Top 5 qualities to look for in In-mould labels

In-mould labels are one of the most durable packaging products used in many industries. You can also need in-mould labels for your products butthere are some qualities which you should highly consider before choosing them. In this blog, we have explained the 5 qualities which you should look for in IML.  

1.Durability 

There are times when you are worried about the condition of your product packaging in the supply chain. No wonder, poor quality of packaging can get easily damaged due to moisture, extreme temperatures, abrasion and other forms of wear and tearIn order to ensure durability, in mould labels should be made with high-quality raw materials utilizing the highest standards of manufacturing.  

2.High-quality raw material 

You should always check for certain points while ensuring that the in-mould labels are made of high-quality raw materials. A good quality in-mould label is made of BOPP. It should also be recyclable in order to comply with environmental norms. You should also check that IML have a thickness of 80 to 105 microns.    

3.Application on different types of substrates 

You should check that in-mould labels can be applied to different types of substrates. As a manufacturer, you can have many product lines and corresponding packaging for the same. Therefore, you should always select an in-mould label that can be applied on different materials.      

4.Highly customizable for branding 

A high-quality in-mould label should be customizable. This means that the label can incorporate unique designs, security label features, vivid colors and typography for enhancing your brand value.   

5.Extended life span  

You should always choose an in-mould that has an extended life cycle. This means that the label has a life cycle equivalent to that of product packaging. So when the primary product packaging gets damaged then the label will also be damaged.  

Holostik is an leader in providing high-quality in-mould labels to different industries. To know more about our in-mould labels, Connect with us @facebook call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com   

5 mistakes companies make while choosing holographic hot stamping foil suppliers

Industries like FMCG, pharmaceuticals, electronics and automotive find various applications of holographic hot stamping foils for their products. These stamping foils serve the purpose of branding as well as security. However, it is easy to make mistakes while choosing reliable stamping foil supplier. 

As online knowledge on the subject matter is limited, we are sharing below key findings of our market survey to help you make the right decision and choose the right holographic hot stamping foil supplier 

1. No background check on the supplier 

There are high chances that your procurement team might not do a complete background check on the hot stamping foil supplier. There is a possibility that your supplier might use poor quality raw materials, substandard machinery or follow low-quality production standards. All this may lead to an end-product which will be of low quality and a complete waste of your money. 

Your procurement team should always do a thorough background check on the supplier. This includes the quality and type of raw materials, manufacturing equipment, industry standards, etc. 

2. No sampling of the final product

This is one big mistake which procurement teams make quite often. Your team may finalize the order of the stamping foils without properly analyzing the samples. In order to avail high quality holographic hot stamping foils, your procurement manager must ask for a suitable sample from the supplier.  

Thereafter, your quality inspection team must do a complete analysis of the quality, costing and durability of the samples. This will ensure that you get a product that is of the highest quality, without any defect and cost-effective   

3. Compromise on quality

Low quality holographic hot stamping foilare of no use. If a stamping foil is not resistant to abrasion, oil, and chemicalsthen it surely does not serve your purpose. Your procurement team might make a mistake by compromising on the quality of the productWhile affordable stamping foils might look great at first glance, they may later not stand up to the harsh environment of the supply chain.  

Ensuring the quality of hot stamping foils should be of utmost concern for your procurement team. For your complete assuranceit is highly recommended that your team visits the manufacturing facility of the supplier.     

4. Limited customization

If you choose a holographic hot stamping foil that cannot be customized as per your needsyou are making a blunder.  Before choosing a stamping foil for your business you must check if it can be customized as per your needs. Your supplier might try to dupe you by selling you a product which doesn’t suit your exact requirements 

Your procurement team should ensure that the holographic hot stamping foil they are choosing is customizable for your products. This includes criteria like shape, size, design and security features of the hot stamping foil.  

