Top 5 qualities to look for in In-mould labels

In-mould labels are one of the most durable packaging products used in many industries. You can also need in-mould labels for your products butthere are some qualities which you should highly consider before choosing them. In this blog, we have explained the 5 qualities which you should look for in IML.  

1.Durability 

There are times when you are worried about the condition of your product packaging in the supply chain. No wonder, poor quality of packaging can get easily damaged due to moisture, extreme temperatures, abrasion and other forms of wear and tearIn order to ensure durability, in mould labels should be made with high-quality raw materials utilizing the highest standards of manufacturing.  

2.High-quality raw material 

You should always check for certain points while ensuring that the in-mould labels are made of high-quality raw materials. A good quality in-mould label is made of BOPP. It should also be recyclable in order to comply with environmental norms. You should also check that IML have a thickness of 80 to 105 microns.    

3.Application on different types of substrates 

You should check that in-mould labels can be applied to different types of substrates. As a manufacturer, you can have many product lines and corresponding packaging for the same. Therefore, you should always select an in-mould label that can be applied on different materials.      

4.Highly customizable for branding 

A high-quality in-mould label should be customizable. This means that the label can incorporate unique designs, security label features, vivid colors and typography for enhancing your brand value.   

5.Extended life span  

You should always choose an in-mould that has an extended life cycle. This means that the label has a life cycle equivalent to that of product packaging. So when the primary product packaging gets damaged then the label will also be damaged.  

Holostik is an leader in providing high-quality in-mould labels to different industries. To know more about our in-mould labels, Connect with us @facebook call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com   

How to identify best packaging film manufacturers in India

Packaging films are highly important for your products and business. These films offer safety and brand appeal to your products. But, selecting the best packaging film for your requirements can be challenging. In this blog, we have explained the four parameters to identify the best packaging film supplier.   

1.Look for quality 

While looking for the best packaging film supplier quality should be on the top of your checklist. However, your procurement manager might overlook this point and purchase poor quality packaging films. Such films might save you money but could be potentially dangerous for your business.  

Your procurement manager should always look for quality of packaging films offered by the supplier. Moreover, the supplier must offer high quality packaging films at affordable prices.    

2.Look for security 

You should always look for the aspect of security while looking for packaging film manufacturers. A dubious packaging film supplier will not provide security features in the packaging films.  

Your procurement manager should always look for different kinds of security features in the packaging films. Some of the most common security features include holography and digital authentication features.  

3.Look for affordability 

Many packaging film suppliers can dupe you and supply poor quality packaging films at high prices. Besides packaging there are a lot of other things which you have to spend on, therefore selecting a supplier who offers packaging films at affordable costs is important 

Your procurement manager should always stay away from suppliers who offer products that are too costly or too cheap. He or she must look for solutions that are available at affordable prices.   

4.Look for aesthetics  

Packaging films that look dull and bland are a big no for your business. You should always choose those suppliers that offer attractive designs and features in the packaging films. A packaging film with aesthetics will increase your sales and business growth.  

Moreover, highly aesthetic packaging films have the quality to catch the eyeballs of your end-consumer and retain the current ones. 

Holostik is an industry leader in providing high-quality packaging films to different industries. We offer customized solutions as per your specific requirements. 

To know more about our packaging films call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.  

Top 4 qualities to look for in holographic packaging films

Packaging films are used for multiple applications in different industries. You can select from a wide variety of packaging options for your products, however, packaging films fulfill your multiple requirements. In this blog, we have explained the four main qualities to look for in holographic packaging films.    

1. Durability

Poor quality packaging films can get easily damaged in the supply chain. Such films don’t offer protection to the products and make them highly susceptible to tampering, adulteration, and duplication. Your procurement team may skip to check the durability of the packaging films. This can be harmful to your products and profits.  

Your procurement team should always give a high priority to the aspect of durability in packaging films. A highly durable packaging film flawlessly secures the product and instills confidence in the end consumer that the product is safe. 

2. Affordability

If a packaging film doesn’t suit your budget, then it’s of no use. Your procurement team should analyze the quality and other factors relative to the costs. If the film is too costly or too cheap it is wise to avoid it.   

Your procurement team should always check for packaging films that are of supreme quality at affordable prices. Such films are best for your product and your business.  

3. Security

While you may consider a lot of factors before purchasing a packaging film, product security should be kept high on the priority. Your products are always susceptible to duplication, tampering, adulteration, etc. and this can give you sleepless nights. However, packaging solutions with security features can be the ideal solution. 

