Why packaging is more than just grabbing eyeballs?

Packaging plays an important role in the product and the company. Some of the best products in the world have the most remarkable packaging. From holographic corrugated boxes to glittering pouches, beautiful wrappers to eye-catching shrink sleeves the list seems endless.

Market experts consider packaging as the first communicator of the company. Branding gurus have always laid emphasis on making the product packaging alluring. The idea behind it is to increase the product’s visibility on the market shelves.

Creative taglines, the attractive pallet of colors, shape, size, and convenience of packaging are some of the most important points before creating a packaging solution. However, this is just a small part of the overall picture and packaging has many other important roles in product supply, sales and company growth.

Besides branding and marketing the product, an ideal packaging must also secure it from counterfeiting, tampering or diversion in the supply chain. No wonder, the element of security is vital for making the packaging effective.

Here are 4 points which define the ‘element of security’ in product packaging.

  1. Even if a product is sturdy, it doesn’t mean that it cannot suffer damage in the supply chain. All kinds of products require safe and secure packaging for protecting them against any kind of harm.
  2. Secure packaging is also important for keeping the product temperature proof especially if it is a consumable good. Products are transported through long distances which takes days, in such scenario a durable and temperature proof packaging is of utmost importance.
  3. Holographic packaging like security labels, anti-tampering labels, security holograms plays an important role in protecting the product from counterfeiting and tampering.
  4. Nowadays barcodes and QR codes are printed on the packaging of the products. These digital codes, not just hep in authenticating the product but also help in tracking and tracing the product in the supply chain.

If you want customizable and effective secure packaging solutions for your products, then call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

Why holography plays an important role in secure product packaging?

Whenever you purchase a luxury product you are left gobsmacked by the enticing and intriguing packaging. As you unwrap each layer of the packaging your excitement spikes up. Packaging plays an important role in the brand image of your product. Consider some of the biggest brands on the planet like Google, Amazon, Unilever, Prada, etc. they all have one thing in common and that is an exceptional packaging.

With a steady increase in e-commerce, social media and the ‘internet of things’ packaging has come to the forefront when it comes to showcasing your product and your company that’s why packaging is often considered as the first communicator of the company. Brands are using different kinds of packaging formats in order to make their products more saleable and attractive.

Perhaps, the biggest innovation in the field of packaging is the use of holography.  The technology of holography which uses the interference of light beams to create three-dimensional images became highly popular in the 1980s. Over the years, there has been a growth in the use of holography in packaging. According to a trade report, “The global holographic film market is expected to be valued more than US$ 11,000 million by the end of 2024.

Holostik is one of the leading manufacturers of holographic security and packaging products like security hologramswide web filmssecurity pouchesshrink sleeveshot stamping foil, and security labels.

What makes Holostik’s holographic packaging stand out in the market? Here are three main benefits it provides for your product:

  • Secures your product against counterfeiting and tampering: Holographic products like security holograms, holographic labels, and wide web films protect your brand against duplication. Holostik’s holographic products can include different types of overt, covert and forensic features which add multiple layers of security to the packaging of the product.
  • Enhances point of sale visibility: Besides providing anti-duplication qualities holographic packaging makes the product look unique and makes it stand out on the shelf. The light-reflecting properties catch the eye of a consumer in instants, compared to normal packaging.
  • Offers flexibility in packaging: Holographic packaging can be used for a wide variety of products and can also encompass digital security features like QR codes and barcodes.

Holostik offers a wide range of holographic anti-counterfeiting and packaging solutions to different industries. To know more about our products call us on +91–785-785-7000 or drop us an e-mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com

Holographic shrink sleeves: The 360 degree packaging solution

Without packaging, the product and the brand cannot sustain in the market. A robust packaging not only protects the product from any kind of physical damage but also add a visual appeal which makes it saleable.

Today, almost all the products in the market come in packaged form, leaving aside the ones which are usually sold loose. Different kinds of packaging solutions are required for different kinds of products. Among the many packaging products and solutions shrink sleeves have become an ideal choice for packaging products in industries like beverages, food, dairy, paint, cosmetics, detergents etc. Holostik is a pioneer in providing state-of-the-art customised holographic shrink sleeves to different industries.

As their name suggests, shrink sleeve shrink down or conform tightly according to the shape of the container or the bottle thus serving the purpose of a sleeve label and packaging product. Holographic shrink sleeves have holographic properties which make them highly secure against any kind of counterfeiting, adulteration and tampering.

One of the biggest advantages of shrink sleeves is that they offer 360-degree branding and offer comprehensive visibility to the product. This kind of exposure is not possible in other forms of packaging products like labels. The most difficult tasks for product packagers is to apply labelling on bottles with odd shapes. This is where shrink sleeves conform tightly to the shape of the container and adhere according to any kind of shapes. If the design is planned well, the shrink sleeves can add life to the product making it stand out from the rest.

Why holography plays a dominant role in product packaging?

Holography not just helps in securing the product against duplication but also helps in making the product highly attractive for the end-consumer. In a highly competitive market product manufacturers leave no stone unturned to attract potential consumers and retain loyal ones. Holograms and other holographic packaging products are an effective way to catch the attention of consumers. There is also a wide scope of innovation in security holograms.

Some examples include new printing techniques, innovative embossing processes along with a plethora of 3D visual effects and features which can be incorporated in the holograms.

Security holograms can also encompass other anti-tampering, covert, overt, forensic and digital features which substantially increases its effectiveness in packaging.

Another widely used packaging product is the holographic wide web film which is used for a wide variety of flexible applications. Holographic wide web films are used for printing, making gift wraps, lamination, product packaging and enticing marketing stickers. This holographic product helps in reinforcing brand identities, capturing customer attention and bringing new life to mature or ageing pack design.

Of late, there is a high demand for many other holographic security and packaging products. Some of them include holographic security pouches, holographic wads/liners, holographic shrink sleeves, holographic tax stamps, holographic stamping foil and holographic security labels.

Holostik is one of the global leaders in the anti-counterfeiting and packaging industry and provides different holographic products in a customized format as per the need of the consumers. Each of these holographic products is used by different industries and has different applications. However holographic products can also serve multiple purposes of providing security and aesthetic appeal to the product.

Holostik has also made a revolutionary change in product packaging with the incorporation of bar codes/QR codes on most of the holographic products with exceptions like hot stamping foil. Holostik strongly believes that physical and digital technologies are complementary to each other and are not competing.