The unique combination of anti-counterfeiting technologies against fake products

The value of counterfeiting has reached to a monstrous figure of around $1.3 trillion. This is because of the easy availability of manufacturing technologies which has made it possible for counterfeiters to copy the products. Fake products have become visually similar to the products and many times one may find it hard to distinguish between the two.

In order to tackle the menace of the growing menace of counterfeiting, technology experts have devised new ways to counter it. Different kinds of anti-counterfeiting technologies (overt, covert, forensic and digital) are being used nowadays to counter duplication. But, the most prominent ones are holographic and digital technologies that are used across different industries.

Holostik is one of the pioneers in amalgamating the power of holographic security along with digital security. The company is offering unique smart holograms which feature a combination of holographic properties and digital security.

Moving a step ahead in product authentication, Holostik has amalgamated the power of security holograms and QR code in a single security instrument. While security holograms are meant for physical authentication, the QR code is used for digital authentication along with a host of other IT solutions which include track& trace, inventory management, reward management, etc.

The biggest advantage of this impeccable combination is that even if a counterfeiter is able to copy one technology then he will not be able to copy the other. It’s just like providing multiple layers of security to the product and thus reducing the chances of possible duplication

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of physical or holographic security and digital security which serves as the best anti-counterfeiting solution against the menace of duplication.

If you want to know more about our anti-counterfeiting solutions then you may call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

The amalgamation of digital and physical securities to prevent counterfeiting

Counterfeiters have found new ways to make duplicate products. The easy availability of advanced manufacturing technologies has made it possible for forgers to create visually identical copies of different products. Many times, these copies are so exact that it becomes difficult to differentiate them from original products.

The widespread sale of fake goods across the world is not just due to the easy availability of manufacturing technologies but also due to weak regulations and the involvement of organized crime networks which further push the counterfeiting business manifolds.

However, it’s not just the counterfeiters who are at an advantage due to new technologies, but anti-counterfeiting experts have also made new innovations to counter the threat of duplicate products. Among the many anti-counterfeiting companies Holostik is one of the pioneers in the field of anti-duplication technologies in India. Since 1991, the company has been providing a range of anti-duplication and packaging solutions. It also provides a range of IT-enabled solutions which not just secure your product but also manage the entire supply chain.

Holostik is also one of the largest manufacturers of security holograms in the world. Its 3D security holograms provide an easy and affordable solution for product authentication. The light diffraction property of the holograms and the potential to incorporate different overt, covert and forensic features makes security holograms one of the most popular choices of companies to secure their products and brands.

Riding high on the wave of a digital revolution, Holostik has combined the power of security holograms and QR code in a single security instrument. In this anti-counterfeiting solution, the hologram serves the purpose of physical authentication and a QR code is meant for digital authentication along with a host of other IT-enabled supply chain management services. The combination provides double layered protection against any kind of possible counterfeiting, tampering and adulteration.

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of holographic security and digital security which together serves as the best anti-counterfeiting solution against the menace of duplication.