The power of combination of different anti-counterfeiting technologies

With the easy availability of advanced technology, it has become quite normal for counterfeiters to make copies of the even most sophisticated of products. Today, counterfeiters not just imitate the product but also copy the packaging and branding of the company. This makes it quite challenging for the retailer and consumers to differentiate between original and fake products.

Counterfeiting today is an organized business usually run by big criminal organizations which involve a huge amount of funding and vast networking. However, with the development of anti-counterfeiting technology, it has become challenging for counterfeiters to duplicate products. Anti-counterfeiting technologies are broadly classified as overt, covert, forensic and digital. The most prominent among these are holographic and digital technologies which are currently being used in different industries.

Holostik is a pioneer in providing the best anti-counterfeiting solutions. The company has achieved many milestones in the anti-counterfeiting business. Holostik has emerged as a world leader in providing the best security holograms, security labels, holographic wide web films and many other products. Besides these, the company also provided digital anti-counterfeiting technologies which not just secures the product but also safeguards the supply chains.

Holostik believes that in today’s word different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from the same Holostik provides advanced and customised digital security holograms. These holograms encompass different features of holography along with QR code.

The USP of these holograms is its two-layered security which makes it impossible to breach by a counterfeiter. For example, if a forger copies the QR code then he won’t be able to copy the hologram due to its physical security features. Holostik firmly believes that the future of anti-counterfeiting technology lies in the amalgamation of different technologies. Moreover, the implementation of digital technologies also helps in monitoring and effectively managing the supply chains.

What are the advantages of digital authentication?

Authentication technologies play a pivotal role in protecting brand reputation, value, market share and above all trust of customers. As counterfeiters use new methods and technologies for duplication it has become highly critical for legitimate manufacturers to utilize the power of digital authentication.

Digital authentication technologies are being widely used by companies across the globe to tackle the problem of counterfeiting. Some of the widely used digital authentication technologies comprises of bar codes, QR (Quick Response) codes, RFIDs, taggants etc.

Among these authentication technologies bar codes and QR codes are being massively used by organizations to secure their products and safeguard and manage their supply chains.

As per a trade report, “The barcode sector of the technology segment constituted the highest share in the anti-counterfeit packaging market; and is projected to grow at a second-highest rate during the forecast period as it is highly preferred for brand protection in almost all industries but especially in personal care & cosmetics products. This is due to the information and code embossed over the barcode and does not allow the covert data to be displayed on the label, making it difficult for counterfeiters to copy. A barcode helps companies to integrate product lines and reduce the total cost of ownership.”

QR codes or 2D bar codes are not much different from bar codes except that they can store much more information compared to a normal barcode. Both these machine-readable codes can be scanned with handheld devices and mobile phones. Perhaps, one of the biggest advantages of these digital authentication technologies is that they provide quick and convenient authentication in real time.

Here are some benefits of digital authentication technologies:

1.Real-time authentication: Digital technologies like bar-codes and QR codes offer instant authentication of the product in real time. This means that you don’t have to wait much in order to check the genuineness of the product.

2.Stores large amount of information: From the name of the product to manufacturing and expiry date, nutritional value and much more, bar codes and QR codes can store a large amount of information which reflects on the screen once scanned. It helps the consumer and other stakeholders in the supply chain to know about the necessary information related to the product.

3.Unique for every single product: Bar codes and QR codes are unique for every single or individual product manufactured by the company. Thus, these solutions give a unique identity to each product in the supply chain and ensure their comprehensive and detailed monitoring.

4.Can be amalgamated with physical authentication technologies: Holostik which is a pioneer in anti-counterfeiting technologies in India offers a unique smart security hologram which includes a QR code and a hologram for two-phased authentication of the product. Quite evidently, one can’t deny the great quality of digital technologies to easily amalgamate with physical technologies.

Why track and trace technology is important for securing supply chains?

Counterfeiting, tampering or adulteration can take place at any part of the supply chain. Counterfeiters can sneak in at any stage and can make counterfeit copies of the genuine product or can tamper with its packaging and contents.  A supply chain is the network of all the individuals, organizations, resources, activities and technology involved in the creation and sale of a product, from the delivery of source materials – from the supplier to the manufacturer, and the final product delivery to the end user.

Organisations and company owners can take the necessary measures to secure their supply chains. Different technology tools can be used as effective solutions to secure supply chains. Since the supply chain encompasses different stages, therefore, it is difficult to individually monitor each of them. Moreover, it is manually not feasible to examine loopholes or any errors in the supply chain.

Of late, different kinds of technologies are being used to secure and monitor supply chains. The amalgamation of IT-enabled authentication technology and holographic authentication technology is being used by companies worldwide. A good example is the use of barcode or QR code technology which not just digitally authenticates the products but also links it with different IT-enabled solutions like track and trace.

Track and trace system is one-of-its-kind technology which helps in tracking and tracing the product throughout the supply chain. The technique provides a unique identifying code (bar code/ QR code) onto each product after it has been packaged. This enables individual products to be tracked from production to the end consumer and helps manufacturers significantly reduce counterfeiting by ensuring products can be easily identified.

Digital authentication through a QR code and barcode take place on the individual product, pack, case and pallet level. Variable and unique QR codes are difficult to copy and thus provide security on each level of the supply chain. Holostik is a pioneer of anti-counterfeiting solutions and provides a range of holographic and digital authentication solutions for securing products and supply chains. Its security holograms enabled with digital authentication solutions help in providing a multi-layered security approach to the product and the company’s supply chain.