As your business grow manifold and supply chain become more complex, it becomes challenging for you to keep a track of inventory, analyse the profits & losses, determine consumer retention and much more. Moreover, with the growth of fake products, adulteration and tampering you are continuously under the threat of facing huge monetary losses. Amidst this scenarioit becomes highly important to have a supply chain management software in place. Besides this there are many other reasons to use supply chain management software for your business. Let’s discuss them one by one.

 1. Prevents fake products and tampering

One of the biggest reasons for having a supply chain software in place is to prevent the counterfeiting of your products. Digital product authentication through smart labels or holograms helps in determining the genuineness of your product. Moreover, you can also track and trace your product in the supply chain with the same.  

 2. Improves inventory management system 

Supply chain management helps in improving inventory management system and eliminates waste items by allocating the right storage space. The system helps you to rightly assess your customer requirements and develops strong relations with other stakeholders of the supply chain. 

 3. Helps in achieving production outputs 

Supply chain management software helps you to develop better communication with your logistics, vendors and retailers. This major benefit helps you to determine the amount of raw materials, money and time involved in achieving the required production output. 

 4. Increases customer retention and repeat sales 

With the help of supply chain management software, you can easily implement loyalty or reward schemes for your consumers. A smart hologram or label with QR code enables your customer to redeem loyalty points by the scanning the same. This motivates your consumer for repeat purchases and thus increases your sales.  

Holostik provides a gamut of supply chain management solutions through smart labels and holograms. The QR code enabled labels are easy to implement and take less time for product authentication. One of the biggest advantages of our smart labels and holograms is that they are the perfect combination of holography and digital solutions.  

To know more about our supply chain management solutions, connect with us @twitter you can call us on 078578 57000 or drop us a mail at   

Counterfeiting has reached to an enormous scale. A large number of products are being counterfeited by forgers and organized crime syndicates. Their sole motive behind is to earn huge amount of money by taking unfair advantage of brand names.

Of late, counterfeiting has infested the e-commerce market. Big online retail giants like Amazon and Alibaba are flooded with fake products which usually come from third-party sellers.

Large scale counterfeiting of products has resulted in heavy losses for manufacturers, consumers and the government.

Many times, companies take years to re-build the brand image, tarnished by counterfeiting.

This is where the need of anti-counterfeiting technologies arises. Manufacturers have been using different anti-duplication technologies as per their specific needs and supply chain capabilities.

Different kinds of brand protection technologies

Overt Technologies: These technologies do not require any additional tools; they are visible and apparent with naked eyes. This is the best way for on the spot visual authentication.

Covert Technologies: These technologies are not instantly recognizable. They require special tools or equipment to identify authenticity; not visible through naked eyes.

Forensic Technologies: These technologies being covert require detection by specialized technologies and are usually taken to laboratories for validation.

Digital Technologies: These technologies may be either covert or overt and require electronic means of authentication.

Combination of anti-duplication technologies to prevent duplication

In the current times, supply chains have become complex and goods can be delivered on e-commerce in instants. This has blurred the lines of regulation and inspection. Amidst this scenario, counterfeiters and forgers try their level best to copy the product and packaging.

In order to counter this burgeoning issue, anti-counterfeiting experts at Holostik came up with the idea of combining anti-counterfeiting technologies. Holostik’s latest offering in integrated anti-counterfeiting technologies is a combination of holograms and QR codes.

While holograms serve the purpose of product authentication, QR codes help in digital authentication, track and trace and supply chain solutions.

These two technologies act as a double-edged sword against counterfeiting. This means if a counterfeiter is able to breach one level of technology then he won’t be able to copy the next.

Holostik provides integrated holographic and digital technologies to prevent counterfeiting and improve supply chain efficiency and visibility.

In order to know about our integrated or combined anti-counterfeiting technologies call us on +91–785-785-7000 or mail us at