ASPA to Host a Series of Brand Awareness Protection Workshops

Brand Protection Awareness Forums

Authentication Solution Providers’ Association (ASPA) will host a series of Brand Protection Awareness Forums across India in tier-II and -III cities. This will be the first ever International Authentication Forum Empowering Government, Industry and Consumers to fight fakes.

The first forum will take place in Indore on July 12, 2017 at Hotel Sayaji. The workshop is designed for government officials, brand managers, professional entrepreneurs to help them protect their brands, trademarks, products and copyright. The main objective for organising such a workshop is to create awareness amongst all the participants and the visitors and prepare them to fight against counterfeiting.

UK Gupta, president of ASPA, said, ‘Counterfeit products are not only harmful to the economy, but also to each individual’s well-being. As per recent reports, product counterfeiting in India resulted in estimated tax loss of 39,239 crore INR to Indian economy in 2013-14 fiscal. We are in constant fight with these criminal activities and aim to create more awareness among the government, public and exhibitors about the problems created by counterfeiting, IPR infringement issues among others.’

‘Our goal is to unite the industry and spread awareness on the impact and consequences against counterfeiting to provide consumers genuine and authentic goods which will ultimately lead to the economic growth of the country, enhancement in revenue for brand owners and governments as well as consumer empowerment and satisfaction,’ he added.

ASPA is a non-profit organisation that came into existence in 1998 with the motive to curb counterfeiting in various sectors. It is the only association in the world which is focused on the use and advancement of authentication technologies for brand, revenue and document protection.