3 Industrial Uses of Holographic Tapes

Holographic tapes are used in different industries for product packaging. Despite being thin, these tapes have a high strength to endure the harsh effects of the supply chain. In this blog, we highlight the 3 industrial uses of holographic tapes 

1. Package protection

Holographic tapes are used to seal and wrap the packages. They offer strength and durability to primary packagingDue to their strong material and adhesive strengthpackaging tapes are being used rampantly in different industries for sealing cartons, packs and bundles. The presence of holography makes these tapes invincible against counterfeiting.  

2. Tamper evidence

Holographic tapes can also include tamper-evident features. This includes tamper text evidencesecurity cuts etc. Such tapes prevent counterfeiting, adulteration or tampering of your products. They instantly hint towards any possible attempt of tampering. Tamper proof labels or Tamper evident tapes are generally used in pharmaceutical, agriculture, automobile and FMCG industries. These tapes can be customized as per your specific requirements.   

3. Brand aesthetics 

Packaging tapes can add value to the design and aesthetics of the product packaging. Holographic tapes are available in different colours. Their glitter effect instantly catches the attention of consumer. Due to these properties, holographic tapes are used for gift wrapping and decoration.

Holostik holographic self-adhesive tapes come in a variety of colors and design patterns. Perfect for decorative packaging, the tapes come with removable backing liner making them super simple to cut shapes from and trim to size.

The high security tapes are tamper-evident and leave customizable tamper-text when the pattern release seal is opened (such as ‘VOID’, ‘ORIGINAL’, ‘CANCELED’, ‘OPENED’, et cetera). They also come with covert laser-readable (CLR) security features for anti-counterfeiting and brand protection services and can be applied on blisters, plastic packing and paper labels.

Holostik provides customised holographic tapes. To know more about our holographic tapes, connect with us @facebook call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com

3 ways to customise holographic foil stamping

Holographic foil stamping is used for product aesthetics and brand protection. Foil stamping is used in product packaging, greeting cards, letterheads, book covers, business cards, wedding invitations, and so on. Holographic foil stamping can be customized as per your business needs. Here are three ways in which we can customize stamping foils.    

1. On the basis of color 

We offer holographic foil stamping in different colors. This customization lets you to choose from a variety and align them with your brand image. No wonder, a perfect choice of colors in foils allows you to redefine your product and brand.    

2. On the basis of pattern 

Our stamping foils can incorporate a wide variety of security features, patterns, designs, and shapes. A customized pattern gives a unique identity to your product packaging and prevents counterfeiting. Our unique patterns and shapes cannot be copied by counterfeiters and thus ensure high product security. Moreover, the holographic features also add depth to the pattern design incorporated in the foil.   

3. Custom branding

We also provide custom branding in our stamping foils. This can include your logos, company name, typography, etc. Besides boosting brand image, it helps in creating a recall value for your products 

Holostik is a leading supplier of customized hot stamping foils. Our hot stamping foils are being used on credit cards, documents, id cards, etc. Having been recognized by organizations like Indian Bank’s Association for security printing we have many respected organizations as our clients. We have the latest ISO certifications and state of the art manufacturing facilities which helps us to create new benchmarks in the field of brand protection.   

To know more about our hot stamping foils, Feel Free to visit our website, twitter or call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.  

3 facts you should know about holographic films

Holographic films are used for packaging, lamination, gift wrapping, and many other purposes. The films are highly aesthetic and offer security to the product. The films are used in different industries due to their flexibility and customization. As a manufacturer, you might also require these films for your product packaging. To make you aware of holographic films we have explained three interesting facts about them in this blog. 

1. Can be laminated with different types of materials 

Holographic films can be laminated with different types of materials. This combination leads to the development of unique packaging solutions. For example, the films can be laminated with sealable films to make flexible bags. In addition, the films can also be laminated with paper to make gift boxes or bags. Holographic films can also be coated with special adhesives to make hot stamping foils. Likewise, the films can be laminated with many other materials to develop out of the box packaging products.   

2. Can be used to create pressure-sensitive labels  

Holographic films can be used to make pressure-sensitive labels. Such labels are used in our everyday lives and just require the pressure of fingers or hands for applicationFor making these labels, the metalized surface of the holographic film is coated with pressure-sensitive adhesive along with release linerThis film is further cut into labels of specific shapes and sizes with the help of die.   

