The Single Most Important Feature in Blister Packs | Holographic Strips

Blister packs are used for packaging medicines, toys, and many other small consumer goods. They usually provide a barrier against the environment and a certain degree of tamper resistance to the product. These unique packaging solutions can be transported easily and are quite convenient for the end consumer. A blister pack not just effectively secures the product but also showcases the product informationManufacturers can also incorporate different security features like holography, digital product authentication, etc. in themA blister pack can be customized as per the requirement of the consumer.     

The packs can be incorporated with different kinds of security features. These features help in product authentication and prevent counterfeiting, adulteration, and tampering. The product supply chain involves different stages and many complex processes. Dues to thisit is highly important to make the product and the inventory secure. Pharma manufacturers have to stay extra cautious regarding their products. For this, they can include a range of security elements in the product packaging. A blister pack can include different kinds of holographic and digital product authentication features.  

Of late, manufacturers are using a holographic strip on blister packs. This is to ensure that your end consumer receives only genuine goods. The holographic strip is affixed to the PVC side of the blister packs. It allows easy identification of the genuine products. Moreover, manufacturers can also use digital authentication features along with the holographic strip to make the packaging more secure. 

Holostik provides customized holographic stickers/strip for blister packs. This feature gives them a unique identity on the shelf. Our holographic strips are made with high-quality raw materials and include a wide range of holographic security features. We are certified by prestigious institutions like ISO, DSIR, CRISIL, etc. which give us an edge over others. 

To know more about our holographic strips, connect us with @LinkedIn for blister packs call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.  

3 points to consider before you choose pharma labels for your products

Pharma labels showcase information related to the contents of the products, manufacturing details and other important data. These labels also help in branding & product authentication. With the introduction of bar codes, pharma labels have moved a step ahead and are used for a range of supply chain management solutions. In this blogwe have discussed three important points which you should consider before choosing pharma labels for your products.   

1. Security features in labels 

While looking for labels for your pharma products always check for the security features. Such features can include guilloche patterns, security inks, holography, tamper evidence, digital authentication etc. A combination of different security features make the labels foolproof against duplication. Pharma labels with high security features cannot be copied by forgers and counterfeiters.  

2. GS1 track and trace functionality

The Indian government has made track and trace solutions mandatory for all pharmaceutical export shipments which should be in compliance with GS1 standardsThis is to ensure the authenticity of the drugs exported to different parts of the world. The government is also planning to implement 2D bar code-based track and trace functionality for APIs (Active Pharmaceutical Ingredients) imported to India. Therefore, we recommend you to check that your label supplier is providing GS1 track and trace functionalityThis is very importantkeeping in mind the government’s new regulations to prevent the sale of spurious drugs.  

3. Durability of the label 

Before choosing a label for your product, you must do a product sampling. This will ensure that you get only high-quality packaging labels. Only such labels can withstand the harsh conditions of the supply chain. A durable label effectively showcases product information and also helps in boosting the brand image.    

Holostik is a leading player in catering tailor-made pharma labels. Our labels are made with high-quality raw materials, adhesives, inks etc. To make the labels highly secure we incorporate different security features as per the needs of the consumer. With the use of digital product authentication, we can also implement a range of supply chain management solutions. 

To know more about our pharma labels, connect with us @twitter you can call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.          

3 ways security labels help you to increase profits

Security labels are important packaging products used in different industries. Labels help to create product and brand identity. However, product labels also play an important role in increasing your profits. In this blog we have discussed three ways security labels help you to increase profits manifold. 

1. Prevent duplication of your products 

A high-security labels cannot be copied easily and thus is an ideal product against duplication. Forgers and counterfeiters cannot breach the security of your product if it is secured with the right security label. Some of the high-tech security features in a label can include holography, security inks, guilloche patterns, covert images, digital product authentication, etc. A high-security label effectively checks duplication, and this prevents losses and boosts your company’s profits.

2. Empower your consumers 

Security labels help the consumer to instantly verify the genuineness of the product. Due to instant verification, the consumer feels empowered and this makes him a loyal customer of your brand. No wonder, the growing number of loyal consumers guarantees growth in your profits. Besides this, product labels also enable you to offer loyalty points and schemes which increase consumer retention and repetitive sales.  

3. Limit inventory wastage  

Quite often you are not able to determine your unsold inventory due to complex supply chain. This can lead to monetary losses and you may not be able to reap enough profits. However, security labels with digital supply chain solution lets you monitor the status of inventory at each stage of the supply chain. A comprehensive outlook of the supply chain allows you to easily measure the unsold inventory. From this, you can strategize your production for more profits without wasting your resources. 