5. Noncompatibility with applicators

Last, but certainly not least, stamping foils that cannot be applied properly on your products are not the right choice. Your procurement manager should do a complete assessment for applying the stamping foil on your product. Should it be done manually or by an applicator depends completely on your industry and product. Additionally, the type of applicator you are currently using will determine whether you need the final product in sheet or spool form. 

It is highly important to choose a stamping foil supplier that can fulfill your needs of customization and application 

Holostik is an industry leader when it comes to catering premium quality holographic hot stamping foils to different industries. We offer high grade customizable holographic hot stamping foils in unregistered and registered patterns. Our stamping foils can incorporate different security features and are highly durable to withstand the harsh conditions of your supply chain.  

To know more about our holographic hot stamping foils, call us now on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com. 

5 secrets to choosing the best shrink sleeves manufacturers

Bottled products need shrink sleeve labels for branding and security. However, the biggest challenge is to look for a shrink sleeve manufacturer who fulfils your specific needs.

There are many aspects of which procurement managers are not aware while choosing a shrink sleeves. These aspects are trade secrets of the packaging industry and being aware of these can work in favour of your business.

To make things easy, we have compiled below the secrets for choosing the right shrink sleeves manufacturer.

1. Durability

There is a high possibility that shrink sleeve labels on bottled products can get damaged in the supply chain. Products usually go through a lot of wear and tear while being transported. Poor quality shrink sleeves can easily get torn and scratched. This leads to a loss of important information printed on the label and also tarnishes your brand’s image.

Your procurement team should choose a shrink sleeve manufacturer that doesn’t compromise on quality. The manufacturer should use high-quality raw materials and comply with global standards of manufacturing to deliver the end product.

2. Branding & aesthetics

Manufacturers of bottled products can miss the aspect of branding and aesthetics while choosing a shrink sleeve. Shrink sleeves with poor branding and visual appeal will definitely bring down the sales of products.

Companies manufacturing bottled products should choose a shrink sleeve manufacturer that complies with high standards of branding and aesthetics. Always choose a shrink sleeve label that can showcase branding and aesthetics from all angles. Branding and aesthetics in shrink sleeve encompass customized holography, designs, colour, printing and much more.

3. Perfect fit

Shrink sleeves that can’t fit perfectly to unique shapes of bottle are useless. Manufacturers often overlook the point of perfect fit in shrink sleeves. A shabby, perforated and loosely fit shrink sleeve can bring down the product appeal and brand image. Shrink sleeve that fail to fit perfectly according to the shape of bottle will also fail in delivering the product information and brand value.

Your procurement officer should make it a point to select shrink sleeves that perfectly fit with your bottled product. It is highly recommended to check different types of samples before making the final decision. The sleeve label should fit tightly around the bottle without leaving any gaps or air bubbles. If it is a cap or neck sleeve, then it should fit tightly around the cap or neck of the bottle without a flaw.

4. Tamper proof

Shrink sleeve labels of poor quality are highly prone to tampering. Such sleeve labels can become a big reason for product adulteration and duplication.

While searching for best shrink sleeve manufacturers that offer brand security, companies must highly consider cap or neck sleeve labels. Any wicked move to tamper with such labels will alert the supply chain stakeholders. Moreover, cap or neck sleeves offer holistic branding and aesthetics just like normal shrink sleeve labels.

5. Authentication & track and trace

Shrink sleeves without brand protection features can be easily copied. Procurement managers make a big mistake if they ignore product safety measures. Generic shrink sleeves can be easily replicated and used to befool the innocent consumers.

As a manufacturer, you should give brand protection high importance. Holography and digital authentication deter counterfeiters from copying your products and its packaging. Besides, track and trace empower you to monitor products throughout the supply chain.

Holostik is the highest quality manufacturer of shrink sleeves and caters to different industries. We offer customized shrink sleeves in different variants like body and neck sleeve with printing, body and neck sleeves with holography and body and neck sleeves with printing and holography.

