Why holography plays a dominant role in product packaging?

Holography not just helps in securing the product against duplication but also helps in making the product highly attractive for the end-consumer. In a highly competitive market product manufacturers leave no stone unturned to attract potential consumers and retain loyal ones. Holograms and other holographic packaging products are an effective way to catch the attention of consumers. There is also a wide scope of innovation in security holograms.

Some examples include new printing techniques, innovative embossing processes along with a plethora of 3D visual effects and features which can be incorporated in the holograms.

Security holograms can also encompass other anti-tampering, covert, overt, forensic and digital features which substantially increases its effectiveness in packaging.

Another widely used packaging product is the holographic wide web film which is used for a wide variety of flexible applications. Holographic wide web films are used for printing, making gift wraps, lamination, product packaging and enticing marketing stickers. This holographic product helps in reinforcing brand identities, capturing customer attention and bringing new life to mature or ageing pack design.

Of late, there is a high demand for many other holographic security and packaging products. Some of them include holographic security pouches, holographic wads/liners, holographic shrink sleeves, holographic tax stamps, holographic stamping foil and holographic security labels.

Holostik is one of the global leaders in the anti-counterfeiting and packaging industry and provides different holographic products in a customized format as per the need of the consumers. Each of these holographic products is used by different industries and has different applications. However holographic products can also serve multiple purposes of providing security and aesthetic appeal to the product.

Holostik has also made a revolutionary change in product packaging with the incorporation of bar codes/QR codes on most of the holographic products with exceptions like hot stamping foil. Holostik strongly believes that physical and digital technologies are complementary to each other and are not competing.

Hypertherm coordinates with police to seize fake items

Hypertherm the leading Chinese manufacturer of industrial cutting systems and software products has taken legal action against four counterfeiters after four separate raids. The police have arrested five executives and seized large quantities of counterfeit Hypertherm consumables.

The authorities in China’s Changzhou conducted raids against largest manufacturers of counterfeit products and their distributors, making this the biggest anti-duplication operation in Hypertherm’s history. In addition, authorities were able to seize a list of companies conducting business with illegal manufacturers.

“Like nearly all companies, Hypertherm is concerned about the impact and safety risks of counterfeit product on our business and customers and is committed to disrupting the illegal manufacture of products that adversely impact the performance of our systems,” said Brett Hansen, Hypertherm’s intellectual property manager. “Our consumables are manufactured to strict specifications and often contain patented technologies that are difficult to correctly replicate. As a result, customers who unknowingly purchase these counterfeit products will not achieve the same consumable life or performance as the genuine product and are at risk.”

To ensure you do not fall victim to counterfeiting, Hypertherm recommends customers only buy a product from approved and authorised distributors, and exercise caution when coming across abnormally low prices for ‘genuine’ consumables and software especially when purchasing online.

Source: steeltimesint.com

Holostik: Ensuring comprehensive security of products and supply chain

One of the biggest challenges for companies today is the security of their supply chain. Any kind of lapses in a supply chain can lead to theft, counterfeiting, adulteration and other problems which can severely impact the performance of an organisation.

Industries, regulatory agencies and governments across the world have realised the importance of implementing security measures in order to secure the product and supply chain. This comprehensive security approach helps all the stakeholders of the supply chain.

When it comes to ensuring the security of the brand most organisations believe that it is enough to secure the product against any kind of duplication and tampering. However, the actual scenario is quite different as a product is susceptible to different problems at different stages of the supply chain. This means that product authentication does not guarantee the security of a product from theft and damages.

Today, when the performance of the company highly depends on the health of the supply chain it is equally important to secure the product along with the supply chain.

Holostik provides cutting-edge anti-counterfeiting solutions for ensuring the safety of the product and the supply chain. In order to secure the product, the company has a gamut of solutions ranging from security holograms, security labels, QR based holograms, labels and much more. Holostik provides security labels and holograms and smart QR based holograms for product authentication and it also offers track and trace services which ensure the tracking and tracing of product in the supply chain.

A comprehensive security approach can be implemented with the help of a customised smart hologram or customised holographic label which caters product authentication along with track and trace functionality. With Holostik’s robust track and trace services, manufacturers can remain carefree from any kind of product theft, tampering, adulteration in a supply chain.

ASPA raises concern over the use of barcode stamps in liquor industry

ASAP ( Authentication Solution Providers’ Association ), the leading body of authentication solutions providers has recently raised concern over the efficiency of plain barcoded stamps on liquor bottles which can be easily copied and can lead to horrendous hooch tragedies.

