Food adulteration and tampering is a big challenge for both manufacturers and consumers. Food adulteration leads to a poor brand image of the manufacturers, decrease their profits and jeopardizes the health and life of the consumers. A few months ago, there was a massive outcry among the consumers and especially on media when video footage showed a Zomato delivery boy eating from a food delivery packaging.

Zomato which is a popular online Indian restaurant search and discovery service had to suffer from a tarnished brand image and incorporated anti-tampering seal in its delivery boxes. But, why it took so much time for a leading food delivery platform to adopt an anti-tampering solution for its products? However, Zomato is not the only name but many prominent brands have done very little to combat the problem of adulteration and duplication. On the contrary, there has been a massive increase in the menace of food adulteration and counterfeiting.

Take for example milk and milk products which are bearing the brunt of adulteration for the last many years. As per an FSSAI official, “The state of adulteration in milk and milk products in the country is such that 68.7 per cent of milk and milk products sold is not as per the standards laid down by the FSSAI.”

Amidst this grim scenario, food adulteration and counterfeiting need to be checked on different fronts which are as follows:

Stringent regulatory measures: Food authorities must ensure strict monitoring of warehouses, production facilities and supply chains to find and plug any loopholes that may lead to adulteration.

Creating consumer awareness: Consumers must be regularly alerted and made aware of food adulteration practices and ways to identify adulterated food products through different campaigns.

Use of anti-tampering and anti-counterfeiting technologies: Last, but not least use of different anti-tampering technologies can effectively secure food products from adulteration.

Holostik is a pioneer in anti-counterfeiting solutions has been providing different kinds of products to the food manufacturing and processing industry. The company provides anti-tampering security labels, holograms, security pouches, shrink sleeves, wide web films along with other digital authentication solutions to secure the products and the supply chain.

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Product packaging is considered as the first communicator of the company. An effective packaging not just keeps the product’s content secure, but it also showcases different kinds of information related to the product and the brand.

Among the many packaging products and solutions shrink sleeve has become a popular choice in industries like beverages, food, dairy, paint, cosmetics, detergents etc. Holostik’s customised shrink sleeve is known for aesthetic appeal and functional adjustability.

On the application of heat, shrink sleeves conforms tightly to the shape of the container or the product thus serving the purpose of a sleek label and package. Incorporating brilliant artwork and designs on them these sleeves are perfect for marketing and brand promotion.

Holostik manufactures shrink sleeves with a holographic strip and immediately gives the sign of tampering or adulteration which makes it a reliable solution against duplication. These are tamper-evident shrink sleeves that are visually appealing product packaging with an essential feature that ensures the safety of products and consumers.

Here are the major reasons which make shrink sleeve an ideal choice for packaging.

They offer 360-degree branding

Since shrink sleeves wrap around the entire container they provide 360-degree visibility to the brand name. This type of branding is helpful for marketing exposure, no matter whichever way your product is displayed or used the branding will always be strong.

Works on all types of containers

One of the best property of shrink sleeves is to conform tightly to the shape of the container. Sometimes, the bottle come in such odd shapes that labelling becomes highly difficult. Shrink sleeves are the perfect solution to all such limitations. They adhere to irregular shapes and gives an even look. If the design is planned well, the shrink sleeves can add life to the product, making it stand out from the rest.

A tamper-evident seal or a holographic strip can add security

We are all aware of the alarming rates of counterfeiting. The contents of the bottle, containers getting pilfered has become a common practice. A tamper-evident seal or a holographic strip adds utmost security to the bottles. Any attempt to open the bottle and re-seal is completely evident. The customer can see the tampered seal and refuse to purchase the product.

 

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One of the most revolutionary innovations in the field of holography is the use of nano-optical images. In simple words, these images alter the behaviour of light at the nanometer scale (10-9 meter). The incorporation of nano-optical images makes security holograms highly secure against any kind of copying or duplication. Nano OVDs (Optically Variable Devices) meet all the requirements of resolution, flexibility and performance.

Nano-optical images for security holograms are made using excellent 3D microstructures through direct writing lithography technology. These structures are written as small as 305nm in the photoresist layer.

Nano OVDs are made using nano-optical imaging system. The system optically records features whose originals are synthesized using computer synthesized flat nano-optical elements. This origination technology is used to create security features for visual and instrument control that would be impossible to imitate using other optical origination technology.

This advanced technology is capable to control light field (amplitude and phase of the light) as well as its polarization. Sub-micron structures with specific 3D profiles can produce unique optical effects such as 3D visualization, motion, colour and many other security features.

Holostik is a pioneer in catering advanced security holograms and other anti-counterfeiting products & solutions. The company also provides tailor-made nano-optical security holograms to different industries which ensure optimum security of the products and the brand against duplication.

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People who are victims of theft, robbery, fire, flood or other disasters often complain about the powerlessness they have over the situation. The gruesome situation can create an enormous amount of financial burden and can cause irreparable loss to the individual and organisations.