To know more about our shrink sleeves, call us now on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

4 things manufacturers should look for in induction sealing wads

As a manufacturer of bottled products, sealing wads play a key role in your product packaging. Your procurement team can often overlook important points while choosing the right induction sealing wads supplier for your products. While affordability is a big factor, there are many other qualities that must be present in the ideal sealing wads for your customized needs.

To make things easier, we have compiled a list of quality parameters below.

1. Water resistance

The biggest challenge with low-grade sealing wads is leakage. A wad is useless to a product if it can’t keep its content intact.

Make sure your provider uses high-quality materials in the production of sealing wads. The wads should have the quality to withstand water and stay undamaged. Such wads will surely prevent spillage and keep the contents of the product safe inside the bottle.

2. Security features

Generic wads can be easily copied and aid product duplication or brand piracy. A high-quality wad will also have features to prevent duplication and tampering of your products.

Always look out for security features in sealing wads. Security features can range from holography, security printing, product authentication and even track and trace functionality. Induction sealing wads with security features can increase your sales and growth by keeping your supply chain safe from illicit intrusion.

3. Aesthetic appeal

Poor looking wads are a big turnoff for the end-consumer. The wad seal is the last thing a consumer notices and interacts with before beginning product consumption. Unattractive sealing wads can leave a negative impression of your products, and thus diminish opportunities to increase repeat purchases.

Although easily overlooked, aesthetics is very important for every packaging layer of your products including induction sealing wads. An ideal wad will sport a customized brand design (extending even to its security features) and effective use of colors and printing. Sealing wads that are appealing can boost your brand’s image and multiply sales.

4. Non contamination

Wads made from inferior materials are unable to prevent contamination. If the contents of the product are not safe, then your money and time will definitely go down the drain.

It is important to ensure that the induction sealing wads you use for your products prevent any sort of material contamination or oxidation. A perfect sealing wad should act as a barrier against any form of contaminants present outside the product’s packaging. This helps to maintain the quality of the product in the market and ensure high customer satisfaction and retention.

Holostik provides customized induction sealing wads with all the right qualities for your bottled products. Depending on your customized requirements, we can provide holographic wads, wads with lids, pressure-sensitive wads, peel-and-release wads and wads with in-built QR-code authentication and track & trace features among other offerings.

To know more about induction sealing wads call us now on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.  

Boost product security and sales with UV embossed films from Holostik

Product packaging with unique aesthetics and high security instantly grabs the attention of the end-consumer. No wonder, one of the prime objectives of packaging is to lure the consumers and make the product more saleable.

Taking a cue from this, packaging experts at Holostik came up with the idea of using UV embossed films for making highly attractive mono cartons and labels.

Packaging products affixed with UV embossed films have the potential to increase sales and leverage brand value.

UV embossed films-explained

UV embossed films are mainly polymer films coated with UV curable resin, which is later cured by high power UV light at the time of embossing. The UV embossing technology helps to produce high-quality holographic properties and effects as compared to hard and soft embossing processes.

UV embossing is a roll to roll manufacturing process consisting of 3 steps:

  1. The coating process: A flexible substrate film such as polyester is unwound from a reel and then a liquid UV curable resin is coated on the top side of the film. The film is dried to remove the solvent from the resin.
  2. Curing process: When the film is being embossed a high source UV light cures the resin.
  3. Rewound: In the final stage the completely cured embossed film is rewound on the reel.

UV embossed films from Holostik

Holostik’s UV-embossed films are used for making enticing and highly secure mono cartons. The innovative packaging solutions not only provide security to the product but also enhance the point of sale visibility. These films are available in generic and customized forms.

Customers who have used our UV-embossed films have reported a visible reduction in counterfeiting of their products and an increase in sales.

