The value of counterfeiting has reached to a monstrous figure of around $1.3 trillion. This is because of the easy availability of manufacturing technologies which has made it possible for counterfeiters to copy the products. Fake products have become visually similar to the products and many times one may find it hard to distinguish between the two.

In order to tackle the menace of the growing menace of counterfeiting, technology experts have devised new ways to counter it. Different kinds of anti-counterfeiting technologies (overt, covert, forensic and digital) are being used nowadays to counter duplication. But, the most prominent ones are holographic and digital technologies that are used across different industries.

Holostik is one of the pioneers in amalgamating the power of holographic security along with digital security. The company is offering unique smart holograms which feature a combination of holographic properties and digital security.

Moving a step ahead in product authentication, Holostik has amalgamated the power of security holograms and QR code in a single security instrument. While security holograms are meant for physical authentication, the QR code is used for digital authentication along with a host of other IT solutions which include track& trace, inventory management, reward management, etc.

The biggest advantage of this impeccable combination is that even if a counterfeiter is able to copy one technology then he will not be able to copy the other. It’s just like providing multiple layers of security to the product and thus reducing the chances of possible duplication

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of physical or holographic security and digital security which serves as the best anti-counterfeiting solution against the menace of duplication.

If you want to know more about our anti-counterfeiting solutions then you may call us on +91–785-785-7000 or drop us a mail at connect@holostik.com.

Economic experts suggest that with the growth of population and subsequent rise in demand for yields, there has been a massive need for agrochemicals in India. The Federation of India Chambers of Commerce and Industry (FICCI) expects the turnover of the Indian agrochemical industry to double to $8.1 billion by 2025.

However, there has also been an enormous rise of fake agro-products over the past few decades. Some of the most counterfeited agro-chemicals include pesticides, fertilizers, herbicides, fungicides, seeds etc.

The big problem with fake sub-standard, duplicate or spurious agrochemicals is that they cause more harm to the crop yield than the pests. One of the biggest reasons behind the growth of fake products in the agrochemical industry is the lack of knowledge about genuine products among consumers.

Illiterate farmers usually do not check the product authentication features and are lured by cheap prices which most probably hint towards a counterfeit. Besides this, poor government regulations and lack of use of anti-counterfeiting solutions have further aggravated the problem.

Holostik- a leader in providing anti-counterfeiting solutions for the past 28 years has been catering customized anti-counterfeiting solutions to the Agro-industry. Let’s discuss some of them:

Tyvek Labels: These labels are highly durable and can withstand water, tearing, abrasion, harsh chemicals, etc. Tyvek labels thus have a long life and highlight the details of the product and brand with efficiency.

Shrink Sleeves: Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. Having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.

Security Holograms: These are the perfect solutions to fight to counterfeit. Providing product security, holograms are made by using an aluminum sheet which after many processes get optical properties to diffract light and create virtual 3D effects that cannot be copied by using by clicking a photograph or through any photocopier or scanning machine in the world.

Wide Web Films: Holostik provides a wide array of Holographic Wide Web Films or Holographic Laminates (packaging films) that are available in various specifications as per the client’s specific requirements. The films are made using premium quality raw material and known for their self-adhesiveness, clarity, quality, and shine.

Besides these Holostik also offers LD Strips and 3D labels in customized formats to clients from the Agro-industry.

To know more about our anti-counterfeiting products for the Agro-industry you may call us on +91–785-785-7000 or mail us at connect@holostik.com

A warehouse is a building for storing goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial areas on the outskirts of cities, towns or villages. The advancement in IT-enabled technology has led to the development of specialized warehouse management systems which help in monitoring and managing the everyday operations in a warehouse.

The warehouse management system keeps a tab on the incoming and outgoing goods, picking and shipping of orders and inventory updates. A warehouse management system can be a standalone system or a part of an enterprise resource planning system.

A highly customized warehouse management system can reduce the likelihood of errors that can happen when a product is shipped. The system can also help a company to fulfil orders more rapidly and can trace the ordered products within the warehouse.

Holostik provides a customized warehouse management system. Our functional experts visit your warehouse and production facility to have a clear understanding of your warehouse, before developing a unique warehouse management system as per your specific needs.

Our advanced warehouse management system works on the concept of FIFO (first-in first-out).

Now let’s understand how our warehouse management system operates.

When your product is manufactured in the factory, our warehouse management system updates you about the location at which your product will be kept in the warehouse. The system determines the location of your incoming product in the warehouse according to its expiry date and other qualities. As per FIFO, our warehouse management system also helps in dispatching the product further in the supply chain from the central warehouse.

Here are three main benefits of our customized warehouse management system:

Rise in the productivity of the staff or workers.
Proper management of goods in the warehouse as per FIFO.
Right assessment of storage space available in the warehouse.