Your procurement team should always check for the elements of security in the packaging films. These can include holography, overt features, covert features, etcPackaging films with holography can offer optimum security to the product against counterfeiting.    

4. Aesthetics

Whatsoever may be the price, quality and security features of the packaging films, aesthetics matter most when it comes to attracting consumers. A poor packaging makes the product look unattractiveIt brings down the sales of your products and may lead down to a drop-down in profits. 

You should always choose a packaging film that has inbuilt aesthetics to attract your consumers. Your procurement team should check for design patterns and vibrant holographic features in the packaging films.       

Holostik is a frontrunner in providing high-quality holographic packaging films to different industries. We cater customized holographic films with security features like nano-optical images, covert features, etc.  

To know more about our holographic packaging films call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com 

The rising problem of knowingly buying fakes

The world is flooded with counterfeit products of all kinds, from fake Louis Vuitton bag to phoney Tissot watches, counterfeit Cartier pens to duplicate Adidas sneakers, fake Apple devices to fake MAC makeup kit- the list seems endless.

However, counterfeiting not just impacts luxurious brands but also affects those products which are affordable for the common man. With the growth of online trade, a large number of fake products and accessories are being sold online. Of late, global e-commerce giants like Amazon and Alibaba are suffering from the menace of counterfeit goods.

According to a report by Research and Markets, the global value of counterfeiting has reached a monstrous value of more than $1 trillion.

Impact of buying decisions on counterfeiting

Consumers play a major role in the impact of counterfeiting. While numerous buyers are being duped with fake products, there are many who knowingly buy fakes.

A recent report by OECD states that a large number of buyers in the UK were knowingly buying fakes. The report states, “Bulk of purchases of fashion and luxury-specific fakes did not occur by chance. Instead, nearly 60% of purchases of counterfeit fashion items in the UK were done intentionally by consumers who knew that they were buying fakes.”

According to a survey conducted by Civic Science in the US, “Around 10% of respondents had purchased a counterfeit knowingly.”

Over the years, there are many factors that have contributed to the rising consumer trend of knowingly buying fakes. Some of them are a rise of social media influencers, pop culture and a personal likeness for brands and luxurious goods. In a scenario when the common man is not able to purchase original costly items, he or she resorts to buying fake items- for fulfilling the desire.

The problem due to knowingly buying counterfeits

No wonder, there are numerous problems caused due to fake goods, however, in most cases, a consumer is not aware if he or she is buying a counterfeit or not.

The problem of knowingly buying fakes is a grave concern because in this scenario the consumer is promoting the sale of counterfeits. In such a case, awareness regarding fake brands turns futile and manufacturers are not able to take concrete action.

To deal with the same, strict regulatory measures should be implemented which prevent the sale of counterfeits on all the platforms. Moreover, manufacturers should resort to secure packaging solutions for enhanced supply chain security and inventory visibility.

Holostik’s anti-counterfeiting solutions

Holostik is a leading player in catering wide variety of anti-counterfeiting and IT-enabled supply chain solutions. Our products like security holograms, security labels, wads, shrink sleeves combined with digital authentication help in preventing counterfeits and the safety of the supply chain.

To know more about solutions, you can call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com

Secure and flexible packaging solutions from Holostik

Different industries like pharmaceutical, electronics, FMCG, automobiles use a range of flexible packaging solutions as per their needs. These packaging solutions safeguard the products in a supply chain from spillage, tampering, diversion, counterfeiting, etc.

A product simply cannot sustain in the market without secure and robust packaging.

What is flexible packaging?

Secure and flexible packaging solutions combine the best quality of plastics, packaging films, holography, and digital authentication. Flexible packaging solutions have become highly popular due to their versatility, functionality, and cost-efficiency.

According to industry experts, flexible packaging includes a package or any part of the package whose shape can be changed readily. Some of the examples of flexible packaging solutions are security labels, security holograms, holographic pouches, shrink sleeves, holographic films, etc.

Flexible packaging solutions from Holostik

Holostik is an industry leader when it comes to catering customized packaging solutions. The anti-counterfeiting and packaging company has been catering to a wide variety of packaging solutions to different industries for the past 28+ years.

In this blog, we will discuss our secure and flexible product line which can be customized as per your specific needs.

Security labels:

Labels are considered as the first communicators of the company and its products. With added features of holography, security inks and digital authentication (QR codes/bar codes) they also prevent counterfeiting. Some variants of our security labels include paper labels, breakable vinyl, transparent, Tyvek and many more. These labels affixed to the product help in highlighting the product contents, enhancing the brand value and securing it.