3. Can be chopped into glitter for holographic effect

Holographic films have a unique property to diffract light. The films can be chopped into glitter or powder, which can be further applied to packaging products and materials to give a unique visual effect. This helps to leverage brand value and make the product more appealing to your end consumers.  

Holostik provides customized holographic films available in both PET (polyethylene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). To know more about our holographic films, call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com    

Top 5 qualities to look for in In-mould labels

In-mould labels are one of the most durable packaging products used in many industries. You can also need in-mould labels for your products butthere are some qualities which you should highly consider before choosing them. In this blog, we have explained the 5 qualities which you should look for in IML.  

1.Durability 

There are times when you are worried about the condition of your product packaging in the supply chain. No wonder, poor quality of packaging can get easily damaged due to moisture, extreme temperatures, abrasion and other forms of wear and tearIn order to ensure durability, in mould labels should be made with high-quality raw materials utilizing the highest standards of manufacturing.  

2.High-quality raw material 

You should always check for certain points while ensuring that the in-mould labels are made of high-quality raw materials. A good quality in-mould label is made of BOPP. It should also be recyclable in order to comply with environmental norms. You should also check that IML have a thickness of 80 to 105 microns.    

3.Application on different types of substrates 

You should check that in-mould labels can be applied to different types of substrates. As a manufacturer, you can have many product lines and corresponding packaging for the same. Therefore, you should always select an in-mould label that can be applied on different materials.      

4.Highly customizable for branding 

A high-quality in-mould label should be customizable. This means that the label can incorporate unique designs, security label features, vivid colors and typography for enhancing your brand value.   

5.Extended life span  

You should always choose an in-mould that has an extended life cycle. This means that the label has a life cycle equivalent to that of product packaging. So when the primary product packaging gets damaged then the label will also be damaged.  

Holostik is an leader in providing high-quality in-mould labels to different industries. To know more about our in-mould labels, Connect with us @facebook call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com   

4 compelling reasons why shrink sleeve labels are good for your products

Shrink sleeve labels are effective packaging solutions for bottled products. Theare highly aesthetic and can fit easily on any shape and size of the packagingHowever, due to a large number of packaging labels available in the market, you can get confused regarding the same. Therefore, in this blog, we have explained four compelling reasons to choose shrink sleeve labels for your bottled products.  

1. Can be applied to products of different materials  

Shrink sleeve labels can be applied easily on materials made of plastic, glass or metal. This unique quality of shrink sleeves makes them stand apart from other forms of packaging. So, if you are into the manufacturing of products with a wide variety of materials, then shrink sleeves can be your best choice of label packaging.  

2. Can fit seamlessly on different shapes and sizes of products 

You can face a lot of challenges while choosing the right packaging solution for your products. Generic product labels have to be customized as per your needs and this can increase your packaging costs. However, shrink sleeve labels have the unique property to fit seamlessly as per the shape and size of the packaging.    

3. Allows 360-degree surface area for branding 

Unlike product labelsshrink sleeves can showcase the product information and branding in a 360-degree format. Your product’s packaging is meant to grab maximum eyeballs and shrink sleeves are the best solutions in this regard.    

4. The material of shrink sleeve is damage resistant  

Most generic paper labels cannot withstand moisture, temperature, leaks, and spillage. But, shrink sleeves are the most effective packaging labels against these factors. Shrink sleeve labels are made with high-quality materials that can survive in the harsh environment of the supply chain.   

Holostik is a frontrunner in providing customized shrink sleeve labels to different industries. To know more about shrink sleeve labels, connect at our LinkedIn or call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com  

4 things manufacturers should look for in induction sealing wads

As a manufacturer of bottled products, sealing wads play a key role in your product packaging. Your procurement team can often overlook important points while choosing the right induction sealing wads supplier for your products. While affordability is a big factor, there are many other qualities that must be present in the ideal sealing wads for your customized needs.

To make things easier, we have compiled a list of quality parameters below.

1. Water resistance

The biggest challenge with low-grade sealing wads is leakage. A wad is useless to a product if it can’t keep its content intact.

Make sure your provider uses high-quality materials in the production of sealing wads. The wads should have the quality to withstand water and stay undamaged. Such wads will surely prevent spillage and keep the contents of the product safe inside the bottle.

2. Security features

Generic wads can be easily copied and aid product duplication or brand piracy. A high-quality wad will also have features to prevent duplication and tampering of your products.

