If you are a pharma manufacturer struggling with fake products, poor sales, and supply chain visibility then you can relate to this blog. We’ve written this blog based on the numerous feedback we have received from our anti-counterfeit experts. It will help you gain an insight into your general challenges & assess feasible solutions to drive your business growth.

 

Let’s suppose Mr. Harish Sharma is an owner of a pharma company that is drastically losing product sales due to counterfeiting. A reputed entrepreneur, Mr. Sharma had invested a huge corpus in his pharma business. Eventually, the launch happened, and the company’s cough syrup was rolled out. In the next few quarters, the sales soared up across India.

 

However, after two years, fake replicas of the syrup bottle flooded the market. The sales and brand reputation took a hit badly. Are you facing a similar situation? Stressed and confused Mr. Sharma sought the help of the police. But it was only a temporary relief. Counterfeit drugs were traced back to multiple locations. It was not practical to raid every single shipment. Moreover, the cost of litigation was adding up. This is the story of many pharma manufacturers who struggle with counterfeiting and tampering. But, with a reliable brand protection partner, they can select the right packaging, prevent counterfeiting and grow their business.

 

If you also looking for the right brand protection then we can surely help you, but before that let’s see how Mr. Sharma found a solution to his problem.

 

 In India, Pharma is among the top 5 sectors most affected by fake products (Source: ASPA)

 

Fortunately, one day while surfing the web, Mr. Sharma stumbled across our smart anti-counterfeit packaging. Without further ado, he got in touch with our experts. Our experts thoroughly assessed the product packaging and the company’s supply chain for gaps. Can you guess what were those gaps? Our anti-counterfeit experts identified three key gaps/problems in the packaging and supply chain.

 

Problem 1-The manufacturer was using generic labels for branding purposes. 

Problem 2-There was no means for product authentication in the supply chain.

Problem 3-There was no mechanism to ensure real-time inventory visibility.

 

After identifying the problems, it was time for our experts to get into action! Our experts suggested customized solutions to overcome these challenges. Let’s dig in to know how we helped Mr. Sharma.

We replaced the generic label with a holographic security label for uncompromised security

We provided custom labels with a holographic security strip. Holographic strip with all the intricate patterns, channel effects, raster images etc., cannot be copied by counterfeiters. Criminals can’t afford sophisticated hologram origination technology. Holography cannot be photocopied or replicated by even advanced photocopy machines. Holography is purely optical technology and does not entail any form of reprography. Also, with nano-optical holography, we have taken anti-counterfeit technology to the next level. How? As the name suggests nano optic holograms have security features that are at the nanoscale- unbelievably small. Isn’t it? Imagine your pharma labels with nano-optical holographic strips. Will anyone attempt to copy it. The answer is no!

We fused two levels of authentication in the bottle label- that’s the power of ‘phygital’ (physical + digital)

At Holostik we believe that counterfeiters cannot breach multiple levels of security. That’s why we combined physical and digital technology in the labels. While the holographic security strip served as a physical security device to determine the product’s genuineness, the variable barcode ensured real-time product authentication.

We provided custom inventory software for increasing complete supply chain visibility

We deeply understand the supply chain challenges of our customers. It’s not just limited to duplication and extends beyond to poor product traceability, weak inventory management, low customer retention. Our team of software engineers understood the supply chain architecture and gaps before developing a custom digital solution for the pharma company. Our barcode-enabled digital inventory solution helped the Pharma company track every single item in the supply chain. It resulted in the prevention of raw material wastage and product diversions. All this summed up to a healthy supply chain and flourishing business.

 

 

The use of smart & secure labels from Holostik can help Pharma manufacturers to grow their business, boost supply chain visibility and increase new customers

7 key outcomes after implementation of our solutions

  1. Duplication of cough syrup bottles was reduced drastically.
  2. -The product sales increased manifold.
  3. Proper allocation of inventory in the supply chain.
  4. Streamlined operations in manufacturing and raw material handling.
  5. Timely delivery of products by the logistics
  6. -Increase in brand value and number of customers.
  7. -And of course, a happy Mr. Sharma!

 

So, by now you must have understood the benefits of our solutions for Pharma manufacturers. We also provide our anti-counterfeit packaging and digital solutions to different industries across geographies. To know more, call us on 9905-124-124 or mail us at marcom@holostik.com

Every industry relies heavily on effective inventory management. The wide range of products in the pharmaceutical sector makes inventory checks necessary. Inefficient inventory management leads to increased costs, poor customer relations, and negative brand image building. Therefore, pharma companies need to check for the right inventory management system in their supply chain.