Technical specifications of UV embossed films

  1. Thickness: 23 microns for carton PET and 50 microns/36 microns for label PET
  2. Available as metallised PET / transparent PET
  3. Can incorporate different effects like 20 generic effects, texture, Images and pillar of light​

To know more about UV embossed films and packaging call us on +91–785-785-7000 or drop us a mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

The effects of counterfeiting in the cosmetics and personal care industry

In the last few years, counterfeit cosmetics and personal care products have increased drastically. From fake lipsticks to fake shampoos, duplicate face creams to duplicate facial masks – the list seems endless. Nowadays, roadside shops, markets, and even retail shops are flooded with counterfeit versions of cosmetics.

For example, in the city of Delhi, some of the major counterfeit hubs of fake cosmetics are Janpath, Central Market in Lajpat Nagar, Sadar, Palika market, etc. You can easily find here cheap copies of famous international cosmetic brands at very low prices. Similarly, there are many other spots in other cities where you can easily find counterfeit cosmetics.

Current facts and figures related to counterfeit cosmetics

The counterfeit cosmetics industry is growing at fast pace and here are some shocking facts which prove the same:

  • In 2016, fake perfumes and cosmetics had a share of 5% of the overall global seizures. Source- OECD.
  • Counterfeit cosmetics contain harmful chemicals like lead and mercury. Source- Web
  • In February 2018, police in the US found US$700,000 worth of knock-off Kylie Cosmetics products in 21 locations throughout Los Angeles. Source: Cosmeticsbusiness.com
  • Social media now contributes to more than 50% of black-market cosmetics sales. Source: Cosmeticsbusiness.com

Negative impact on the manufacturers and consumers

Counterfeit cosmetics lead to a monetary loss of the manufacturers. Counterfeiting takes away a major chunk of profits from the companies. Moreover, counterfeiting leads to a tarnished brand image which takes years to build up.

Many big cosmetic brands have taken strict anti-counterfeiting measures to fight fakes. This comes in the form of added costs and puts a financial burden on the company which is already suffering from fake products.

Every day, we come across numerous reports and news from different corners of the world on the harmful effects of counterfeit cosmetics.  Since fake cosmetics contain toxic chemicals, they lead to different types of skin allergies, infections, etc.

Anti-counterfeiting solutions from Holostik

Holostik provides customized anti-counterfeiting, smart packaging, and supply chain solutions to the cosmetic and personal care industry. Our products not just help in preventing the sale of counterfeits but also help in monitoring the company’s supply chains.

Our anti-counterfeiting solutions are incorporated with high-security features like holography, tamper-evident and digital authentication technologies which makes it impossible for counterfeiters to breach our security standards.

To know about our customized anti-counterfeiting product line call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

Use of shrink sleeves in brand promotion & protection

In today’s cut-throat market competition, manufacturers are highly conscious of branding and safeguarding their products from counterfeiting. These companies spend a huge amount of money on selecting the right packaging for their products.

An ideal packaging should efficiently convey the company’s brand image, product details and most importantly should have features that prevent counterfeiting.

Different kinds of packaging solutions

According to the customized requirement of the product and the company, different kinds of packaging solutions are used. All the prominent packaging solutions have the qualities of flexibility, durability, and aesthetics. Among the many packaging solutions, holographic shrink sleeves are one of the most effective for branding and brand protection.

In addition, shrink sleeves provide 360-degree branding for the product.

Shrink sleeves from Holostik

Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. Holostik’s custom printed shrink sleeves are known for their aesthetic appeal and functional adjustability.

On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. No wonder, having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.

Holostik’s shrink sleeves comes with a holographic strip that immediately gives the sign of tampering which makes it a reliable solution against counterfeiting. Actually, these are tamper-evident shrink sleeves that are visually appealing product packaging with an essential feature that ensures the safety of products and consumers.

Variants of shrink sleeves

Holostik provides shrink sleeves in three main variants which are as follows:

  • Body and neck sleeves with printing
  • Body and neck sleeves with holography
  • Body and neck sleeves with printing & holography

If you need customized holographic shrink sleeves for your business, then please call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.