Why security holograms play an important role in product protection

Counterfeiting has reached to monstrous scale. According to a latest report by Research and Markets the value of counterfeiting has reached to a historic high of $1 trillion. No wonder, the world is flooded with counterfeits. Fake goods can be found anywhere from stores to local vendors, online e-commerce websites etc.

Every day, we come across news related to fake products. Counterfeit products not just lead to huge revenue losses but are also harmful for the health of the consumers. Counterfeiting is a menace for everyone.

The manufacturers have to suffer from drop down in sales due to fake products. Their highly branded products which take years of innovation are sold at the cost of peanuts in the market. This also damages their brand reputation. Moreover, if a consumer is duped with a fake product then he or she switches over to another brand.

In this grim situation one of the biggest challenge is to provide an impeccable anti-counterfeiting solutions which are durable and cost-effective at the same time.

Security holograms are perfect anti-counterfeiting tools that have come a long way in fighting counterfeiting. These are low-cost security devices with unique designs and are off late being used widely by manufacturers of almost all products. Holograms find its application in almost all industrial sectors including industrial, commercial and residential. It is one of the best devices to combat forgery.

Some of the benefits of using security holograms are:

  • These are cost-effective and easy to apply
  • Tamper-evident feature – if any attempt of opening the product is made, it is easily visible.
  • Exhibits multiple security features and functions
  • An additional layer to secure your products
  • Made using advanced technologies, hence very difficult and expensive for counterfeiters to copy.
  • Manages the supply chain effectively when paired with QR code or barcode.
  • Demotivates counterfeiters to replicate your product.

Holostik has been the leader in providing security holograms and other anti-counterfeiting products and solutions from the last 28 years. We make tailor-made holograms suiting your needs and requirements. We have holograms for all your products, needs and requirements. You name it, we have it. To know more about our security holograms call us on +91–785-785-7000 or mail us on connect@holostik.com.