The effects of counterfeiting in the cosmetics and personal care industry

In the last few years, counterfeit cosmetics and personal care products have increased drastically. From fake lipsticks to fake shampoos, duplicate face creams to duplicate facial masks – the list seems endless. Nowadays, roadside shops, markets, and even retail shops are flooded with counterfeit versions of cosmetics.

For example, in the city of Delhi, some of the major counterfeit hubs of fake cosmetics are Janpath, Central Market in Lajpat Nagar, Sadar, Palika market, etc. You can easily find here cheap copies of famous international cosmetic brands at very low prices. Similarly, there are many other spots in other cities where you can easily find counterfeit cosmetics.

Current facts and figures related to counterfeit cosmetics

The counterfeit cosmetics industry is growing at fast pace and here are some shocking facts which prove the same:

  • In 2016, fake perfumes and cosmetics had a share of 5% of the overall global seizures. Source- OECD.
  • Counterfeit cosmetics contain harmful chemicals like lead and mercury. Source- Web
  • In February 2018, police in the US found US$700,000 worth of knock-off Kylie Cosmetics products in 21 locations throughout Los Angeles. Source: Cosmeticsbusiness.com
  • Social media now contributes to more than 50% of black-market cosmetics sales. Source: Cosmeticsbusiness.com

Negative impact on the manufacturers and consumers

Counterfeit cosmetics lead to a monetary loss of the manufacturers. Counterfeiting takes away a major chunk of profits from the companies. Moreover, counterfeiting leads to a tarnished brand image which takes years to build up.

Many big cosmetic brands have taken strict anti-counterfeiting measures to fight fakes. This comes in the form of added costs and puts a financial burden on the company which is already suffering from fake products.

Every day, we come across numerous reports and news from different corners of the world on the harmful effects of counterfeit cosmetics.  Since fake cosmetics contain toxic chemicals, they lead to different types of skin allergies, infections, etc.

Anti-counterfeiting solutions from Holostik

Holostik provides customized anti-counterfeiting, smart packaging, and supply chain solutions to the cosmetic and personal care industry. Our products not just help in preventing the sale of counterfeits but also help in monitoring the company’s supply chains.

Our anti-counterfeiting solutions are incorporated with high-security features like holography, tamper-evident and digital authentication technologies which makes it impossible for counterfeiters to breach our security standards.

To know about our customized anti-counterfeiting product line call us on +91–785-785-7000 or mail us at connect@ec2-54-210-245-44.compute-1.amazonaws.com.

The use of QR-codes in securing products & supply chains

With the rise of counterfeiting across the world, there have been new innovations in the field of anti-counterfeiting technologies. Among the many, the use of digital technology has come at the forefront with the application of bar codes and QR codes. These digital codes not only help in product authentication but also in implementing a gamut of supply chain management solutions.

A large number of companies mainly from the FMCG, Pharma and Automobile sector are using QR codes and bar codes on their product packaging. These codes help in product authentication, tracking, and tracing, inventory management, loyalty management, etc.

The QR code is a two-dimensional version of the bar code often found on product packaging. These codes are square in shape and have black chequered dots on them.  QR codes were actually developed for the purpose of process optimization of logistics in the automobile industry. Lately, QR codes are being used for mobile marketing and digital authentication with the rising use of smartphones.

QR stands for ‘Quick Response’ which refers to the instant access to the data hidden in the code. Since it’s open-source technology QR codes have gained immense popularity.

QR codes can accommodate a large amount of data & have high fault tolerance compared to normal bar codes. Another most important advantage of the QR code is that you first need to have a scanning application on your mobile phone. Then you just need to start the application and scan over the QR code to scan it.

Holostik provides customized QR codes as per the requirements of the consumer. Our codes help in product authentication and supply chain solutions. Some of our innovations include smart hologram/label which has an integrated QR code, proprietary QR code, etc.

To know more about our QR code-based solutions call us on +91–785-785-7000 or mail us at marcom@ec2-54-210-245-44.compute-1.amazonaws.com