 

The use of an effective inventory management system allows healthcare organizations to keep track of the use and availability of their instruments and reduces the chances of loss and theft. Inventory management has the purpose of enhancing operational efficiency and reducing costs. Pharma organizations need complete visibility into their inventory levels to maintain ideal stock levels.

 

“A robust inventory management system improves inventory accuracy, increases cash flow, and saves time for productivity”

 

Moreover, many people are dependent on medicine, either because they are older or suffer from chronic ailments. Thus, pharmaceutical companies should maintain efficient inventory management to help them overcome multiple issues.

Major Inventory Management Challenges Faced By Pharma and Healthcare Companies

 

1. Monitoring and tracking of shortage

Avoiding shortages is paramount for pharmaceutical and healthcare sector companies. In addition, it is essential to measure seasonal demand and supply. In cases of drugs that have a short lifecycle, temperature-sensitive drugs, or medicines scheduled to expire after a certain period, the pharma companies must keep track of them.

 

Smart holographic products have appeared as a boon for inventory management in the pharma sector. It is possible to keep track of products in real-time with smart holograms/barcode printed holographic stickers. There’s no need to maintain manual data as the process happens digitally.

 

The system is fast and reliable and allows pharmaceutical manufacturers to keep track of the location of products, their types, and their quantities. The incorporation of barcode-printed holograms for inventory tracking and monitoring decreases the workload off the shoulders of companies since even a single person can handle a high volume of inventory.

 

2. Counterfeiting of pharma products

The second challenge before the pharma companies is to overcome the challenges of piracy or counterfeiting. As per a recent report, piracy in medicines results in the loss of 38 billion dollars to the global pharma market. To overcome this huge loss and the danger, pharma companies have adopted smart hologram technologies that allow accurate monitoring and managing of every single product unit in the supply chain.

 

Smart holograms and smart labels allow real-time product authentication, supply chain tracking, and prevent inventory/warehouse management issues.

 

Using these smart packaging solutions, pharmaceutical companies can comply with the forthcoming legislation. It can help them generate unique sequential, encrypted or random serial numbers or identify and label products in a visible or hidden manner. The labels can either be self-adhesive or printed directly on pharmaceutical products.

 

3. Accurately tracks inventory and increases savings

It is possible to accurately count the number of products in the warehouse and elsewhere in the supply chain using inventory management solutions. With inventory accuracy, you can monitor market supply and production.

 

Usually, you have to use human resources to manage different functions in the supply chain. However, you can cut down your workforce and save money using an automated inventory management system. Additionally, it prevents your products from being duplicated or diverted.

 

4. Enhances data visibility across the supply chain

You can increase productivity by keeping track of product inventories with inventory management solutions. Moreover, you can easily track the availability of raw materials and machinery in your manufacturing facility.

 

“Holostik’s inventory management system provides maximum satisfaction to your clients ensuring better brand image & profits in the form of repeat clients”

Avail Customized Inventory Management Solutions from Holostik!

Holostik offers world-class solutions to manage your inventory and warehousing operations and reduce costs through smart labels or smart holograms. We can custom integrate inventory management solutions with your existing CRM and ERP tools. With an in-house IT infrastructure, we strive to offer glitch & bug-free applications, which ensure 100% efficient stock management with minimal raw material wastage. So, wait no more and get in touch with Holostik inventory management experts for your organization at the earliest.

 

To get in touch, call us at 9905-124-124 or mail us at marcom@holostik.com

In India, the liquor industry has been the major revenue contributor in most states. The industry is one of the prime sources of excise collection for most of the states in the country. Reportedly, taxes on liquor and beer bring in nearly INR 90,000 crores to state governments annually. 

 

Now we see that the excise collection is a matter of hundreds of billions & arming the revenue stamps with the latest security features is a must. Even plans for new holographic tax stamps in Asia have showcased how holograms have been instrumental in securing alcohol excise revenues globally.

 

“Tax stamps with holography and digital authetication are effective in preventing tampering, adulteration and poor inventory managemnet finally leading to optimized excise collection”

 

In 2020, Goa and Rajasthan announced a new excise policy for 2020-21, featuring holographic tax stamps to prevent counterfeits and protect liquor revenues. Even the IHMA (International Hologram Manufacturer Association) highlighted these moves made by the state governments. Enabling revenue stamps with nano-optical holograms make the excise collection process simplistic, and now the state governments have begun to realize the potential of holographic tax stamps.

 

Let’s figure out the importance of holography in digital tax stamps.

