Security holograms are an important part of product packaging and are used in many industries. They offer brand protection and boost aesthetics of your products. However, you may be making some mistakes while choosing a hologram supplier, which could lead to big financial losses for you in the future.
To make things easier for you, we have explained below the 4 big mistakes which you should completely avoid.
1. Not checking the supplier’s production quality
There are times when your procurement manager may skip to check the production quality of the hologram supplier. One of the main reasons behind is to compromise on quality for low costs. While holograms with very high costs are a financial burden, but quality holograms at affordable prices is a worthy deal. Moreover, choosing low quality holograms will not prevent duplication and may bring down your business manifolds.
Before choosing a hologram supplier for your business you should ask your procurement manager to analyse the production quality of the hologram supplier. Some important points which you should consider while making the check are quality of imaging, raw materials, adhesives, foils, slitting etc. This can help you to take the right decision while choosing a hologram supplier.
2. Skipping the sampling process
One big blunder your procurement manager can make is to skip the sampling process before choosing the hologram supplier. This can be harmful for your business and brand image. It may lead to a mismatch with your specific requirements and a complete waste of money. A thorough sampling process ensures that you get only the best product for your business.
You should ensure that your procurement team gets the samples of holograms from the supplier. Thereafter, your quality testing team should get into action for making an assessment and present a report on the same. The sampling report will make you confident enough to take the right decision for your business.
3. Not visiting the supplier’s manufacturing facility
It is highly recommended for your procurement team to visit the manufacturing facility of the supplier. Well, distance and time could be one of the reasons for avoiding the visit. However, considering the stakes involved, it should not be avoided at all.
Your procurement team should personally visit the manufacturing facility to have a look and feel of the ground situation. Many times, suppliers will try to fool you by showcasing their technical capabilities- blown out of proportions. You must stay alert against such deceptions and should personally analyse the equipment, raw materials and manufacturing process before taking the final call.
4. Overlooking the factor of customisation in holograms
Is your procurement manager considering the factor of customization in holograms? If he’s not, then he is making a grave mistake. There are high chances, that generic non-customised holograms cannot be applied on your products. Such holograms cannot be customised as per the shape of your products, the applicator and lack security features according to your specific requirements.
You should avoid such mistake and must ensure that your hologram supplier has the capability to offer customised holograms.
Holostik is one of the leading hologram suppliers in the world. We offer high quality customised holograms that don’t just safeguard your products but also enhance the visual appeal of your brand. We offer security holograms with overt, covert, track and trace, tamper evidence, nano optical images and many other security features. Our wide range of holograms are also available in different colours to match your brand aesthetics.