Counterfeiting has reached to an enormous scale. A large number of products are being counterfeited by forgers and organized crime syndicates. Their sole motive behind is to earn huge amount of money by taking unfair advantage of brand names.
Of late, counterfeiting has infested the e-commerce market. Big online retail giants like Amazon and Alibaba are flooded with fake products which usually come from third-party sellers.
Large scale counterfeiting of products has resulted in heavy losses for manufacturers, consumers and the government.
Many times, companies take years to re-build the brand image, tarnished by counterfeiting.
This is where the need of anti-counterfeiting technologies arises. Manufacturers have been using different anti-duplication technologies as per their specific needs and supply chain capabilities.
Different kinds of brand protection technologies
Overt Technologies: These technologies do not require any additional tools; they are visible and apparent with naked eyes. This is the best way for on the spot visual authentication.
Covert Technologies: These technologies are not instantly recognizable. They require special tools or equipment to identify authenticity; not visible through naked eyes.
Forensic Technologies: These technologies being covert require detection by specialized technologies and are usually taken to laboratories for validation.
Digital Technologies: These technologies may be either covert or overt and require electronic means of authentication.
Combination of anti-duplication technologies to prevent duplication
In the current times, supply chains have become complex and goods can be delivered on e-commerce in instants. This has blurred the lines of regulation and inspection. Amidst this scenario, counterfeiters and forgers try their level best to copy the product and packaging.
In order to counter this burgeoning issue, anti-counterfeiting experts at Holostik came up with the idea of combining anti-counterfeiting technologies. Holostik’s latest offering in integrated anti-counterfeiting technologies is a combination of holograms and QR codes.
While holograms serve the purpose of product authentication, QR codes help in digital authentication, track and trace and supply chain solutions.
These two technologies act as a double-edged sword against counterfeiting. This means if a counterfeiter is able to breach one level of technology then he won’t be able to copy the next.
Holostik provides integrated holographic and digital technologies to prevent counterfeiting and improve supply chain efficiency and visibility.