3 points to consider before you choose pharma labels for your products

Pharma labels showcase information related to the contents of the products, manufacturing details and other important data. These labels also help in branding & product authentication. With the introduction of bar codes, pharma labels have moved a step ahead and are used for a range of supply chain management solutions. In this blogwe have discussed three important points which you should consider before choosing pharma labels for your products.   

1. Security features in labels 

While looking for labels for your pharma products always check for the security features. Such features can include guilloche patterns, security inks, holography, tamper evidence, digital authentication etc. A combination of different security features make the labels foolproof against duplication. Pharma labels with high security features cannot be copied by forgers and counterfeiters.  

2. GS1 track and trace functionality

The Indian government has made track and trace solutions mandatory for all pharmaceutical export shipments which should be in compliance with GS1 standardsThis is to ensure the authenticity of the drugs exported to different parts of the world. The government is also planning to implement 2D bar code-based track and trace functionality for APIs (Active Pharmaceutical Ingredients) imported to India. Therefore, we recommend you to check that your label supplier is providing GS1 track and trace functionalityThis is very importantkeeping in mind the government’s new regulations to prevent the sale of spurious drugs.  

3. Durability of the label 

Before choosing a label for your product, you must do a product sampling. This will ensure that you get only high-quality packaging labels. Only such labels can withstand the harsh conditions of the supply chain. A durable label effectively showcases product information and also helps in boosting the brand image.    

Holostik is a leading player in catering tailor-made pharma labels. Our labels are made with high-quality raw materials, adhesives, inks etc. To make the labels highly secure we incorporate different security features as per the needs of the consumer. With the use of digital product authentication, we can also implement a range of supply chain management solutions. 

To know more about our pharma labels, connect with us @twitter you can call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.          

3 ways security labels help you to increase profits

Security labels are important packaging products used in different industries. Labels help to create product and brand identity. However, product labels also play an important role in increasing your profits. In this blog we have discussed three ways security labels help you to increase profits manifold. 

1. Prevent duplication of your products 

A high-security labels cannot be copied easily and thus is an ideal product against duplication. Forgers and counterfeiters cannot breach the security of your product if it is secured with the right security label. Some of the high-tech security features in a label can include holography, security inks, guilloche patterns, covert images, digital product authentication, etc. A high-security label effectively checks duplication, and this prevents losses and boosts your company’s profits.

2. Empower your consumers 

Security labels help the consumer to instantly verify the genuineness of the product. Due to instant verification, the consumer feels empowered and this makes him a loyal customer of your brand. No wonder, the growing number of loyal consumers guarantees growth in your profits. Besides this, product labels also enable you to offer loyalty points and schemes which increase consumer retention and repetitive sales.  

3. Limit inventory wastage  

Quite often you are not able to determine your unsold inventory due to complex supply chain. This can lead to monetary losses and you may not be able to reap enough profits. However, security labels with digital supply chain solution lets you monitor the status of inventory at each stage of the supply chain. A comprehensive outlook of the supply chain allows you to easily measure the unsold inventory. From this, you can strategize your production for more profits without wasting your resources. 

Holostik is leader in providing security labels to different industries. Our wide range of security labels can be customized as per your specific needs. We use high-quality raw material, holography, security inks, patterns and digital product authentication features in our labels.  

To know more about our security labels, for more details visit our website, Youtube channel or call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.   

Use of shrink sleeves in brand promotion & protection

In today’s cut-throat market competition, manufacturers are highly conscious of branding and safeguarding their products from counterfeiting. These companies spend a huge amount of money on selecting the right packaging for their products.

An ideal packaging should efficiently convey the company’s brand image, product details and most importantly should have features that prevent counterfeiting.

Different kinds of packaging solutions

According to the customized requirement of the product and the company, different kinds of packaging solutions are used. All the prominent packaging solutions have the qualities of flexibility, durability, and aesthetics. Among the many packaging solutions, holographic shrink sleeves are one of the most effective for branding and brand protection.

In addition, shrink sleeves provide 360-degree branding for the product.

Shrink sleeves from Holostik

Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. Holostik’s custom printed shrink sleeves are known for their aesthetic appeal and functional adjustability.

On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. No wonder, having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.

Holostik’s shrink sleeves comes with a holographic strip that immediately gives the sign of tampering which makes it a reliable solution against counterfeiting. Actually, these are tamper-evident shrink sleeves that are visually appealing product packaging with an essential feature that ensures the safety of products and consumers.

Variants of shrink sleeves

Holostik provides shrink sleeves in three main variants which are as follows:

  • Body and neck sleeves with printing
  • Body and neck sleeves with holography
  • Body and neck sleeves with printing & holography

If you need customized holographic shrink sleeves for your business, then please call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

How wide web films play an important role in packaging?

