In a recent development, consumers have demanded strict action against the sale of counterfeit products on e-commerce platforms. Consumers have asked for stringent laws and action against sellers who are dealing in fake products.
A community engagement platform Local Circles in its recommendation to the DIPP (Department of Industrial Policy & Promotion) has stated that in order to check the sale of duplicate products online the details of seller or third party sellers must be made available for all products and in case of the mentioning of prohibited item must be immediately blacklisted.
The recommendation has been written based on the response received from over 40,000 consumers and 10,000 small and medium enterprises. The consumers have also demanded that the trademark owners should be given the option to register themselves with the e-commerce platforms.
The letter written to the DIPP states, “Via this feature, the trademark owners may come any time and may mark a listing as inappropriate. The platform will then provide the details of all such sellers to the trademark owner. If the trademark owner notifies the marketplace for removal of a particular listing being counterfeit, the marketplace must be required to remove it within 12 hours.”
“In case a formal consumer complaint is received about a product being fake, the same shall be conveyed within 12 hours to the trademark owners registered with the platform,” it adds.
Local Circles had also mentioned that last year one out of every five products sold on e-commerce platforms are counterfeit. The categories highly impacted by it are cosmetics and fragrances.