Anti-counterfeiting solutions for pharma

Adulteration and fraudulent manufacture of medicines have been prevalent for quite some time now; the situation has only aggravated owing to technological developments and sophisticated methods of duplication.

To add to the problem, current regulations in developing countries do not account for illicit manufacture, trade, and consumption of counterfeit medicine.

Global trade has made this an international problem. Here are some facts which highlight the problem.

  • Fake drugs kill more than 250,000 children a year. (Source: The American Journal of Tropical Medicine and Hygiene)
  • In developed nations such as the US and Canada, about 1 percent of drugs sold are counterfeit. (Source: WHO IMPACT!)
  • Around 20% of all drugs sold in the Indian market are counterfeit. (Source: US Trade Representative Office Annual Report)
  • Fake drugs cost local economies between US$10bn and US$200bn a year. (Source: The Guardian)
  • Many fakes originate in China and India and have been found to contain everything from lead paint, printer cartridge ink, talc, brick dust, ground up drywall, and arsenic. (Source: Pfizer Spot the Fake Media Sheet)
  • Lifestyle drugs, such as Viagra, dominate the market for counterfeit medicines.

Illegitimate drugs are detrimental to the health of consumers often leading to liver & kidney failure and, ultimately, death. Additionally, counterfeit drugs can wreak havoc on a company’s profits causing them to suffer from irreparable damage to their brand reputation.

Anti-counterfeiting solutions can play an important role in the prevention of counterfeiting of drugs, preventing losses to a company’s revenue and reputation. Most importantly anti-counterfeiting solutions help in saving the lives of innocent consumers who unwittingly fall into the trap of buying fake drugs.

Holostik provides the best anti-counterfeiting solutions as per the requirements of the pharma industry.

Our solutions for the pharma sector include:

To find the ideal anti-counterfeiting solution for your pharma business, click here. To learn more about our products & solutions, call us on 785 785 7000 or drop us an email at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

Importance of wide web films in product packaging and security

Packaging plays an important role in protecting and branding the product. Industry experts consider packaging as the first communicator of the company. In the past few years, flexible packaging has gained high popularity due to durability ad ease of transportation. Among the many flexible packaging solutions, holographic wide web films hold an important place.

Wide web films incorporated with holography play an important role in offering protection of the product against counterfeiting and tampering. The wide web films are available in different sizes and can include different holographic features. Holostik is a leading name providing the finest wide web films to different industries.

Holographic wide web films are available in PET (polyethylene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). The films are known for their self-adhesiveness, clarity, quality, and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films are as follows:

  • Attractive looks with optimum clarity.
  • Shiny and glossy with high brightness & high gloss holographic effects.
  • Superior bonding strength heat resistant and waterproof.
  • Available in different colors and patterns, Plain, light beam and patterns. Many designs are available for selection and customer designs.

Wide web films are used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products, and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

 

Holostik’s anti-counterfeiting products for the Agro-industry

Economic experts suggest that with the growth of population and subsequent rise in demand for yields, there has been a massive need for agrochemicals in India. The Federation of India Chambers of Commerce and Industry (FICCI) expects the turnover of the Indian agrochemical industry to double to $8.1 billion by 2025.

However, there has also been an enormous rise of fake agro-products over the past few decades. Some of the most counterfeited agro-chemicals include pesticides, fertilizers, herbicides, fungicides, seeds etc.

The big problem with fake sub-standard, duplicate or spurious agrochemicals is that they cause more harm to the crop yield than the pests. One of the biggest reasons behind the growth of fake products in the agrochemical industry is the lack of knowledge about genuine products among consumers.

Illiterate farmers usually do not check the product authentication features and are lured by cheap prices which most probably hint towards a counterfeit. Besides this, poor government regulations and lack of use of anti-counterfeiting solutions have further aggravated the problem.

Holostik- a leader in providing anti-counterfeiting solutions for the past 28 years has been catering customized anti-counterfeiting solutions to the Agro-industry. Let’s discuss some of them:

Tyvek Labels: These labels are highly durable and can withstand water, tearing, abrasion, harsh chemicals, etc. Tyvek labels thus have a long life and highlight the details of the product and brand with efficiency.

Shrink Sleeves: Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. Having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.

Security Holograms: These are the perfect solutions to fight to counterfeit. Providing product security, holograms are made by using an aluminum sheet which after many processes get optical properties to diffract light and create virtual 3D effects that cannot be copied by using by clicking a photograph or through any photocopier or scanning machine in the world.