Packaging plays an important role in protecting and promoting the product. Marketing gurus consider packaging as the first communicator of the company. In the last few years, flexible packaging has become highly popular in different industries. Flexible packaging products are not just durable but also offer ease of transportation. Among the many flexible packaging solutions, holographic wide web films offer both safety and security.

Holostik is one of the leading players in providing holographic wide films. The presence of holography in wide web films helps in the prevention of counterfeiting and tampering. Holographic wide web films are available in many sizes and can include different security features. Holostik has been providing holographic wide web films to different industries.

Holographic wide web films are available in PET (polyethylene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). The films are known for their self-adhesiveness, clarity, quality, and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films are as follows:

  • Attractive looks with optimum clarity.
  • Shiny and glossy with high brightness & high gloss holographic effects.
  • Superior bonding strength heat resistant and waterproof.
  • Available in different colors and patterns, Plain, light beam and patterns. Many designs are available for selection and customer designs.
  • Used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products, and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

How food & beverages industry can stay safe from counterfeiting?

The food and beverage industry is a humungous industry globally. Due to our fast-paced lifestyle and the need for processed and ready to cook food, the food and beverage industry has witnessed the massive growth in the past few years. According to the leading research agency IGD, “The value of world’s grocery market will reach a staggering $11.8 trillion by 2020”.

However, at the same time, the food industry has become the target of criminals who are selling cheap grade fake food and drinks. There have been numerous reports of seizures of fake food items and drinks from different parts of the world. One of the biggest reasons behind the rise of counterfeit food items is their massive demand. It has been observed that consumers who are not able to buy genuine food items due to their high costs tend to switch over to their copies.

Counterfeit food items are usually made of cheap grade raw materials and harmful chemicals. For making such food and beverages counterfeiters don’t follow any standards and neglect the hygiene. This makes such items harmful to the health of the consumers. There are many instances where the consumption of counterfeit food items and beverages lead to food poisoning and other ailments.

The sole purpose of counterfeiters is to make the food items look visually similar to the original product which they generally achieve by imitating the packaging and branding of original items.

Manufacturers also suffer from the impact of counterfeiting. They lose profits and consumer trust which generally takes years to build up. Moreover, manufacturers have to spend a considerable amount in fighting fakes which rarely helps. Counterfeiters operate from multiple locations and it becomes challenging for authorities to trace them in one go.

A robust and secure packaging can play an imperative role in securing the food and beverage industry from the onslaught of counterfeiting. Manufacturers are nowadays rampantly using product labels integrated with QR code and bar codes which help in instant product authentication and also track and trace the product throughout the supply chain.  Some other highly popular secure packaging solutions include tamper-proof labels, security holograms, holographic shrink sleeves, and flexible packaging films.

Holostik is one of the pioneers in providing customized anti-duplication packaging solutions to the food and beverage industry. We not just provide holographic packaging solutions but also provide unique integrated offerings of digital and holographic security which together act as a double-edged sword against duplication.

With our anti-duplication solutions, the food and beverage industry can stay safe from the ill effects of counterfeiting. With our advanced track and trace solutions, manufacturers can monitor and manage their products in the supply chain. This helps them in preventing duplication, tampering, and diversion of their products. On the other hand, our holographic and digital product authentication ensures the authenticity of the product for the consumers.

If you are from the food and beverage industry and are looking out for tailormade anti-duplication and packaging solutions then call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

Robust flexible packaging product: Holographic Shrink Sleeve

Among the many flexible packaging solutions, holographic shrink sleeves have gained immense popularity. Shrink sleeves are being used in different industries which include beverages, food, dairy, cosmetics, detergents etc. Shrink sleeves offered by Holostik are known for their holographic properties.

Shrink sleeves have become popular because they reduce in size and conform according to the shape of the container and become a sought of the sleek label for the product package. Shrink sleeves can include customised artwork and security printing which make them robust security packaging solution for a wide variety of products.

Let’s discuss the five major reasons which make shrink sleeves and ideal packaging solution:

  1. Shrink sleeves provide 360-degree branding for the product

Shrink sleeves can be wrapped around the entire packaging container and provide a 360-degree exposure to the brand name. The 360 branding holds an important place in marketing the product efficiently. Shrink sleeve helps the brand to showcase it in the best way- irrespective of the position.

  1. Can be used for all type of containers

One of the best quality of shrink sleeve is that it can be applied to containers of different shapes. Its property of adjusting to the shape of the container on the application of heat makes it an ideal packaging solution for different bottles and containers.

  1. The benefit of holography in shrink sleeve

A complete holographic shrink sleeve or the presence of holographic strip on it can act as a perfect anti-counterfeiting solution for the product.

  1. Eco-friendly containers

Shrink sleeves are one of the best eco-friendly products in the packaging industry. Shrink sleeves help in keeping away the adhesives and other harmful chemicals. The use of shrink sleeves causes minimum wastage.

  1. Effectively resists wear and tear

Shrink sleeves have become popular in the packaging industry as they can easily withstand all forms of wear and tear.