According to media sources, the electrical products industry suffers a loss of $600 billion annually, due to counterfeiting. This is huge and worrisome at the same time. Electrical products include a wide variety of items. Some of the highest selling electrical products include electric switches, electric wires and cables, electric lights, plugs, fuse, condensers, motors, fans and a long list of other items.
Out of the above-mentioned products electric cables are widely used in our daily lives and are highly susceptible to counterfeiting. Counterfeit cables have made it to headlines countless number of times for all wrong reasons be it monstrous fires caused due to poor quality cables or electrical shocks that kills us in instants. Counterfeit electrical cables occupy second place after fake pharmaceutical products. According to Technavio research, the global power cable market is projected to reach USD 107.5 billion by 2021.
Is there a way through which you can save yourself from being duped by duplicate cables? But, before that let’s understand what is a duplicate cable? Electrical product experts say that most of the counterfeit cables are sold by showcasing them as original. This simply means the specifications mentioned on the product do not sync with the product at all.
The maximum use of electric cables is at the time of construction when big bundles or spools of cables are purchased for laying out electrical connections across the building. Most of the people who are not aware of the distinction between a counterfeit and original electric cable may find it hard to differentiate between the two.
Identifying a counterfeit cable is not easy and may require an eagle’s eye. Counterfeit cables often come in poor packaging, have poor quality of casing with cheap quality of printing which is difficult to read. Reputed manufacturers will always print the specification of the label according to the contents of the package whereas, counterfeit cables will always show discrepancies. Always check the required ISI markings and security holograms on the product. The absence of these could be a giveaway of a counterfeit product. Also, abstain from bulk buying and it’s better to purchase and test a limited quantity. Showing it to a professional technician will also work wonders.
Nowadays, it has become difficult to counter duplication of products as it can be done at any stage of the supply chain. So, it’s better to use products affixed with security features like holograms, barcodes, QR codes, track and trace functionality etc. One such company which secures products of different industries against counterfeiting is Holostik. The company offers a range of niche anti-counterfeiting solutions for the electronic and electrical industry. So, if you are manufacturer from the electrical industry always make it sure to safeguard your products with a range of solutions offered by Holostik and if you are a consumer better buy products affixed with security holograms and markings.