The use of QR codes in product authentication and securing supply chains

There has been enormous progress in the field of anti-counterfeiting technologies over the last few years. Perhaps, the most revolutionary change is the use of digital technology as a means to counter the threat of duplication. Bar codes and QR codes have emerged as one of the most popular options when it comes to securing products and supply chains.

Of late, there has been an upscale rise in the use of QR codes in ensuring product safety against duplication. A large of companies are using QR codes on their packaging for the purpose of authentication, tracking, management etc.

The QR code is a two-dimensional version of the bar code often found on product packaging. These codes are square in shape and have black chequered dots on them.  QR codes were actually developed for the purpose of process optimization of logistics in the automobile industry. Lately, QR codes are being used for mobile marketing and digital authentication with the rising use of smartphones.

QR stands for ‘Quick Response’ which refers to the instant access to the data hidden in the code. Since its an open source technology QR codes have gained immense popularity. QR codes can accommodate a large amount of data & have high fault tolerance compared to normal bar codes. Another most important advantage of the QR code is that you first need to have a scanning application on your mobile phone. Then you just need to start the application and scan over the QR code to scan it.

Holostik is a renowned name in the field of anti-counterfeiting solutions. The company believes in the amalgamation of physical and digital technologies to curb the menace of duplication. The company provides its smart holograms or smart holographic labels which include physical security holograms along with QR codes. Holsotik’s QR codes help in product authentication along with a host other IT enabled solutions which help in securing and managing the supply chain.