But just as individuals can take necessary measures to protect their products and properties similarly organisations and company owners can take the necessary measures to secure their supply chains. Different technology tools can be used as effective solutions to secure supply chains.

One of the biggest threats faced by companies is the problem of duplication. Counterfeiting or duplication can take place at any stage of the supply chain. Since the supply chain encompasses different stages, therefore, it is difficult to individually monitor each of them. Moreover, it is manually not feasible to examine loopholes or any errors in the supply chain.

Of late, different kinds of technologies are being used to secure and monitor supply chains. Particularly IT technology in amalgamation with holographic technology is being used by companies worldwide. A good example is the use of barcode or QR code which not just digitally authenticates the products but also links it with different IT-enabled technologies like track and trace, supply chain management, reward management, inventory management, marketing campaigns and other functionalities.

Digital authentication through a QR code and barcode take place on the individual product, pack, case and pallet level. Variable and unique QR codes are difficult to copy and provide security on each level of the supply chain. Holostik a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing supply chains. Its security holograms enabled with digital authentication solutions helps in providing a multi-layered security approach to the product and the company.

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Packaging plays an important role in product safety, promotion and sales. In a highly competitive market environment packaging can boost the growth of the company. Market experts consider product packaging as the first communicators of the company. An ideal packaging must secure the brand against tampering and duplication, enhance its visibility, and must keep the content of the products intact and safe.

Of late, there has been a rise in the use of new packaging materials by product manufacturers. These packaging products are of high quality, can include different anti-counterfeiting features and most importantly provide an edge to the product against its competitors.

One of the most popular packaging products is holographic wide web film which is an effective flexible solution used for lamination, wrapping, packaging and a host of other purposes. The films also curb counterfeiting as they offer holographic protection and prevents tampering. Holographic wide web films are available in various sizes and can be customised as per the specifications of the clients. Holographic wide web films are basically designed and manufactured using the best quality raw materials and are extensively used for flexible packaging.

The holographic films are available both in PET (polyethene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). Besides providing brand protection, holographic wide web films leverage the brand value by making the end product completely holographic.

Holostik is one of the leaders in anti-duplication and packaging solutions in India and provides a wide array of wide web holographic films that are available in various specifications as per the client’s requirements. The films are known for their self-adhesiveness, clarity, quality and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films:

  1. Attractive looks with optimum clarity.
  2. Shiny and glossy with high brightness & high gloss holographic effects.
  3. High bonding strength, heat resistant and waterproof.
  4. Available in different colours and patterns, plain, light beam and patterns. Many designs are available for selection and customer’s designs.
  5. Used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.
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Holography not just helps in securing the product against duplication but also helps in making the product highly attractive for the end-consumer. In a highly competitive market product manufacturers leave no stone unturned to attract potential consumers and retain loyal ones. Holograms and other holographic packaging products are an effective way to catch the attention of consumers. There is also a wide scope of innovation in security holograms.

Some examples include new printing techniques, innovative embossing processes along with a plethora of 3D visual effects and features which can be incorporated in the holograms.

Security holograms can also encompass other anti-tampering, covert, overt, forensic and digital features which substantially increases its effectiveness in packaging.

Another widely used packaging product is the holographic wide web film which is used for a wide variety of flexible applications. Holographic wide web films are used for printing, making gift wraps, lamination, product packaging and enticing marketing stickers. This holographic product helps in reinforcing brand identities, capturing customer attention and bringing new life to mature or ageing pack design.

Of late, there is a high demand for many other holographic security and packaging products. Some of them include holographic security pouches, holographic wads/liners, holographic shrink sleeves, holographic tax stamps, holographic stamping foil and holographic security labels.

Holostik is one of the global leaders in the anti-counterfeiting and packaging industry and provides different holographic products in a customized format as per the need of the consumers. Each of these holographic products is used by different industries and has different applications. However holographic products can also serve multiple purposes of providing security and aesthetic appeal to the product.

Holostik has also made a revolutionary change in product packaging with the incorporation of bar codes/QR codes on most of the holographic products with exceptions like hot stamping foil. Holostik strongly believes that physical and digital technologies are complementary to each other and are not competing.

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One of the biggest challenges for companies today is the security of their supply chain. Any kind of lapses in a supply chain can lead to theft, counterfeiting, adulteration and other problems which can severely impact the performance of an organisation.

Industries, regulatory agencies and governments across the world have realised the importance of implementing security measures in order to secure the product and supply chain. This comprehensive security approach helps all the stakeholders of the supply chain.

When it comes to ensuring the security of the brand most organisations believe that it is enough to secure the product against any kind of duplication and tampering. However, the actual scenario is quite different as a product is susceptible to different problems at different stages of the supply chain. This means that product authentication does not guarantee the security of a product from theft and damages.

Today, when the performance of the company highly depends on the health of the supply chain it is equally important to secure the product along with the supply chain.

Holostik provides cutting-edge anti-counterfeiting solutions for ensuring the safety of the product and the supply chain. In order to secure the product, the company has a gamut of solutions ranging from security holograms, security labels, QR based holograms, labels and much more. Holostik provides security labels and holograms and smart QR based holograms for product authentication and it also offers track and trace services which ensure the tracking and tracing of product in the supply chain.

