Fake health supplements: Doing more harm than good!

Almost two decades back people in India were not at all bothered about health, but now things have changed drastically. The popular health culture of the West, the obsession to look good and intense competition has created a general awareness regarding health and nutrition.

This has led to a spur in the demand for health and nutrition-based supplements in India.  According to market reports, “The dietary supplements market in India is expected to grow at a CAGR of 20% from 2015 to 2023. Vitamins and minerals occupy a larger share of the pie in the Indian dietary supplements market – 40% – followed by the herbal segment contributing 30%, proteins segment contributing 25% and other segments contributing around 5% of the total market.”

Despite the enormous growth, the health & nutrition supplement industry is facing the issue of fake and spurious products. The number of fake supplements is increasing. The idea of building iron physique by consuming cheap protein and vitamin supplements has ruined the health of many consumers. There are numerous media reports on the growing industry of fake supplements. As per a joint report by ASSOCHAM & RNCOS around 60-70 % of health supplements sold in India are fake.

ASSOCHAM predicts that the market for dietary supplements will increase to $4 billion by 2020. With this massive growth in perspective, counterfeiters will speed up their illicit activities of manufacturing and selling fake supplements in the market.

The problem of fake supplements is not just limited to India but is also affecting countries in the West. Recently, the global retail giant Amazon issued warning notices to its consumers regarding the fake supplements which they had bought online.

Health supplement manufacturers can play a pivotal role in curbing the menace of fake health supplements. They can use different kinds of anti-counterfeiting products and solutions which help in product authentication and tracking & tracing the product supply chain. Effective and timely use of anti-counterfeiting solutions can prevent the likelihood of counterfeiting, tampering and diversion. The diligent move benefits both the manufacturers and consumers in the long run.

If you are into the manufacturing or import of dietary supplements, then you can get the best anti-counterfeiting products & solutions from us, which will be customised as per your needs. Call us on +91–785-785-7000 or mail us at connect@holostik.com.

Jindal Stainless Limited takes action against counterfeit products

In order to curb the counterfeit products of Jindal Stainless Limited (JSL), the company has launched a nationwide co-branding initiative along with the pipes and tubes manufacturers. Jindal Stainless is one of the leading players in the steel market and looks forward to increasing its revenue in the coming years. According to industry experts, the current market size of decorative P&T segment is around INR  5200 crores.

Speaking on the issue of counterfeiting Mr. Abhyuday Jindal, MD, JSL said, “We have launched this mutually beneficial co-branding scheme in response to the needs of our customers. It is estimated that over 25% of pipes and tubes sold annually in India bear the counterfeit branding of Jindal Stainless Limited. We aim to curtail this counterfeiting and capture the growing decorative P&T market in the next 2 years.”

JSL co-branding move will help its MoU partners to make a clear distinction from the products of other P&T manufacturers. For this, JSL has created standardized seals for the products which include logos of the MoU partner & JSL, the grade of stainless steel & MoU number. The genuineness of the product can be checked with the help of the unique MoU number on the company’s website.

The co-branding initiative will offer enhanced visibility and penetration in the market for the company’s partners who were earlier struggling from the effects of counterfeiting. It will also ensure that only the right products reach to the consumers.

The stainless-steel grades used in the decorative P&T segment are 304, JT, J4 and JSLUSD. They offer higher strength, lower lifecycle cost, unmatched aesthetic appeal, low maintenance requirement, along with the advantage of being nearly 100% recyclable. These grades are also corrosion-resistant and ensure durability.

Source: Steelguru.com

Holostik showcases its products and solutions at Cosmo Tech Expo 2019 New Delhi

Holostik which is one of the pioneers of hologram manufacturing and anti-counterfeiting solutions in India displayed its wide range of packaging and anti-duplication solutions at the Cosmo Tech Expo 2019. Considered as a one-stop solution for the cosmetic & personal care industry in India, the exhibition took place from 22nd July to 23rd July 2019 at Pragati Maidan in NewDelhi.