Holostik is leader in providing security labels to different industries. Our wide range of security labels can be customized as per your specific needs. We use high-quality raw material, holography, security inks, patterns and digital product authentication features in our labels.  

To know more about our security labels, for more details visit our website, Youtube channel or call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.   

Combining anti-counterfeiting technologies to prevent fake products

Counterfeiting has reached to an enormous scale. A large number of products are being counterfeited by forgers and organized crime syndicates. Their sole motive behind is to earn huge amount of money by taking unfair advantage of brand names.

Of late, counterfeiting has infested the e-commerce market. Big online retail giants like Amazon and Alibaba are flooded with fake products which usually come from third-party sellers.

Large scale counterfeiting of products has resulted in heavy losses for manufacturers, consumers and the government.

Many times, companies take years to re-build the brand image, tarnished by counterfeiting.

This is where the need of anti-counterfeiting technologies arises. Manufacturers have been using different anti-duplication technologies as per their specific needs and supply chain capabilities.

Different kinds of brand protection technologies

Overt Technologies: These technologies do not require any additional tools; they are visible and apparent with naked eyes. This is the best way for on the spot visual authentication.

Covert Technologies: These technologies are not instantly recognizable. They require special tools or equipment to identify authenticity; not visible through naked eyes.

Forensic Technologies: These technologies being covert require detection by specialized technologies and are usually taken to laboratories for validation.

Digital Technologies: These technologies may be either covert or overt and require electronic means of authentication.

Combination of anti-duplication technologies to prevent duplication

In the current times, supply chains have become complex and goods can be delivered on e-commerce in instants. This has blurred the lines of regulation and inspection. Amidst this scenario, counterfeiters and forgers try their level best to copy the product and packaging.

In order to counter this burgeoning issue, anti-counterfeiting experts at Holostik came up with the idea of combining anti-counterfeiting technologies. Holostik’s latest offering in integrated anti-counterfeiting technologies is a combination of holograms and QR codes.

While holograms serve the purpose of product authentication, QR codes help in digital authentication, track and trace and supply chain solutions.

These two technologies act as a double-edged sword against counterfeiting. This means if a counterfeiter is able to breach one level of technology then he won’t be able to copy the next.

Holostik provides integrated holographic and digital technologies to prevent counterfeiting and improve supply chain efficiency and visibility.

In order to know about our integrated or combined anti-counterfeiting technologies call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

The use of QR-codes in securing products & supply chains

With the rise of counterfeiting across the world, there have been new innovations in the field of anti-counterfeiting technologies. Among the many, the use of digital technology has come at the forefront with the application of bar codes and QR codes. These digital codes not only help in product authentication but also in implementing a gamut of supply chain management solutions.

A large number of companies mainly from the FMCG, Pharma and Automobile sector are using QR codes and bar codes on their product packaging. These codes help in product authentication, tracking, and tracing, inventory management, loyalty management, etc.

The QR code is a two-dimensional version of the bar code often found on product packaging. These codes are square in shape and have black chequered dots on them.  QR codes were actually developed for the purpose of process optimization of logistics in the automobile industry. Lately, QR codes are being used for mobile marketing and digital authentication with the rising use of smartphones.

QR stands for ‘Quick Response’ which refers to the instant access to the data hidden in the code. Since it’s open-source technology QR codes have gained immense popularity.

QR codes can accommodate a large amount of data & have high fault tolerance compared to normal bar codes. Another most important advantage of the QR code is that you first need to have a scanning application on your mobile phone. Then you just need to start the application and scan over the QR code to scan it.

Holostik provides customized QR codes as per the requirements of the consumer. Our codes help in product authentication and supply chain solutions. Some of our innovations include smart hologram/label which has an integrated QR code, proprietary QR code, etc.

To know more about our QR code-based solutions call us on +91–785-785-7000 or mail us at marcom@ec2-54-210-245-44.compute-1.amazonaws.com

The unique combination of anti-counterfeiting technologies against fake products

The value of counterfeiting has reached to a monstrous figure of around $1.3 trillion. This is because of the easy availability of manufacturing technologies which has made it possible for counterfeiters to copy the products. Fake products have become visually similar to the products and many times one may find it hard to distinguish between the two.

In order to tackle the menace of the growing menace of counterfeiting, technology experts have devised new ways to counter it. Different kinds of anti-counterfeiting technologies (overt, covert, forensic and digital) are being used nowadays to counter duplication. But, the most prominent ones are holographic and digital technologies that are used across different industries.

