Marketing campaigns are useful to promote a product through different media, including print, radio, television and online platforms. Campaigns do not have to exclusively rely on advertising and can also encompass word of mouth, viral and other new age techniques for promotion. Due to cut-throat marketing competition companies regularly engage in launching new marketing campaigns to generate brand awareness and sales.
Effective marketing strategy separates big growing companies from the slow-growing companies. In order to grow one’s business one must become an effective marketer, advertiser and promoter.
An integrated and effective marketing campaign is one that delivers the right message to the right audience at the right place. A unified marketing strategy can get you numerous benefits. Apart from boosting sales and profits, it also helps in increasing brand loyalty, saves money and increases the company’s competitive edge.
Holostik has set an international benchmark in not just catering the best anti-duplication solutions but also in advanced IT-enabled solutions which serve a different purpose in a supply chain. Holostik creates a customised system or database wherein the information of product user feeds in. The database will be updated with every user added to the list. Whenever one’s company comes out with a new product or any new offer or any discounts, they can use the database and send messages to them so that they keep informed about the latest happenings and developments at the company.
Let’s discuss the process of customised marketing system provided by Holostik.
- Customised software is developed according to the needs and requirements of the client
- On purchasing the product, the QR code is scanned by the customer.
- The contact details of the customers get stored in the database of the manufacturer.
- Promotional messages or emails are sent to the customers to increase the sales volume.