4 mistakes you shouldn’t make while choosing a hologram supplier

Security holograms are an important part of product packaging and are used in many industries. They offer brand protection and boost aesthetics of your products. However, you may be making some mistakes while choosing a hologram supplier, which could lead to big financial losses for you in the future.

To make things easier for you, we have explained below the 4 big mistakes which you should completely avoid.

1. Not checking the supplier’s production quality

There are times when your procurement manager may skip to check the production quality of the hologram supplier. One of the main reasons behind is to compromise on quality for low costs. While holograms with very high costs are a financial burden, but quality holograms at affordable prices is a worthy deal. Moreover, choosing low quality holograms will not prevent duplication and may bring down your business manifolds.

Before choosing a hologram supplier for your business you should ask your procurement manager to analyse the production quality of the hologram supplier. Some important points which you should consider while making the check are quality of imaging, raw materials, adhesives, foils, slitting etc. This can help you to take the right decision while choosing a hologram supplier.

2. Skipping the sampling process

One big blunder your procurement manager can make is to skip the sampling process before choosing the hologram supplier. This can be harmful for your business and brand image. It may lead to a mismatch with your specific requirements and a complete waste of money. A thorough sampling process ensures that you get only the best product for your business.

You should ensure that your procurement team gets the samples of holograms from the supplier. Thereafter, your quality testing team should get into action for making an assessment and present a report on the same. The sampling report will make you confident enough to take the right decision for your business.

3. Not visiting the supplier’s manufacturing facility

It is highly recommended for your procurement team to visit the manufacturing facility of the supplier. Well, distance and time could be one of the reasons for avoiding the visit. However, considering the stakes involved, it should not be avoided at all.

Your procurement team should personally visit the manufacturing facility to have a look and feel of the ground situation. Many times, suppliers will try to fool you by showcasing their technical capabilities- blown out of proportions. You must stay alert against such deceptions and should personally analyse the equipment, raw materials and manufacturing process before taking the final call.

4. Overlooking the factor of customisation in holograms

Is your procurement manager considering the factor of customization in holograms? If he’s not, then he is making a grave mistake. There are high chances, that generic non-customised holograms cannot be applied on your products. Such holograms cannot be customised as per the shape of your products, the applicator and lack security features according to your specific requirements.

You should avoid such mistake and must ensure that your hologram supplier has the capability to offer customised holograms.

Holostik is one of the leading hologram suppliers in the world. We offer high quality customised holograms that don’t just safeguard your products but also enhance the visual appeal of your brand. We offer security holograms with overt, covert, track and trace, tamper evidence, nano optical images and many other security features. Our wide range of holograms are also available in different colours to match your brand aesthetics.

To know more about our security holograms, you can call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com

Different kinds of anti-counterfeiting technologies

With counterfeiting making its footprints deeper and marking its presence everywhere, the solutions to combat it have not only become necessary but mandatory. This is where the role of anti-duplication or anti-counterfeiting technologies comes in.

Product authentication’s role is to ensure that a given product is genuine or counterfeit. The product authentication process during the entire supply chain should be exemplary as manually it is very difficult to identify a counterfeit. The initial point of automated non-destructive product authentication is to insert a special security feature into products like the barcode, QR code, serial numbers etc.

Product authentication can take place at a single piece or at pallet formation or at higher aggregated levels also. As every product has different security requirements, therefore different solutions are needed to secure different products.

All the anti-duplication technologies can be categorized into Overt, Covert, Forensic or Digital.

Overt Technologies: These technologies do not require any additional tools; they are visible and apparent with naked eyes. This is the best way for on the spot visual authentication. They can be used in labels, documents and packaging.

Covert Technologies: These technologies are not instantly recognisable. They require special tools or equipment to identify authenticity; not visible through naked eyes e.g. ultraviolet and infrared inks, micro text, unique synthetic tagging etc.

Forensic Technologies: These technologies being covert require detection by specialised technologies and are usually taken to laboratories for validation.

Digital Technologies: These technologies may be either covert or overt and require electronic means of authentication. These are mostly used in RFID tags or in reading a serialized number and comparing to a database.

All these technologies are applied in the three main areas of:

1.Anti-tampering technologies: These technologies are majorly used in the food and pharmaceutical industry where the product needs to be protected from adulteration or replacement. The anti-tampering feature gives assurance to the customers that the contents are genuine and not tampered or adulterated.

2.Anti-counterfeiting technologies: The common feature of anti-counterfeiting technologies is that they are extremely difficult to be counterfeited. These technologies help in differentiating a counterfeit product from an original product. Based on the authentication requirements, such technologies may consist of overt, covert and forensic features, or a mix thereof.

3.Track and Trace technologies: These technologies make use of mass serialisation and unique codes to provide a unique identity to each item/product. IT technology enables the manufacturer to keep track of the movement of the product through the entire supply chain. Besides, the location and other relevant information of people in the chain can also be traced.