Holostik- the leading industry player in anti-counterfeiting products& solutions showcased its gamut of anti-duplication and packaging solutions at the Cosmo Tech Expo 2019 in New Delhi. Cosmo Tech Expo is India’s biggest manufacturing solutions trade show for the Cosmetic, Personal care, Cosmeceutical, Perfumery, Soap, Detergent & Toiletries market.

Cosmo Tech Expo, now in its 5th Edition, is conceptualized on bringing the complete innovative solutions to the beauty manufactures right from the concept to formulation to technology to product launch for making the advancements in the cosmetics manufacturing world.

Holostik displayed its latest packaging and anti-duplication solutions at the event which included security holograms, security pouches, holographic wads, shrink sleeves, security labels, wide web films and much more. The company also displayed its cutting-edge IT-enabled supply chain management solution which not just secure the products and supply chain but also help in the monitoring and management of supply chains.

Some of the IT-enabled solutions offered by the company include inventory management, loyalty management, warranty management, track and trace etc. The grand event was visited by manufacturers, retailers, consumers, research professionals and people from the press. Holostik aims to secure various kinds of products from the menace of counterfeiting and help companies achieve their targeted growth. Participants at the event witnessed and understood the uses and benefits of different kinds of packaging and anti-duplication solutions.

Amazon launches transparency service against counterfeit products

In a recent move, the online retail giant Amazon has extended its transparency service in India to clamp down on counterfeit products on its platform. This positive initiative will bring much-needed relief for online consumers who are at the risk of receiving fake products.

Transparency service is a product serialization service that provides a unique barcode for brands to apply to every unit they manufacture. This helps the manufacturers to prevent counterfeits throughout the supply chain. This helps to protect both brands and customers from counterfeiting.

As per the official press release of Amazon, Transparency service is being extended to countries like France, Germany, Italy, Spain, UK, India and Canada. The geographic expansion builds on over 4000 brands that have registered with the Transparency in the US and have generated more than 300 million unique codes.

To execute the process Amazon scans and verifies the unique serialization code to ensure that only genuine units reach the customers. Moreover, it also enables the consumers to use the mobile app to scan the code and verify the genuineness of the purchased items.

The announcement of Transparency service comes after an order of a federal court of Philadelphia which stated that Amazon can be held responsible for defective products sold by its marketplace vendors.

While speaking on Amazon’s new service Dharmesh Mehta, Vice President of Amazon Customer Trust said, “We created Transparency to provide brands with a simple, scalable solution that empowers brands and Amazon to authenticate products within the supply chain, stopping counterfeit before it reaches a customer.”

Source: Zeebusiness.com

Why securing supply chains is important for manufacturers?

Supply chains are like the nervous system of organizations. A healthy supply chain ensures that a company is progressing on the growth path.  Supply chains should always be on high priority of companies as loopholes in the supply chain can lead to an escalation of costs, poor delivery management and a threat to intellectual property. Moreover, the supply of tampered and counterfeit products can lead to unwanted legal issues and a blot on the brand image.

Today, supply chains are prone to threats like theft, sabotage, terrorism, malware attacks, piracy etc. While threats cannot be completely erased, certain security measures can help to secure supply chains.

Holostik which is a pioneer in providing anti-duplication products and solutions also provides comprehensive and customised supply chain management solutions to companies. Moving a step ahead in anti-duplication technology the company helps to secure

Nowadays, companies are facing the regular threat of duplication. Counterfeiting or duplication can take place at any stage of the supply chain. However, monitoring the entire supply chain is a herculean task and manually it is challenging to examine loopholes or errors in the complete supply chain of a company.

In order to secure the supply chains against the menace of duplication different kind of technologies have been put into use. However, the most effective among them is the use of track and trace technology which closely monitors the movement and quantity of the product across the supply chain. Holostik provides a customised barcode or QR code along with a security hologram to products. This helps in not just authenticating the product but also helps in the implementation of other IT enabled solutions like track and trace, supply chain management, reward management, inventory management etc.

