Bottled products need shrink sleeve labels for branding and security. However, the biggest challenge is to look for a shrink sleeve manufacturer who fulfils your specific needs.

There are many aspects of which procurement managers are not aware while choosing a shrink sleeves. These aspects are trade secrets of the packaging industry and being aware of these can work in favour of your business.

To make things easy, we have compiled below the secrets for choosing the right shrink sleeves manufacturer.

1. Durability

There is a high possibility that shrink sleeve labels on bottled products can get damaged in the supply chain. Products usually go through a lot of wear and tear while being transported. Poor quality shrink sleeves can easily get torn and scratched. This leads to a loss of important information printed on the label and also tarnishes your brand’s image.

Your procurement team should choose a shrink sleeve manufacturer that doesn’t compromise on quality. The manufacturer should use high-quality raw materials and comply with global standards of manufacturing to deliver the end product.

2. Branding & aesthetics

Manufacturers of bottled products can miss the aspect of branding and aesthetics while choosing a shrink sleeve. Shrink sleeves with poor branding and visual appeal will definitely bring down the sales of products.

Companies manufacturing bottled products should choose a shrink sleeve manufacturer that complies with high standards of branding and aesthetics. Always choose a shrink sleeve label that can showcase branding and aesthetics from all angles. Branding and aesthetics in shrink sleeve encompass customized holography, designs, colour, printing and much more.

3. Perfect fit

Shrink sleeves that can’t fit perfectly to unique shapes of bottle are useless. Manufacturers often overlook the point of perfect fit in shrink sleeves. A shabby, perforated and loosely fit shrink sleeve can bring down the product appeal and brand image. Shrink sleeve that fail to fit perfectly according to the shape of bottle will also fail in delivering the product information and brand value.

Your procurement officer should make it a point to select shrink sleeves that perfectly fit with your bottled product. It is highly recommended to check different types of samples before making the final decision. The sleeve label should fit tightly around the bottle without leaving any gaps or air bubbles. If it is a cap or neck sleeve, then it should fit tightly around the cap or neck of the bottle without a flaw.

4. Tamper proof

Shrink sleeve labels of poor quality are highly prone to tampering. Such sleeve labels can become a big reason for product adulteration and duplication.

While searching for best shrink sleeve manufacturers that offer brand security, companies must highly consider cap or neck sleeve labels. Any wicked move to tamper with such labels will alert the supply chain stakeholders. Moreover, cap or neck sleeves offer holistic branding and aesthetics just like normal shrink sleeve labels.

5. Authentication & track and trace

Shrink sleeves without brand protection features can be easily copied. Procurement managers make a big mistake if they ignore product safety measures. Generic shrink sleeves can be easily replicated and used to befool the innocent consumers.

As a manufacturer, you should give brand protection high importance. Holography and digital authentication deter counterfeiters from copying your products and its packaging. Besides, track and trace empower you to monitor products throughout the supply chain.

Holostik is the highest quality manufacturer of shrink sleeves and caters to different industries. We offer customized shrink sleeves in different variants like body and neck sleeve with printing, body and neck sleeves with holography and body and neck sleeves with printing and holography.

To know more about our shrink sleeves, call us now on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

Wads are circular in shape and are made of paper and foil, these unique packaging products are used for covering the openings of bottles, cans, jars, etc. Wads are also known as induction liners or cap seals in the field of packaging. Holographic wads are induction sealing wads that prevent leakage, tampering, contamination and illegal dealing of different products – with the added feature of holography. Wads help in closing the mouth of products that keep it safe from spilling and tampering.

For making holographic induction sealing wads a holographic foil is laminated with aluminum foil which is further coated with a layer of wax and LDPE (low-density polyethylene) thus making it water-resistant. These sealing lids or wads offer extra security for bottle and container packing.

Holostik offers different kinds of wads with different features including digital authentication. There are many benefits of holographic wads that protect the product from pilferage and tampering and providing a unique identity to the product. Holographic security wads are used in different industries like pharmaceuticals, agriculture, food, beverages, cosmetics, paints, automobiles, stationary, etc.

Let’s discuss the usage of holographic security wads in some industries.

  • Medicines: Holographic wads are mostly used by medicine companies to seal bottles securely and hygienically by using sealing machines.
  • Automotive lubricants: Holographic wads prevent lubricants from spilling from the bottle. Moreover, they provide identification and security to lubricant manufacturing companies.
  • FMCG:  A lot of products like hair oils, eatables like sauces, ghee and other such products are secured with holographic wads.

