The rising problem of knowingly buying fakes

The world is flooded with counterfeit products of all kinds, from fake Louis Vuitton bag to phoney Tissot watches, counterfeit Cartier pens to duplicate Adidas sneakers, fake Apple devices to fake MAC makeup kit- the list seems endless.

However, counterfeiting not just impacts luxurious brands but also affects those products which are affordable for the common man. With the growth of online trade, a large number of fake products and accessories are being sold online. Of late, global e-commerce giants like Amazon and Alibaba are suffering from the menace of counterfeit goods.

According to a report by Research and Markets, the global value of counterfeiting has reached a monstrous value of more than $1 trillion.

Impact of buying decisions on counterfeiting

Consumers play a major role in the impact of counterfeiting. While numerous buyers are being duped with fake products, there are many who knowingly buy fakes.

A recent report by OECD states that a large number of buyers in the UK were knowingly buying fakes. The report states, “Bulk of purchases of fashion and luxury-specific fakes did not occur by chance. Instead, nearly 60% of purchases of counterfeit fashion items in the UK were done intentionally by consumers who knew that they were buying fakes.”

According to a survey conducted by Civic Science in the US, “Around 10% of respondents had purchased a counterfeit knowingly.”

Over the years, there are many factors that have contributed to the rising consumer trend of knowingly buying fakes. Some of them are a rise of social media influencers, pop culture and a personal likeness for brands and luxurious goods. In a scenario when the common man is not able to purchase original costly items, he or she resorts to buying fake items- for fulfilling the desire.

The problem due to knowingly buying counterfeits

No wonder, there are numerous problems caused due to fake goods, however, in most cases, a consumer is not aware if he or she is buying a counterfeit or not.

The problem of knowingly buying fakes is a grave concern because in this scenario the consumer is promoting the sale of counterfeits. In such a case, awareness regarding fake brands turns futile and manufacturers are not able to take concrete action.

To deal with the same, strict regulatory measures should be implemented which prevent the sale of counterfeits on all the platforms. Moreover, manufacturers should resort to secure packaging solutions for enhanced supply chain security and inventory visibility.

Holostik’s anti-counterfeiting solutions

Holostik is a leading player in catering wide variety of anti-counterfeiting and IT-enabled supply chain solutions. Our products like security holograms, security labels, wads, shrink sleeves combined with digital authentication help in preventing counterfeits and the safety of the supply chain.

To know more about solutions, you can call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com

The use of QR-codes in securing products & supply chains

With the rise of counterfeiting across the world, there have been new innovations in the field of anti-counterfeiting technologies. Among the many, the use of digital technology has come at the forefront with the application of bar codes and QR codes. These digital codes not only help in product authentication but also in implementing a gamut of supply chain management solutions.

A large number of companies mainly from the FMCG, Pharma and Automobile sector are using QR codes and bar codes on their product packaging. These codes help in product authentication, tracking, and tracing, inventory management, loyalty management, etc.

The QR code is a two-dimensional version of the bar code often found on product packaging. These codes are square in shape and have black chequered dots on them.  QR codes were actually developed for the purpose of process optimization of logistics in the automobile industry. Lately, QR codes are being used for mobile marketing and digital authentication with the rising use of smartphones.

QR stands for ‘Quick Response’ which refers to the instant access to the data hidden in the code. Since it’s open-source technology QR codes have gained immense popularity.

QR codes can accommodate a large amount of data & have high fault tolerance compared to normal bar codes. Another most important advantage of the QR code is that you first need to have a scanning application on your mobile phone. Then you just need to start the application and scan over the QR code to scan it.

Holostik provides customized QR codes as per the requirements of the consumer. Our codes help in product authentication and supply chain solutions. Some of our innovations include smart hologram/label which has an integrated QR code, proprietary QR code, etc.

To know more about our QR code-based solutions call us on +91–785-785-7000 or mail us at marcom@ec2-54-210-245-44.compute-1.amazonaws.com

How supply-chains can be secured against counterfeiting

From knock-off fashion accessories to fake mobile phones, automotive parts and pharmaceuticals, counterfeiters manufacture and sell inferior goods using another company’s trademark, brand name, logo or appearance. Benefiting from rapid developments in technology, these organizations use sophisticated means to duplicate items, making it quite difficult for customers to identify the true source of the products they purchase.