Digital authentication can take place through a QR code and bar code can take place on an individual product, pack case and pallet. The highlighting feature of this security product is that it cannot be copied easily due to the presence of physical hologram along with the QR code.

Holostik a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing supply chains. Its security holograms enabled with digital authentication solutions helps in providing a multi-layered security approach to the product and the company.

To get the best solutions for your supply chain, call us on +91–785-785-7000 or mail us at connect@holostik.com.

Casio sues Snapdeal for selling its counterfeit products

Japanese electronics major Casio has recently sued Indian e-commerce player Snapdeal for allegedly selling its brand’s counterfeit products like watches and calculators on its platform. After Casio’s legal action the Tis Hazari court has barred Snapdeal from selling and advertising products which bear Casio’s trademark.

Satoshi Yamazaki, GM at the legal department of Casio said that their company is highly sensitive towards the protection of IP rights and has been fighting the problem of duplication in India. As part of its anti-counterfeiting strategy, Casio has been fighting illegitimate traders in local markets and has now extended its battle against fakes on the internet.

While defending their side the Snapdeal spokesperson said that the order has been issued ex-parte and they will approach the court for review and modification in the order. In multiple recent cases, broad and sweeping injunctions granted against various marketplaces have, on review, been limited in scope to individual sellers, who may be in breach. A distinction between sellers and platforms is important to ensure that genuine sellers are not affected due to the illegal actions of a few.

While speaking on the issue Rajnish Wahi, Vice-President (Corporate Affairs and Communications) Snapdeal said that in India only 10 percent of the retail is organized. In the past, the unorganized sector was badly hit by organized retail. Snapdeal created a marketplace for this unorganized sector so that it can grow.

Source: Timesnownews.com

How does counterfeiting affects consumers?

Counterfeiting or duplication is a growing menace which has an evil impact on different industries. Organisations lose millions of dollars every year due to the sale of counterfeit products. The problem of duplication has sneaked in every sector. It is estimated that by 2022, the value of counterfeit and pirated goods will be around $1.90 -$2.81 trillion as per FICCI.

Most of the times the repeated attempts of organizations to fight the counterfeits have turned futile. A large amount of money and resources are spent on fighting fakes. However, it is not just the companies which are facing the wrath of counterfeit products, consumers also bear its brunt. To say it simply, there are many impacts of duplication on the consumers.

Duplication poses a significant risk to consumers. Counterfeit goods can lead to injuries, illnesses, death as in the case of counterfeit drugs. In cases where counterfeit goods cause no physical harm, consumers are harmed financially when they are duped into spending their hard-earned cash for a poor-quality fake.

Let’s discuss the negative effects of counterfeiting on consumers.

Fake products are harmful to the health of consumers: Whether it’s a counterfeit drug, counterfeit alcohol or a fake food item all are harmful to the health of the consumers. People who consume these items generally report of food poisoning, nausea, indigestion, kidney and liver ailments.

Duplicate products lead to the monetary loss of the consumers: Besides having a negative impact on health fake products also lead to the financial loss of the consumers. Every year it’s not just the companies but consumers also lose an enormous amount of money as they are duped due to fake products.

Consumers lose trust in the product and the brand: Many a time a product or a service is beneficial for the consumer but due to the sale of counterfeits original products and companies lose their credibility. This brings down the reputation of the brands in the long run and a company is not able to win the trust of the consumer again.

Why Holostik’s loyalty management system is important for companies?

A famous author once said,” The greater the loyalty a company engenders among its customers, employees, suppliers and shareholders, the greater the profits it reaps.” The statement has turned out to be true in today’s market dynamics and companies are adapting loyalty management as a part of their services.

Among the many marketing concepts the loyalty management system has earned massive popularity in the last few years. This is because organisations are constantly working to find new ways to increase their consumers and also retain them.