 

Understanding the Concept of Holography in Revenue Stamps:

 

One of the significant aims of nano-optic holograms is to ensure completely secured stamps that cannot be fabricated under any circumstances. The holograms in tax stamps ensure that the level of security is par excellence, and none can indulge in tampering with it. Often there are fraudulent activities that can duplicate the stamps, which often leads to tax evasion. However, this factor can be taken special care of with the nano-optical holograms!

 

Revenue stamps without holograms are prone to mishaps. It is one of the primary reasons state excise authorities and government organizations must consider employing a solution like holograms along with QR codes. Over the years, this system has been developed more so that there is absolutely no scope for tampering. Moreover, the holograms in tax stamps make inventory management easier with the digital tracking feature.

 

Why Is It Important to Depend on Reliable Names for Hologram Enabled Revenue Stamps?

 

Now that we have already understood what revenue stamps are and the need for equipping these with holographic solutions, it is also imperative to analyze why you need to depend on professionals and reputable names in the industry. The first reason for this is that the quality of tax stamps cannot be compromised. If enforcement agencies choose to do so, the innate requirement of high security will not be fulfilled. Hence, it is essential to depend on professional revenue stamp manufacturers who know precisely how to go about the process.

 

The following important factor to keep in mind is applicability. Holostik has been in this domain for years and can develop promising counterfeiting-proof digital tax stamps to simplify and rationalize the excise collection. The primary goal of the revenue stamps is to ensure hassle-free excise collection and avoid tampering. A reliable solution provider will always pay special attention to this factor.

 

Trust Holostik for High-security Revenue Stamps

 

“Holostik has set a high precedent by supplying state-of-the-art tax stamps to multiple state excise authorities in India. We have received praises from presigious government organizations across India”

 

If you are searching for an excellent option for holographic revenue stamps, then it cannot get better than Holostik. The stamps we manufacture with nano-optical holographic images have a resolution of more than 6 lacs dpi. Moreover, our aesthetic and ultra-modern designs boost the brand value of the products.

 

To know more about smart holographic tax stamps, call us at 9905-124-124 or mail us at marcom@holostik.com 

The pharmaceutical industry has, by necessity, always been at the edge of label innovation. Labels for pharmaceutical products protect customers and manufacturers from harm and ensure adherence to regulatory compliances.

 

Labels play a critical role in the pharmaceutical industry. Pharma companies, therefore, have all the reasons to adopt the latest advancement in label technology. So, let’s understand what smart labels are and why they are beneficial for Pharma manufacturers and other supply chain stakeholders.

 

“Smart labels allow digitization of supply chains resulting in optmized management of inventory and improved productivity of Pharma companies.”

 

What Are Smart Labels?

Product labels that allow smart digital functions like product authentication, track and trace, loyalty management, and other such functions are known as smart labels. Such labels have printed barcodes that can be scanned with mobile cameras, hand-held terminals, and scanners.

 

Smart labels allow pharmaceutical manufacturers to track their medicines from factories to hospitals to patients and every stakeholder in between. When employed appropriately, these labels can drive several benefits for the pharma industry.

The Role of Smart Labels in The Pharmaceutical Industry

Enhanced Inventory Management  

Pharma companies can use smart labels to identify where storage is in excess, where they need to increase their supply, and more accurate numbers to assess sales and demand. By using smart labels in inventory management, a proper balance can be maintained between shortages and surpluses. The inventory process can be enhanced by recognizing and addressing inconsistencies, such as incorrectly placed products.

 

Prevention Of Counterfeiting 

Smart labels ensure that medications are genuine. Approximately 10 to 35% of prescribed medicines in the developing world are counterfeit, which is a big issue, and smart labels can help overcome it. Logistics providers, wholesalers, pharmacies, clinics, freight forwarders, and even patients can track medicines with smart labels.

 

Improved Supply Chain Management 

A smart label can improve brand protection because pharmacists and supply chain managers can pinpoint a missing shipment. They can determine if it has been stolen or tampered with.

 

Manual inventories can take a long time. Most businesses spend weeks managing their inventory and supply chain. However, with smart labels, the overall time spent on inventory management can be reduced by a considerable amount.

Holostik Understands the Challenges of the Pharma Industry

 

Holostik is a leading anti-counterfeit solution provider. It offers highly secure labeling solutions with several features and functions that help overcome various issues. These issues include counterfeiting, sluggish inventory management, supply chain hurdles, and several related issues in the Pharma industry.

