3 Industrial Uses of Holographic Tapes

Holographic tapes are used in different industries for product packaging. Despite being thin, these tapes have a high strength to endure the harsh effects of the supply chain. In this blog, we highlight the 3 industrial uses of holographic tapes 

1. Package protection

Holographic tapes are used to seal and wrap the packages. They offer strength and durability to primary packagingDue to their strong material and adhesive strengthpackaging tapes are being used rampantly in different industries for sealing cartons, packs and bundles. The presence of holography makes these tapes invincible against counterfeiting.  

2. Tamper evidence

Holographic tapes can also include tamper-evident features. This includes tamper text evidencesecurity cuts etc. Such tapes prevent counterfeiting, adulteration or tampering of your products. They instantly hint towards any possible attempt of tampering. Tamper proof labels or Tamper evident tapes are generally used in pharmaceutical, agriculture, automobile and FMCG industries. These tapes can be customized as per your specific requirements.   

3. Brand aesthetics 

Packaging tapes can add value to the design and aesthetics of the product packaging. Holographic tapes are available in different colours. Their glitter effect instantly catches the attention of consumer. Due to these properties, holographic tapes are used for gift wrapping and decoration.

Holostik holographic self-adhesive tapes come in a variety of colors and design patterns. Perfect for decorative packaging, the tapes come with removable backing liner making them super simple to cut shapes from and trim to size.

The high security tapes are tamper-evident and leave customizable tamper-text when the pattern release seal is opened (such as ‘VOID’, ‘ORIGINAL’, ‘CANCELED’, ‘OPENED’, et cetera). They also come with covert laser-readable (CLR) security features for anti-counterfeiting and brand protection services and can be applied on blisters, plastic packing and paper labels.

Holostik provides customised holographic tapes. To know more about our holographic tapes, connect with us @facebook call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com

Benefits of hot stamping foils in brand protection and aesthetics

You often see shiny and aesthetic foils of different shapes and sized – affixed to credit/debit cards, identity cards, plastic bottles, boxes or other metallic products. These enticing foils instantly catch your attention and cannot be removed from the products’ surface like labels.

Hot stamping is a form of relief printing in which a metalized foil is transferred to a surface at a high temperature.

Some of the industries where hot stamping foils are majorly used include government, education, apparel, automotive, pharmaceuticals, etc.

Use of hot stamping foil

Hot stamping foil serves the purpose of branding and authentication at the same time. Of late, these foils are being rampantly used by manufacturers due to their durability and cost-effectiveness.

Hot stamping foil is an important element of a hot stamping process. These foils are made up of several layers. These layers include a polyester carrier, a release layer, lacquer, image, and metal layers and an outer adhesive sizing layer.

In the hot stamping process, a heated die forces the foil against the surface which is supported by a counter cylinder. A combination of pressure and heat melts the release layer and a thin layer of metallic pigments stamps-on the substrate.

Major benefits of hot stamping foils

Some of the main benefits of hot stamping foils are as follows.

  1. Hot stamping foil can withstand harsh conditions of nature.
  2. These foils can be applied to a wide variety of substrates.
  3. Cost-effective and environment-friendly in nature.
  4. One of the best ways to ensure brand identity and protection.

Hot stamping foils from Holostik

Holostik is an industry leader in providing optimum quality hot stamping foils to the market. Some of the variants of hot stamping foil offered by Holostik are unregistered or running pattern, registered pattern with scan marks, registered pattern with both side scan marks.

The holographic hot stamping foil can be customized as per the requirements of the customer. This allows the enormous potential of incorporating different security features in the foil.

If you require customized hot stamping foil for safeguarding your product against counterfeiting and also for enhancing your brand value, then call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com

Wad- an impeccable product against spillage and counterfeiting.

Wads are circular in shape and are made of paper and foil, these unique packaging products are used for covering the openings of bottles, cans, jars, etc. Wads are also known as induction liners or cap seals in the field of packaging. Holographic wads are induction sealing wads that prevent leakage, tampering, contamination and illegal dealing of different products – with the added feature of holography. Wads help in closing the mouth of products that keep it safe from spilling and tampering.

For making holographic induction sealing wads a holographic foil is laminated with aluminum foil which is further coated with a layer of wax and LDPE (low-density polyethylene) thus making it water-resistant. These sealing lids or wads offer extra security for bottle and container packing.