In order to get avail of our advanced and customized warehouse management system, you can call us on +91–785-785-7000 or mail us at connect@holostik.com.

The start of the festive season marks the beginning of huge discounts, alluring deals, cashback offers and a lot of other perky things. These enticing offers instantly catch your attention and motivate you to avail them at the earliest. Seeing a huge slash in prices you are tempted to buy your favourite items. However, many times these offers are too good to be true and you may receive a counterfeit or spurious product in the garb of a festive offer.

So before making the purchase you must consider certain points, let’s discuss the same.

Look closely at the labels and packaging

Look at the labels, packaging, printing and the text closely. If you notice any flaw in the spellings, grammar, print quality or any other discrepancies then it could be a sign of counterfeit. Also, be cautious of products that include a ‘Made in China’ unless and until the product is merchandise manufactured in China, perform a web search for it.

Buy from an authorised dealer

Always go for an authorised dealer while purchasing or replacing products. This is highly important in a scenario where you are purchasing or replacing spare parts for automobiles, aeroplanes and other items.

Are there no taxes?

Always be cautious of deals which allow you to purchase without value-added tax, sales tax etc. This is usually in case of counterfeits which evade huge amount of taxes every year.

Purchase from a secure e-commerce website

Try to avoid purchasing from websites that do not have https in their domain. The ‘s’ in https stands for secure which is generally used by authorised and credible websites. Legitimate retailers will always ensure that their customers buy through a secure setting and are not duped with counterfeits.

Is the deal too good to be true?

One of the biggest giveaways for consumers is that ‘a deal is too good to be true’. Seasonal discounts or factory prices are fine but if the prices are too low compared to the regular price of the product then there are high chances that the product is a counterfeit. Take a cue from this and thoroughly check the labels and tags of the product.

Look for holographic and digital authentication

Last but not least is to visually identify security holograms or digitally authenticate QR codes and bar codes printed on the product. Due to the rise of counterfeiting companies are using security holograms and QR codes on their products. Security holograms are 3D holographic devices with optical properties and show different images or features corresponding to the angle of viewing. Try to view the holograms from different angles and you will be able to notice the different colours and images in it. There are also other covert features which can only be viewed with special instruments. For QR code authentication you will require a QR code scanning mobile application which will determine the genuineness of the product.

To know more about our products and solutions call us on +91–785-785-7000 or mail us at connect@holostik.com.

Established in the year 1991, Holostik was inspired by the idea of ‘social entrepreneurship’ and not just reaping profits. Today, the company is one of the pioneers in the anti-counterfeiting industry of the country and, has achieved enormous success through its vision of continuous innovation, use of latest technology, inherent value system, and sustainability to create a long-term impact on the society. Right from the provenience, the company has been innovating with technologies and in the span of 28 years; it has left an indelible mark in the anti-counterfeiting industry.

From FMCG to Pharmaceutical, Automobile to Apparel & Fashion, Government to Personal Care, E-Commerce to Liquor, Tobacco to Telecom -summing up to more than 16 industries, the company provides niche and highly sophisticated anti-counterfeiting solutions.

Let’s discuss the different anti-counterfeiting products:

Security Holograms: Security holograms, are the perfect solutions to fight to counterfeit. Providing product security, holograms are made by using an aluminum sheet which after many processes get optical properties to diffract light and create virtual 3D effects that cannot be copied. At Holostik, we use the latest master origination and holographic techniques to provide the best security holograms.

Security Labels: Security labels are the first communicators of a company, its brand image, the product’s personality. We not just make different types of security labels but create an identity that will effectively reflect your brand to your customers and protect it from tampering and counterfeiting. Security labels are one of the most difficult things for the counterfeiters to duplicate. With the combination of holography strip onto any paper label, we not only make it much secure for our clients but also make it almost impossible to copy or replicate by adding an extra layer of security.

Tax/Revenue stamps: Our tax stamp encompasses a variety of technologies that are combined with strong product authentication, holographic & non-holographic features. We make tax stamps that are tailored to customer-specific needs and are designed to protect tax revenues and fees.

Hot stamping Foil: Hot stamping is a permanent process in which a part of the object is marked with a properly formulated foil. Hot Stamping can withstand the harsh conditions of nature. On using a metal die on a plastic part, branding can be done at the same time. Even if the color fades or wears off, the branded image will remain.

Wads: Holographic wads or holographic sealing liners are induction sealing wads/liners which prevent leakage, tampering, contamination and unauthorised dealing of various home and pharmaceutical products used in everyday life. These wads help in concealing and closing the mouth of products which in turn keep them secure from spilling or tampering.

Shrink Sleeves: Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. Our custom printed shrink sleeves are known for their aesthetic appeal and functional adjustability. On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. Having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.

