3 tips on tamper-evident holograms from industry experts

Tamperevident holograms are becoming more popular in different industries owing to the rising demand for security features in primary and secondary product packaging. Often used as protective seals for products, these holograms provide an indication of product warrantyWith so many options available in the market, choosing the right hologram can be a tough task.  

To make the task easier for youwe talked to industry experts about three tips on choosing the best tamper-evident holograms. 

1. Ensure you are choosing the right tamper pattern

Tamper evident holograms commonly come in two variants — i) tamper text and ii) tamper patternevident.  

Tamper text evident holograms leave behind a text message on the substrate when peeled or tampered with. The text message can be customized as per client requirement or you may very well opt for generic ‘VOID’ tamper text holograms 

Pattern text evident usually come in honeycomb patterns but again can be customized as per your requirement. The choice of variants depends on the shape, size, and material of your products   

2. Specify whether you require security cuts 

Tamper evident holograms can also come with the security cuts tamper featureHolograms with security cuts self-destruct along with specified patterns if tampered with. The number and position of security cuts can be customized as per your needs.    

3. Enquire if you can get QR-codeenabled features 

An additional but optional benefit of tamper-evident holograms is supply chain visibility. With digital product authenticationyour customers can instantly verify the genuineness of your products 

Available at a fraction of additional cost, this value-added benefit can guarantee the safety of your products from duplication and can be a valuable addition to your security packaging.   

Holostik is the industry leader in anti-counterfeiting in India and has pioneered many of the technologies now used across the industry. 

Holostik tamper-evident holograms come with all premium design and security features at reasonable prices. 

To know more about our tamperevident holograms, call us on +91–785-785-7000 or drop us an email to connect@ec2-54-210-245-44.compute-1.amazonaws.com 

Secure and flexible packaging solutions from Holostik

Different industries like pharmaceutical, electronics, FMCG, automobiles use a range of flexible packaging solutions as per their needs. These packaging solutions safeguard the products in a supply chain from spillage, tampering, diversion, counterfeiting, etc.

A product simply cannot sustain in the market without secure and robust packaging.

What is flexible packaging?

Secure and flexible packaging solutions combine the best quality of plastics, packaging films, holography, and digital authentication. Flexible packaging solutions have become highly popular due to their versatility, functionality, and cost-efficiency.

According to industry experts, flexible packaging includes a package or any part of the package whose shape can be changed readily. Some of the examples of flexible packaging solutions are security labels, security holograms, holographic pouches, shrink sleeves, holographic films, etc.

Flexible packaging solutions from Holostik

Holostik is an industry leader when it comes to catering customized packaging solutions. The anti-counterfeiting and packaging company has been catering to a wide variety of packaging solutions to different industries for the past 28+ years.

In this blog, we will discuss our secure and flexible product line which can be customized as per your specific needs.

Security labels:

Labels are considered as the first communicators of the company and its products. With added features of holography, security inks and digital authentication (QR codes/bar codes) they also prevent counterfeiting. Some variants of our security labels include paper labels, breakable vinyl, transparent, Tyvek and many more. These labels affixed to the product help in highlighting the product contents, enhancing the brand value and securing it.

Security holograms:

Security holograms are unique and low-cost OVDs (optically variable device) with the property to diffract light. Holograms incorporate security features that are extremely hard to copy by any other means. With the incorporation of overt, covert and forensic features security holograms are impeccable products against counterfeiting.

Holographic films:

Holographic metalized films are one of the best packaging products with a wide variety of applications like gift wrapping, lamination, and packaging. These films are available in PET (minimum thickness of 12 microns) and BOPP (minimum thickness of 20 microns).

Holographic wads:

Wads or liners are extensively used to close the mouth/orifice of bottles which in turn keep them secure from spilling or tampering. With the addition of holography, these wads help in preventing counterfeiting.

Shrink sleeves:

On applying heat, shrink sleeves reduce in size and conform tightly to the shape of the container or product. These products are used in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc.

Hot stamping foil:

Available in different variants hot stamping is a permanent process in which a part of the object is marked with a properly formulated foil.

Other solutions:

Some of our other packaging solutions include holographic security pouches and tax stamps. While holographic security pouches are used in different industries for packaging products & making them distinct on the shelf, tax stamps help in preventing counterfeiting and collection of revenue.