A comprehensive security approach can be implemented with the help of a customised smart hologram or customised holographic label which caters product authentication along with track and trace functionality. With Holostik’s robust track and trace services, manufacturers can remain carefree from any kind of product theft, tampering, adulteration in a supply chain.

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The high number of deaths caused due to hooch tragedies took the entire nation by storm. Counterfeit or low-grade adulterated liquor lead to many deaths in the states of Uttarakhand, Uttar Pradesh and quite lately in Assam where the hooch tragedy claimed 150 lives.

As per franchiseindia, “India’s alcohol industry is the third largest in the world with a value of $35 billion. The industry is divided into three categories: Indian Manufactured Foreign Liquor (IMFL), beer, and homemade liquor. Revenue in the Alcoholic Drinks market amounted to US$67,661m in 2018. The market is expected to grow annually by 7.9% (CAGR 2018-2021).”

Due to the massive market for alcohol in India, counterfeiters are using it as an opportunity to sell counterfeit alcohol. Counterfeiting of alcohol has considerably increased with the import of high-quality liquor of globally famous brands. Most of the duplicators use old bottles to refill them with counterfeit alcohol. Along with this they also copy packaging and paste new tax stamps and labels on the bottles.

Holostik has been providing advanced anti-counterfeiting solutions to excise departments of many states in India. However, as per new excise policies, many excise departments have replaced holographic tax stamps with barcodes to ensure track and trace technology.

This has led counterfeiters to easily copy the bar codes and use it on liquor bottles. Perhaps, one of the biggest disadvantages of bar codes and QR codes is that they can be easily copied and pasted on counterfeit products to make them look real.

Holostik has been suggesting a combination of physical and digital security to safeguard liquor products. A multi-layered approach towards securing liquor helps in minimizing the risks of counterfeiting to a large extent, this means that if even if a forger is able to copy bar codes then he would not be able to copy the holographic label. Its like two-edged sword which helps in tackling counterfeiting effectively.

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The process of payment collection is the most crucial part of any business process. All the efforts in all the steps will go vain if the payment collection process is not up to the mark. The payment collection should be easy to implement, must reduce payment transaction time and ensure a transparent payment collection process.

Holostik is one of the industry leaders in not just providing anti-counterfeiting solutions but also delivers advanced IT-enabled solutions. Among the many IT-enabled solutions, Holostik provides advanced payment collection services to different industries customised as per their needs.

The company delivers a unique card module or functionality that allows recording and managing the unpaid invoices. It will keep track of all the paid and unpaid invoices. The executive or the concerned person will go to the office or the place from where the payment has to be collected and can take payments and record on the spot.

The payment can be done via cash, cheque or cards (both debit and credit) etc. The receiver and the sender both will get a confirmation message on the spot on the receipt of payment. This process keeps a record of all unpaid invoices, gives reminders on a regular basis, ensures easy mode of payment and updates records regularly.

The process of payment collection is quite easy to implement which is as follows:

  • The manufacturers are delivered a unique card module or functionality that keeps track of the invoices.
  • Manufacturer’s representative can go to the place from where the payment has to be collected and can take payments and record on the spot.
  • The payment can be received via cash, cheque or cards (both debit and credit) etc.
  • The receiver and the sender both will get a confirmation message on the spot on the receipt of payment.
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Every year, many organisations lose millions of money due to warranty claims processing issues. There is a dire need for effective warranty management that can reduce warranty spend, improve the quality of products, increase supplier recovery and enhance end-customer satisfaction. Holostik provides an effective management process through which one can track all warranties throughout the lifecycle of the product. The process not only ensures improved customer satisfaction but increased product quality and reduced service costs.

Over the years the definition of warranty management has evolved and today it is a cost-effective and consumer satisfying measure. As per managementstudyguide.com, “Warranty Management had been traditionally viewed by companies as a cost of doing business. The costs of warranty management were found to be costing between 4 to 5 per cent of the total sales revenue of the company per annum and were considered to be the cost of providing customer satisfaction and as an opportunity to building a customer relationship.”

Through Holostik’s automated warranty claim systems and installed base asset tracking, the service organisations will be able to create, administer, and track warranties, claims and assets through their full lifecycles. This would serve as a three-in-one process.  It will allow the third parties to submit valid claims and receive credits. Secondly, the customer service can verify coverage and initiate recovery, and thirdly the field technicians can track asset history and replace in-warranty parts.

The process of warranty management

  • On purchasing the product secured with a holographic label with a QR code, the consumer authenticates their product by scanning it.
  • On authentication, the information of the user and the product (manufacturing date, expiry date, warranty period etc) feeds in the database of the manufacturer.
  • Whenever the consumer wishes to get their product replaced or exchanged, they just have to go to the retailer from where they bought the product and they will get all the details.
  • This will save the pain of keeping the warranty cards in possession for long periods.
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