Security Pouches: Pouches are ideal solutions for flexible packaging and unique identification of brands and products. Our high-quality holographic pouches not only authenticate the product but also add to its visual appeal. These pouches are a combination of premium quality rotogravure printing technology and the highest level of optical security features.

Holographic Wide Web Films: Holostik provides a wide array of Holographic Wide Web Films or Holographic Laminates (packaging films) that are available in various specifications as per the client’s specific requirements. The films are made using premium quality raw material and known for their self-adhesiveness, clarity, quality, and shine. These holographic laminated films and holographic paper are excellent to curb counterfeiting as they offer complete protection and avoid tampering.

To know more call, us on +91–785-785-7000 or mail us at connect@holostik.com

Packaging plays an important role in the product and the company. Some of the best products in the world have the most remarkable packaging. From holographic corrugated boxes to glittering pouches, beautiful wrappers to eye-catching shrink sleeves the list seems endless.

Market experts consider packaging as the first communicator of the company. Branding gurus have always laid emphasis on making the product packaging alluring. The idea behind it is to increase the product’s visibility on the market shelves.

Creative taglines, the attractive pallet of colors, shape, size, and convenience of packaging are some of the most important points before creating a packaging solution. However, this is just a small part of the overall picture and packaging has many other important roles in product supply, sales and company growth.

Besides branding and marketing the product, an ideal packaging must also secure it from counterfeiting, tampering or diversion in the supply chain. No wonder, the element of security is vital for making the packaging effective.

Here are 4 points which define the ‘element of security’ in product packaging.

Even if a product is sturdy, it doesn’t mean that it cannot suffer damage in the supply chain. All kinds of products require safe and secure packaging for protecting them against any kind of harm.
Secure packaging is also important for keeping the product temperature proof especially if it is a consumable good. Products are transported through long distances which takes days, in such scenario a durable and temperature proof packaging is of utmost importance.
Holographic packaging like security labels, anti-tampering labels, security holograms plays an important role in protecting the product from counterfeiting and tampering.
Nowadays barcodes and QR codes are printed on the packaging of the products. These digital codes, not just hep in authenticating the product but also help in tracking and tracing the product in the supply chain.

If you want customizable and effective secure packaging solutions for your products, then call us on +91–785-785-7000 or mail us at connect@holostik.com.

Did you know that counterfeit cigarettes can contain arsenic, pesticides and even rat poison? Well, there have been numerous instances across the world where authorities have seized large stocks of fake cigarettes, phoney cigars and other cheap grade tobacco products.

According to a report by UK daily Independent, “Almost 45 billion fake cigarettes, which can contain arsenic, pesticides and rat poison, are smoked in the UK each year.”

However, the problem of fake tobacco is on the global scale and different countries are facing the onslaught of counterfeit tobacco products. According to a report by FICCI CASCADE, “The illicit tobacco market is expected to grow by 16% by 2020.”

Such alarming figures point towards a grim scenario where not just tobacco product manufacturers but also the consumers will have to face many negative outcomes. Some of the harmful effects of fake tobacco products are as follows:

Fake tobacco items bring down the sale of legitimate manufacturers and suppliers.
Counterfeit tobacco products lead to massive revenue losses every year for the government.
Fake tobacco products are highly toxic for the consumers and thus jeopardize their health.
Counterfeit tobacco products lead to an increase in other forms of criminal activities.

Experts believe that a rise in tax, high prices of tobacco goods lead to the popularity of counterfeits. Governments are now strictly dealing with the sale and supply of fake tobacco products. Customs officials and police authorities are keeping a close watch of criminal networks dealing in the trade of fake tobacco products. Besides government monitoring, use of different anti-counterfeiting solutions is also safeguarding tobacco-based products against duplication.

Holostik is one of the pioneers in providing high quality customised anti-counterfeiting solutions. The company provides a gamut of security products to the tobacco industry which includes tax stamps, security holograms, security pouches, wide web films etc.

To get anti-counterfeiting products and solutions from us call us on +91–785-785-7000 or mail us at connect@holostik.com.

The value of global counterfeiting has reached to trillions of dollars. Not just developed nations but also the developing countries are facing the problem of fake products. Counterfeiting leaves a negative impact on the government exchequer, company’s profits and the consumers. In the past few years, government authorities and companies are taking stringent measures against counterfeiting.

E-commerce giants like Amazon and Alibaba have initiated anti-counterfeiting measures to deter counterfeiters from selling fake products on their platforms. Governments across the world have also implemented strict laws to deal with counterfeiters and their chain of networks. We regularly come across news from different parts of the world about the seizure of counterfeit or fake products by authorities.

The growth of counterfeiting has drastically changed the use and implementation of different anti-counterfeiting technologies. As forgers and counterfeiters use more sophisticated technology to copy the product and its packaging, it has become imperative to use new measures against them.