Holostik offers different kinds of wads with different features including digital authentication. There are many benefits of holographic wads that protect the product from pilferage and tampering and providing a unique identity to the product. Holographic security wads are used in different industries like pharmaceuticals, agriculture, food, beverages, cosmetics, paints, automobiles, stationary, etc.

Let’s discuss the usage of holographic security wads in some industries.

  • Medicines: Holographic wads are mostly used by medicine companies to seal bottles securely and hygienically by using sealing machines.
  • Automotive lubricants: Holographic wads prevent lubricants from spilling from the bottle. Moreover, they provide identification and security to lubricant manufacturing companies.
  • FMCG:  A lot of products like hair oils, eatables like sauces, ghee and other such products are secured with holographic wads.

In case you want customized wads for your products then you can call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com

The growing challenge of counterfeiting in the FMCG industry

Of late, the FMCG sector has been suffering from the problem of counterfeiting. As per a report by FICCI CASCADE around 35% of FMCG items are fake. The study also reveals that around 80% of consumers believe that they are buying genuine goods.

The growth of fake goods in the FMCG sector has had an impact on both consumers and producers. While the manufacturers suffer from a tarnished brand image and low sales the consumer is at the risk of losing money and a bad impact on his or her health. He also says that unscrupulous manufacturers are also detrimental to the national economy.

Counterfeiters also repackage fake goods to make them visually similar to the genuine ones. It has been seen that old plastic water bottles are being repackaged and sold in the market, the same is the case with many other goods. Such deceptive duplication leads to a loss of consumers and brand owners as well.

In India, a large number of the population settled in rural parts of the country suffer from rampant counterfeiting of FMCG goods. With a little check of authorities and poor regulation and manufacturing guidelines counterfeiting is easily slipping in the pockets of the common man.

Advancements in technology and easy procurement of the same have made it possible for counterfeiters to establish little backyard factories and hubs for the manufacturing of duplicate items. It has also been observed that counterfeiters are making fake labels and packaging to dupe consumers. In the year 2014-2015 sale of FMCG, tobacco and alcoholic beverages constituted 65 percent of the total sales.

Holistik provides customized anti-counterfeiting, packaging and labeling solutions to deal with the problem of counterfeiting in the FMCG sector. To know more about our unique anti-counterfeiting solutions call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

The rise of counterfeit consumer electronics industry in India

In India some of the most popular markets for counterfeit electronic products are Nehru Place and Ghaffar Market in New Delhi, Manish Market and Linking Road in Mumbai, Hong Kong Bazaar in Hyderabad and Kasimedu street in Chennai. In fact, tier 2 and tier 3 cities are flooded with fake and cheap grade electronic products in abundance.

According to reports, the counterfeit electronic products market is growing twice as fast as general goods. There are numerous news reports and studies which point towards the growing fake consumer electronics industry.

An article by Quartz cited a report according to which every one in three Indians has received a counterfeit on the e-commerce space. According to the report, the largest share is that of mobile and computers at 45% followed by TV and other electronic products.

There are two different types of counterfeit electronics products available in the Indian market. The first type includes a completely fake product (not manufactured by the original component manufacturer but has laser markings). The second type is known as a partial fake product (manufactured by the original component manufacturer but are remarked to show different functions). In this type, the counterfeiters use fake packaging instead of remarking the product.

To tackle the onslaught of counterfeit products in the electronic sector the Department of Electronics and Information Technology had notified ‘Electronic and IT Goods (Requirements for Compulsory Registration) order in the year 2012 under compulsory registration scheme of Bureau of Indian Standards.

The order maintains that no person shall manufacture or store for sale, import, sell or distribute goods which do not conform to the Indian Standard specified in the order. Although the order has proved to be a big milestone in curbing counterfeiting, still there are measures that need to be followed strictly to completely eradicate fake electronic products from the market.

For example, organizations must strictly use different anti-counterfeiting measures to prevent any possible form of counterfeiting or tampering. Integrated anti-counterfeiting solutions which include a security label or a hologram along with a QR code helps to track and trace the product in a supply chain. In addition, the integrated solution also helps in instant product authentication.

To know more about our anti-duplication solutions for consumer electronics call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

 

How QR codes can play an important role in preventing counterfeiting?

Nowadays, QR codes can be seen everywhere. You can find them on the packaging of food items, consumer electronics, business cards, presentations, websites, etc. People and organizations use them to store and disseminate different kinds of information, product authentication and implementing a gamut of supply chain management solutions.