In case you want customized wads for your products then you can call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com

Packaging plays an important role in protecting and branding the product. Industry experts consider packaging as the first communicator of the company. In the past few years, flexible packaging has gained high popularity due to durability ad ease of transportation. Among the many flexible packaging solutions, holographic wide web films hold an important place.

Wide web films incorporated with holography play an important role in offering protection of the product against counterfeiting and tampering. The wide web films are available in different sizes and can include different holographic features. Holostik is a leading name providing the finest wide web films to different industries.

Holographic wide web films are available in PET (polyethylene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). The films are known for their self-adhesiveness, clarity, quality, and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films are as follows:

  • Attractive looks with optimum clarity.
  • Shiny and glossy with high brightness & high gloss holographic effects.
  • Superior bonding strength heat resistant and waterproof.
  • Available in different colors and patterns, Plain, light beam and patterns. Many designs are available for selection and customer designs.

Wide web films are used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products, and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

 

From knock-off fashion accessories to fake mobile phones, automotive parts and pharmaceuticals, counterfeiters manufacture and sell inferior goods using another company’s trademark, brand name, logo or appearance. Benefiting from rapid developments in technology, these organizations use sophisticated means to duplicate items, making it quite difficult for customers to identify the true source of the products they purchase.

Counterfeiting is a serious crime punishable globally by fines that may run into millions of dollars and imprisonment of up to 20 years. Despite this, the counterfeit industry continues to cost the world economy hundreds of billions of dollars each year.

One of the biggest threats faced by companies is the problem of duplication. Counterfeiting or duplication can take place at any stage of the supply chain. Since the supply chain encompasses different stages, therefore, it is difficult to individually monitor each of them. Moreover, it is manually not feasible to examine loopholes or any errors in the supply chain.

Of late, different kinds of technologies are being used to secure and monitor supply chains. Particularly IT technology in amalgamation with holographic technology is being used by companies worldwide. A good example is the use of barcode or QR code which not just digitally authenticates the products but also links it with different IT-enabled technologies like track and trace, supply chain management, reward management, inventory management, marketing campaigns and other functionalities.

Digital authentication through a QR code and barcode take place on the individual product, pack, case and pallet level. Variable and unique QR codes are difficult to copy and provide security on each level of the supply chain. Holostik is a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing supply chains. Our security holograms enabled with digital authentication solutions helps in providing a multi-layered security approach to the product and the company’s supply chain.

In the past few decades, there has been an enormous growth in the field of innovation and technology in India. This is further supplemented by the rising impact of globalization and an increase in spending power of the average consumer. However, the scenario has brought along many problems.

Among the many problems, the menace of counterfeiting is growing on a humungous scale. The current value fake products in India has reached more than 1 lakh crore annually.

Counterfeiting also referred as piracy in common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Counterfeiting includes forgery of currency, documents, software, pharmaceuticals, jeans, watches, electronics and company logos and brands.

So, what are the reasons behind the growth of counterfeiting in India, let’s discuss:

  • Lack of knowledge about fake products: In India, one can find fake products anywhere. From street shops to malls, e-commerce to retail outlets, counterfeit products can be found anywhere. Consumers in India have little or no awareness related to product authentication, so they are duped with fake items umpteen times.
  • Lack of use of anti-counterfeiting solutions: Despite heavy losses many companies don’t take the problem of counterfeiting seriously and remain susceptible to the losses due to fake products. Anti-counterfeiting solutions like security holograms, security labels, holographic shrink sleeves, holographic strips can secure products from the problem of counterfeiting.
  • Poor intellectual property laws and regulations: India still suffers from weak laws related to counterfeiting. In absence of stringent laws, forgers find it easy to sell of their fake products in the market.

Established in the year 1991, Holostik India Ltd. is a leading manufacturer of customized anti-duplication solutions with the aim of securing products and industries. The company offers security holograms, security labels, revenue stamps, hot stamping foils, wads, shrink sleeves etc. along with digital product authentication, supply chain management, track & trace, reward management and much more. Holostik has 5 state-of-art manufacturing facilities with most advanced industry certifications. In 28 years of its legacy, Holostik has catered to 10,000+ clients from different industries and has worldwide outreach in 75+ countries.

 

 

 

Counterfeiting is a trillion-dollar illegal business having its presence in almost every part of the world. Today, counterfeiting is posing a threat to not just the consumers but also to the economic growth of the nations.

The menace of counterfeiting has reached a global value of trillions of dollars. Counterfeit products are not just posing a threat to the legitimate manufacturers but also to consumers. We often come across news reports from different parts of the world where consumers have been badly affected by fake products.