In a recent move, the body has asked the U.P state government to review the current excise policy and the implement a concrete solution recommended by global anti-counterfeiting industry.

According to Mr U.K. Gupta, the UP-excise department had replaced the highly secure holographic tax stamps with plain bar-coded stamps as per the state’s 2018-19 excise policy to implement track and trace technology. Devoid of any physical feature the barcode are not an effective measure to deter tampering and counterfeiting.

He also said that the state government must review the present excise policy and must recommend a solution that is recommended by experts and bodies of the global anti-counterfeiting industry. The move will help in ensuring consumer safety, convenient authentication, plugging leakages in the supply chain and enhancing the revenue exchequer.

Different international anti-counterfeiting bodies recommend the use of a combination of physical and digital anti-counterfeiting technology to curb the problem of counterfeiting.

It should be noted that the state of U.P was one of the first states to implement holographic tax stamps and now they are being used in most states in India.

Source: Times of India

How can liquor industry secure their products against counterfeiting?

The high number of deaths caused due to hooch tragedies took the entire nation by storm. Counterfeit or low-grade adulterated liquor lead to many deaths in the states of Uttarakhand, Uttar Pradesh and quite lately in Assam where the hooch tragedy claimed 150 lives.

As per franchiseindia, “India’s alcohol industry is the third largest in the world with a value of $35 billion. The industry is divided into three categories: Indian Manufactured Foreign Liquor (IMFL), beer, and homemade liquor. Revenue in the Alcoholic Drinks market amounted to US$67,661m in 2018. The market is expected to grow annually by 7.9% (CAGR 2018-2021).”

Due to the massive market for alcohol in India, counterfeiters are using it as an opportunity to sell counterfeit alcohol. Counterfeiting of alcohol has considerably increased with the import of high-quality liquor of globally famous brands. Most of the duplicators use old bottles to refill them with counterfeit alcohol. Along with this they also copy packaging and paste new tax stamps and labels on the bottles.

Holostik has been providing advanced anti-counterfeiting solutions to excise departments of many states in India. However, as per new excise policies, many excise departments have replaced holographic tax stamps with barcodes to ensure track and trace technology.

This has led counterfeiters to easily copy the bar codes and use it on liquor bottles. Perhaps, one of the biggest disadvantages of bar codes and QR codes is that they can be easily copied and pasted on counterfeit products to make them look real.

Holostik has been suggesting a combination of physical and digital security to safeguard liquor products. A multi-layered approach towards securing liquor helps in minimizing the risks of counterfeiting to a large extent, this means that if even if a forger is able to copy bar codes then he would not be able to copy the holographic label. Its like two-edged sword which helps in tackling counterfeiting effectively.

Fake Disney products racket busted by Mumbai Police

The licensing fraternity in India has been facing the onslaught of fake products and grey market which has led the brand owners to take strict measures for protecting their intellectual property.

While working in this direction Disney- the world’s popular entertainment brand is working closely with authorities to protect its intellectual property and brands.

As a part of its ongoing enforcement campaign in India, Mumbai Police officers recently conducted raids at the following five targets: Niva Bags, Capitol Bags and Return Gifts; National Bag House; Raj Bags; and Roshan’s the Bag Kingdom in Crawford Market.

In the action, the police seized more than 2000 counterfeit Disney products in total from all the stores and later arrested the offenders. The police is also conducting further investigations to identify the locations of manufacturers of counterfeit goods.

Sanjeet Mehta, Executive Director, Consumer Products of Disney India said that it is critical to protecting the integrity of products that bear the Disney brand name.

Source: indianretailer.com

Effective payment collection services from Holostik

The process of payment collection is the most crucial part of any business process. All the efforts in all the steps will go vain if the payment collection process is not up to the mark. The payment collection should be easy to implement, must reduce payment transaction time and ensure a transparent payment collection process.

Holostik is one of the industry leaders in not just providing anti-counterfeiting solutions but also delivers advanced IT-enabled solutions. Among the many IT-enabled solutions, Holostik provides advanced payment collection services to different industries customised as per their needs.

The company delivers a unique card module or functionality that allows recording and managing the unpaid invoices. It will keep track of all the paid and unpaid invoices. The executive or the concerned person will go to the office or the place from where the payment has to be collected and can take payments and record on the spot.

The payment can be done via cash, cheque or cards (both debit and credit) etc. The receiver and the sender both will get a confirmation message on the spot on the receipt of payment. This process keeps a record of all unpaid invoices, gives reminders on a regular basis, ensures easy mode of payment and updates records regularly.