Always look out for security features in sealing wads. Security features can range from holography, security printing, product authentication and even track and trace functionality. Induction sealing wads with security features can increase your sales and growth by keeping your supply chain safe from illicit intrusion.

3. Aesthetic appeal

Poor looking wads are a big turnoff for the end-consumer. The wad seal is the last thing a consumer notices and interacts with before beginning product consumption. Unattractive sealing wads can leave a negative impression of your products, and thus diminish opportunities to increase repeat purchases.

Although easily overlooked, aesthetics is very important for every packaging layer of your products including induction sealing wads. An ideal wad will sport a customized brand design (extending even to its security features) and effective use of colors and printing. Sealing wads that are appealing can boost your brand’s image and multiply sales.

4. Non contamination

Wads made from inferior materials are unable to prevent contamination. If the contents of the product are not safe, then your money and time will definitely go down the drain.

It is important to ensure that the induction sealing wads you use for your products prevent any sort of material contamination or oxidation. A perfect sealing wad should act as a barrier against any form of contaminants present outside the product’s packaging. This helps to maintain the quality of the product in the market and ensure high customer satisfaction and retention.

Holostik provides customized induction sealing wads with all the right qualities for your bottled products. Depending on your customized requirements, we can provide holographic wads, wads with lids, pressure-sensitive wads, peel-and-release wads and wads with in-built QR-code authentication and track & trace features among other offerings.

To know more about induction sealing wads call us now on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.  

The use of QR-codes in securing products & supply chains

With the rise of counterfeiting across the world, there have been new innovations in the field of anti-counterfeiting technologies. Among the many, the use of digital technology has come at the forefront with the application of bar codes and QR codes. These digital codes not only help in product authentication but also in implementing a gamut of supply chain management solutions.

A large number of companies mainly from the FMCG, Pharma and Automobile sector are using QR codes and bar codes on their product packaging. These codes help in product authentication, tracking, and tracing, inventory management, loyalty management, etc.

The QR code is a two-dimensional version of the bar code often found on product packaging. These codes are square in shape and have black chequered dots on them.  QR codes were actually developed for the purpose of process optimization of logistics in the automobile industry. Lately, QR codes are being used for mobile marketing and digital authentication with the rising use of smartphones.

QR stands for ‘Quick Response’ which refers to the instant access to the data hidden in the code. Since it’s open-source technology QR codes have gained immense popularity.

QR codes can accommodate a large amount of data & have high fault tolerance compared to normal bar codes. Another most important advantage of the QR code is that you first need to have a scanning application on your mobile phone. Then you just need to start the application and scan over the QR code to scan it.

Holostik provides customized QR codes as per the requirements of the consumer. Our codes help in product authentication and supply chain solutions. Some of our innovations include smart hologram/label which has an integrated QR code, proprietary QR code, etc.

To know more about our QR code-based solutions call us on +91–785-785-7000 or mail us at marcom@ec2-54-210-245-44.compute-1.amazonaws.com

Importance of wide web films in product packaging and security

Packaging plays an important role in protecting and branding the product. Industry experts consider packaging as the first communicator of the company. In the past few years, flexible packaging has gained high popularity due to durability ad ease of transportation. Among the many flexible packaging solutions, holographic wide web films hold an important place.

Wide web films incorporated with holography play an important role in offering protection of the product against counterfeiting and tampering. The wide web films are available in different sizes and can include different holographic features. Holostik is a leading name providing the finest wide web films to different industries.

Holographic wide web films are available in PET (polyethylene terephthalate) (minimum thickness 12 microns) and BOPP (biaxially oriented polypropylene) (minimum thickness 20 microns). The films are known for their self-adhesiveness, clarity, quality, and shine. Special care has been taken by experts in making the product compatible with international standards and the latest market trends.

Some features of Holostik’s holographic wide web films are as follows:

  • Attractive looks with optimum clarity.
  • Shiny and glossy with high brightness & high gloss holographic effects.
  • Superior bonding strength heat resistant and waterproof.
  • Available in different colors and patterns, Plain, light beam and patterns. Many designs are available for selection and customer designs.

Wide web films are used for toiletries, tobacco, flexible packaging, printing, wine boxes, gift boxes, books, magazines, boxes, printed products, and other paper products laminating. suitable for high-grade imitation and pseudo carton laminating.

 

Why packaging is more than just grabbing eyeballs?