Wide Web Films: Holostik provides a wide array of Holographic Wide Web Films or Holographic Laminates (packaging films) that are available in various specifications as per the client’s specific requirements. The films are made using premium quality raw material and known for their self-adhesiveness, clarity, quality, and shine.

Besides these Holostik also offers LD Strips and 3D labels in customized formats to clients from the Agro-industry.

To know more about our anti-counterfeiting products for the Agro-industry you may call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

An overview of anti-counterfeiting products offered by Holostik

Established in the year 1991, Holostik was inspired by the idea of ‘social entrepreneurship’ and not just reaping profits. Today, the company is one of the pioneers in the anti-counterfeiting industry of the country and, has achieved enormous success through its vision of continuous innovation, use of latest technology, inherent value system, and sustainability to create a long-term impact on the society. Right from the provenience, the company has been innovating with technologies and in the span of 28 years; it has left an indelible mark in the anti-counterfeiting industry.

From FMCG to Pharmaceutical, Automobile to Apparel & Fashion, Government to Personal Care, E-Commerce to Liquor, Tobacco to Telecom -summing up to more than 16 industries, the company provides niche and highly sophisticated anti-counterfeiting solutions.

Let’s discuss the different anti-counterfeiting products:

Security Holograms: Security holograms, are the perfect solutions to fight to counterfeit. Providing product security, holograms are made by using an aluminum sheet which after many processes get optical properties to diffract light and create virtual 3D effects that cannot be copied. At Holostik, we use the latest master origination and holographic techniques to provide the best security holograms.

Security Labels: Security labels are the first communicators of a company, its brand image, the product’s personality. We not just make different types of security labels but create an identity that will effectively reflect your brand to your customers and protect it from tampering and counterfeiting. Security labels are one of the most difficult things for the counterfeiters to duplicate. With the combination of holography strip onto any paper label, we not only make it much secure for our clients but also make it almost impossible to copy or replicate by adding an extra layer of security.

Tax/Revenue stamps: Our tax stamp encompasses a variety of technologies that are combined with strong product authentication, holographic & non-holographic features. We make tax stamps that are tailored to customer-specific needs and are designed to protect tax revenues and fees.

Hot stamping Foil: Hot stamping is a permanent process in which a part of the object is marked with a properly formulated foil. Hot Stamping can withstand the harsh conditions of nature. On using a metal die on a plastic part, branding can be done at the same time. Even if the color fades or wears off, the branded image will remain.

Wads: Holographic wads or holographic sealing liners are induction sealing wads/liners which prevent leakage, tampering, contamination and unauthorised dealing of various home and pharmaceutical products used in everyday life. These wads help in concealing and closing the mouth of products which in turn keep them secure from spilling or tampering.

Shrink Sleeves: Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. Our custom printed shrink sleeves are known for their aesthetic appeal and functional adjustability. On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. Having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.

Security Pouches: Pouches are ideal solutions for flexible packaging and unique identification of brands and products. Our high-quality holographic pouches not only authenticate the product but also add to its visual appeal. These pouches are a combination of premium quality rotogravure printing technology and the highest level of optical security features.

Holographic Wide Web Films: Holostik provides a wide array of Holographic Wide Web Films or Holographic Laminates (packaging films) that are available in various specifications as per the client’s specific requirements. The films are made using premium quality raw material and known for their self-adhesiveness, clarity, quality, and shine. These holographic laminated films and holographic paper are excellent to curb counterfeiting as they offer complete protection and avoid tampering.

To know more call, us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

 

Why packaging is more than just grabbing eyeballs?

Packaging plays an important role in the product and the company. Some of the best products in the world have the most remarkable packaging. From holographic corrugated boxes to glittering pouches, beautiful wrappers to eye-catching shrink sleeves the list seems endless.

Market experts consider packaging as the first communicator of the company. Branding gurus have always laid emphasis on making the product packaging alluring. The idea behind it is to increase the product’s visibility on the market shelves.

Creative taglines, the attractive pallet of colors, shape, size, and convenience of packaging are some of the most important points before creating a packaging solution. However, this is just a small part of the overall picture and packaging has many other important roles in product supply, sales and company growth.

Besides branding and marketing the product, an ideal packaging must also secure it from counterfeiting, tampering or diversion in the supply chain. No wonder, the element of security is vital for making the packaging effective.