The process of payment collection is quite easy to implement which is as follows:

  • The manufacturers are delivered a unique card module or functionality that keeps track of the invoices.
  • Manufacturer’s representative can go to the place from where the payment has to be collected and can take payments and record on the spot.
  • The payment can be received via cash, cheque or cards (both debit and credit) etc.
  • The receiver and the sender both will get a confirmation message on the spot on the receipt of payment.
fake xiaomi

Fake Xiaomi stores in India are scamming people

Xiaomi a leading mobile phone and electronic equipment manufacturer has fallen under a new scam. Manu Jain Managing Director of Xiaomi tweeted about a scam where few Indian retailers have been duped into buying counterfeit franchises of the company’s Mi Stores. The company is taking strict measures to ensure that its brand value is not tarnished and retailers in India remain safe from any kind of fraud or forgery.

Forged documents with Jain’s fake signature have been circulating among some retailers in the country. People are being sold fake franchises for opening Xiaomi stores with the help of forged documents.

Manu Jain tweeted “FRAUD ALERT! I have come across a scam where few retailers have been cheated into buying fake franchises of Xiaomi India Mi Stores! Shocking to see forged documents, with my fake signatures,”.

He further said that his company is taking the incident very seriously and filed a case with the cyber crime department and police is investigating the matter.

Making the retailers aware of the scam Jain requested the retailers to first confirm the authenticity of the documents and then apply for the Mi Store franchise through the official channels.

Source: Indiatoday.in

Robust warranty management services from Holostik

Every year, many organisations lose millions of money due to warranty claims processing issues. There is a dire need for effective warranty management that can reduce warranty spend, improve the quality of products, increase supplier recovery and enhance end-customer satisfaction. Holostik provides an effective management process through which one can track all warranties throughout the lifecycle of the product. The process not only ensures improved customer satisfaction but increased product quality and reduced service costs.

Over the years the definition of warranty management has evolved and today it is a cost-effective and consumer satisfying measure. As per managementstudyguide.com, “Warranty Management had been traditionally viewed by companies as a cost of doing business. The costs of warranty management were found to be costing between 4 to 5 per cent of the total sales revenue of the company per annum and were considered to be the cost of providing customer satisfaction and as an opportunity to building a customer relationship.”

Through Holostik’s automated warranty claim systems and installed base asset tracking, the service organisations will be able to create, administer, and track warranties, claims and assets through their full lifecycles. This would serve as a three-in-one process.  It will allow the third parties to submit valid claims and receive credits. Secondly, the customer service can verify coverage and initiate recovery, and thirdly the field technicians can track asset history and replace in-warranty parts.

The process of warranty management

  • On purchasing the product secured with a holographic label with a QR code, the consumer authenticates their product by scanning it.
  • On authentication, the information of the user and the product (manufacturing date, expiry date, warranty period etc) feeds in the database of the manufacturer.
  • Whenever the consumer wishes to get their product replaced or exchanged, they just have to go to the retailer from where they bought the product and they will get all the details.
  • This will save the pain of keeping the warranty cards in possession for long periods.
counterfeiting products

Fake products must be curbed on e-commerce-demand consumers

In a recent development, consumers have demanded strict action against the sale of counterfeit products on e-commerce platforms. Consumers have asked for stringent laws and action against sellers who are dealing in fake products.

A community engagement platform Local Circles in its recommendation to the DIPP (Department of Industrial Policy & Promotion) has stated that in order to check the sale of duplicate products online the details of seller or third party sellers must be made available for all products and in case of the mentioning of prohibited item must be immediately blacklisted.

The recommendation has been written based on the response received from over 40,000 consumers and 10,000 small and medium enterprises. The consumers have also demanded that the trademark owners should be given the option to register themselves with the e-commerce platforms.

The letter written to the DIPP states, “Via this feature, the trademark owners may come any time and may mark a listing as inappropriate. The platform will then provide the details of all such sellers to the trademark owner. If the trademark owner notifies the marketplace for removal of a particular listing being counterfeit, the marketplace must be required to remove it within 12 hours.”

“In case a formal consumer complaint is received about a product being fake, the same shall be conveyed within 12 hours to the trademark owners registered with the platform,” it adds.

Local Circles had also mentioned that last year one out of every five products sold on e-commerce platforms are counterfeit. The categories highly impacted by it are cosmetics and fragrances.

Source: moneycontrol.com