Product authentication is important to determine the genuineness of a product. Authentication is a process through which a human or system verifies the originality or duplicity of any product. Authentication is essential to effective security as it equips the user to check the originality of the product. Holostik has been a pioneer in providing its clients unique and secure holograms which are impossible to copy or duplicate.
The holograms work as a unique identity of genuineness. The scanning of the hologram will immediately tell the customer if the product purchased by them is genuine or fake. The holograms reflect a unique identity of genuineness. A hologram can incorporate overt, covert, forensic or digital features for authentication.
However, among the many authentication features the most used authentication feature is digital which includes barcodes, QR codes, RFIDs etc. According to a trade report, “The barcode sector of the technology segment constituted the highest share in the anti-counterfeit packaging market; and is projected to grow at a second-highest rate during the forecast period as it is highly preferred for brand protection in almost all industries but especially in personal care & cosmetics products. This is due to the information and code embossed over the barcode does not allow the covert data to be displayed on the label, making it difficult for counterfeiters to copy. A barcode helps companies to integrate product lines and reduce the total cost of ownership.”
The customer can also ensure the security and validate originality by scanning the QR code using a scanner, sending the display number via SMS, or through the website. The customer can ensure security and authenticate the product by scanning the QR code using a scanner, sending the display number via SMS, or through the website.
In order to understand the overall process of product authentication let’s understand the complete process in detail:
- First, the customer purchases the product enabled with the smart hologram or smart label that has a QR code or barcode.
- At the time of purchase, the barcode or QR code is scanned to check the authenticity of the product.
- Post-scanning, the customer receives the message about the genuineness of the product.
- Simultaneously, the manufacturer also receives the message about the scanning of their product.
Holostik not just provides real-time authentication but also moves a step ahead by equipping manufacturers with the track and trace technology through which one can keep a tab of his or her products in the supply chain. The technique provides a unique identifying QR code or barcode onto each product after it has been packaged. This enables individual products to be tracked from production to the end consumer and helps manufacturers significantly reduce counterfeiting by ensuring products can be easily identified. Holostik’s track and trace systems have been designed to ensure the best print quality and the highest level of efficiency.