The integration of different anti-counterfeiting technologies is gaining immense popularity amongst manufacturers and other stakeholders of the supply chain. The fusion of holography along with digital authentication has made products highly secure against the threat of duplication. Holostik is a renowned name in the field of anti-counterfeiting technologies.

We believe in constant R&D and innovation to stay ahead of counterfeiters. Our smart security holograms and security labels are the perfect examples of integrated anti-counterfeiting solutions. In these anti-counterfeiting products, we have collated the efficacy of OVD with the prowess of QR/bar code.

Acting as a double-edged sword against counterfeiting our integrated solutions provides a two-level of authentication, making it highly impossible to replicate our features. Today, we are providing a wide range of anti-counterfeiting products and solutions to more than 10,000 clients in 75+ countries. If you want your products to remain safe from the problem of counterfeiting then call us on +91–785-785-7000 or mail us at connect@holostik.com.

In the past few decades, there has been an enormous growth in the field of innovation and technology in India. This is further supplemented by the rising impact of globalization and an increase in spending power of the average consumer. However, the scenario has brought along many problems.

Among the many problems, the menace of counterfeiting is growing on a humungous scale. The current value fake products in India has reached more than 1 lakh crore annually.

Counterfeiting also referred as piracy in common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Counterfeiting includes forgery of currency, documents, software, pharmaceuticals, jeans, watches, electronics and company logos and brands.

So, what are the reasons behind the growth of counterfeiting in India, let’s discuss:

Lack of knowledge about fake products: In India, one can find fake products anywhere. From street shops to malls, e-commerce to retail outlets, counterfeit products can be found anywhere. Consumers in India have little or no awareness related to product authentication, so they are duped with fake items umpteen times.
Lack of use of anti-counterfeiting solutions: Despite heavy losses many companies don’t take the problem of counterfeiting seriously and remain susceptible to the losses due to fake products. Anti-counterfeiting solutions like security holograms, security labels, holographic shrink sleeves, holographic strips can secure products from the problem of counterfeiting.
Poor intellectual property laws and regulations: India still suffers from weak laws related to counterfeiting. In absence of stringent laws, forgers find it easy to sell of their fake products in the market.

Established in the year 1991, Holostik India Ltd. is a leading manufacturer of customized anti-duplication solutions with the aim of securing products and industries. The company offers security holograms, security labels, revenue stamps, hot stamping foils, wads, shrink sleeves etc. along with digital product authentication, supply chain management, track & trace, reward management and much more. Holostik has 5 state-of-art manufacturing facilities with most advanced industry certifications. In 28 years of its legacy, Holostik has catered to 10,000+ clients from different industries and has worldwide outreach in 75+ countries.

It is generally seen that during the festive season consumers throng at cosmetic shops and outlets attracted by huge discounts and lucrative offers. However, many times the prices are too good to be true and consumers are at the risk of buying counterfeit, sub-standard and harmful cosmetic products.

Counterfeit cosmetics not just lead to monetary loss of manufacturers and but also affect the health of consumers. Forgers generally use harmful and poor-quality raw materials for manufacturing counterfeit cosmetics. They do not pay heed to consumer’s safety and blatantly ignore the safety laws and industry guidelines.

Fake cosmetic products are manufactured in dirty, unhygienic illegal facilities. Many times, such products are made in the backyard of homes, garages, and godowns. From this, you can clearly understand the level of danger of fake cosmetics that you are going to directly apply to your skin. In fake cosmetics, the danger hides inside the product which is made to look visually similar to the original product and befool the consumer.

Before we discuss the list of toxic ingredients used in the manufacturing of knock-off cosmetics, let’s ponder on some facts related to counterfeit cosmetics.

There are about 35% of fake cosmetics available on e-commerce in India. (Source: LocalSurvey)
Social media now contributes to more than 50% of black-market cosmetics sales. (Source: Cosmeticsbusiness.com)
In 2015, U.S. Customs and Border Protection seized more than 2,000 shipments of counterfeit cosmetics, worth an estimated $1.4 billion. (Source: CBS News)

From the above-shared facts, you can have a clear understanding of the growing problem of counterfeit cosmetic products. As stated earlier, fake cosmetics not only bring down the sales of manufacturers but also pose a risk to the health of the consumer. Fake cosmetics can usually contain chemicals like lead, arsenic, copper, mercury, beryllium, cadmium, aluminium, cyanide and even human faeces & bacteria.

Holostik provides customized anti-counterfeiting solutions for manufacturers from the cosmetic industry so that they may secure their products against counterfeiting or tampering. To get the best customized anti-counterfeiting solution for your products to call us on +91–785-785-7000 or mail us at connect@holostik.com.