Packaging plays an important role in the product and the company. Some of the best products in the world have the most remarkable packaging. From holographic corrugated boxes to glittering pouches, beautiful wrappers to eye-catching shrink sleeves the list seems endless.

Market experts consider packaging as the first communicator of the company. Branding gurus have always laid emphasis on making the product packaging alluring. The idea behind it is to increase the product’s visibility on the market shelves.

Creative taglines, the attractive pallet of colors, shape, size, and convenience of packaging are some of the most important points before creating a packaging solution. However, this is just a small part of the overall picture and packaging has many other important roles in product supply, sales and company growth.

Besides branding and marketing the product, an ideal packaging must also secure it from counterfeiting, tampering or diversion in the supply chain. No wonder, the element of security is vital for making the packaging effective.

Here are 4 points which define the ‘element of security’ in product packaging.

  1. Even if a product is sturdy, it doesn’t mean that it cannot suffer damage in the supply chain. All kinds of products require safe and secure packaging for protecting them against any kind of harm.
  2. Secure packaging is also important for keeping the product temperature proof especially if it is a consumable good. Products are transported through long distances which takes days, in such scenario a durable and temperature proof packaging is of utmost importance.
  3. Holographic packaging like security labels, anti-tampering labels, security holograms plays an important role in protecting the product from counterfeiting and tampering.
  4. Nowadays barcodes and QR codes are printed on the packaging of the products. These digital codes, not just hep in authenticating the product but also help in tracking and tracing the product in the supply chain.

If you want customizable and effective secure packaging solutions for your products, then call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

How product packaging can be made impeccable in context of security

Product packaging is an important step in ensuring maximum safety of products from tampering, theft and other forms of counterfeit. A coordinated and secure packaging framework coupled with a reliable track-and-trace system is key in supply chain security.

In a world of digitalized logistics and e-commerce, the physical security of products is no longer a supplementary layer of protection but a necessity.

Counterfeiters today operate on a larger scale than ever before, with entire factories featuring advanced technology focused on creating perfect copies of products provided by well-known brands or manufacturers. Trusting the entire supply chain security to a supposedly strong legal framework and the precaution of consumers is simply not a good strategy.

A sound supply chain security strategy would involve a proactive approach in implementing technology that allows manufacturers to track their products throughout their distribution chains and a packaging system that makes it impossible for counterfeiters to tamper with the products or replace them with cheap knockoffs within the legitimate supply chain.

Authentication solutions

Authentication in packaging is usually achieved with sealing and holograms. Depending on the level of security required, sealing and holograms could have advanced security features such as pressure-sensitivity, customized tamper-evident fracture patterns, a blacklight verification system, and machine-readable entrenched code.

These are sometimes heat-sealable and may be applied directly to product containers using induction seal technology, making it tamper-proof. Multiple films may be applied to form a single holographic seal that provides a high level of defense to containers or bottles.

Nano-optical technology

The use of nanotechnology in product packaging highly elevates the unlikelihood of counterfeit interference and solves the many limitations associated with synthetic packaging techniques.

Managed microstructures and nanostructures on technologies such as holograms offer features such as water resistance, heat stability and tamper-indicative change of color that cannot be reversed.

Tamper-evident packaging systems

Tamper-evident packaging systems may include solutions like wide-web films, holographic shrink sleeves, and security pouches. The tamper evidence feature maintains product integrity by preventing repacking or reselling of the items.

Figure: Example of a shrink sleeve

Shrink sleeves are a leading packaging application in industries such as food and beverages, cosmetics and detergents. These are heat-sealable and conform to the shape of containers making it harder to tamper with. Tamper-evident shrink sleeves come with microstructure holographic authentication for advanced security.

Figure: Example of a wide web film

A wide web film is a holographic film with a characteristic design covered securely around a product or product container. To open the container and remove the product, the film must be cut or torn.

These holographic laminated films offer a completely non-invasive solution to prevent any sort of tampering and are used extensively for flexible packaging. These films vary in thickness and may come in PET (12 microns) or BOPP (20 microns).

Security pouches provide external tamper evidence and can be combined with the internal seals for double security. These usually involve rotogravure printing technology and the highest level of optical security features.

Tamper-evident packaging systems take the high-security value of nano-optical and holographic authentication solutions and combine it with high-quality printing and materials for a secure and appealing protection solution that increases product security and enhances the brand value.

For more on shrink sleeves, security pouches and wide web films, click here. To find the ideal product packaging solution for your business, click here.