examine loopholes or errors in the complete supply chain of a company.

In order to secure the supply chains against the menace of duplication different kind of technologies have been put into use. However, the most effective among them is the use of track and trace technology which closely monitors the movement and quantity of the product across the supply chain. Holostik provides a customised barcode or QR code along with a security hologram to products. This helps in not just authenticating the product but also helps in the implementation of other IT enabled solutions like track and trace, supply chain management, reward management, inventory management etc.

Digital authentication can take place through a QR code and bar code can take place on an individual product, pack case and pallet. The highlighting feature of this security product is that it cannot be copied easily due to the presence of physical hologram along with the QR code.

Holostik a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing supply chains. Its security holograms enabled with digital authentication solutions helps in providing a multi-layered security approach to the product and the company.

To get the best solutions for your supply chain, call us on +91–785-785-7000 or mail us at connect@holostik.com.