Amazon takes measures to stop fake sellers

Over the past few years, there has been a rise of counterfeit products on the e-commerce platform which is worth $18 billion. Amidst this scenario, the e-commerce giant Amazon is taking necessary measures to clamp down on fake sellers and weed out potential duplicate products form its marketplace.

Amazon which considers India as one of the most important markets is witnessing a big number of verified sellers who are listing duplicate products across online marketplaces in the country. However, a top company executive said that Amazon was ready to take on the so-called bad actors.

Dharmesh Mehta Vice President for consumer and brand protection said that the rate which bad actors are attempting to fraud and abuse customers and sellers is definitely increasing much faster than the rate at which the business is growing.

One out of every five products sold on e-commerce platforms is counterfeit, as per a recent survey by LocalCircles.

The top e-commerce players including Flipkart, Amazon India, Snapdeal and ShopClues have lately received notices form Drug Controller General of India to remove the sellers on their platforms which were dealing with counterfeit cosmetic products.

For seller onboarding, Amazon has put in place machine learning models to detect potential risks of the seller’s account and check products and prices along with many other variables that fit the model. This helps Amazon eliminate unverified players at an early stage.

Source: Live Mint