“Mirror mirror on the wall who is the fairest of them all.” Most of you would be aware of this famous line from the classic fable ‘Snow White and the Seven Dwarfs.’ Surprisingly, this line is turning out to be true and there is a growing rage among women and men to have fairer skin.
We are constantly swarmed by social media images of angelic white men and women flaunting beauty like never seen before, in the real world. We crave for the glaring skin tones of our favourite celebrities. For us, dark skin has become a sign of disgrace and ugliness.
To get fairer skin people have been using cosmetics, skin surgeries and medicines. Among these, the most famous is the use of cosmetic products. There is a growing demand for skin whitening creams and different cosmetic brands have launched the same.
However, the rise in demand of such creams has also led to the growth of counterfeits. Flea markets, e-commerce websites, street shops and even e-commerce space is filled with fake skin whitening creams.
Besides duping the consumer of their money fake skin whitening creams cause damage to the skin. Lately, the use of fake skin whitening creams have caused skin allergies, skin infections, blisters, acne, pimples and other anomalies of the skin. Fake skin whitening creams usually contain toxic chemicals which are quite harmful to the skin in the long run.
While it’s difficult to identify between original and fakes cosmetics manufacturers can use security holograms, security labels, holographic packaging, QR codes and other security measures to deter the copying of original products. Holostik provides cutting edge anti-duplication and packaging solutions to different industries for safeguarding their products against duplication. So, if you are a cosmetic manufacturer and want to save your profits and brand image against duplication get in touch with us now.