Our flexible packaging products can also incorporate digital authentication features (QR codes/bar codes) which help in supply chain efficiency and visibility.

To know more about our flexible products call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

Why security holograms play an important role in product protection

Counterfeiting has reached to monstrous scale. According to a latest report by Research and Markets the value of counterfeiting has reached to a historic high of $1 trillion. No wonder, the world is flooded with counterfeits. Fake goods can be found anywhere from stores to local vendors, online e-commerce websites etc.

Every day, we come across news related to fake products. Counterfeit products not just lead to huge revenue losses but are also harmful for the health of the consumers. Counterfeiting is a menace for everyone.

The manufacturers have to suffer from drop down in sales due to fake products. Their highly branded products which take years of innovation are sold at the cost of peanuts in the market. This also damages their brand reputation. Moreover, if a consumer is duped with a fake product then he or she switches over to another brand.

In this grim situation one of the biggest challenge is to provide an impeccable anti-counterfeiting solutions which are durable and cost-effective at the same time.

Security holograms are perfect anti-counterfeiting tools that have come a long way in fighting counterfeiting. These are low-cost security devices with unique designs and are off late being used widely by manufacturers of almost all products. Holograms find its application in almost all industrial sectors including industrial, commercial and residential. It is one of the best devices to combat forgery.

Some of the benefits of using security holograms are:

  • These are cost-effective and easy to apply
  • Tamper-evident feature – if any attempt of opening the product is made, it is easily visible.
  • Exhibits multiple security features and functions
  • An additional layer to secure your products
  • Made using advanced technologies, hence very difficult and expensive for counterfeiters to copy.
  • Manages the supply chain effectively when paired with QR code or barcode.
  • Demotivates counterfeiters to replicate your product.

Holostik has been the leader in providing security holograms and other anti-counterfeiting products and solutions from the last 28 years. We make tailor-made holograms suiting your needs and requirements. We have holograms for all your products, needs and requirements. You name it, we have it. To know more about our security holograms call us on +91–785-785-7000 or mail us on connect@ec2-54-210-245-44.compute-1.amazonaws.com.

The unique combination of anti-counterfeiting technologies against fake products

The value of counterfeiting has reached to a monstrous figure of around $1.3 trillion. This is because of the easy availability of manufacturing technologies which has made it possible for counterfeiters to copy the products. Fake products have become visually similar to the products and many times one may find it hard to distinguish between the two.

In order to tackle the menace of the growing menace of counterfeiting, technology experts have devised new ways to counter it. Different kinds of anti-counterfeiting technologies (overt, covert, forensic and digital) are being used nowadays to counter duplication. But, the most prominent ones are holographic and digital technologies that are used across different industries.

Holostik is one of the pioneers in amalgamating the power of holographic security along with digital security. The company is offering unique smart holograms which feature a combination of holographic properties and digital security.

Moving a step ahead in product authentication, Holostik has amalgamated the power of security holograms and QR code in a single security instrument. While security holograms are meant for physical authentication, the QR code is used for digital authentication along with a host of other IT solutions which include track& trace, inventory management, reward management, etc.

The biggest advantage of this impeccable combination is that even if a counterfeiter is able to copy one technology then he will not be able to copy the other. It’s just like providing multiple layers of security to the product and thus reducing the chances of possible duplication

Holostik believes that in today’s market different anti-counterfeiting technologies are not competing but are complementary to each other. Taking a cue from this the company offers a combination of physical or holographic security and digital security which serves as the best anti-counterfeiting solution against the menace of duplication.

If you want to know more about our anti-counterfeiting solutions then you may call us on +91–785-785-7000 or drop us a mail at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

An overview of anti-counterfeiting products offered by Holostik

Established in the year 1991, Holostik was inspired by the idea of ‘social entrepreneurship’ and not just reaping profits. Today, the company is one of the pioneers in the anti-counterfeiting industry of the country and, has achieved enormous success through its vision of continuous innovation, use of latest technology, inherent value system, and sustainability to create a long-term impact on the society. Right from the provenience, the company has been innovating with technologies and in the span of 28 years; it has left an indelible mark in the anti-counterfeiting industry.

From FMCG to Pharmaceutical, Automobile to Apparel & Fashion, Government to Personal Care, E-Commerce to Liquor, Tobacco to Telecom -summing up to more than 16 industries, the company provides niche and highly sophisticated anti-counterfeiting solutions.