Here are 4 points which define the ‘element of security’ in product packaging.

  1. Even if a product is sturdy, it doesn’t mean that it cannot suffer damage in the supply chain. All kinds of products require safe and secure packaging for protecting them against any kind of harm.
  2. Secure packaging is also important for keeping the product temperature proof especially if it is a consumable good. Products are transported through long distances which takes days, in such scenario a durable and temperature proof packaging is of utmost importance.
  3. Holographic packaging like security labels, anti-tampering labels, security holograms plays an important role in protecting the product from counterfeiting and tampering.
  4. Nowadays barcodes and QR codes are printed on the packaging of the products. These digital codes, not just hep in authenticating the product but also help in tracking and tracing the product in the supply chain.

If you want customizable and effective secure packaging solutions for your products, then call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

The use of integrated anti-counterfeiting technology against fake products

The value of global counterfeiting has reached to trillions of dollars. Not just developed nations but also the developing countries are facing the problem of fake products. Counterfeiting leaves a negative impact on the government exchequer, company’s profits and the consumers. In the past few years, government authorities and companies are taking stringent measures against counterfeiting.

E-commerce giants like Amazon and Alibaba have initiated anti-counterfeiting measures to deter counterfeiters from selling fake products on their platforms. Governments across the world have also implemented strict laws to deal with counterfeiters and their chain of networks. We regularly come across news from different parts of the world about the seizure of counterfeit or fake products by authorities.

The growth of counterfeiting has drastically changed the use and implementation of different anti-counterfeiting technologies. As forgers and counterfeiters use more sophisticated technology to copy the product and its packaging, it has become imperative to use new measures against them.

The integration of different anti-counterfeiting technologies is gaining immense popularity amongst manufacturers and other stakeholders of the supply chain. The fusion of holography along with digital authentication has made products highly secure against the threat of duplication. Holostik is a renowned name in the field of anti-counterfeiting technologies.

We believe in constant R&D and innovation to stay ahead of counterfeiters. Our smart security holograms and security labels are the perfect examples of integrated anti-counterfeiting solutions. In these anti-counterfeiting products, we have collated the efficacy of OVD with the prowess of QR/bar code.

Acting as a double-edged sword against counterfeiting our integrated solutions provides a two-level of authentication, making it highly impossible to replicate our features. Today, we are providing a wide range of anti-counterfeiting products and solutions to more than 10,000 clients in 75+ countries. If you want your products to remain safe from the problem of counterfeiting then call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

Why holography plays an important role in secure product packaging?

Whenever you purchase a luxury product you are left gobsmacked by the enticing and intriguing packaging. As you unwrap each layer of the packaging your excitement spikes up. Packaging plays an important role in the brand image of your product. Consider some of the biggest brands on the planet like Google, Amazon, Unilever, Prada, etc. they all have one thing in common and that is an exceptional packaging.

With a steady increase in e-commerce, social media and the ‘internet of things’ packaging has come to the forefront when it comes to showcasing your product and your company that’s why packaging is often considered as the first communicator of the company. Brands are using different kinds of packaging formats in order to make their products more saleable and attractive.

Perhaps, the biggest innovation in the field of packaging is the use of holography.  The technology of holography which uses the interference of light beams to create three-dimensional images became highly popular in the 1980s. Over the years, there has been a growth in the use of holography in packaging. According to a trade report, “The global holographic film market is expected to be valued more than US$ 11,000 million by the end of 2024.

Holostik is one of the leading manufacturers of holographic security and packaging products like security hologramswide web filmssecurity pouchesshrink sleeveshot stamping foil, and security labels.

What makes Holostik’s holographic packaging stand out in the market? Here are three main benefits it provides for your product:

  • Secures your product against counterfeiting and tampering: Holographic products like security holograms, holographic labels, and wide web films protect your brand against duplication. Holostik’s holographic products can include different types of overt, covert and forensic features which add multiple layers of security to the packaging of the product.
  • Enhances point of sale visibility: Besides providing anti-duplication qualities holographic packaging makes the product look unique and makes it stand out on the shelf. The light-reflecting properties catch the eye of a consumer in instants, compared to normal packaging.
  • Offers flexibility in packaging: Holographic packaging can be used for a wide variety of products and can also encompass digital security features like QR codes and barcodes.

