Overview of counterfeiting in the
E-COMMERCE INDUSTRY

Volume of fake items sold online will surpass goods sold on streets
- USTR (2012)

38% buyers got a fake item from an online site in past one year.
- Local Circles (2018)

1 out of 3 shoppers received fake products while shopping online
- Velocity MR (2018)

Benefits of our smart anti-counterfeiting, packaging & supply chain solutions

Our smart anti-counterfeiting, labels and packaging solutions prevent duplication and ensure visibility in the supply chain which helps in boosting your company growth

Prevent duplication, tampering & adulteration of products in supply chain

Ensure complete visibility of product inventory throughout the supply chain

Add value to your product and increases customer trust in your brand

Curtail the potential diversions of your product to different geographies saving your time & money

Interested in Holostik’s offerings for the E-commerce industry?

FMCG-New Form

END-TO-END SOLUTIONS FOR E-commerce

Anti-counterfeiting

Anti-counterfeiting technologies prevent duplication, tampering, adulteration, and diversion of the products. As per ISO 12931: 2012, the technologies can be segmented as visible, non-visible, forensic & digital. We have complete in-house capability to integrate these technologies. We provide customized anti-counterfeiting solutions to help e-commerce companies fight duplication with success. Here is a list of some of our anti-counterfeiting offering for the e-commerce industry:

  • |Security Holograms/OVDs
  • |Holographic Hot Stamping Foils
  • |Digital Product Authentication

Labels

Labels are important for brand protection, product aesthetics and supply chain visibility- when clubbed with QR code. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our labels have helped online brands to counter duplication & create a unique brand identity. We provide labels under the following categories for e-commerce industry:

  • |Smart Labels
  • |Security Labels
  • |Specialty 3D Labels

Packaging

Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. With the incorporation of proprietary digital barcodes and QR codes, Holostik packaging products allow for inventory control, warehouse management and supply chain visibility. We offer the following assortment of packaging solutions for e-commerce industry:

  • |UV Embossed 3D Folding Cartons
  • |UV Embossed 3D Lens Films
  • |Holographic Packaging Films
  • |Holographic Security Pouches

Supply Chain Visibility

Visibility in supply chain is critical for your company’s growth. Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increase profitability. We provide different layers of solution such as physical and digital made completely inhouse, so that it is nearly impossible for counterfeiters to duplicate them. Our customized offerings for e-commerce industry in supply chain visibility include the following:

  • |Track and Trace
  • |Inventory Management
  • |Reward Management
  • |Warranty Management

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*With results driven from specific use cases and would vary as per implementation
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