Let’s discuss the different anti-counterfeiting products:

Security Holograms: Security holograms, are the perfect solutions to fight to counterfeit. Providing product security, holograms are made by using an aluminum sheet which after many processes get optical properties to diffract light and create virtual 3D effects that cannot be copied. At Holostik, we use the latest master origination and holographic techniques to provide the best security holograms.

Security Labels: Security labels are the first communicators of a company, its brand image, the product’s personality. We not just make different types of security labels but create an identity that will effectively reflect your brand to your customers and protect it from tampering and counterfeiting. Security labels are one of the most difficult things for the counterfeiters to duplicate. With the combination of holography strip onto any paper label, we not only make it much secure for our clients but also make it almost impossible to copy or replicate by adding an extra layer of security.

Tax/Revenue stamps: Our tax stamp encompasses a variety of technologies that are combined with strong product authentication, holographic & non-holographic features. We make tax stamps that are tailored to customer-specific needs and are designed to protect tax revenues and fees.

Hot stamping Foil: Hot stamping is a permanent process in which a part of the object is marked with a properly formulated foil. Hot Stamping can withstand the harsh conditions of nature. On using a metal die on a plastic part, branding can be done at the same time. Even if the color fades or wears off, the branded image will remain.

Wads: Holographic wads or holographic sealing liners are induction sealing wads/liners which prevent leakage, tampering, contamination and unauthorised dealing of various home and pharmaceutical products used in everyday life. These wads help in concealing and closing the mouth of products which in turn keep them secure from spilling or tampering.

Shrink Sleeves: Shrink sleeves have become the leading packaging application and are being used majorly in many industries like beverages, food, dairy, paint, cosmetics, detergents, etc. Our custom printed shrink sleeves are known for their aesthetic appeal and functional adjustability. On applying heat, these sleeves reduce in size and conform tightly to the shape of the container or product, creating a sleek label and product package. Having brilliant artwork and designs on them, these sleeves are perfect for marketing and brand promotion.

Security Pouches: Pouches are ideal solutions for flexible packaging and unique identification of brands and products. Our high-quality holographic pouches not only authenticate the product but also add to its visual appeal. These pouches are a combination of premium quality rotogravure printing technology and the highest level of optical security features.

Holographic Wide Web Films: Holostik provides a wide array of Holographic Wide Web Films or Holographic Laminates (packaging films) that are available in various specifications as per the client’s specific requirements. The films are made using premium quality raw material and known for their self-adhesiveness, clarity, quality, and shine. These holographic laminated films and holographic paper are excellent to curb counterfeiting as they offer complete protection and avoid tampering.

To know more call, us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

 

Why holography plays a dominant role in product packaging?

Holography not just helps in securing the product against duplication but also helps in making the product highly attractive for the end-consumer. In a highly competitive market product manufacturers leave no stone unturned to attract potential consumers and retain loyal ones. Holograms and other holographic packaging products are an effective way to catch the attention of consumers. There is also a wide scope of innovation in security holograms.

Some examples include new printing techniques, innovative embossing processes along with a plethora of 3D visual effects and features which can be incorporated in the holograms.

Security holograms can also encompass other anti-tampering, covert, overt, forensic and digital features which substantially increases its effectiveness in packaging.

Another widely used packaging product is the holographic wide web film which is used for a wide variety of flexible applications. Holographic wide web films are used for printing, making gift wraps, lamination, product packaging and enticing marketing stickers. This holographic product helps in reinforcing brand identities, capturing customer attention and bringing new life to mature or ageing pack design.

Of late, there is a high demand for many other holographic security and packaging products. Some of them include holographic security pouches, holographic wads/liners, holographic shrink sleeves, holographic tax stamps, holographic stamping foil and holographic security labels.

Holostik is one of the global leaders in the anti-counterfeiting and packaging industry and provides different holographic products in a customized format as per the need of the consumers. Each of these holographic products is used by different industries and has different applications. However holographic products can also serve multiple purposes of providing security and aesthetic appeal to the product.

Holostik has also made a revolutionary change in product packaging with the incorporation of bar codes/QR codes on most of the holographic products with exceptions like hot stamping foil. Holostik strongly believes that physical and digital technologies are complementary to each other and are not competing.