As per a joint report by OECD and EUIPO, “Global sales of fake and pirated goods have soared to 460 billion euros ($522 billion) a year, amounting to a whopping 3.3 percent of world trade.” The report also states the nations most affected by counterfeiting which includes the United States, Japan, South Korea, and the EU states. However, the effects of counterfeiting are not just visible in developed countries but are also hampering the growth of the developing world.

According to ASPA the value of counterfeiting in India has reached one lakh crore annually and is causing big trouble to the national economy.

Let’s discuss some of the negative impacts of counterfeiting on the economy of the country.

  • Evasion of taxes: The growing counterfeit products industry thrive in the market without paying taxes to the government. Unlike genuine manufacturers, they evade taxes that are necessary for the government exchequer. This prevents the government to sufficiently spend on welfare projects and schemes.
  • Rise in unemployment: Counterfeit products cause monetary losses to the manufacturers. Due to the slowdown, they are not able to recruit new employees. The financial instability of the industries creates massive unemployment which is linked indirectly to the problem of fake products.
  • Diminishes foreign investment: It has been generally seen that countries with weak IP laws and poor regulatory measures become the breeding ground for counterfeit activities. Such countries blur their chances of foreign investments. Counterfeiting diminishes the chances of foreign direct investments and thus block the economic growth of a country.
  • Promotes other black-market activities: Counterfeiting fuels other black-market activities and is a lucrative business for organized criminals. With the money acquired from the sale of counterfeits, they fund their vast network, which is involved in drug trafficking, human trafficking, illegal arms, prostitution, etc.

Finally, we can conclude that counterfeiting has multiple negative effects, which are very harmful to the economic growth of the country if not checked on time by authorities and the respective governments of their countries.

To get the best anti-duplication and products and solutions call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

The food and beverage industry is a humungous industry globally. Due to our fast-paced lifestyle and the need for processed and ready to cook food, the food and beverage industry has witnessed the massive growth in the past few years. According to the leading research agency IGD, “The value of world’s grocery market will reach a staggering $11.8 trillion by 2020”.

However, at the same time, the food industry has become the target of criminals who are selling cheap grade fake food and drinks. There have been numerous reports of seizures of fake food items and drinks from different parts of the world. One of the biggest reasons behind the rise of counterfeit food items is their massive demand. It has been observed that consumers who are not able to buy genuine food items due to their high costs tend to switch over to their copies.

Counterfeit food items are usually made of cheap grade raw materials and harmful chemicals. For making such food and beverages counterfeiters don’t follow any standards and neglect the hygiene. This makes such items harmful to the health of the consumers. There are many instances where the consumption of counterfeit food items and beverages lead to food poisoning and other ailments.

The sole purpose of counterfeiters is to make the food items look visually similar to the original product which they generally achieve by imitating the packaging and branding of original items.

Manufacturers also suffer from the impact of counterfeiting. They lose profits and consumer trust which generally takes years to build up. Moreover, manufacturers have to spend a considerable amount in fighting fakes which rarely helps. Counterfeiters operate from multiple locations and it becomes challenging for authorities to trace them in one go.

A robust and secure packaging can play an imperative role in securing the food and beverage industry from the onslaught of counterfeiting. Manufacturers are nowadays rampantly using product labels integrated with QR code and bar codes which help in instant product authentication and also track and trace the product throughout the supply chain.  Some other highly popular secure packaging solutions include tamper-proof labels, security holograms, holographic shrink sleeves, and flexible packaging films.

Holostik is one of the pioneers in providing customized anti-duplication packaging solutions to the food and beverage industry. We not just provide holographic packaging solutions but also provide unique integrated offerings of digital and holographic security which together act as a double-edged sword against duplication.

With our anti-duplication solutions, the food and beverage industry can stay safe from the ill effects of counterfeiting. With our advanced track and trace solutions, manufacturers can monitor and manage their products in the supply chain. This helps them in preventing duplication, tampering, and diversion of their products. On the other hand, our holographic and digital product authentication ensures the authenticity of the product for the consumers.

If you are from the food and beverage industry and are looking out for tailormade anti-duplication and packaging solutions then call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

Are you aware of the dangers of fake cigarettes and illicit alcohol? Well, you may be lured by their cheap prices, but they may lead to numerous medical complications and even death. Moreover, they also hamper government revenue and tarnish the image of the manufacturers.

Governments across the world use tax stamps as a physical indicator to determine if the tax has been paid on the product or not? A bottle of alcohol or a cigarette pack usually has tax stamps affixed to them. In addition, tax stamps also serve the purpose of authentication and determine if a product is genuine or fake. Tax stamps also leverage the aesthetic appeal of the product and make it highly saleable.

