Cases have been filed in the Delhi high court by the US-based athletic footwear mark Skechers against internet business goliath Flipkart and four different vendors for offering Skechers’ phoney items. The four dealers are Retail Net, Tech Connect, Unichem Logistics and Marco Wagon.
Since the beginning of online shopping, the cases of counterfeiting have increased tremendously and Skechers is by all accounts the most recent casualty of the issue.
As reported by ET, the organization, with the assistance of court-selected nearby chiefs, assaulted seven distribution centres of the vendors in Delhi and Ahmedabad and found more than 15,000 sets of phoney Skechers shoes. It will strike more distribution centres and after that disclose the final count of shoes.
A Skechers’ representative declined to remark on the advancement as the issue is sub judice yet said that the organization will take fitting measures to ensure its image name and defend copyright and protected innovation.
The authority additionally educated that the organization will make fitting move to ensure its image name and protect copyright and licensed innovation.
Ruchi Sally, chief at a retail consulting firm, Elargir Solutions expressed, “All online business organizations, including Flipkart, need a more tightly section and control component for their merchants that will help check or limit such issues, like how it is managed in developed nations”.
Over the previous years, a few petitions have been recorded by shoppers and organizations against merchants offering counterfeit items. Beforehand, organizations like Tommy Hilfiger, Lacoste, Calvin Klein have confiscated thousands of fake apparels through court-helped assaults on distribution centres, claimed by either dealers or littler speciality form entries.
Flipkart is one of the biggest online commercial centres in the nation. Through its ‘Flipkart Assured’ model, the organization keeps a beware of the validity of items sold on its stage, in any case, it gives the idea that the issue perseveres due to more than 100K merchants related with Flipkart.
Skechers planning expansion in India
The US-based brand is looking to quickly grow in India by setting up its own particular assembling units, presenting new categories and expanding offline stores.
Skechers is also looking forward to setting up 400 more all the more retail outlets in India within the next five years from a current number of 100 outlets. The organization is likewise intending to dispatch another line of accessories.
The organization has revealed offers of over $31.2 Mn (INR 200 Cr) in the earlier years and hopes to end up plainly a $235 Mn (INR 1500 Cr) mark by 2020.
The exponential development of the US-based mammoth will certainly take an end after this debate, and with Flipkart being encompassed by such issues occasionally, it will enthusiasm to see the moves that will be made on the vendors.