How effective are smart holographic labels in packaging?

Packaging is very important for the identification, promotion and safety of the product. Amongst the many packaging solutions, labels hold an important place. An effective label not just highlights the product’s information it also ensures the safety of the product against adulteration, tampering etc.

Over the years there have been many innovations in labelling in the packaging industry. A wide variety of labels have been developed according to different product and industry requirements. From Tyvek labels to anti-tamper labels, scratch labels to paper labels, fibre paper labels to in-mould labels and many more- a wide variety of labels are available in the market.

One of the most important aspects which innovators have tried to implement in the labels is that of security. Today, industries are using labels for not just showcasing product or brand information, but also for securing the product.

Holostik is a renowned name in the development and production of smart holographic security labels and has been serving a wide variety of industries across the world. These bespoke smart holographic security labels have digital features and holographic properties along with other printing security features which add multiple layers of security.

The digital features incorporated in these security labels include bar codes and QR codes for instant authentication. This helps the consumer or any other stakeholder of the supply chain for checking the genuineness of the product. No wonder these labels can include a large amount of information and thus save enormous printing costs. The bar codes and QR codes are also used to implement other functionalities of the supply chain like inventory management, loyalty management, track and trace among others.

Smart holographic security labels are an amalgamation of digital and physical technologies which together protect your product against possible counterfeiting, adulteration etc. A few decades back labels were just a marketing product to display product and brand information but now they have evolved drastically.