Market research suggests that tax stamps currently share a significant proportion in the security print market. Billions of tax stamps are printed annually for cigarettes and alcohol alone which makes them number one in terms of volume. In India, tax stamps are generally used in the tobacco and liquor industries where they are affixed on cigarette packs, cartons, and liquor bottles.

Tax stamps have been put to multiple uses – although unintentionally. Besides, being attached to the product for taxation, tax stamps are an evident proof that a product is authentic. It also serves the purpose of an anti-tampering seal, as it is placed over the opening of tobacco products or alcohol bottles. Moreover, tax stamps are printed with serialized code which is used for supply chain track and trace and production monitoring.

Since liquor and tobacco products are highly susceptible to counterfeiting, therefore, it is essential that tax stamps with high-security features should be used to avoid the sale of fake products and restrict any further losses.

Holostik offers tax stamps that incorporate different types of anti-counterfeiting technologies that encompass digital product authentication (QR codes & barcodes), holographic and non-holographic features. The company offers customized tax stamps as per the need of the consumer which helps in increasing tax revenues, curbing duplication, reducing the sale of hooch and deaths due to it and easy identification of genuine products. Some of the high-security features which Holostik offers in its tax stamps are as follows: human-readable variable data, machine-readable encrypted code, microprint, copy void feature, thermochromic inks, colour changing image, UV (ultra-violet) feature, user-defined screen, UV papers, security cuts, raster image, etc.

Used prominently on substrates like cardboard, paper, PVC, glass, plastic, and metal Holostik offers multiple variants of the tax stamps- as per client’s requirement. It includes holographic tax stamps, holographic tax stamps with taggant/talking pen, paper tax stamps and paper tax stamps with a holographic transfer.

To get the best and customised anti-duplication products and solutions call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

According to a report by OECD (Organisation for Economic Co-operation and Development) and EU’s (European Union’s) Intellectual Property Office states that the footwear industry is the most affected by the problem of counterfeiting. Some of the famous brands affected by counterfeiting or duplication are Nike. Adidas, Sketchers, Reebok, Asics, etc.

Fake footwear represented around 22% of the overall share of counterfeited and pirated goods seized in the year 2016.

Nowadays consumers have become highly brand conscious, but everyone cannot afford a costly branded product. In order to satiate their need for buying luxury goods at low prices, people have shifted their focus towards fake goods. Selling and buying of fake items are illegal as they violate the intellectual property rights of the brands.

With the growth of e-commerce, it has become quite challenging to stop the sale of counterfeits. This is because a consumer cannot differentiate between a genuine and an original product by just seeing an image online.

According to a report, the global footwear market was valued at approximately USD 246.07 billion in 2017 and is expected to generate revenue of around USD 320.44 billion by the end of 2023, growing at a CAGR of around 4.5% between 2017 and 2023.

Fake footwear may fulfil your urge for branded goods, but they easily wear out or may cause injury or accidents many times. Counterfeit footwear leads to loss of profits, drop down in the reputations of the brands and also leads to massive unemployment.

Duplicate footwear can be curbed with the help of effective regulatory measures, the use of anti-duplication technologies and most importantly by generating awareness among the consumers and retailers regarding the drawbacks of fake footwear items. Some of the anti-counterfeiting measures are holograms, security labels, QR codes, holographic films, and other flexible packaging products.

To get the best anti-duplication solution call us on +91-7857857000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

The packaging is important for multiple aspects of the product and the brand. It is not just solely responsible for protecting the product but in fact leverages the brand image many times. Market experts consider packaging as one of the important aspects of product and brand marketing.

Let’s discuss the significance of packaging through these points:

Product protection: One of the first aims of packaging is to secure the products against any kind of harm or breakdown through different phases of the supply chain. In order to safeguard the product, it is processed through different stages of packaging which are primary packaging, secondary packaging and tertiary packaging. The packaging of a product also depends on the type and nature of its content.

Marketing: An ideal packaging also helps in promoting the product and the brand. A good packaging intends to leverage the brand value. A beautifully packaged product instantly catches the attention of the consumers from the shelf. Moreover, a well-packaged product outshines other competing products.

Anti-duplication features: Counterfeiting is one of the biggest threats to products and brands. It not just leads to loss for companies but also wreaks havoc on the product and brand image of the companies. An ideal packaging must include anti-counterfeiting protection like holograms, security labels, QR codes, scratch codes among others.

Recyclable: Packaging leads to a large amount of waste generation. Plastic and plastic-based products are creating an ecological imbalance. This has led to the development of new packaging products which can be recycled after use. More and more companies are laying emphasis on using recyclable packaging solutions for their products.

No wonder, all the points discussed above are being implemented in the development of new packaging products. It is high time that organizations pay heed to multiple aspects of packaging in order to boost their product and brand in the market.