In an attempt to tackle counterfeiting concerns in India, an authentication forum took place on February 8-9th at Taj Mahal Hotel, Man Singh Road, New Delhi. The event was jointly organised by Authentication Solution Providers’ Association (ASPA) and Messe Frankfurt India (MFI).
The conference targeted on segments like FMCG, automobile, pharmaceutical, e-commerce, electronics, agricultural, alcohol and tobacco, amongst others. The event witnessed eminent speakers from various organisations providing an overview of counterfeiting in the Indian market and addressing the issues of counterfeiting. Sessions also included the use of security technologies and case studies across the world.
The conference program was supported by a table-top exhibition where companies demonstrated technologies and discussed the latest generation of authentication offerings.
In order to suppress counterfeiting, ASPA has come out with mobile and web application, and an SMS facility that enables brand owners and consumers to authenticate their products. At present, various government authorities and brand owners are adopting these facilities. More than five states in India already using security holograms, and other initiatives in the pipeline will be taken up at this forum.
According to a study by KPMG and FICCI, the sales of fake consumer goods are growing faster than the overall consumer products market. FMCG packaged industry remains the worst affected, accounting for over 30 percent of business revenue lost to counterfeiting. In India, the consumer goods sectors that are more prone to counterfeit trade are alcohol, consumer packaged goods, personal care products, tobacco, mobiles and mobile components, automobile components, and computer hardware and software. The estimated value of counterfeit and smuggled goods of these, grew from Rs 729 billion (approximately 10.8 billion USD) in 2012 to Rs 1,054 billion (approximately 15.6 billion USD) in 2014.