Counterfeiting is a serious crime punishable globally by fines that may run into millions of dollars and imprisonment of up to 20 years. Despite this, the counterfeit industry continues to cost the world economy hundreds of billions of dollars each year.

One of the biggest threats faced by companies is the problem of duplication. Counterfeiting or duplication can take place at any stage of the supply chain. Since the supply chain encompasses different stages, therefore, it is difficult to individually monitor each of them. Moreover, it is manually not feasible to examine loopholes or any errors in the supply chain.

Of late, different kinds of technologies are being used to secure and monitor supply chains. Particularly IT technology in amalgamation with holographic technology is being used by companies worldwide. A good example is the use of barcode or QR code which not just digitally authenticates the products but also links it with different IT-enabled technologies like track and trace, supply chain management, reward management, inventory management, marketing campaigns and other functionalities.

Digital authentication through a QR code and barcode take place on the individual product, pack, case and pallet level. Variable and unique QR codes are difficult to copy and provide security on each level of the supply chain. Holostik is a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing supply chains. Our security holograms enabled with digital authentication solutions helps in providing a multi-layered security approach to the product and the company’s supply chain.

The unique combination of anti-counterfeiting technologies against fake products

The value of counterfeiting has reached to a monstrous figure of around $1.3 trillion. This is because of the easy availability of manufacturing technologies which has made it possible for counterfeiters to copy the products. Fake products have become visually similar to the products and many times one may find it hard to distinguish between the two.

In order to tackle the menace of the growing menace of counterfeiting, technology experts have devised new ways to counter it. Different kinds of anti-counterfeiting technologies (overt, covert, forensic and digital) are being used nowadays to counter duplication. But, the most prominent ones are holographic and digital technologies that are used across different industries.

Holostik is one of the pioneers in amalgamating the power of holographic security along with digital security. The company is offering unique smart holograms which feature a combination of holographic properties and digital security.

Moving a step ahead in product authentication, Holostik has amalgamated the power of security holograms and QR code in a single security instrument. While security holograms are meant for physical authentication, the QR code is used for digital authentication along with a host of other IT solutions which include track& trace, inventory management, reward management, etc.

The biggest advantage of this impeccable combination is that even if a counterfeiter is able to copy one technology then he will not be able to copy the other. It’s just like providing multiple layers of security to the product and thus reducing the chances of possible duplication

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of physical or holographic security and digital security which serves as the best anti-counterfeiting solution against the menace of duplication.

If you want to know more about our anti-counterfeiting solutions then you may call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

How organisations can benefit from track and trace technology?

There are numerous instances when organizations can do nothing about situations like theft, robbery, fire, etc. All they suffer is the irreversible damage caused to them. It takes years and sometimes decades to recover from that loss.

However, companies can take different measures for security and safety. Besides they can also secure their supply chains. With the mammoth development in technology new cutting-edge measure is being adopted by the company across the world. Nowadays companies can effectively monitor and manage their supply chains and can look out for any loopholes with exact accuracy.

One of the major threats faced by organizations across the world is that of counterfeiting. Duplication or counterfeiting can take place at any stage of the supply chain. The supply chain of a company encompasses different stages; therefore, it is challenging to monitor each of them. In addition, it is not possible to check individual errors or problems in the supply chain.

Lately, different kinds of technologies are being used to fight the menace of counterfeiting or duplication along with the management of supply chains. The combination of IT technology and holographic technology is being used by organizations across the world. A recent example is the bar codes and QR codes along with holograms which helps to perform multiple functions including track and trace, supply chain management, reward management, inventory management, marketing management among others.

Digital authentication with a QR code or barcode takes place on the single product, pack, case and pallet level. Different and unique QR codes are difficult to copy and provide impeccable security on each level of the supply chain. Holostik is a frontrunner of anti-counterfeiting solutions and caters a plethora of holographic and digital authentication solutions for safeguarding the supply chains. The security holograms along with digital authentication solutions help in providing a multi-layered security approach  to the product and the organization.

To get the best track and trace solutions call us on +91-7857857000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

What are the advantages of digital authentication?

Authentication technologies play a pivotal role in protecting brand reputation, value, market share and above all trust of customers. As counterfeiters use new methods and technologies for duplication it has become highly critical for legitimate manufacturers to utilize the power of digital authentication.

