Overview of counterfeiting in the FMCG INDUSTRY

In India, FMCG sector loses 30% of its business due to fake products
- FICCI CASCADE (2018)

80% FMCG consumers in India believe they are using genuine products
– FICCI CASCADE (2018)

In 2019, FMCG was the second worst hit sector due to counterfeiting-

Benefits of our smart anti-counterfeiting, packaging & supply chain solutions

Our tailored security holograms, labels, packaging, and supply chain solutions mitigates the sale of fake FMCG items and help genuine manufacturers

Prevent the sale of counterfeit FMCG items and boost your company growth

Improve inventory tracking in your complex FMCG supply chain network

Run loyalty schemes, manage warranties, & maintain customer data with ease

Give your end users power to authenticate the genuineness of your product and provide you with valuable data for the marketing analytics

Interested in Holostik’s offerings for the FMCG industry?

FMCG-New Form

END-TO-END SOLUTIONS FOR FMCG

Anti-counterfeiting

Anti-counterfeiting technologies prevent duplication, tampering, adulteration, and diversion of the products. As per ISO 12931: 2012, the technologies can be segmented as visible, non-visible, forensic & digital. We have complete in-house capability to integrate these technologies. Our security holograms incorporated with digital product authentication prevent duplication and boost supply chain visibility. Here is a list of some of our anti-counterfeiting offerings for the FMCG industry:

  • | Security Holograms/OVDs
  • |Holographic Hot Stamping Foils
  • |Digital Product Authentication

Labels

Labels are important for brand protection, product aesthetics and supply chain visibility-when clubbed with QR Code. Made with raw materials sourced from global players like Avery Dennison, our labels are highly durable, secure, and visually appealing. Our secure labels can be integrated seamlessly with digital solutions and include highly aesthetic features to capture the attention of the consumer. We provide labels under the following categories for FMCG products:

  • | Smart Labels
  • | Security Labels
  • | Specialty 3D Labels
  • | Shrink Sleeves

Packaging

Packaging nowadays is a silent salesperson and plays an indispensable role in safeguarding products and their contents. With the incorporation of proprietary digital barcodes and QR codes, our packaging products allow for inventory control, warehouse management and supply chain visibility. In addition, our UV embossed film-based packaging can work wonders in grabbing the eyeballs of the consumer in the highly competitive FMCG market. We offer the following assortment of packaging solutions for the FMCG industry:

  • |Induction Sealing Wads
  • | UV Embossed 3D Lens Film
  • |UV Embossed Folding Cartons
  • |Holographic Wide Web Packaging Films
  • |Security Pouches

Supply Chain Visibility

Visibility in supply chain is critical for your company’s growth. Comprehensive and seamless supply chain management ensures higher productivity, low wastage of raw materials and maximum utilization of resources which increase profitability. With the use of our digital solutions one can easily track products, manage warranties, and run loyalty schemes in the supply chain. We provide different layers of solution such as physical and digital made completely inhouse, so that it is nearly impossible for counterfeiters to duplicate them. Our customized offerings in supply chain visibility include the following:

  • | Track and Trace
  • |Inventory Management
  • | Reward Management
  • | Warranty Management

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*With results driven from specific use cases and would vary as per implementation
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