How effective are smart holographic labels in packaging?

Packaging is very important for the identification, promotion and safety of the product. Amongst the many packaging solutions, labels hold an important place. An effective label not just highlights the product’s information it also ensures the safety of the product against adulteration, tampering etc.

Over the years there have been many innovations in labelling in the packaging industry. A wide variety of labels have been developed according to different product and industry requirements. From Tyvek labels to anti-tamper labels, scratch labels to paper labels, fibre paper labels to in-mould labels and many more- a wide variety of labels are available in the market.

One of the most important aspects which innovators have tried to implement in the labels is that of security. Today, industries are using labels for not just showcasing product or brand information, but also for securing the product.

Holostik is a renowned name in the development and production of smart holographic security labels and has been serving a wide variety of industries across the world. These bespoke smart holographic security labels have digital features and holographic properties along with other printing security features which add multiple layers of security.

The digital features incorporated in these security labels include bar codes and QR codes for instant authentication. This helps the consumer or any other stakeholder of the supply chain for checking the genuineness of the product. No wonder these labels can include a large amount of information and thus save enormous printing costs. The bar codes and QR codes are also used to implement other functionalities of the supply chain like inventory management, loyalty management, track and trace among others.

Smart holographic security labels are an amalgamation of digital and physical technologies which together protect your product against possible counterfeiting, adulteration etc. A few decades back labels were just a marketing product to display product and brand information but now they have evolved drastically.

How anti-tampering labels help in securing the product?

Whether it’s a medicine, food item or a makeup kit, consumers always want to be sure about the genuineness of the product. Any kind of adulteration and tampering not just dupes the consumer but also raises a question on the credibility of the brand and its products.

Just imagine a scenario where you find that your anti-cough syrup bottle has a tampered or a broken seal, but the contents seem intact. Will you take the risk of consuming the syrup? We bet you won’t give it a second thought and you might throw it in the trash or return it to the store.

In order to avoid such kind of situations which jeopardizes the health of the consumers and rips apart the image of the brand, many pharmaceutical companies are using different kinds of anti-tampering solutions for securing their products.

Of late, there has been widespread use of anti-tampering labels in different industries which provide robust security to the products. As their name suggests these security labels display any kind of tampering attempt made with the product. There are different kinds of anti-tampering labels with different functionalities which are as follows:

  • Paper labels: These labels indicate tampering by tearing or delaminating.
  • Void labels: When an attempt is made to remove these labels, the adhesive layer is destroyed, and a warning message appears on the substrate.
  • Self-destructive labels: When these labels are removed, they leave behind visible fragments which are very difficult to remove from the packaging.
  • Perforated labels: When the package is opened the label is destroyed at the perforation line.

Holostik is one of the leaders in manufacturing wide variety of anti-tampering labels. These labels can also encompass security printing and cutting-edge holographic features which enhances its security manifolds. Holostik has a legacy of securing different types of products and brands with the help of anti-tampering labels.

The ever-growing problem of food adulteration & counterfeiting

Food adulteration and tampering is a big challenge for both manufacturers and consumers. Food adulteration leads to a poor brand image of the manufacturers, decrease their profits and jeopardizes the health and life of the consumers. A few months ago, there was a massive outcry among the consumers and especially on media when video footage showed a Zomato delivery boy eating from a food delivery packaging.

Zomato which is a popular online Indian restaurant search and discovery service had to suffer from a tarnished brand image and incorporated anti-tampering seal in its delivery boxes. But, why it took so much time for a leading food delivery platform to adopt an anti-tampering solution for its products? However, Zomato is not the only name but many prominent brands have done very little to combat the problem of adulteration and duplication. On the contrary, there has been a massive increase in the menace of food adulteration and counterfeiting.

Take for example milk and milk products which are bearing the brunt of adulteration for the last many years. As per an FSSAI official, “The state of adulteration in milk and milk products in the country is such that 68.7 per cent of milk and milk products sold is not as per the standards laid down by the FSSAI.”

Amidst this grim scenario, food adulteration and counterfeiting need to be checked on different fronts which are as follows:

Stringent regulatory measures: Food authorities must ensure strict monitoring of warehouses, production facilities and supply chains to find and plug any loopholes that may lead to adulteration.

Creating consumer awareness: Consumers must be regularly alerted and made aware of food adulteration practices and ways to identify adulterated food products through different campaigns.

Use of anti-tampering and anti-counterfeiting technologies: Last, but not least use of different anti-tampering technologies can effectively secure food products from adulteration.

Holostik is a pioneer in anti-counterfeiting solutions has been providing different kinds of products to the food manufacturing and processing industry. The company provides anti-tampering security labels, holograms, security pouches, shrink sleeves, wide web films along with other digital authentication solutions to secure the products and the supply chain.