Security Pouches: Effective packaging products

The packaging industry has different kinds of products which are meant for a wide variety of items. The packaging of a product varies according to the contents, company and brand image.  Among the many packaging solutions, pouches are being widely used by different industries for packaging their products. Pouches have evolved from just a simple packaging solution to high-security pouches which deter adulteration, tampering and counterfeiting.

Pouches are one of the best solutions for flexible packaging and provide effective branding and product information. Holostik is one of the leaders in the anti-counterfeiting and packaging industry which provides optimum quality holographic pouches which offer an authentication mechanism and also add visual appeal to the product. Pouches encompass high-quality printing technology along with diverse security features.

High barrier food pouches also help in keeping the products fresh for a longer duration and keeps out moisture, dust, oxygen and UV light from entering the packaging. Using advanced printing technology, Holostik makes it sure that manufacturers include all kind of product information and marketing information mentioned on their product’s packaging.

Security pouches are highly economical and instantly grab the attention of the consumer in the retail environment. With the help of security pouches, even small-scale industries can leverage their brand value in the marketplace. Security pouches allow manufacturers to print enticing high-quality custom designs and thus increase their product’s visibility.

Holostik caters different types of pouches as per the product and industry’s requirements. Some of the types are gusset pouches, side seal pouches, centre seal pouches and standing pouches. Pouches from Holostik can have full holography, partial holography, full visibility, semi visibility depending upon the requirements and specifications of the client.

Why holography plays a dominant role in product packaging?

Holography not just helps in securing the product against duplication but also helps in making the product highly attractive for the end-consumer. In a highly competitive market product manufacturers leave no stone unturned to attract potential consumers and retain loyal ones. Holograms and other holographic packaging products are an effective way to catch the attention of consumers. There is also a wide scope of innovation in security holograms.

Some examples include new printing techniques, innovative embossing processes along with a plethora of 3D visual effects and features which can be incorporated in the holograms.

Security holograms can also encompass other anti-tampering, covert, overt, forensic and digital features which substantially increases its effectiveness in packaging.

Another widely used packaging product is the holographic wide web film which is used for a wide variety of flexible applications. Holographic wide web films are used for printing, making gift wraps, lamination, product packaging and enticing marketing stickers. This holographic product helps in reinforcing brand identities, capturing customer attention and bringing new life to mature or ageing pack design.

Of late, there is a high demand for many other holographic security and packaging products. Some of them include holographic security pouches, holographic wads/liners, holographic shrink sleeves, holographic tax stamps, holographic stamping foil and holographic security labels.

Holostik is one of the global leaders in the anti-counterfeiting and packaging industry and provides different holographic products in a customized format as per the need of the consumers. Each of these holographic products is used by different industries and has different applications. However holographic products can also serve multiple purposes of providing security and aesthetic appeal to the product.

Holostik has also made a revolutionary change in product packaging with the incorporation of bar codes/QR codes on most of the holographic products with exceptions like hot stamping foil. Holostik strongly believes that physical and digital technologies are complementary to each other and are not competing.