Holostik is one of the pioneers in amalgamating the power of holographic security along with digital security. The company is offering unique smart holograms which feature a combination of holographic properties and digital security.

Moving a step ahead in product authentication, Holostik has amalgamated the power of security holograms and QR code in a single security instrument. While security holograms are meant for physical authentication, the QR code is used for digital authentication along with a host of other IT solutions which include track& trace, inventory management, reward management, etc.

The biggest advantage of this impeccable combination is that even if a counterfeiter is able to copy one technology then he will not be able to copy the other. It’s just like providing multiple layers of security to the product and thus reducing the chances of possible duplication

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of physical or holographic security and digital security which serves as the best anti-counterfeiting solution against the menace of duplication.

If you want to know more about our anti-counterfeiting solutions then you may call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

How QR codes can play an important role in preventing counterfeiting?

Nowadays, QR codes can be seen everywhere. You can find them on the packaging of food items, consumer electronics, business cards, presentations, websites, etc. People and organizations use them to store and disseminate different kinds of information, product authentication and implementing a gamut of supply chain management solutions.

Back in 1994, in Japan, Denso Wave a subsidiary of Toyota developed the first QR code in order to track the manufacturing process of its vehicles and parts. Since it was developed to allow for fast decoding speeds and thus got the name ‘Quick Response’ code. These codes are advanced versions of the previously popular barcodes. However, QR codes have the capability of storing a large amount of information and takes a comparatively smaller area for printing.

Just like a barcode a QR code stores information in a machine-readable optical label. The data contained by a QR code can include anything right from simple text, to e-mail addresses, to phone numbers and much more. The data stored in QR codes is in the form of black dots and white spaces which is arranged in a square grid. These patterns are scanned and translated in readable information for humans with the help of an imaging device like a camera or a scanner.

Today, organizations across the world use QR codes for not just storing information but also for product authentication and tracking. In times, when counterfeiting is on the rise and has become a multibillion-dollar business securing supply chain from the threat of counterfeiters is most important.

For this, a unique QR code is assigned for every individual product and also for the product pallet. While moving through the supply chain the product is scanned at different levels which not just authenticates the product but also updates the database of the system. Through this mechanism, a manufacturer can track the location of his or her product in the supply chain. Similarly, for the end consumer, a simple QR code scan determines the genuineness of the product instantly.

Holostik provides customized QR codes integrated with security labels and holograms. This provides double-edged security to the product against any possible form of counterfeiting. Our QR codes not just help in product authentication but also provide a gamut of supply chain management solutions.

To know more about our customized QR codes and the integrated solutions call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

The Role of Anti-counterfeiting Technologies in Securing Supply Chains

From knock-off fashion accessories to fake mobile phones, automotive parts and pharmaceuticals, counterfeiters manufacture and sell inferior goods using another company’s trademark, brand name, logo or appearance. Benefiting from rapid developments in technology, these organizations use sophisticated means to duplicate items, making it quite difficult for customers to identify the true source of the products they purchase.

Counterfeiting is a serious crime punishable globally by fines that may run into millions of dollars and imprisonment of up to 20 years. Despite this, the counterfeit industry continues to cost the world economy hundreds of billions of dollars each year.

The Organization for Economic Cooperation and Development (OECD), an intergovernmental economic organization for world trade, estimates that trafficking in counterfeit products accounted for USD 250 billion in 2007⁠⁠ — approximately 1.95% of international trade. According to the International Chamber of Commerce, counterfeiting was a USD 600 billion business in 2011, amounting to 5% – 7% of global trade.

In a March 2019 report, OECD stated that trade in counterfeit and pirated goods has risen steadily in the last few years, even as overall trade volumes stagnated. According to the estimates, counterfeit trade currently stands at 3.3% of global trade.

Counterfeiting organizations are often linked to other organized crimes such as drug cartels, money laundering and exploitation of child labor. Even as law enforcement agencies increase efforts to shut down the illicit business, statistics point toward continued exponential growth in the sale and manufacture of counterfeit goods worldwide.

The need for effective risk management in the supply chain

  • China is estimated to account for 78.5% of the total counterfeit market, and along with Hong Kong, continues to be among the biggest origin countries for pirated goods.
  • Footwear, clothing, leather goods and electrical equipment are the top product categories targeted by counterfeit organizations.
  • Counterfeit and pirated products continue to follow complex trading routes, targeting certain intermediary transit points in supply chains, especially in countries where ports are not secured.
  • In 2016, up to 6.8% of EU imports comprised of counterfeit and pirated products. This amounts to as much as €121 billion.