Back in 1994, in Japan, Denso Wave a subsidiary of Toyota developed the first QR code in order to track the manufacturing process of its vehicles and parts. Since it was developed to allow for fast decoding speeds and thus got the name ‘Quick Response’ code. These codes are advanced versions of the previously popular barcodes. However, QR codes have the capability of storing a large amount of information and takes a comparatively smaller area for printing.

Just like a barcode a QR code stores information in a machine-readable optical label. The data contained by a QR code can include anything right from simple text, to e-mail addresses, to phone numbers and much more. The data stored in QR codes is in the form of black dots and white spaces which is arranged in a square grid. These patterns are scanned and translated in readable information for humans with the help of an imaging device like a camera or a scanner.

Today, organizations across the world use QR codes for not just storing information but also for product authentication and tracking. In times, when counterfeiting is on the rise and has become a multibillion-dollar business securing supply chain from the threat of counterfeiters is most important.

For this, a unique QR code is assigned for every individual product and also for the product pallet. While moving through the supply chain the product is scanned at different levels which not just authenticates the product but also updates the database of the system. Through this mechanism, a manufacturer can track the location of his or her product in the supply chain. Similarly, for the end consumer, a simple QR code scan determines the genuineness of the product instantly.

Holostik provides customized QR codes integrated with security labels and holograms. This provides double-edged security to the product against any possible form of counterfeiting. Our QR codes not just help in product authentication but also provide a gamut of supply chain management solutions.

To know more about our customized QR codes and the integrated solutions call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

How product packaging can be made impeccable in context of security

Product packaging is an important step in ensuring maximum safety of products from tampering, theft and other forms of counterfeit. A coordinated and secure packaging framework coupled with a reliable track-and-trace system is key in supply chain security.

In a world of digitalized logistics and e-commerce, the physical security of products is no longer a supplementary layer of protection but a necessity.

Counterfeiters today operate on a larger scale than ever before, with entire factories featuring advanced technology focused on creating perfect copies of products provided by well-known brands or manufacturers. Trusting the entire supply chain security to a supposedly strong legal framework and the precaution of consumers is simply not a good strategy.

A sound supply chain security strategy would involve a proactive approach in implementing technology that allows manufacturers to track their products throughout their distribution chains and a packaging system that makes it impossible for counterfeiters to tamper with the products or replace them with cheap knockoffs within the legitimate supply chain.

Authentication solutions

Authentication in packaging is usually achieved with sealing and holograms. Depending on the level of security required, sealing and holograms could have advanced security features such as pressure-sensitivity, customized tamper-evident fracture patterns, a blacklight verification system, and machine-readable entrenched code.

These are sometimes heat-sealable and may be applied directly to product containers using induction seal technology, making it tamper-proof. Multiple films may be applied to form a single holographic seal that provides a high level of defense to containers or bottles.

Nano-optical technology

The use of nanotechnology in product packaging highly elevates the unlikelihood of counterfeit interference and solves the many limitations associated with synthetic packaging techniques.

Managed microstructures and nanostructures on technologies such as holograms offer features such as water resistance, heat stability and tamper-indicative change of color that cannot be reversed.

Tamper-evident packaging systems

Tamper-evident packaging systems may include solutions like wide-web films, holographic shrink sleeves, and security pouches. The tamper evidence feature maintains product integrity by preventing repacking or reselling of the items.

Figure: Example of a shrink sleeve

Shrink sleeves are a leading packaging application in industries such as food and beverages, cosmetics and detergents. These are heat-sealable and conform to the shape of containers making it harder to tamper with. Tamper-evident shrink sleeves come with microstructure holographic authentication for advanced security.

Figure: Example of a wide web film

A wide web film is a holographic film with a characteristic design covered securely around a product or product container. To open the container and remove the product, the film must be cut or torn.

These holographic laminated films offer a completely non-invasive solution to prevent any sort of tampering and are used extensively for flexible packaging. These films vary in thickness and may come in PET (12 microns) or BOPP (20 microns).

Security pouches provide external tamper evidence and can be combined with the internal seals for double security. These usually involve rotogravure printing technology and the highest level of optical security features.

Tamper-evident packaging systems take the high-security value of nano-optical and holographic authentication solutions and combine it with high-quality printing and materials for a secure and appealing protection solution that increases product security and enhances the brand value.

For more on shrink sleeves, security pouches and wide web films, click here. To find the ideal product packaging solution for your business, click here.