Hindustan Unilever takes a tough stance against counterfeiting

One of India’s biggest pure-play consumer goods firm Hindustan Unilever has on an average filed two cases of intellectual property rights and trademarks violations -weekly in FY19. This is considered to be the company’s tough stance against fake products that use identical logos or packaging.

With more than 90 such cases during March, HUL’s latest number is about eight times more than the cases in 2018 and twice the preceding two years combined. Most of the cases were filed in the Bombay High Court. The manufacturers of Dove soap and Lipton tea said that a higher number of such cases are a reflection of duplication that has grown over the past few years.

Dev Bajpai, Executive Director, Legal & Corporate Affairs HUL says, “We have shifted our focus on actions resulting in value impact and started directing our efforts more on curtailing counterfeits at manufacturing and filling points than on the retail trade alone. This has resulted in curbing counterfeit trade at the source.”

In March, HUL filed a case against Mahadev Soap in Bombay High court. The company based in Bardoli; Surat was involved in alleged trademark violation. HUL claimed that the company’s washing powder brand ‘Go-Win’ had an identical packaging to its highly popular washing powder brand ‘Wheel’. Similarly, HUL took action against Navi-Mumbai based Glint Cosmetics which was manufacturing brands like ‘Fasaline’ and ‘Fair & Life’ identical to HUL’s famous brands ‘Vaseline’ and ‘Fair & Lovely.’

Source: Economic Times

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