 

“Holostik has been providing smart labeling solutions to reputed Pharma companies. We have helped them in preventing duplication, ensuring supply chain visibility and boosting brand equity.”

 

Our solutions make authentication of products fast and easy, which saves your time and money. To know more about our smart labels call us at 9905-124-124 or send us a mail at marcom@holostik.com

Today’s consumers are particular about the product, brand, and features they choose. With the mass adoption of social media and information availability, consumer awareness has increased by several notches. However, those trying to develop fake products are on the rise.

 

The Indian consumer market with a large population, evolving supply chain, and inherent challenges with law enforcement provide opportunities to fraudsters.  There is an urgent need to address this alarming situation through appropriate security measures.

 

“Manufacturers must incorporate brand protection solutions in their products to safeguard against counterfeiters and ensure the safety of consumers.”

 

Counterfeiters have improvised their methods, making it difficult for consumers to differentiate the original product from a fake one. Hence, there is a strong need for manufacturers to adopt security labels, security holograms, and other anti-counterfeit solutions to ensure the reputation and goodwill of their products.

 

Sophisticated security packaging solutions can help manufacturers/brand owners to safeguard their products from counterfeiting, tampering, and other forms of illegal handling in the supply chain.

Safety and Security is a Priority

There is a growing awareness among consumers about their products, including the food, cosmetics, household items, and clothes they use. They do not just look at its generic use but are conscious of the branding, heritage, and quality that is purchased. The business owner needs to ensure the quality and features that their product has established in the market over the years remain unaffected.

Brand Protection

It takes several years, sometimes multiple decades, to establish a brand image in the market for a product, but few incidents of counterfeiting or tampering can ruin brand perception. There are several cases reported from across the world when counterfeit products have affected the health of consumers and ruined the brand image.

 

Hologram manufacturers in India provide business owners with solutions that safeguard their products from counterfeiting. Besides, product safety they also help to enhance the product’s visual appeal and boost sales growth.

Enhance Your Brand Image

When a product carries a security hologram and security label, it demonstrates how much emphasis the manufacturer has laid on his/her products and customers. Customers usually put trust in products that have a symbol of genuineness or authenticity. Holograms are the perfect mark or symbol of genuineness. Holostik high-security holograms are nearly impossible to replicate even with advanced machines.

Make Your Product Stand Apart

Besides providing security, holograms also give your product enhanced visibility on the store shelf. You can design your security hologram and security label with your brand logo, colour, name, and other product details, which help your customer instantly recognize your product.

Different types of Security Labels

You can choose your security label according to your requirement. It can be a QR Code label, hologram barcode label, tamper-evident label, holographic label with security cut, or custom tamper-proof label. One should choose the right security label based on the nature of the product, the number of labels required, and the cost factor.

 

“Lately, manufacturers have realized the importance of anti-counterfeit features in their product packging and are incorporating the same. The positive step has increased their sales and number of customers.” 

 

It is amply evident that business owners need solutions to safeguard the interests of their businesses and customers. Security holograms and labels provide them with peace of mind and a solution that helps them grow their business. You can choose from the list of available labels or reach out to a hologram manufacturer for the right solution that meets product and business requirements.

 

For more details about security labels, security holograms, and other solutions call us at 9905-124-124 or send us an email at marcom@holostik.com.

It is a fact that supply chains are getting complex worldwide. So, your products can get tampered with, counterfeited, or adulterated at any stage. There could also be high chances of product recalls, diversions, and logistic errors. This is generally due to a lack of uniformity in labelling & supply chain across the world.

GS1 barcode on products improves sharing of trusted data across supply chain stakeholders and prevent above-mentioned problems in the supply chain. This grows your business and empowers your consumers.

 

What is a GS1 barcode?

 

GS1 is a non-profit organization that develops & maintains global standards for business communication. GS1 standards begin with GS1 identification numbers (identifiers). They provide links between items and their information.

GS1 barcode is a symbolic code that has an encrypted set of standard information. These barcodes encode information such as key identifiers (product, shipment, location, etc.) and key attributes (serial number, batch, dates, etc.) via GS1 syntaxes.

GS1 linear barcodes/ 2D barcodes are scanned with laser or camera-based systems to decrypt & access the information.

“Holostik can provide custom GS1 barcode labels & packaging under one roof”

How Holostik leverages GS1 barcode for your supply chain

 

GS1 barcodes maintain uniformity in product information across supply chain and have many other customized solutions that can be built by Holostik. Some benefits of GS1 barcodes for your supply chain are as follows:

1-Give universal & unambiguous identification to your products

The codes provide a unique identity to every single product unit. The encrypted barcodes are scanned to instantly fetch product information & determine its authenticity. This helps you to weed out counterfeit items from your supply chain. Holostik can provide customized solution to provide feedback facility or record scanning information with geo location data.

