Whenever you purchase a luxury product you are left gobsmacked by the enticing and intriguing packaging. As you unwrap each layer of the packaging your excitement spikes up. Packaging plays an important role in the brand image of your product. Consider some of the biggest brands on the planet like Google, Amazon, Unilever, Prada etc. they all have one thing in common and that is an exceptional packaging.
The rise of the packaging industry
With a steady increase in e-commerce, social media and ‘internet of things’ packaging has come to the forefront when it comes to showcasing your product and your company that’s why packaging is often considered as the first communicator of the company. Brands are using different kinds of packaging formats in order to make their products more saleable and attractive.
Perhaps, the biggest innovation in the field of packaging is the use of holography. The technology of holography which uses interference of light beams to create three-dimensional images became highly popular in the 1980s. Over the years, there has been a growth in the use of holography in packaging. According to a trade report, “The global holographic films market is expected to be valued more than US$ 11,000 million by the end of 2024.
Holostik’s holographic products
Holostik is one of the leading manufacturers of holographic security and packaging products like security holograms, wide web films, security pouches, shrink sleeves, hot stamping foil and security labels.
What makes Holostik’s holographic packaging stand out in the market? Here are three main benefits it provides to your product:
- Secures your product against counterfeiting and tampering: Holographic products like security holograms, holographic labels and wide web films protect your brand against duplication. Holostik’s holographic products can include different types of overt, covert and forensic features which add multiple layers of security to the packaging of the product.
- Enhances point of sale visibility: Besides providing anti-duplication qualities holographic packaging makes the product look unique and makes it stand out on the shelf. The light reflecting properties catches the eye of a consumer in instants, compared to normal packaging.
- Offers flexibility in packaging: Holographic packaging can be used for a wide variety of products and can also encompass digital security features like QR codes and barcodes.
Holostik offers a wide range of holographic anti-counterfeiting and packaging solutions to different industries. To know more get in touch with us now.