Security holograms:

Security holograms are unique and low-cost OVDs (optically variable device) with the property to diffract light. Holograms incorporate security features that are extremely hard to copy by any other means. With the incorporation of overt, covert and forensic features security holograms are impeccable products against counterfeiting.

Holographic films:

Holographic metalized films are one of the best packaging products with a wide variety of applications like gift wrapping, lamination, and packaging. These films are available in PET (minimum thickness of 12 microns) and BOPP (minimum thickness of 20 microns).

Holographic wads:

Wads or liners are extensively used to close the mouth/orifice of bottles which in turn keep them secure from spilling or tampering. With the addition of holography, these wads help in preventing counterfeiting.

Shrink sleeves:

On applying heat, shrink sleeves reduce in size and conform tightly to the shape of the container or product. These products are used in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc.

Hot stamping foil:

Available in different variants hot stamping is a permanent process in which a part of the object is marked with a properly formulated foil.

Other solutions:

Some of our other packaging solutions include holographic security pouches and tax stamps. While holographic security pouches are used in different industries for packaging products & making them distinct on the shelf, tax stamps help in preventing counterfeiting and collection of revenue.

Our flexible packaging products can also incorporate digital authentication features (QR codes/bar codes) which help in supply chain efficiency and visibility.

To know more about our flexible products call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

Importance of anti-counterfeiting solutions for the manufacturers

Counterfeiting is growing on a monstrous scale. According to a report by Research and Markets, the global value of counterfeiting has reached a value of 1.2 trillion dollars. The report further states that as per the current growth rate counterfeiting will become a $2.81 trillion industry by 2022.

For the past many years, manufacturers have tried their best to curb the menace of fake products, however little progress has been achieved related to the same. The extra costs in fighting fakes have further deteriorated the problem. Manufacturers also suffer from a tarnished brand image due to the counterfeiting of their products.

Most importantly, in a highly competitive market, one bad experience for a customer can change his loyalty for a product or brand.

Amidst this grim scenario, anti-counterfeiting technologies can play a decisive role in preventing counterfeiting, tampering, and diversion. Holostik is a leading player in offering customized anti-counterfeiting solutions to different industries. With a legacy of 28 years, the company has provided anti-counterfeiting solutions to more than 10,000 clients in 75+ countries.

Holostik believes that with the proper use of anti-counterfeiting solutions manufacturers can prevent the following challenges posed by counterfeiting:

  • Loss of sales revenue and profit margin: Sales and profit margins are the veins and nerves of any organization. A company’s success is determined by the number of sales it has earned in a specific time frame. A good number of sales is a visible indicator of a company’s wellbeing and vice-versa. The sale of duplicate items leads to a drop-down in the sale of a company’s products. If it goes unchecked, then it can lead to a complete downfall of the company. Due to multiple sale locations of the product, it is quite hard for a company to trace the manufacturing location of counterfeits.
  • Poor brand and product image: No wonder, the sale of counterfeits lead to a tarnished image of the brand and its products. The sale cheap fakes lead to a false perception among consumers regarding the quality of the product and the brand. Unaware consumers often think that they are buying original products but instead, they receive fakes.
  • The added cost of fighting fakes: Companies incorporate different strategies for fighting counterfeiting of their products. This comes in the form of added costs for the organization already facing the problem of duplication.

To know more about our products and solutions call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

Wad- an impeccable product against spillage and counterfeiting.

Wads are circular in shape and are made of paper and foil, these unique packaging products are used for covering the openings of bottles, cans, jars, etc. Wads are also known as induction liners or cap seals in the field of packaging. Holographic wads are induction sealing wads that prevent leakage, tampering, contamination and illegal dealing of different products – with the added feature of holography. Wads help in closing the mouth of products that keep it safe from spilling and tampering.

For making holographic induction sealing wads a holographic foil is laminated with aluminum foil which is further coated with a layer of wax and LDPE (low-density polyethylene) thus making it water-resistant. These sealing lids or wads offer extra security for bottle and container packing.

Holostik offers different kinds of wads with different features including digital authentication. There are many benefits of holographic wads that protect the product from pilferage and tampering and providing a unique identity to the product. Holographic security wads are used in different industries like pharmaceuticals, agriculture, food, beverages, cosmetics, paints, automobiles, stationary, etc.

Let’s discuss the usage of holographic security wads in some industries.