A loyalty management system helps organisations to acquire, engage and retain their customers. The loyalty management system helps in better understanding of the relationship between customer’s and the company’s business. The system helps to manage and fairly reward people by developing and implementing strategies and policies which act in accordance with their value to the company. The loyalty management system should define the loyalties and the customers should be well acquainted with the same.

Holostik is a leader in providing supreme anti-counterfeiting products and solutions. The company also provides a wide range of IT-enabled solution. It provides a unique QR code printed with a smart holographic label or a smart hologram to its clients. With the help of QR code, the company is able to track all the loyal customers along with the rewards which lead to increased customer satisfaction and fair distribution of rewards.

Let’s understand the process of the loyalty management system

• The products are secured with a smart holographic label/smart hologram printed with a unique QR code.
• On purchasing the product, the consumer authenticates the product by scanning the QR code.
• On authentication, the user gets alerts for various rewards and other important notifications.
• The database is updated regularly, and the customer gets regular updates pertaining to rewards.

To get the best loyalty/reward management solution call us on +91–785-785-7000 or mail us at connect@holostik.com.

UK police warn YouTubers against promoting counterfeit makeup

UK police recently warned Youtubers against promoting counterfeit makeup. The police believe that counterfeit makeup is jeopardizing the health of the consumers. Authorities say that fake cosmetics have been found to contain toxic elements like mercury, arsenic, lead and rat droppings. The police said that counterfeit makeup products which are being sold abundantly online can leave users with infections and burns. The warning has been issued after many YouTubers posted videos using counterfeit products to see their comparison with authentic brands.

Charles James the famous US fashion blogger tried to create a signature look with counterfeit cosmetics in a video which was watched more than six million times. The famous UK daily ‘The Telegraph discovered numerous videos on YouTube viewed by children as young as 11 and one from UK YouTube vlogger which had more than 700,000 views. In many videos, the viewers were not warned about their content.

Detective Inspector Nick Court of the City of London Police’s Intellectual Property Crime Unit said: “We’re concerned that popular YouTube stars are using counterfeit makeup in their tutorial videos. This not only puts them at risk of infections, rashes and burns, it could also encourage their followers to use the same harmful products.

He also said, “It’s great that YouTubers are calling out counterfeit makeup for not giving shoppers the same quality as the genuine brands. We are however keen to make sure they don’t expose themselves to health risks in the process.”

Source: Telegraph.co.uk

The link between counterfeiting and organized crime

International law enforcement and market experts have established a close link between counterfeiting and other forms of criminal activities. It has been found that the counterfeiting business helps criminals to fuel other illegal activities and vice-versa. EUROPOL (European Union Agency for Law Enforcement Cooperation) has even warned that counterfeiting is an increasingly attractive avenue for organized crime syndicates to diversify and increase their illicit businesses.

It has also been found that counterfeiters use similar routes and modus operandi to supply counterfeit goods as they do to smuggle drugs, firearms and human trafficking. Profits from other crimes and illicit activities also help in the production and distribution of counterfeit goods. Many reports from different countries have established the fact that profits from crimes like drug trafficking and other crimes were used to promote the business of counterfeiting and, similarly proceeds from the sale of duplicate goods were used to promote the criminal’s other illicit activities.

One of the main reasons why criminals choose counterfeiting over other criminal activities is due to its favourable ratio between potential profits and possible risks. According to Executive Director, UNODC (United Nations Office on Drugs and Crime) Yuri Fedotov, “In comparison to other crimes such as drug trafficking, the production and distribution of counterfeit goods present a low-risk/high-profit opportunity for criminals. Counterfeiting feeds money laundering activities and encourages corruption. There is also evidence of some involvement or overlap with drug trafficking and other serious crimes.”

As per trade, reports counterfeiting is now placed amongst the highest income sources for organized criminal activities. Counterfeiting or duplication also helps in money laundering by providing a platform through which criminal organization can invest the proceeds of their illicit activities. In a nutshell, organized crime syndicates use counterfeiting as a medium to optimize their other criminal activities.