Top 5 benefits of using GS1 track and trace for Indian pharma companies

The distribution of fake medicines in the market spoils the brand image of pharma companies and leads to reduced sales. Continuous and unchecked counterfeiting of medicines can destroy pharma manufacturers and, more importantly, risk human lives.

Counterfeit medicines are rampant in Indian pharmaceutical marketplaces. Knockoffs of branded medicine can be found anywhere—from government pharmacies to big pharma stores and local drug outlets.

Problem of counterfeit medicines in India

According to a 2015 report by ASSOCHAM, 25% of medicines sold in India are either fake or of inferior quality. To quote a WHO report: “About 10.5% of medicines sold in low and middle-income countries, including India, are substandard and falsified.”

As one of the largest exporters of generic drugs and vaccines in the world, the Indian pharma industry accounts for every third dose of vaccine administered anywhere. Owing to concerns over bad reputation caused by the rampancy of fake medicines, the Indian government National Informatics Centre designed the Drug Authentication and Verification Application (DAVA) based on GS1 standards.

GS1-track & trace

GS1 standards make it possible to uniquely identify, capture and share important information on exported pharmaceuticals with regulators and patients, thereby further strengthening India’s reputation as a leading producer of quality and safe drugs.

Benefits of GS1 track and trace for pharma companies

Real-time information to authorities and patients

Provide real-time information to authorities and patients of pharmaceuticals manufactured in India.

Quick inspection of consignments

Pharma companies often face the challenge of slow movement through customs, both in India and abroad. Ensuring that your products are GS1-compliant will facilitate faster movement through customs by making it easy to scan barcodes and validating the data in DAVA.

Accuracy in dispatch processes

GS1 track and trace helps in efficient and automated FIFO (first in, first out) management and increases the accuracy of dispatch processes.

Competitive edge in the global market

Complying with the global and national regulations will provide Indian pharmaceutical manufacturers with a competitive edge in international markets.

International standing as a safe producer

Using GS1 standard track and trace will strengthen the international community’s confidence in India as a safe manufacturer of pharmaceuticals.

Consumer-end authentication

GS1 compliance will empower end-consumers to authenticate the final product and evaluate safety risks associated with counterfeits. As data becomes more complex, GS1 compliance allows pharma companies to ensure their global supply chain is easy to manage, accurate and reliable.

Holostik provides track and trace services to pharma companies in compliance with DAVA and GS1 standards to enhance supply chain visibility and efficiency.

To find out more, call us on +91–785-785-7000 or mail us at connect@holostik.com.

Man caught in Surat with fake goods worth Rs 7.61 lakh

A man who was in the business of selling fake detergents, masalas, shampoos, and soaps was arrested by police from Dindoli area of Surat.

The police seized different types of fake goods worth Rs 7.61 lakh from his godown.

Police said that they will request the court to remand him in their custody for maximum period to actually know how for long he has been into the business of selling fakes and also know about the source.

Dindoli police said that Pukhraj alias Prakash Kalal, 47, was involved in the sale of readymade soaps, detergents, etc. The products were cheap counterfeits of famous branded products that he used to sell to retailers.

The menace of fake products came in the light when Dharmesh Panwala, who had a shop in Chauta Bazaar found something wrong with more than 1,000 such 8gm packets supplied to him by Kalal. He registered a police complaint against Kalal on January 1. After the complaint, police raided Kalal’s godown and found items worth Rs 7,61,029 of different brands. Police also verified the genuineness of the product with different company officials and found out that the products were fake.

A police officer said that they had arrested the accused for cheating and under the copyright act. He also said that they also determine about the supply source and chain of supply.

According to ASPA (Authentication Solution Providers Association), the overall value of counterfeiting in India has reached to a large amount of 1 lakh crore annually.

Counterfeiting badly affects manufacturers, buyers, and government thus hampering the overall economic growth of the country.

Source: TOI

Highly secure and aesthetic packaging films from Holostik

A well-packaged product can withstand harsh conditions of the supply chain and also catch the attention of end consumers. Packaging plays an indispensable role in the sale of products and creates a brand’s image. Of late, packaging experts have introduced different kinds of innovations that have revolutionized the world of packaging on to the next level.

Packaging films with different properties are being used to package products and make a variety of other flexible packaging products like pouches, mono-cartons, labels, etc.

Holostik provides holographic packaging films made with PET and BOPP materials. Holographic wide web or packaging films are used widely in the packaging industry. These packaging films are crafted and manufactured using premium quality raw materials, master origination, and sophisticated printing technology. Holostik offers an extensive range of holographic packaging films available in different specifications as per the demand of the clients.

Types of wide web/packaging films from Holostik

  • Non-seamless films: Standard holographic films with holography and aesthetics.
  • Seamless films (UV embossed films): Premium holographic films without any vertical/horizontal shim lines.

Holostik utilizes cutting-edge master origination technology, high-quality raw materials and state of the art equipment to develop supreme holographic wide web or packaging films.

The raw materials used for developing high-quality packaging films include PET (Polyethylene Terephthalate), BOPP (Biaxially Oriented Polypropylene) and CPP (Cast polypropylene).

Our supreme quality holographic wide films are used in gift wrapping, lamination, labels, mono cartons, etc. in industries like FMCG, automotive, tobacco, electrical and others.

One of the biggest advantages of flexible packaging films or wide web films is that they considerably reduce the costs of packaging. With holography, these films also help in the prevention of counterfeiting. The amount of time, energy and material utilized for manufacturing flexible packaging films is much lower than traditional glass, plastic and tin jars.

To know more about our world-class packaging films and solutions call us on +91–785-785-7000 or mail us at connect@holostik.com

Boost product security and sales with UV embossed films from Holostik

Product packaging with unique aesthetics and high security instantly grabs the attention of the end-consumer. No wonder, one of the prime objectives of packaging is to lure the consumers and make the product more saleable.

Taking a cue from this, packaging experts at Holostik came up with the idea of using UV embossed films for making highly attractive mono cartons and labels.

Packaging products affixed with UV embossed films have the potential to increase sales and leverage brand value.

UV embossed films-explained

UV embossed films are mainly polymer films coated with UV curable resin, which is later cured by high power UV light at the time of embossing. The UV embossing technology helps to produce high-quality holographic properties and effects as compared to hard and soft embossing processes.

UV embossing is a roll to roll manufacturing process consisting of 3 steps:

  1. The coating process: A flexible substrate film such as polyester is unwound from a reel and then a liquid UV curable resin is coated on the top side of the film. The film is dried to remove the solvent from the resin.
  2. Curing process: When the film is being embossed a high source UV light cures the resin.
  3. Rewound: In the final stage the completely cured embossed film is rewound on the reel.

UV embossed films from Holostik

Holostik’s UV-embossed films are used for making enticing and highly secure mono cartons. The innovative packaging solutions not only provide security to the product but also enhance the point of sale visibility. These films are available in generic and customized forms.

Customers who have used our UV-embossed films have reported a visible reduction in counterfeiting of their products and an increase in sales.

Technical specifications of UV embossed films

  1. Thickness: 23 microns for carton PET and 50 microns/36 microns for label PET
  2. Available as metallised PET / transparent PET
  3. Can incorporate different effects like 20 generic effects, texture, Images and pillar of light​

To know more about UV embossed films and packaging call us on +91–785-785-7000 or drop us a mail us at connect@holostik.com.