Although it affects every product category, counterfeiting is more accentuated for businesses with a globalized supply chain. Supply chain management at large corporations can involve hundreds of links with each of those susceptible to intrusion by counterfeit organizations.

Counterfeit items can enter legitimate supply distribution chains at a number of points — the various component manufacturers, suppliers of raw materials, offshore assembly units, transportation, and even the retailers.

If not checked for quality, sources, proper delivery and authenticity throughout the supply chain, high-quality products may get replaced by cheap knock-offs at any point most convenient to counterfeiters.

As laws differ in countries, a manufacturer could potentially leave their product open to counterfeiting at any point in the supply chain when they target a market in a developing country. The market is characterized by businesses working with governments to reduce counterfeit trade. Preventive measures such as penalization, customs laws, and civil remedies work to some extent but fail to significantly reduce the problem. Often, in developing countries, regulatory authorities are ill-equipped to correctly identify original products from fakes.

There is an undeniable need to develop a far-reaching strategic approach to counter such criminal efforts with a multidisciplinary response and the active participation of a wide range of actors, each with their own expertise and specific areas of work.

The role of technology may offer significant contributions to step up deterrence and curb counterfeiting. The two most common technological solutions that companies employ are product authentication and track-and-trace systems.

Product authentication

Authentication methods allow customers to identify whether the products they’ve purchased are genuine or counterfeit. This usually involves assigning security holograms, QR codes and unique numbers or patterns to each product after the final quality check at the manufacturing unit. Scanning the unique code on their smartphone allows the customer to verify the genuineness of the product while informing the manufacturer about its successful sale. Security holograms for authentication can be found on nearly all credit and debit cards.

Track-and-trace systems

Track-and-trace systems are designed to help manufacturers identify faults in their supply chain. As the name suggests, these systems allow manufacturers to track product journey along the entire supply distribution chain from the production unit to end-customer, and customers to trace the products back to their original source.

Smart QR codes (in the form of labels or holograms) are assigned to each product. These are then scanned at every link in the supply chain using either specialized devices or smartphones. Failure to scan the right code on the right product reflects immediately in the supply chain database and allows the manufacturer to identify the point of failure and take appropriate action. This dramatically reduces the chances of intrusion by counterfeit organizations into the legitimate supply chain.

Added benefits

Anti-counterfeiting solutions such as track-and-trace systems allow manufacturers to not only keep track of their inventory at all stages of distribution but also make it easier to manage rewards and build customer loyalty. For more information on this, click here.

Conclusion

Counterfeiting is an exceedingly complex phenomenon. Legal deterrence like fines and imprisonment work to reduce the spread of fraud but do not eliminate it entirely.

With the global counterfeit industry on the rise, companies must take advantage of technological solutions to fight counterfeit. Some of the most effective methods include product authentication methods and track-and-trace systems.

While immensely effective in nearly eliminating the intrusion of counterfeit goods into legitimate supply chains, these solutions also offer added benefits such as comprehensive supply chain management, reward management, and loyalty-building.

For more on supply chain security, click here. To find an ideal track-and-trace solution for your business, click here.

Holostik: Ensuring comprehensive security of products and supply chain

One of the biggest challenges for companies today is the security of their supply chain. Any kind of lapses in a supply chain can lead to theft, counterfeiting, adulteration and other problems which can severely impact the performance of an organisation.

Industries, regulatory agencies and governments across the world have realised the importance of implementing security measures in order to secure the product and supply chain. This comprehensive security approach helps all the stakeholders of the supply chain.

When it comes to ensuring the security of the brand most organisations believe that it is enough to secure the product against any kind of duplication and tampering. However, the actual scenario is quite different as a product is susceptible to different problems at different stages of the supply chain. This means that product authentication does not guarantee the security of a product from theft and damages.

Today, when the performance of the company highly depends on the health of the supply chain it is equally important to secure the product along with the supply chain.

Holostik provides cutting-edge anti-counterfeiting solutions for ensuring the safety of the product and the supply chain. In order to secure the product, the company has a gamut of solutions ranging from security holograms, security labels, QR based holograms, labels and much more. Holostik provides security labels and holograms and smart QR based holograms for product authentication and it also offers track and trace services which ensure the tracking and tracing of product in the supply chain.

A comprehensive security approach can be implemented with the help of a customised smart hologram or customised holographic label which caters product authentication along with track and trace functionality. With Holostik’s robust track and trace services, manufacturers can remain carefree from any kind of product theft, tampering, adulteration in a supply chain.