Digital authentication technologies are being widely used by companies across the globe to tackle the problem of counterfeiting. Some of the widely used digital authentication technologies comprises of bar codes, QR (Quick Response) codes, RFIDs, taggants etc.

Among these authentication technologies bar codes and QR codes are being massively used by organizations to secure their products and safeguard and manage their supply chains.

As per a trade report, “The barcode sector of the technology segment constituted the highest share in the anti-counterfeit packaging market; and is projected to grow at a second-highest rate during the forecast period as it is highly preferred for brand protection in almost all industries but especially in personal care & cosmetics products. This is due to the information and code embossed over the barcode and does not allow the covert data to be displayed on the label, making it difficult for counterfeiters to copy. A barcode helps companies to integrate product lines and reduce the total cost of ownership.”

QR codes or 2D bar codes are not much different from bar codes except that they can store much more information compared to a normal barcode. Both these machine-readable codes can be scanned with handheld devices and mobile phones. Perhaps, one of the biggest advantages of these digital authentication technologies is that they provide quick and convenient authentication in real time.

Here are some benefits of digital authentication technologies:

1.Real-time authentication: Digital technologies like bar-codes and QR codes offer instant authentication of the product in real time. This means that you don’t have to wait much in order to check the genuineness of the product.

2.Stores large amount of information: From the name of the product to manufacturing and expiry date, nutritional value and much more, bar codes and QR codes can store a large amount of information which reflects on the screen once scanned. It helps the consumer and other stakeholders in the supply chain to know about the necessary information related to the product.

3.Unique for every single product: Bar codes and QR codes are unique for every single or individual product manufactured by the company. Thus, these solutions give a unique identity to each product in the supply chain and ensure their comprehensive and detailed monitoring.

4.Can be amalgamated with physical authentication technologies: Holostik which is a pioneer in anti-counterfeiting technologies in India offers a unique smart security hologram which includes a QR code and a hologram for two-phased authentication of the product. Quite evidently, one can’t deny the great quality of digital technologies to easily amalgamate with physical technologies.

Highly efficient digital authentication solutions from Holostik

Product authentication is important to determine the genuineness of a product. Authentication is a process through which a human or system verifies the originality or duplicity of any product. Authentication is essential to effective security as it equips the user to check the originality of the product. Holostik has been a pioneer in providing its clients unique and secure holograms which are impossible to copy or duplicate.

The holograms work as a unique identity of genuineness. The scanning of the hologram will immediately tell the customer if the product purchased by them is genuine or fake. The holograms reflect a unique identity of genuineness. A hologram can incorporate overt, covert, forensic or digital features for authentication.

However, among the many authentication features the most used authentication feature is digital which includes barcodes, QR codes, RFIDs etc. According to a trade report, “The barcode sector of the technology segment constituted the highest share in the anti-counterfeit packaging market; and is projected to grow at a second-highest rate during the forecast period as it is highly preferred for brand protection in almost all industries but especially in personal care & cosmetics products. This is due to the information and code embossed over the barcode does not allow the covert data to be displayed on the label, making it difficult for counterfeiters to copy. A barcode helps companies to integrate product lines and reduce the total cost of ownership.”

The customer can also ensure the security and validate originality by scanning the QR code using a scanner, sending the display number via SMS, or through the website. The customer can ensure security and authenticate the product by scanning the QR code using a scanner, sending the display number via SMS, or through the website.

In order to understand the overall process of product authentication let’s understand the complete process in detail:

  1. First, the customer purchases the product enabled with the smart hologram or smart label that has a QR code or barcode.
  2. At the time of purchase, the barcode or QR code is scanned to check the authenticity of the product.
  3. Post-scanning, the customer receives the message about the genuineness of the product.
  4. Simultaneously, the manufacturer also receives the message about the scanning of their product.

Holostik not just provides real-time authentication but also moves a step ahead by equipping manufacturers with the track and trace technology through which one can keep a tab of his or her products in the supply chain. The technique provides a unique identifying QR code or barcode onto each product after it has been packaged. This enables individual products to be tracked from production to the end consumer and helps manufacturers significantly reduce counterfeiting by ensuring products can be easily identified. Holostik’s track and trace systems have been designed to ensure the best print quality and the highest level of efficiency.