Holostik offers a wide range of holographic anti-counterfeiting and packaging solutions to different industries. To know more about our products call us on +91–785-785-7000 or drop us an e-mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com

The challenges faced by manufacturers due to counterfeiting

There has been a sharp rise in the number of fake products across the globe. Counterfeiting is impacting consumers, manufacturers and governments. Almost every industry is affected by the problem of duplication. According to a joint report by KPMG and FICCI the counterfeiting business us going to become $1.90 -$2.81 trillion industry by 2022.

Organizations are trying their level best to counter the threat of duplication. The added costs in fighting fakes comes as an extra burden. Besides the company facing duplication has to deal with poor brand image which often takes years to build.

Let’s discuss some of the negative impacts of counterfeiting on manufacturers:

Loss of sales revenue and profit margins: No wonder, a good amount of sales is synonymous with the growth of the company. The sale of duplicate items leads to a drop-down in the sale of a company’s products. If it goes unchecked, then it can lead to a complete downfall of the company. Due to multiple sale locations of the product, it is quite hard for a company to trace the manufacturing location of counterfeits.

Poor brand and product image: No wonder, the sale of counterfeits lead to a tarnished image of the brand and its products. The sale cheap fakes lead to a false perception among consumers regarding the quality of the product and the brand. Unaware consumers often think that they are buying original products but instead, they receive fakes.

Added cost on fighting fakes: Companies have to incorporate different strategies for fighting counterfeiting of their products. This comes in the form of added costs for the organization already facing the problem of duplication.

Counterfeiting causes losses worth billions of dollars to the global economy. However, with the help anti-counterfeiting solutions manufacturers can fight the menace of duplicate products. Holostik is an industry leader in providing the best anti-counterfeiting solutions as per the client’s needs.

The integration of holographic and digital technologies against counterfeiting

Counterfeiters and forgers are using new technologies to make flawless duplicate products. They do not just make the fake product look visually similar to the genuine ones but also copy their packaging and branding. This often makes it tough for retailers and consumers to identify them.

The production of counterfeits is further boosted by poor regulation and the involvement of organized criminals. However, with the development of anti-counterfeiting technology, it has become quite hard for forgers to imitate your products and sneak into your profits. Different kinds of anti-duplication technologies (overt, covert, forensic and digital) are being used nowadays to secure products and supply chains. Of late, anti-counterfeiting technology experts have combined the holographic and digital technologies together to prevent counterfeiting.

Taking a cue from the same Holostik has developed advanced security holograms and labels integrated with digital barcodes and QR codes. Holostik has emerged as an industry leader in the field of anti-counterfeiting technologies. Besides securing products against duplication the company also provides a gamut of supply chain management solutions.

Moving a step ahead in product authentication, Holostik has amalgamated the power of security holograms and QR code in a single security instrument. While security holograms are meant for physical authentication, the QR code is used for digital authentication along with a host of other IT solutions which include track& trace, inventory management, reward management, etc. The biggest advantage of this impeccable combination is that even if a counterfeiter is able to copy one technology then he will not be able to copy the other.

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of physical or holographic security and digital security which serves as the best anti-counterfeiting solution against the menace of duplication.

How shrink sleeves can leverage the product value and security?

With the growth of flexible packaging industry there has been an increase in demand for different kinds of shrink sleeves. A shrink sleeve is a 360-degree packaging tube that shrinks around the containers after the application of heat or steam. Shrink sleeves can be designed to cover the entire product or cover just a portion of it depending on the requirement.

Different industries are using shrink sleeves which include food and beverages, health and beauty, nutraceutical& pharmaceutical and many others. The beverage industry in particular has been using shrink sleeves due to their waterproof property and durability.

Shrink sleeves are also capable of catching consumer attention due to their 360-degree visibility. Shrink sleeves can also encompass a wide variety of designs and security features which are quite important aspects of robust packaging.  Shrink sleeves work as an efficient product label for the company highlighting all the necessary details and branding.

Shrink sleeves can help to catch attention of the consumer on the shelf. Many companies also provide non-conventional ways to use shrink sleeves such as wrapping two products together for convenience and durability.

Brand gurus prefer to use shrink sleeves as they are a one-stop-shop for packaging. Since shrink sleeves are single sleeve, they are preferred over other forms of packaging products which might involve two or more components such as an outer carton. A single packaging product also reduces the packaging costs for the companies.

Holostik is a leading player in providing tailor-made holographic shrink sleeve. The shrink sleeves are made with optimum quality raw materials and help in leveraging product value and security.

If you want the best & customised shrink sleeves for your products, then call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.