  • Medicines: Holographic wads are mostly used by medicine companies to seal bottles securely and hygienically by using sealing machines.
  • Automotive lubricants: Holographic wads prevent lubricants from spilling from the bottle. Moreover, they provide identification and security to lubricant manufacturing companies.
  • FMCG:  A lot of products like hair oils, eatables like sauces, ghee and other such products are secured with holographic wads.

In case you want customized wads for your products then you can call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com

Importance of wide web films in product packaging and security

Packaging plays an important role in protecting and branding the product. Industry experts consider packaging as the first communicator of the company. In the past few years, flexible packaging has gained high popularity due to durability ad ease of transportation. Among the many flexible packaging solutions, holographic wide web films hold an important place.

Wide web films incorporated with holography play an important role in offering protection of the product against counterfeiting and tampering. The wide web films are available in different sizes and can include different holographic features. Holostik is a leading name providing the finest wide web films to different industries.

Holographic wide web films are available in PET (polyethylene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). The films are known for their self-adhesiveness, clarity, quality, and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films are as follows:

  • Attractive looks with optimum clarity.
  • Shiny and glossy with high brightness & high gloss holographic effects.
  • Superior bonding strength heat resistant and waterproof.
  • Available in different colors and patterns, Plain, light beam and patterns. Many designs are available for selection and customer designs.

Wide web films are used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products, and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

 

Why security holograms play an important role in product protection

Counterfeiting has reached to monstrous scale. According to a latest report by Research and Markets the value of counterfeiting has reached to a historic high of $1 trillion. No wonder, the world is flooded with counterfeits. Fake goods can be found anywhere from stores to local vendors, online e-commerce websites etc.

Every day, we come across news related to fake products. Counterfeit products not just lead to huge revenue losses but are also harmful for the health of the consumers. Counterfeiting is a menace for everyone.

The manufacturers have to suffer from drop down in sales due to fake products. Their highly branded products which take years of innovation are sold at the cost of peanuts in the market. This also damages their brand reputation. Moreover, if a consumer is duped with a fake product then he or she switches over to another brand.

In this grim situation one of the biggest challenge is to provide an impeccable anti-counterfeiting solutions which are durable and cost-effective at the same time.

Security holograms are perfect anti-counterfeiting tools that have come a long way in fighting counterfeiting. These are low-cost security devices with unique designs and are off late being used widely by manufacturers of almost all products. Holograms find its application in almost all industrial sectors including industrial, commercial and residential. It is one of the best devices to combat forgery.

Some of the benefits of using security holograms are:

  • These are cost-effective and easy to apply
  • Tamper-evident feature – if any attempt of opening the product is made, it is easily visible.
  • Exhibits multiple security features and functions
  • An additional layer to secure your products
  • Made using advanced technologies, hence very difficult and expensive for counterfeiters to copy.
  • Manages the supply chain effectively when paired with QR code or barcode.
  • Demotivates counterfeiters to replicate your product.

Holostik has been the leader in providing security holograms and other anti-counterfeiting products and solutions from the last 28 years. We make tailor-made holograms suiting your needs and requirements. We have holograms for all your products, needs and requirements. You name it, we have it. To know more about our security holograms call us on +91–785-785-7000 or mail us on connect@ec2-54-210-245-44.compute-1.amazonaws.com.

The unique combination of anti-counterfeiting technologies against fake products

The value of counterfeiting has reached to a monstrous figure of around $1.3 trillion. This is because of the easy availability of manufacturing technologies which has made it possible for counterfeiters to copy the products. Fake products have become visually similar to the products and many times one may find it hard to distinguish between the two.

In order to tackle the menace of the growing menace of counterfeiting, technology experts have devised new ways to counter it. Different kinds of anti-counterfeiting technologies (overt, covert, forensic and digital) are being used nowadays to counter duplication. But, the most prominent ones are holographic and digital technologies that are used across different industries.

Holostik is one of the pioneers in amalgamating the power of holographic security along with digital security. The company is offering unique smart holograms which feature a combination of holographic properties and digital security.

Moving a step ahead in product authentication, Holostik has amalgamated the power of security holograms and QR code in a single security instrument. While security holograms are meant for physical authentication, the QR code is used for digital authentication along with a host of other IT solutions which include track& trace, inventory management, reward management, etc.

The biggest advantage of this impeccable combination is that even if a counterfeiter is able to copy one technology then he will not be able to copy the other. It’s just like providing multiple layers of security to the product and thus reducing the chances of possible duplication

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of physical or holographic security and digital security which serves as the best anti-counterfeiting solution against the menace of duplication.

If you want to know more about our anti-counterfeiting solutions then you may call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.