The power of combination of different anti-counterfeiting technologies

With the easy availability of advanced technology, it has become quite normal for counterfeiters to make copies of the even most sophisticated of products. Today, counterfeiters not just imitate the product but also copy the packaging and branding of the company. This makes it quite challenging for the retailer and consumers to differentiate between original and fake products.

Counterfeiting today is an organized business usually run by big criminal organizations which involve a huge amount of funding and vast networking. However, with the development of anti-counterfeiting technology, it has become challenging for counterfeiters to duplicate products. Anti-counterfeiting technologies are broadly classified as overt, covert, forensic and digital. The most prominent among these are holographic and digital technologies which are currently being used in different industries.

Holostik is a pioneer in providing the best anti-counterfeiting solutions. The company has achieved many milestones in the anti-counterfeiting business. Holostik has emerged as a world leader in providing the best security holograms, security labels, holographic wide web films and many other products. Besides these, the company also provided digital anti-counterfeiting technologies which not just secures the product but also safeguards the supply chains.

Holostik believes that in today’s word different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from the same Holostik provides advanced and customised digital security holograms. These holograms encompass different features of holography along with QR code.

The USP of these holograms is its two-layered security which makes it impossible to breach by a counterfeiter. For example, if a forger copies the QR code then he won’t be able to copy the hologram due to its physical security features. Holostik firmly believes that the future of anti-counterfeiting technology lies in the amalgamation of different technologies. Moreover, the implementation of digital technologies also helps in monitoring and effectively managing the supply chains.

The growth of anti-counterfeiting technology market

There has been a rapid growth of counterfeiting or duplication in different industries across the world. From medicines to food items, consumer electronics to apparels, footwear to FMCG products and much more has been encircled by the menace of counterfeiting.

As per the Global Brand Counterfeiting Report 2018, the amount of total counterfeiting globally has reached to 1.2 Trillion USD in 2017 and is bound to reach 1.82 Trillion USD by the year 2020 which includes counterfeiting of all equipment/products from defence equipment’s to counterfeiting of watches.”

According to the report, “Losses incurred by Luxury Brands because of sale of counterfeiting through internet accounted for 30.3 Billion USD.” The above-stated figures present a grim picture of global business which is suffering from the pandemic called counterfeiting.

However, at the same time in order to protect their products and supply chains from counterfeiting, industries are using different kinds of anti-counterfeiting technologies. As per ISO 12931, all the anti-counterfeiting technologies can be categorized into overt, covert, forensic and digital.

Different types of anti-counterfeiting technologies are being used as per their requirements in different industries. The implementation of these technologies have reaped many benefits which in turn, popularized their application. According to a report by Markets and Markets, the Anti-Counterfeiting Packaging Market will reach a staggering $128.6 billion by 2019.

Here are the four important reasons which are responsible for the growth of anti-counterfeiting technologies.

  1. These technologies significantly reduce the incidents related to counterfeiting, adulteration and tampering and thus help in saving company profits.
  2. With the implementation of anti-counterfeiting technologies, brands can strengthen their image among consumers.
  3. Anti-counterfeiting technologies not just helps in securing the products but, also helps in safeguarding and monitoring of the supply chains.
  4. Anti-counterfeiting technologies also prevent IP infringement or violations.

The decisive role of anti-counterfeiting technologies in fighting fakes

Trade in counterfeit and pirated goods has risen steadily in the last few years – even as overall trade volumes stagnated – and now stands at 3.3% of global trade, according to a new report by the OECD and the EU’s Intellectual Property Office. Counterfeit goods have spread across multiple industries including apparel, accessories, automobile, education, government, banks, music, software, medications, liquor, cigarettes, consumer goods, toys, electronics and much more.

Counterfeiters take away the hard-earned money and reputation of legitimate companies by selling the fake and cheap replicas of their original products. With counterfeiting making its footprints deeper and marking its presence everywhere, the solutions to combat it have not only become necessary but mandatory. This is where the role of authentication technologies comes in.

Product authentication’s role is to ensure that a given product is genuine or counterfeit. It can take place at a single piece or at pallet formation or at higher aggregated levels also. As every product has different security requirements, therefore different solutions are needed to secure different products. Holostik is the ultimate leader in providing anti-counterfeiting products and solutions.

Holostik’s authentication technologies are applied in the three main areas of Anti-tampering, Anti-counterfeiting and Track and Trace technologies. These technologies can be categorized into Overt, Covert, Forensic or Digital.

  1. Overt Technologies – These can be viewed through naked eyes and are meant for fast, easy and on the spot visual authentication. These have features built into labels, documents, packaging along with dynamic visual effects.
  2. Covert Technologies – To verify their presence and validity, a special reader or a detector is required. These include ultraviolet and infrared inks, micro text unique synthetic tagging etc.
  3. Forensic Technologies – They are not readily recognizable and require special tools for detection and validation. These are taken to a laboratory with specialized equipment for validation.
  4. Digital Technologies – These require an electronic means for detection and validation. These are mostly associated with RFID tags or with serialized numbers that can be compared to a remote database.

The company uses special features and techniques like security inks, serial numbers, raster films, covert laser readable features, taggants, talking pen, scratches, E-beam and dot matrix origination and dot matrix technology.

These technologies are extremely difficult to copy or imitate and are prepared using expensive and updated machines and soft wares and are operated by experts of this domain. Holostik provides inimitable security solutions and aims to integrate innovation and technology to protect the value of their partners’ brands and in the process, create a more secure world.