Overview of counterfeiting in the APPARELS & FASHION INDUSTRY

Wearing apparels topped the list of America's most counterfeited items in 2018
- U.S. CBP

Clothing accounted 16% of overall seizures of fake goods globally
-OECD (2019)

Instagram has become a thriving place for selling fake apparels
- Ghost Data (2019)

Benefits of our smart anti-counterfeiting, packaging & supply chain solutions

Secure your products from duplication with high security labels, apparel tags and hot stamping foils

Curb down incidents related to product duplication or diversion and subsequent loss in sales

Differentiate your product from counterfeits on the market shelf and enhance your brand image

Give end users the power to authenticate the genuineness of your product and provide you with valuable data for marketing analytics

Interested in Holostik’s offerings For the Apparels & Fashion Industry?

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END-TO-END SOLUTIONS FOR Apparels & Fashion

Anti-counterfeiting

Anti-counterfeiting technologies prevent duplication, tampering, adulteration, and diversion of the products. As per ISO 12931: 2012, the technologies can be segmented as visible, non-visible, forensic & digital. We provide customized anti-counterfeiting solutions for the apparels industry which prevents duplication and subsequent financial losses. Here is a list of some of our anti-counterfeiting offerings for the apparel industry:

  • |Security Holograms/OVDs
  • |Holographic Hot Stamping Foils
  • |Digital Product Authentication

Labels

Labels are important for brand protection, product aesthetics, and supply chain visibility- when clubbed with QR codes. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our highly aesthetic UV embossed labels can accentuate the looks of your apparel brand. We provide labels under the following categories for your apparel products:

  • |Smart Labels
  • |Security Labels
  • |Specialty 3D Labels

Packaging

Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. With the incorporation of proprietary digital barcodes and QR codes, our packaging products allow for inventory control, warehouse management and supply chain visibility. Holostik offers the following assortment of packaging solutions for the apparel industry:

  • |UV Embossed 3D Lens Films
  • |Holographic Packaging Films
  • | Holographic Security Pouches
  • |UV Embossed 3D Folding Cartons

Supply Chain Visibility

Visibility in supply chain is critical for your company’s growth. Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increases profitability. We provide different layers of solution such as physical and digital made completely inhouse, so that it is nearly impossible for counterfeiters to duplicate them. Our customized offerings in supply chain visibility include the following:

  • |Track and Trace
  • |Inventory Management
  • | Reward Management
  • |Warranty Management

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*With results driven from specific use cases and would vary as per implementation
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