2-Allow you to sell to leading retailers and online shopping giants

GS1 standards are being adopted by major retailers and online shopping portals. Having GS1 barcodes affixed to your products enable you to sell them on these platforms. Holostik can assist you to integrate GS1 barcode with various ERP systems for automation.

3-Boost online results for your products

According to Google, there is a 40% increase in search results when GTIN numbers are used within the product page.

4-Allow you to follow compliances and regulations

Major regulatory bodies in India and other countries have made it mandatory to abide by GS1 standards in labelling or packaging. Getting a GS1 regulation and labelling allows you to sell your products without any legal hindrances. Holostik understands regulatory compliances and helps your organization with an end-to-end solution that consists of Hardware, software, and integrations.

5-Allow automated data capture by all stakeholders

This is one big advantage of GS1 barcodes through which supply chain stakeholders can capture product information in one go. Usually, handheld laser scanners, fixed scanners or camera-based systems are used to scan such codes. Holostik has data analytics module/reports that provide various insight reports into your scanned data.

6-Facilitates inventory management

GS1 barcodes on products allow for correct dispatch and allocation of inventory across the supply chain. You can monitor your entire supply chain and get real-time data insights as per your requirements. Holostik ensures FIFO thus allowing maximum efficiencies and utilization of inventory.

-Get GS1 barcode printed labels/packaging for your products

Why Holostik

Holostik is now 𝐫𝐞𝐠𝐢𝐬𝐭𝐞𝐫𝐞𝐝 𝐚𝐬 𝐚𝐧 ‘𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐫’ 𝐰𝐢𝐭𝐡 𝐆𝐒1 𝐈𝐧𝐝𝐢𝐚.

Now, we are among few companies that 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐭𝐫𝐚𝐜𝐤 𝐚𝐧𝐝 𝐭𝐫𝐚𝐜𝐞, 𝐚𝐧𝐭𝐢-𝐜𝐨𝐮𝐧𝐭𝐞𝐫𝐟𝐞𝐢𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 to help organizations comply with various domestic and international regulatory requirements.

To know more about our GS1 compliant solutions call us on +91-9905-124-124 Or visit our website: https://holostik.com/

Fake Auto Parts in India

Can you believe in India fake auto parts business worth Rs.22,000 crore sold in wrappers of branded companies (source: ASPA)

Lot of fake auto parts warehouse operated in Indian cities  a large number of fake motorcycle, bike parts, cars parts, accessories part, clutch parts, air filter, engine oil, fuel filters, suspension, brake pads, gear parts etc. can be easily counterfeited.  This can cause risk to passenger safety .

Counterfeiters also use fake wrappers and rate slips of various well-known auto companies in India.

Cheap auto components don’t just damage your vehicle but are also a threat to your life.

 

Around 20% of road accidents in India are caused due to fake automotive parts- FICCI CASCADE

The FICCI report also states that fake auto parts led to a revenue loss of Rs 2,200 crore to the government in the past years.

Negative impacts on the automotive industry

No wonder, counterfeit auto parts have many negative impacts including accidents and even death. Remember, the idea of deliberately buying a fake & cheap auto part may cost your life. Fake auto parts usually break down or malfunction without a hint. For example, a fake brake pad may fail in an emergency situation and may lead to a fatal accident.

Counterfeit auto parts also lead to major revenue losses for manufacturers every year. Besides, they also overburden the manufacturers with extra costs for fighting fakes. Along with consumers and manufacturers, the government loses a large amount of taxes due to the sale of counterfeit auto parts. Quite evidently, huge evasion of taxes is a bane for the country’s economy.

Solutions to prevent counterfeiting

Holostik is an industry leader in providing anti-counterfeiting solutions for the automotive sector. Its vast range of anti-duplication products combined with IT-enabled solutions helps to secure the products and supply chains. Holostik’s approach of catering customised anti-duplication solutions had shown effective results for automotive companies.

The auto component after-market reached to a staggering value of Rs 67,491 in 2020-21 crore however, the counterfeit market is also growing at a fast pace. In such a scenario, diligent use of anti-counterfeiting solutions can prevent counterfeiting by securing products and supply chains at the same time.

To know about our anti-counterfeiting & IT-enabled supply chain solutions, call us on 9555124124 or drop us a mail at connect@holostik.com